Digital Content Writer – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary: $60000 – 70000 per year

Job date: Wed, 15 Jan 2025 23:51:30 GMT

Job description: Company: Peninsula Employment Services LimitedJob Title: Digital Content WriterDepartment: MarketingLocation: Toronto, ONSalary: $60,000 – $70,000Type of Employment: Full-timeAbout UsPeninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula BrAIbox AI. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador; with foreseeable plans of branching out to all provinces in Canada! Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 2,500 people globally! Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies.Who we’re looking for:We’re looking for a commercially astute, ambitious content writer who can bring fresh and innovative thinking to Peninsula’s SEO content production activity, drive the organic growth forward, and create informative and persuasive B2B content geared towards lead generation.This is a content production role for an individual with a strong interest in content writing and SEO – with some experience preferred in persuasive copywriting. As a talented content writer, you will be working to plan and produce content for multiple group sites.Day-to-Day Duties and ResponsibilitiesIn a role reporting to the Senior Marketing Manager, you’ll create work either from scratch or by turning dry technical subjects into outstanding pieces of content. You will:

  • Write, edit, and publish longform content – blogs, guides, case studies – and general marketing collateral.
  • Research, identify and scope out content requirements.
  • Plan and manage the content calendar for blogs, identifying relevant and timely topics.
  • Report on content performance and use insights to improve results.
  • React to ongoing content requirements and learn, create, update, and optimize as necessary.
  • Write conversion copy for email marketing, landing pages, PPC ads, display, and conversion rate optimization experiments.
  • Follow the Group’s tone of voice recommendations and manage constructive feedback from senior colleagues and stakeholders.
  • Be meticulous and create work to a high standard.
  • Use technical content and expertise from within the Group as well as perform deep research.
  • Ensure all copy is delivered to brief, on time, and to the required quality standards.

What you Bring to the Team

  • 3 years’ minimum professional experience in content writing.
  • Knowledge of on-page SEO best practices and onsite content analysis.
  • An eye for detail and ability to work a brand narrative.
  • Demonstrable understanding of copywriting best practices.
  • Creativity, enthusiasm, curiosity, and a desire to improve.
  • Excellent organization and project management skills.
  • Ability to work well as part of a team as well as handle projects independently.

Nice to have:

  • 2+ years of experience in B2B copywriting.
  • Experience using content management systems (CMS) to build and publish content.
  • A track record of developing content from conception to delivery to impact.
  • Proof of past success at generating leads, sales, and income.

Why Work for Peninsula?

  • Day off on your birthday
  • Enhanced Benefits with Health and Dental Coverage
  • We offer a Registered Retirement Savings Plan (RRSP) Matching Program
  • Downtown Location (Right near Union Station)
  • Vacation Days increase after 2 and 5 years of service

Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.

Peninsula Employment Services Limited in Toronto is hiring a Digital Content Writer for their Marketing department. The role involves creating SEO content, driving organic growth, and producing informative B2B content for lead generation. The ideal candidate should have at least 3 years of professional content writing experience, knowledge of on-page SEO, and strong project management skills. Additional qualifications such as B2B copywriting experience and CMS proficiency are a plus. The company offers benefits such as health coverage, RRSP matching, and a downtown location near Union Station. Peninsula promotes an inclusive and equitable workplace culture.

Digital Content Writer – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary: $60000 – 70000 per year

Job date: Thu, 16 Jan 2025 04:55:15 GMT

Job description: Company: Peninsula Employment Services LimitedJob Title: Digital Content WriterDepartment: MarketingLocation: Toronto, ONSalary: $60,000 – $70,000Type of Employment: Full-timeAbout UsPeninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula BrAIbox AI. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador; with foreseeable plans of branching out to all provinces in Canada! Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 2,500 people globally! Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies.Who we’re looking for:We’re looking for a commercially astute, ambitious content writer who can bring fresh and innovative thinking to Peninsula’s SEO content production activity, drive the organic growth forward, and create informative and persuasive B2B content geared towards lead generation.This is a content production role for an individual with a strong interest in content writing and SEO – with some experience preferred in persuasive copywriting. As a talented content writer, you will be working to plan and produce content for multiple group sites.Day-to-Day Duties and ResponsibilitiesIn a role reporting to the Senior Marketing Manager, you’ll create work either from scratch or by turning dry technical subjects into outstanding pieces of content. You will:

