Company: Ontario Teachers’ Pension Plan
Location: Toronto, ON
Expected salary:
Job date: Thu, 29 May 2025 06:40:37 GMT
Job description: The opportunityThe Senior Manager, Digital Marketing will support the development, implementation and maintenance and reporting of digital marketing at OTPP. This individual will work in partnership with Investments, P&C, Member Services and Corporate Communications to support the digital transformation journey OTPP is on.Who you’ll work withYou will work with partners across the organization, to develop capabilities and competence in digital channels and technologies (e.g. Personalization, rapid content publishing, analytics + insights)What you’ll doYou will be responsible for crafting the critical metric framework to measure all digital brand activity for OTPP. Your deep understanding of data & analytics will be used to build dashboards and data visualization tools to report on performance of digital activity across paid and owned channels while bringing forward optimization recommendations to continually improve performance.Lead full MarTech implementation and maintenance frameworks including running an Adobe Experience Manager ecosystem for Corporate, Investments, P&C and Brand. Input and execute on the strategy, integration and enablement of AdTech + MarTech that drives OTPP marketing initiatives across all channels and platformsActively collaborate with partners across IT, Product Delivery Member Services and Brand to evaluate technologies alongside business requirementsContact on Adobe Marketing products including Experience Manager, Launch. Target, Analytics and Audience ManagerContact for personalization and regionalization strategies on corporate websiteBusiness owner of digital UI, new capability development as it relates to Corp website.Support authoring and publishing as needed on corporate websiteIn partnership with Senior Manager Brand & Content Strategy develop and lead website governance model for technology, SEO, and analyticsLead all aspects of development of component elements and improvements as the need arises for Day 2Work in collaboration to develop search landscapes and support, on-page, off-page and technical SEO optimizationSupport accessibility, optimization and maintenance for OTPP.comSupport growth strategies, process and maintenance frameworks for all OTPP corporate social media channels including Twitter and LinkedIn and improve organic performance and growthReview new technologies and keep the company at the forefront of developments in digital marketing, leading growth into key channels and exploring value-add marketing tacticsStay abreast and share all digital standard methodologies across channels and technologiesLead development of social monitoring capabilityLead team responsible for paid media executions (including in housing of paid media) for OTPP across owned channels and paid media including social, SEM and displayManage and optimize always-on inbound marketing strategy for OTPP including SEM, Paid Social, Display alongside internal and external partnersPartner with Sr. Manager Brand & Content to streamline audiences, build growth verticals and adjacent targets to continually drive up OTPP brand equityManage digital performance in real-time to optimize and improve campaigns while in marketOwn paid media strategies globally including supporting with net-new platforms in alignment with key growth geographies and regionsDesign, build and implementation of advanced omni-channel analytics and reporting frameworks for OTPP using key toolset including Adobe Analytics, SiteImprove, SEMRush and HootsuiteMonitor performance, find opportunities for optimization and testing, and ensure accurate tracking is in place on all digital experiences (ensure digital standard methodologies are embedded in marketing campaigns)Support real-time data gathering and regularized reporting to better drive digital effeteness across owned channelsSupport all corporate streams with value-adding data insights on site performance, opportunity analysis and regularized benchmarkingCustomer and Audience segmentation, clustering and profilingGeo/demographic attribution and segmentationAudience targeting, A/B and multivariate testing and measurementDevise strategies to drive online traffic to the company websiteDrive on-going social listening reporting and dashboardsMeasure and report performance of all digital marketing campaigns, and assess against goals (return on investment and critical metrics)Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsOversee direct reports and manage external agency relationshipsA high level of judgment is required in planning and co-ordinating projects and resources involved in the process, in determining the impact of the project on target audiences.Ability to work with senior leaders to advise and influence and work cross-functionally across the OTPP teamsIntegrate with IT to ensure smooth delivery of projectsWhat you’ll needDegree in Marketing or CommunicationsPrevious writing experience would be considered an assetStrong understanding of B2B content strategy development as well as web personalization strategies and Adobe Experience ManagerUnderstanding of digital paid media and critical metrics related to content and optimization strategies for contentExcellent communication skillsMin. of 7 + years’ experience in brand, digital marketing or content strategy rolesExperience within the financial industry and brand would be considered a plusExperience leading and working with agenciesDeep SEO (technical and traditional) knowledge#LI-PA, #LI-HybridWhat we’re offeringPay-for-performance environment that offers competitive salary and incentiveNumerous opportunities for professional growth and developmentComprehensive employer paid benefits coverageRetirement income through a defined benefit pension planThe opportunity to invest back into the fund through our Deferred Incentive ProgramA flexible/hybrid work environment combining in office collaboration and remote workingCompetitive time offOur Flexible Travel Program gives you the option to work abroad in another region/country for up to a month each yearEmployee discount programs including Edvantage and PerkopolisAt Ontario Teachers’, diversity is one of our core strengths. We take pride in ensuring that the people we hire and the culture we create, reflect and embrace diversity of thought, background and experience. Through our Diversity, Equity and Inclusion strategy and our Employee Resource Groups (ERGs), we celebrate diversity and foster inclusion through events for colleagues to connect for professional development, networking & mentoring. We are building an inclusive and equitable workplace where our talent is respected, accepted and empowered to be themselves. To learn more about our commitment to Diversity, Equity and Inclusion, check outHow to applyAre you ready to pursue new challenges and take your career to the next level? Apply today! You may be invited to complete a pre-recorded digital interview as part of your application.Accommodations are available upon request (peopleandculture@otpp.com) for candidates with a disability taking part in the recruitment process and once hired.Candidates must be legally entitled to work in the country where this role is located.The privacy of your personal information is important to us. Please visit our to learn how we handle your personal information.Functional Areas: Marketing & CommunicationsRequisition ID: 6437
Summary of the Senior Manager, Digital Marketing Position at OTPP
Opportunity Overview:
The Senior Manager, Digital Marketing will play a key role in developing, implementing, and maintaining OTPP’s digital marketing strategies. This position involves collaboration with various internal teams to support the organization’s digital transformation journey.
Key Responsibilities:
- Craft metrics to measure and report on digital brand performance.
- Develop dashboards and data tools for performance insights.
- Lead the implementation of MarTech solutions, including Adobe Experience Manager.
- Collaborate with IT and other partners to evaluate and integrate new technologies.
- Manage the corporate website’s digital UI and develop personalization strategies.
- Drive SEO and accessibility improvements for OTPP.com.
- Oversee corporate social media strategies to enhance performance.
- Stay updated on digital marketing trends and best practices.
- Manage paid media executions and optimize inbound marketing strategies.
- Design and implement advanced analytics frameworks.
- Support real-time data gathering and reporting for improved digital effectiveness.
- Directly manage reports and external agencies.
Qualifications:
- Degree in Marketing or Communications.
- 7+ years of experience in digital marketing or content strategy, preferably in the financial industry.
- Strong understanding of SEO, B2B content strategy, and Adobe Experience Manager.
- Excellent communication skills and leadership abilities.
Why Join OTPP:
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and flexible work arrangements.
- Comprehensive benefits package and retirement plans.
- Strong commitment to diversity, equity, and inclusion in the workplace.
Application Process:
Interested candidates should apply and may be invited for a pre-recorded digital interview. Accommodations are available for candidates with disabilities.
For more details and to apply, candidates can visit the OTPP careers page.