Tag: outreach

Company: University of Toronto

Location: Toronto, ON

Expected salary:

Job date: Thu, 17 Jul 2025 02:19:21 GMT

Job description: Date Posted: 07/15/2025
Req ID: 44264
Faculty/Division: UofT Scarborough
Department: UTSC:Arts & Science Co-op Programs
Campus: University of Toronto Scarborough (UTSC)
Position Number: 00058053Description:About us:The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.The University of Toronto Scarborough has been a leader in co-operative education and work integrated learning (WIL), for 50 years. Co-op and WIL give students an opportunity to apply skills learned in the classroom, and to expand their knowledge through related work experience. The Department of Arts and Science Co-op is responsible for preparing over 3000 undergraduate students from 58 academic areas to compete for paid co-op work term opportunities. The department is also responsible for engaging industry partners who provide these work terms. A coordinated effort among the stakeholders of student, employer, and university co-op programming contribute to the development of well qualified graduates who are prepared to assume a productive role in society. With a commitment to the equity, diversity and inclusion and the campus’ ‘Inclusive Excellence’ mission, the department works closely with academic departments and support services on campus and with employer and community partners to support students as they work to achieve their academic and co-op/integrated learning aspirations.This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members ( ). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply.Your opportunity:Reporting to the Assistant Director, Partnerships and External Relations, the incumbent plays a vital role in the department to ensure that co-op students have a wide range of quality, paid co-op work term opportunities to apply to.The Industry Outreach and Marketing Specialist is a new role and is focused on developing and executing a growth marketing strategy to increase co-op employer engagement within some key growth and established industry sectors including but not limited to, Life Sciences, Healthcare, Technology, Government and Finance. This role would be entirely external focused and would not have components of internal and/or student-centered marketing. The role aligns closely with business development and external relations goals and sector strategies. The successful candidate will design and deliver targeted campaigns that address the unique hiring needs, challenges, and priorities of employers in key industry segments. This includes developing employer (buyer) personas, crafting tailored messaging, and executing account-based marketing (ABM) tactics to reach and convert high-value organizations.Key responsibilities include creating and managing multichannel digital outreach using databases, email marketing automation and CRM tools. The role will also lead all inbound marketing efforts, supported by high-impact content such as industry-specific hiring guides, co-branded success stories, sector specific collaborative podcasts and webinars, referral and recognition programming, case studies, and other thought leadership pieces aligned with sector trends. Collaboration with Business Development staff members is essential to ensure alignment with sector-level employer engagement strategies.In consultation with the Assistant Director, the incumbent will set an annual plan for their work plan and performance targets for developing existing and new industry sectors and employers while creating and implementing account retention strategies.This position differs from general marketing communications by focusing on conversion, lead generation, and strategic industry outreach, rather than internal or broad-based awareness efforts. It requires a strong understanding of B2B marketing within professional sectors, familiarity with marketing automation and analytics platforms, and an ability to translate sector data into actionable marketing tactics.While balancing all stakeholder needs effectively, the ultimate goal is to drive measurable growth in employer participation in the co-op program, by creating marketing experiences that resonate with industry audiences and support long-term relationship building.Your responsibilities will include:

• Advising on marketing best practices and brand-building opportunities
• Implementing marketing plans to strengthen brand profiles
• Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
• Developing a digital media plan that supports marketing/communications strategy
• Conducting market research and analysis
• Developing content for marketing and/or promotional materials
• Drafting and editing content for print and/or online communications channels
• Maintaining information on digital platforms

Essential Qualifications:

• University degree in marketing, communications or related field, and/or equivalent combination of education and experience
• Five years of progressively more responsible experience in B2B marketing including content development, account based marketing and digital advertising
• Must possess proven experience developing web content and experience with content creation tools
• Proven track-record of successfully developing and implementing marketing communications initiatives
• Applicants are also expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment.
• Must demonstrate project management skills and be capable of executing a variety of creative, persuasive, cost-effective marketing communication projects within deadlines and on budget
• Knowledge of AODA standards
• Proficient with Microsoft Office
• Excellent writing, proof reading and editing skills
• Detail oriented and accuracy are paramount
• Strong communication (verbal and written), research and presentation skills
• Ability to communicate with both technical and non-technical personnel
• Highly creative, innovative, excellent judgement, strong conceptual skills, self-motivated, strategic thinker, and results oriented
• Must be a strong team player with excellent interpersonal skills who can also work independently to meet tight deadlines with minimal supervision

Assets (Nonessential):

• Previous experience working in post-secondary environment or corporate environment
• Previous experience and deep understanding of Co-op
• Proficiency with AI Marketing and Productivity tools and platforms

To be successful in this role you will be:

• Accountable
• Achievement oriented
• Persuasive
• Problem solver
• Resourceful
• Team player

NOTE:

• This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto’s

.Closing Date: 08/04/2025, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 — $84,813. with an annual step progression to a maximum of $108,463. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / ManagerialLived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.Diversity StatementThe University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see .Accessibility StatementThe University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.If you require any accommodations at any point during the application and hiring process, please contact .

Position Overview: Industry Outreach and Marketing Specialist – University of Toronto Scarborough

Posting Date: July 15, 2025
Closing Date: August 4, 2025

Department: Arts & Science Co-op Programs
Campus: University of Toronto Scarborough (UTSC)
Type: Full-Time, Continuing, Budget Position
Salary: $84,813 – $108,463 (depends on experience)

About UofT Scarborough:

UofT Scarborough is committed to inclusive excellence and has a strong track record in co-operative education and work-integrated learning (WIL). The campus values partnerships with Indigenous communities and aims to enhance diversity among staff and students.

Role Summary:

The Industry Outreach and Marketing Specialist will report to the Assistant Director of Partnerships and External Relations, focusing on enhancing employer engagement by developing and executing targeted marketing strategies in sectors like healthcare, technology, and finance.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies.
• Conduct market research and create content for promotional materials.
• Manage digital outreach and marketing campaigns using CRM and automation tools.
• Collaborate with Business Development staff to align strategies.

Qualifications:

• University degree in marketing or related field, or relevant experience.
• Minimum of 5 years in B2B marketing, particularly in content development and account-based marketing.
• Proven skills in project management, web content development, and marketing communications.
• Commitment to equity, diversity, and inclusion is essential.

Ideal Candidate Traits:

• Strategic thinker with strong problem-solving skills.
• Effective communicator, both verbally and in writing.
• Highly creative and self-motivated team player.

Additional Information:

The position supports a hybrid work model and encourages applications from underrepresented groups, emphasizing a commitment to diversity and inclusion in the university’s community.

For further details and application instructions, refer to the university’s career portal.