  • Write, edit, and publish longform content – blogs, guides, case studies – and general marketing collateral.
  • Research, identify and scope out content requirements.
  • Plan and manage the content calendar for blogs, identifying relevant and timely topics.
  • Report on content performance and use insights to improve results.
  • React to ongoing content requirements and learn, create, update, and optimize as necessary.
  • Write conversion copy for email marketing, landing pages, PPC ads, display, and conversion rate optimization experiments.
  • Follow the Group’s tone of voice recommendations and manage constructive feedback from senior colleagues and stakeholders.
  • Be meticulous and create work to a high standard.
  • Use technical content and expertise from within the Group as well as perform deep research.
  • Ensure all copy is delivered to brief, on time, and to the required quality standards.

What you Bring to the Team

  • 3 years’ minimum professional experience in content writing.
  • Knowledge of on-page SEO best practices and onsite content analysis.
  • An eye for detail and ability to work a brand narrative.
  • Demonstrable understanding of copywriting best practices.
  • Creativity, enthusiasm, curiosity, and a desire to improve.
  • Excellent organization and project management skills.
  • Ability to work well as part of a team as well as handle projects independently.

Nice to have:

  • 2+ years of experience in B2B copywriting.
  • Experience using content management systems (CMS) to build and publish content.
  • A track record of developing content from conception to delivery to impact.
  • Proof of past success at generating leads, sales, and income.

Why Work for Peninsula?

  • Day off on your birthday
  • Enhanced Benefits with Health and Dental Coverage
  • We offer a Registered Retirement Savings Plan (RRSP) Matching Program
  • Downtown Location (Right near Union Station)
  • Vacation Days increase after 2 and 5 years of service

Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.

Peninsula Employment Services Limited in Toronto is looking for a Digital Content Writer to join their Marketing team. The company provides HR and OHS solutions to small and medium-sized businesses across Canada. The ideal candidate will have experience in content writing and SEO, with a focus on creating B2B content for lead generation. Responsibilities include creating and publishing various types of content, managing the content calendar, and analyzing performance. The company offers competitive benefits, a downtown location, and opportunities for career growth. Applicants should have a minimum of 3 years of professional experience in content writing and knowledge of on-page SEO best practices. Nice to have qualifications include B2B copywriting experience and a track record of generating leads and sales.

Head of Digital Growth (BrightHR Canada) – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Thu, 09 Jan 2025 23:47:13 GMT

Job description: Who We Are BrightHR is a leading tech company providing HR software and services to the SME market. Ranked 18th out of the top 100 fastest growing technology companies in the Northern Tech Business Awards, and winning multiple other accolades in 2021, BrightHR isn’t slowing down.We work in a fast-paced and exciting atmosphere; where no two days are the same, and we’re looking to build our team further to develop the business through our marketing function.Are you a results & data driven B2B Marketing Manager, looking for your next big adventure?Do you want to join a company who understands the power of an ambitious marketing team in driving revenue?Through the development and execution of data-driven multi-channel marketing campaigns you will work closely with cross-functional teams to identify target audiences, optimize marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth. You will be resilient and passionate, with an analytical mindset, have creative problem-solving skills and a deep understanding of digital marketing channels and tactics.As a Head of Digital Growth, you will:

  • Build awareness and drive pipelines and revenue
  • Utilize content, paid social, podcasts, video, and events
  • Take ownership of demand generation strategy and execution
  • Design and execute data-led campaigns to drive success
  • Improve efficiencies and drive conversions by optimizing the buyer’s journey
  • Collate and deliver regular performance reports and optimize for continuous improvement
  • Measure yourself on revenue growth

