Appnovation helps brands thrive through innovative, people-inspired experiences and solutions. By embracing the powerful combination of technology and agility, we seamlessly integrate strategy, experience, design, development and analytics.
We create standout digital experiences by collaborating with brands to understand the individual challenges and goals for every initiative. Focusing on our clients’ customers, we effectively combine empathy, evidence and real-world insight so that solutions are derived from truth and meaning. Appnovation is an award-winning team dedicated to inspiring possibility.
As a key member of Appnovation’s Marketing team, you will work closely with the Chief Marketing Officer and Content Production Manager to help write and edit original content for marketing activities while ensuring brand consistency and voice.
With a deep passion for writing, you will be responsible for working cross-functionally to create and edit compelling content and support our content marketing initiatives through strategic storytelling. You will support the management of a multi-platform content marketing strategy designed to reach existing and prospective Appnovation audiences to strengthen messaging.
You’re no stranger to executing the content development process, including the research, writing, and editing of long, medium, and short-form content. With a keen ability to think in abstract terms, you have a knack for making connections between unrelated notions, formulating innovative ideas where others cannot, and bringing value-add to brainstorming sessions.
Working closely with internal and external SMEs and freelancers, you will ensure all content is engaging, optimized for various channels, and published through the right channels at the right time. You have a proven track record of successfully creating copy for campaigns, writing and editing articles, quality control, and ensuring brand consistency across all platforms for diverse audiences.
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About MaRS
MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs.
MaRS supports promising high-growth companies to scale their businesses globally, while tackling key societal challenges in areas such as Health, Cleantech, Finance, Transportation, AI, and others. In addition to helping start-ups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries, and driving ideas to impact.
About The Position:
The Senior Associate, Digital Marketing, is responsible for managing and executing MaRS-led marketing campaigns that support our brand, ventures, partners and ecosystem, as well as leading and demonstrating results of these efforts. Through collaborating with internal and external teams, the Senior Associate, Digital Marketing, develops digital assets, ensures that all deliverables are on brand and writes social media copy to support marketing campaigns. The role also includes exploring creative and experiential marketing tactics to increase MaRS’ brand awareness and reach new audiences in innovative ways. In this role, you must have a firm understanding of design, content marketing and corporate social media best practices.
Key Responsibilities:
About You:
You are proactively in-the-know about the latest trends in brand marketing, which competitors are doing it best, industry affairs and trends to ensure content is performing its best. You hold a University degree or college diploma/certificate with a focus on digital communications and/or marketing. You have 3 or more years of experience in digital marketing.
Key Competencies:
Tools:
Along with your resume, you are required to either upload or paste a link of a portfolio of completed digital projects to qualify for this role.
Applications are due on September 17, 2021 at 11:59 PM, eastern standard time.
Applicants must be legally eligible to work in Canada and reside in Ontario.
We are a purpose-driven organization on a mission to make the world a better place through inclusive innovation. This commitment to inclusion, equity and diversity are core to who we are and what we believe and, as such, encourage applications from members of diverse identity groups, including those who have been historically excluded and marginalized. You are welcome at MaRS.
We want you to be as successful throughout our recruitment process as possible. Please get in touch with us if there’s anything we can do to make your experience more accessible and inclusive, including accommodations for differing (dis)abilities.
Applications are due by 11:59 PM on the closing date stated above.
Applications received after this time will not be considered.
Job Type: Full-time
