Company: Royal Bank of Canada
Location: Toronto, ON
Expected salary:
Job date: Wed, 20 Nov 2024 00:07:13 GMT
Job description: Job SummaryJob DescriptionWhat is the opportunity?As Senior Manager, Client Acquisition, you will lead the development and implementation of new client acquisition strategies and enrolment growth for the online accounts payable (AP) platform RBC PayEdge focusing on two client targets: 1. New Client Acquisitions (NCA) (i.e., new-to-RBC clients) and, 2. Existing RBC clients who do not currently use RBC PayEdge.RBC PayEdge is a fintech owned by RBC Commercial Banking. RBC PayEdge is aiming to attract new-to-RBC (NCA) clients with a simplified approach to payments. Given that PayEdge enables clients to utilize non-RBC bank accounts and credit cards to manage their business’s cash flow in a more dynamic way, you will be joining a group driving creative thinking, innovative solutions, and a disruptive mindset to help more Canadians automate their accounts payables (AP).Reporting into the Business Deposits & Treasury Solutions (BD&TS) team within Business Financial Services (BFS), you will drive increased client acquisition and revenue by optimizing the marketing funnel (awareness to purchase) across a variety of Marketing third-party, referral partners and internal sales teams. This will also include leading/supporting overall product positioning, communications, client experience, sales processes, tools, and materials. Additionally, you will contribute to the improvement of the client experience impacting new account activation/onboarding, and client engagement/retention.What will you do?Generate new client growth by collaborating with 1) marketing on Paid and Organic marketing strategies (SEO/SEM/Paid and owned media channels, etc.) and 2) the broader PayEdge team to drive acquisition through Sales and Treasury Solutions Specialists (TSS) teams and externally through RBC PayEdge referral partners to meet the corresponding financial goals (new client acquisition, new account activation, revenues, and profitability)Collaborate on partnerships to support the identification, set-up, onboarding, and execution of new referral partners, including launch and training materials, set-up of tracking of inbound leads and leads and sales tracking to establish and maintain the referral arrangementsWork closely with the PayEdge leadership team, marketing, legal, business enablement, corporate communications, and other BD&TS product teams as core partners to execute on above strategiesLead the development of sales & marketing materials (process, training, & enablement communications), projects and programs to support the overall businessLead the development of annual forecasting and manage ongoing reporting of acquisition/sales performance, while measuring the effectiveness and cost of acquisition and conversion strategiesWhat do you need to succeed?Must-haveAn entrepreneurial mindset to enable you to think “out of the box” and drive growth for PayEdge4 + years of experience in a Client Acquisition, Marketing, Sales, Product, Communication or Change Management role; proven ability in creating innovative marketing and sales content/material that is impactful and influentialComfort level with digital marketing & measurement; proficiency in data management to manage analytical reporting and insights; analytical ability to deepen insights to enable the group to manage decision-making to grow the businessExcellent communication and presentation skillsProject Management skills to manage strategic initiatives from end-to-endStrong relationship building skills, both internally and externally with third-party referral partners and othersNice-to-haveKnowledge of/experience in business and/or commercial bankingWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Business Banking, Customer Acquisition Strategy, Marketing, Product AcquisitionsAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2024-11-18Application Deadline: 2024-12-03Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
The job is for a Senior Manager, Client Acquisition at RBC PayEdge, a fintech platform owned by RBC Commercial Banking. The role involves developing and implementing new client acquisition strategies for both new clients and existing RBC clients who do not currently use RBC PayEdge. The responsibilities include collaborating with marketing teams, optimizing the marketing funnel, partnering with referral partners, leading the development of sales and marketing materials, and managing strategic initiatives. The ideal candidate should have experience in client acquisition, marketing, sales, or product roles, with proficiency in digital marketing and data management. The job offers opportunities for growth, challenging work, and a collaborative team environment. RBC is committed to diversity and inclusion in the workplace.