Applicants will demonstrate the following skills, traits, and experience:

  • Degree level education with B2B digital marketing experience (demand generation preferred)
  • Multi-channel marketing (SEO, SEM, PPC, Owned, etc.)
  • Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
  • Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programmes.
  • Data acquisition and management knowledge to support lead nurturing and outbound programs.
  • ABM go-to-market strategies.
  • Strong writing and communication skills
  • Persuasive copywriting
  • Data-driven
  • Highly analytical

BrightHR is a leading tech company providing HR software and services to the SME market. They are looking to expand their team by hiring a results and data-driven B2B Marketing Manager. The Head of Digital Growth will be responsible for building awareness, driving pipelines and revenue, and executing data-led campaigns to drive success. Applicants should have a degree level education, B2B digital marketing experience, and a strong understanding of multi-channel marketing tactics. They should also have excellent analytical skills and be highly data-driven.

Head of Digital Growth (BrightHR Canada) – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Fri, 10 Jan 2025 03:09:02 GMT

Job description: Who We Are BrightHR is a leading tech company providing HR software and services to the SME market. Ranked 18th out of the top 100 fastest growing technology companies in the Northern Tech Business Awards, and winning multiple other accolades in 2021, BrightHR isn’t slowing down.We work in a fast-paced and exciting atmosphere; where no two days are the same, and we’re looking to build our team further to develop the business through our marketing function.Are you a results & data driven B2B Marketing Manager, looking for your next big adventure?Do you want to join a company who understands the power of an ambitious marketing team in driving revenue?Through the development and execution of data-driven multi-channel marketing campaigns you will work closely with cross-functional teams to identify target audiences, optimize marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth. You will be resilient and passionate, with an analytical mindset, have creative problem-solving skills and a deep understanding of digital marketing channels and tactics.As a Head of Digital Growth, you will:

  • Build awareness and drive pipelines and revenue
  • Utilize content, paid social, podcasts, video, and events
  • Take ownership of demand generation strategy and execution
  • Design and execute data-led campaigns to drive success
  • Improve efficiencies and drive conversions by optimizing the buyer’s journey
  • Collate and deliver regular performance reports and optimize for continuous improvement
  • Measure yourself on revenue growth

Applicants will demonstrate the following skills, traits, and experience:

  • Degree level education with B2B digital marketing experience (demand generation preferred)
  • Multi-channel marketing (SEO, SEM, PPC, Owned, etc.)
  • Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
  • Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programmes.
  • Data acquisition and management knowledge to support lead nurturing and outbound programs.
  • ABM go-to-market strategies.
  • Strong writing and communication skills
  • Persuasive copywriting
  • Data-driven
  • Highly analytical

BrightHR is a fast-growing tech company providing HR software and services to SMEs, ranked 18th in the Northern Tech Business Awards. They are looking for a results-driven B2B Marketing Manager to join their team and drive revenue through data-driven multi-channel marketing campaigns. The Head of Digital Growth will be responsible for building awareness, driving pipelines and revenue, and optimizing the buyer’s journey. Applicants should have a degree in digital marketing, experience in demand generation, and skills in multi-channel marketing, data analysis, and communication.

Product Owner – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Wed, 04 Dec 2024 23:29:11 GMT

Job description: About UsDo you have the passion to succeed? Do you have the dedication to push yourself? If so, we want to hear from you!Bright believes in the power of small businesses and understands their importance to our high streets and local communities. That’s why we support small business owners with all their people management needs and give them the tools to take their business to the next level. With BrightHR we offer smart HR and H&S software that transforms to way employers manage their people and their business. BrightHR supports over 65,000 businesses globally with an affordable and easy to use platform. BrightHR currently operates in the U.K., Ireland, Australia, New Zealand, and most recently, Canada. BrightHR Limited is a part of the Peninsula Group Companies. We’re here to champion small business owners and support them on their journey to a brighter future.Job Title: Product OwnerJob PurposeWorking alongside the Global Head of Products you’ll be responsible for the Canada feature prioritization and requirements roadmap ensuring our Research & Development team are delivering world-class features that drive both market demand and customer engagement for your territory. You will also be responsible for increasing overall client usage of the BrightHR product range in Canada, as well as improving the usage of individual features in the products. This is a key role to the growth of our BrightHR Canada business.Job OverviewWe are looking for a Product Owner who will own the BrightHR Canada product and feature requirements and prioritization. This is an exciting opportunity for someone who is passionate about SaaS, driving customer engagement and enjoys working with stakeholders. Working with local leadership and teams including sales, service, and marketing, in coordination with Group leadership and the global in-house Research & Development team, you will ensure requirements are fully gathered, external and internal research and insights is conducted, and coordinate all aspects of each release of BrightHR products. You will be a data driven individual adept at identifying opportunities to support the prioritization of key features that drive the overall commercial goals of the organization. You have excellent organization skills and attention to detail as you lead on the Canada go-to-market release of all features (in conjunction with marketing) both internally and externally of the organization. Your expertise in product delivery and passion for SaaS will enable you to act as an advocate on behalf of the Canadian business, helping to grow the business to new heights. As an essential part of the Research & Development team, you will play a key role in driving our business forward.As a business we invest heavily in our technology function, pride ourselves on our in-house capability and team and innovate at pace. Last year delivering 24 major product releases, this is an exciting role for anyone up for the challenge.Reports to:Global Head of Products and BrightHR CEO CanadaHow you’ll be rewardedBenefit from:

  • Industry leading career pathway with bi-annual salary reviews.
  • State of the art office and supporting facilities in the heart of downtown Toronto.
  • Exclusive access to BrightExchange, with market-leading perks & offers.
  • An excellent benefits and pension scheme.
  • State of the art tech stack and tools to support you in your role.
  • Investment in continued learning to support your growth and development.
  • Structured performance reviews and support from your manager & colleagues.
  • Security and stability in profitable financial performance through private ownership.

Skills:

  • Product delivery including idea generation, delivery planning, risk management, change management and stakeholder management in an agile environment.
  • Manage expectations of a broad, senior and demanding set of stakeholders, driving consensus and agreement of the features delivered.
  • Ability to communicate with many roles in the business in a way that can easily be understood, to negotiate with the senior and inexperienced colleagues to determine why a feature should be built and what the feature should be to support the business goals.
  • Practical experience of agile delivery approaches, including Kanban and Scrum, and other engineering practices including user centred design, specification using high quality user stories, executable acceptance criteria, appropriate levels of documentation.
  • Experience of using agile project management and governance approaches.
  • Able to communicate a complicated problem succinctly accurately and coherently to a team with different skill sets.
  • Able to negotiate and compromise solutions and find the balance between best practice, expediency and longer-term maintenance costs.
  • Through rigorous and disciplined, with a great attention to detail.

Duties and Responsibilities:

  • Ensure that products and initiatives have a very clear vision, drivers and critical success factors.
  • Model the cost and benefit and track the delivery of it so that the investment is managed.
  • Ensure features and initiatives have clear value drivers and a mechanism for measuring they are met.
  • Measure the benefit of initiatives that are generating value.
  • Engage and manage stakeholders so they have clear information in a timely fashion so that they can take decisions about how to proceed with product / feature development.
  • Manage the provision of information that enable schedule (and therefore cost) estimates at an appropriate fidelity for the current phase.
  • Clearly articulate and communicate assumptions, decisions, risks, issues, and dependencies to appropriate stakeholders and actively managed.
  • Understand and analyze the impact of dependencies with internal and external third parties and support other product owners in the delivery of dependencies to support their initiatives.
  • Manage risks and impacts of external needs and escalate exceptions.
  • Manage the provision of information for the assessment of new initiatives.
  • Take responsibility for the entire lifecycle of delivery from idea, marketing, sales and operation.
  • Liaise with internal & external stakeholders to ensure marketing content matches the requirements of features being delivered.
  • Roll-out features as per the agreed go to market plan.
  • Increase overall usage of the Bright product range in Canada.
  • Increase usage of individual features in Bright products in Canada.
  • Monitor and respond to Bright product related queries from internal & external stakeholders.
  • Assist sales teams in both Bright & resellers in demonstrating the value Bright products can add to prospect’s businesses.
  • Assist with the creation of digital content, both in product and available via the Bright Support Centre.
  • Provide reports on feature usage to support stakeholders.
  • Communicate Bright roadmap updates to internal and external stakeholders.
  • Act as a point of contact for all Bright delivery teams for feature queries.
  • Gather, evaluate, and analyze business and user requirements and to work with Business Analysts to ensure these requirements are documented.
  • Assist User Research in validating that proposed features meet the needs of our client base.
  • Assist the Global Head of Products with analysis of competitors.

Bright is a company that supports small business owners with their people management needs and offers smart HR and health & safety software through BrightHR. They are currently looking for a Product Owner for their Canada market to drive customer engagement and enhance product features. The Product Owner will work with local and global teams to gather requirements, prioritize features, and ensure the successful delivery of products to meet commercial goals. The role requires strong communication, organization, and stakeholder management skills in an agile environment. The Product Owner will be responsible for managing the product lifecycle, increasing usage of Bright products in Canada, and coordinating with various teams to support the business growth. The role offers competitive benefits, career development opportunities, and a supportive work environment.

Product Owner – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Thu, 05 Dec 2024 01:52:02 GMT

Job description: About UsDo you have the passion to succeed? Do you have the dedication to push yourself? If so, we want to hear from you!Bright believes in the power of small businesses and understands their importance to our high streets and local communities. That’s why we support small business owners with all their people management needs and give them the tools to take their business to the next level. With BrightHR we offer smart HR and H&S software that transforms to way employers manage their people and their business. BrightHR supports over 65,000 businesses globally with an affordable and easy to use platform. BrightHR currently operates in the U.K., Ireland, Australia, New Zealand, and most recently, Canada. BrightHR Limited is a part of the Peninsula Group Companies. We’re here to champion small business owners and support them on their journey to a brighter future.Job Title: Product OwnerJob PurposeWorking alongside the Global Head of Products you’ll be responsible for the Canada feature prioritization and requirements roadmap ensuring our Research & Development team are delivering world-class features that drive both market demand and customer engagement for your territory. You will also be responsible for increasing overall client usage of the BrightHR product range in Canada, as well as improving the usage of individual features in the products. This is a key role to the growth of our BrightHR Canada business.Job OverviewWe are looking for a Product Owner who will own the BrightHR Canada product and feature requirements and prioritization. This is an exciting opportunity for someone who is passionate about SaaS, driving customer engagement and enjoys working with stakeholders. Working with local leadership and teams including sales, service, and marketing, in coordination with Group leadership and the global in-house Research & Development team, you will ensure requirements are fully gathered, external and internal research and insights is conducted, and coordinate all aspects of each release of BrightHR products. You will be a data driven individual adept at identifying opportunities to support the prioritization of key features that drive the overall commercial goals of the organization. You have excellent organization skills and attention to detail as you lead on the Canada go-to-market release of all features (in conjunction with marketing) both internally and externally of the organization. Your expertise in product delivery and passion for SaaS will enable you to act as an advocate on behalf of the Canadian business, helping to grow the business to new heights. As an essential part of the Research & Development team, you will play a key role in driving our business forward.As a business we invest heavily in our technology function, pride ourselves on our in-house capability and team and innovate at pace. Last year delivering 24 major product releases, this is an exciting role for anyone up for the challenge.Reports to:Global Head of Products and BrightHR CEO CanadaHow you’ll be rewardedBenefit from:

  • Industry leading career pathway with bi-annual salary reviews.
  • State of the art office and supporting facilities in the heart of downtown Toronto.
  • Exclusive access to BrightExchange, with market-leading perks & offers.
  • An excellent benefits and pension scheme.
  • State of the art tech stack and tools to support you in your role.
  • Investment in continued learning to support your growth and development.
  • Structured performance reviews and support from your manager & colleagues.
  • Security and stability in profitable financial performance through private ownership.

Skills:

  • Product delivery including idea generation, delivery planning, risk management, change management and stakeholder management in an agile environment.
  • Manage expectations of a broad, senior and demanding set of stakeholders, driving consensus and agreement of the features delivered.
  • Ability to communicate with many roles in the business in a way that can easily be understood, to negotiate with the senior and inexperienced colleagues to determine why a feature should be built and what the feature should be to support the business goals.
  • Practical experience of agile delivery approaches, including Kanban and Scrum, and other engineering practices including user centred design, specification using high quality user stories, executable acceptance criteria, appropriate levels of documentation.
  • Experience of using agile project management and governance approaches.
  • Able to communicate a complicated problem succinctly accurately and coherently to a team with different skill sets.
  • Able to negotiate and compromise solutions and find the balance between best practice, expediency and longer-term maintenance costs.
  • Through rigorous and disciplined, with a great attention to detail.

Duties and Responsibilities:

  • Ensure that products and initiatives have a very clear vision, drivers and critical success factors.
  • Model the cost and benefit and track the delivery of it so that the investment is managed.
  • Ensure features and initiatives have clear value drivers and a mechanism for measuring they are met.
  • Measure the benefit of initiatives that are generating value.
  • Engage and manage stakeholders so they have clear information in a timely fashion so that they can take decisions about how to proceed with product / feature development.
  • Manage the provision of information that enable schedule (and therefore cost) estimates at an appropriate fidelity for the current phase.
  • Clearly articulate and communicate assumptions, decisions, risks, issues, and dependencies to appropriate stakeholders and actively managed.
  • Understand and analyze the impact of dependencies with internal and external third parties and support other product owners in the delivery of dependencies to support their initiatives.
  • Manage risks and impacts of external needs and escalate exceptions.
  • Manage the provision of information for the assessment of new initiatives.
  • Take responsibility for the entire lifecycle of delivery from idea, marketing, sales and operation.
  • Liaise with internal & external stakeholders to ensure marketing content matches the requirements of features being delivered.
  • Roll-out features as per the agreed go to market plan.
  • Increase overall usage of the Bright product range in Canada.
  • Increase usage of individual features in Bright products in Canada.
  • Monitor and respond to Bright product related queries from internal & external stakeholders.
  • Assist sales teams in both Bright & resellers in demonstrating the value Bright products can add to prospect’s businesses.
  • Assist with the creation of digital content, both in product and available via the Bright Support Centre.
  • Provide reports on feature usage to support stakeholders.
  • Communicate Bright roadmap updates to internal and external stakeholders.
  • Act as a point of contact for all Bright delivery teams for feature queries.
  • Gather, evaluate, and analyze business and user requirements and to work with Business Analysts to ensure these requirements are documented.
  • Assist User Research in validating that proposed features meet the needs of our client base.
  • Assist the Global Head of Products with analysis of competitors.

Bright supports small businesses with all their people management needs and offers HR and H&S software to help them succeed. The company operates globally and is part of the Peninsula Group Companies. They are currently seeking a Product Owner for Canada to drive customer engagement and grow the business. The role involves working with stakeholders, coordinating product releases, and supporting the overall goals of the organization. Benefits include a competitive salary, state-of-the-art office facilities, and opportunities for continued learning and development. The ideal candidate will have experience in product delivery, stakeholder management, and agile project management. Responsibilities include defining product vision, tracking delivery, managing stakeholders, and increasing product usage. The Product Owner will play a key role in driving the business forward and supporting the growth of BrightHR in Canada.

Marketing Automation Specialist (Marketo Exp) – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Fri, 25 Oct 2024 05:57:57 GMT

Job description: Job Purpose We are currently seeking to appoint a Marketing Automation Specialist to join a growing and fast-paced… marketing team, working in vibrant offices in Toronto Downtown. With fantastic office perks, we’re the perfect place for high…

Marketing Automation Specialist – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Thu, 17 Oct 2024 22:31:31 GMT

Job description: Job Purpose We are currently seeking to appoint a Marketing Automation Specialist to join a growing and fast-paced… marketing team, working in vibrant offices in Toronto Downtown. With fantastic office perks, we’re the perfect place for high…

Marketing Automation Specialist – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Fri, 18 Oct 2024 04:33:34 GMT

Job description: Job Purpose We are currently seeking to appoint a Marketing Automation Specialist to join a growing and fast-paced… marketing team, working in vibrant offices in Toronto Downtown. With fantastic office perks, we’re the perfect place for high…

Digital Marketing Specialist – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Tue, 17 Sep 2024 22:33:51 GMT

Job description: Position Overview: The Digital Marketing Specialist (CRO Focus) will be responsible for managing and optimizing our digital marketing efforts across various platforms. This role will involve driving CRO initiatives to increase conversion rates, handling webpage content in our CMS platform Dato, managing Drift (our live chat platform), overseeing Google Tag Manager and Google Analytics 4 dashboards to enhance user experience and seek for marketing opportunities.Key Responsibilities:Conversion Rate Optimization (CRO):

  • Develop and execute CRO strategies to improve website performance in qualified leads generation.
  • Conduct A/B testing, qualified user journey analysis, and data-driven experiment to increase conversion rates.
  • Collaborate with the design and development teams to implement changes based on CRO findings and improvement.

Webpage Content Management:

  • Manage and update webpage contents using the CMS platform Dato.
  • Ensure all contents is optimized for user engagement and SEO standards.

Live Chat Platform Management:

  • Oversee and manage Drift, live chat platform to improvement the qualified leads outcomes.
  • Implement chat strategies to enhance user engagement and support lead generation.

Google Tag Manager & Analytics:

  • Manage Google Tag Manager to ensure accurate tracking of marketing campaigns and user behavior.
  • Build and maintain Google Analytics 4 dashboards to provide actionable insights.
  • Monitor and analyze website performance metrics to drive data-driven decisions.

SEO Support:

  • Support SEO projects and initiatives by aiding in webpage contents.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing, with a focus on CRO strategies in content management, analytics and SEO support.
  • Proficiency in CMS platforms (Dato preferred), Google Tag Manager, Google Analytics 4, and Drift.
  • Strong understanding of CRO methodologies and content management.
  • Analytical mindset with the ability to interpret data and provide actionable insights.
  • Excellent communication and project management skills.
  • Ability to work collaboratively in a fast-paced environment.

Preferred Skills:

  • Experience with A/B testing tools and techniques.
  • Knowledge of HTML, CSS, and basic web development principles.• Familiarity with additional marketing tools and platforms.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with a talented and passionate team.
  • Professional development and growth opportunities.
  • A dynamic and inclusive work environment

The Digital Marketing Specialist (CRO Focus) will be responsible for managing and optimizing digital marketing efforts, specifically focusing on Conversion Rate Optimization (CRO). Responsibilities include developing CRO strategies, managing webpage content, overseeing live chat platforms, and utilizing Google Tag Manager and Google Analytics. Qualifications include a Bachelor’s degree in Marketing or related field, experience in digital marketing with a focus on CRO, proficiency in relevant platforms and tools, and strong analytical and communication skills. Preferred skills include experience with A/B testing and basic web development knowledge. The position offers competitive salary, professional development opportunities, and a dynamic work environment.