Thunder Bay Post-Secondary Student Referral Program – Spring 2022


Company: Royal Bank of Canada

Job description: Coordinator Project Analyst QA Analysts Business System Analysts Developer Project Control Officer Data Analyst UX/UI… Designer Graphic Designer Technical Systems Analyst Communications Analyst Portfolio Analyst Summer Internship Program…

Expected salary:

Location: Thunder Bay, ON

Job date: Sun, 13 Feb 2022 04:58:11 GMT

Apply for the job now!

newDigital Marketing CoordinatorOliver & Bonacini3.8Toronto, ON•Remote Post-secondary education with a degree or diploma in digital marketing, business or communications. The ideal candidate will have a passion for digital… 3 days ago·More…View all Oliver & Bonacini jobs – Toronto jobsSalary Search: Digital Marketing Coordinator salaries in Toronto, ONSee popular questions & answers about Oliver & Bonacini

Company Description

Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, Saskatchewan and Alberta. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.

The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.

While we are currently working remotely, this position would eventually be based out of our midtown head office.

Job Description

This entry-level position involves working with a cross-functional team, and will provide the opportunities to learn about and experience a variety of marketing tactics from the ground up. Under the supervision of the Digital Marketing Manager, the Digital Marketing Coordinator will work closely with the Digital team to maintain company websites and profiles, assist with email marketing initiatives, develop SEO-driven content and analyze results against company objectives. The ideal candidate will have a passion for digital marketing and the restaurant and hospitality industry.

Digital Content Creation/Strategy

  • Perform keyword, industry and competitive research to inform digital content marketing strategy, and create high-quality content around relevant terms and trends

  • Audit and maintain company websites and profiles including responsibilities such as: ensuring all content is up-to-date, accurate, and follows brand guidelines; implementing website best practices; optimizing media and content; tracking analytics; assisting with new site planning and content development

  • Implement on-page and off-page optimization, analyze competitors, perform keyword research, and identify link building opportunities

  • Conduct listing audits to ensure citations are accurate and optimized – creating, claiming and verifying new listings

  • Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives

  • Stay up-to-date on industry changes and identify new technologies to improve processes

Email Marketing

  • Contribute to O&B’s email marketing initiatives, from strategy and development, to execution of email campaigns in Mailchimp

  • Update and maintain the email marketing calendar and reporting spreadsheet

  • Research and seek opportunities for growing O&B’s email database and newsletter signups

Strategy/Digital Reporting

  • Summarize and gather ongoing insights to optimize campaign performance

  • Provide reporting on all digital activities and campaigns, including insights and assessment against identified goals

Qualifications

  • Post-secondary education with a degree or diploma in digital marketing, business or communications

  • Knowledge of content management systems, email marketing programs (WordPress, Mailchimp, etc.) and HTML

  • Google Analytics Certification is an asset

  • Google Ads Certifications are an asset

  • Understanding of SEO best practices and strategies

  • Excellent written and verbal communication skills

  • Detail-oriented and strong organizational skills

  • Works extremely well under pressure and is able to multitask on concurrent projects

  • Enjoys working in a hands-on and collaborative team environment

  • Passionate about food and the hospitality industry

Additional Information

** We thank all applicants for their interest in Oliver & Bonacini; however, only suitable candidates will be contacted to continue the application process. **

Digital Marketing Coordinator


CLICK TO APPLY

Social Marketing ManagerCore Online MarketingOakville, ON This is the ideal role for a recent college or university graduate of a marketing/communications related post-secondary program with 1-3 years of social media… 29 days ago·More…View all Core Online Marketing jobs – Oakville jobsSalary Search: Social Marketing Manager salaries in Oakville, ON

This is the ideal role for a recent college or university graduate of a marketing/communications related post-secondary program with 1-3 years of social media marketing experience and a desire to build hands-on marketing skills and gain a broad range of marketing know-how. You’re not new to social media and you’re not merely a user of it. You study it, you delve into each platform, and you understood how it can be used to help businesses grow. If this described you and you’re organized, detail oriented, hungry to learn, love to work with others, and you truly enjoy figuring things out and solving problem, then this job is for you.

The Social Marketing Manager is responsible for the planning and implementation of all social media activities on behalf of assigned clients.

The Social Marketing Manager will report to the Manager, Social Strategy and work closely within a team that includes the Account Manager, the Online Content Writer, and the Online Marketing Analyst. Working together, the team must ensure all activities are coordinated, well thought out and opportunities are maximized to help produce results for our clients.

The successful candidate for this position will not be a mere user of social media, but a student of it and its application to business. Key skill sets include an understanding of how to set up and manage social platforms; how to build social networks; how to measure social media results; how to engage communities of interest; how to build links through value based relationships; how to determine where to best leverage content online; and how to use online public relations services to drive visibility.

Given that every client is unique, the Social Marketing Manager must possess research skills to determine the best approach as it relates to social media platforms, content distribution channels and optimal link building opportunities.

This is a full-time position with benefits.


Experience and Attributes

The successful candidate will possess the following key attributes:

  • Recent graduate of a marketing/communications related post-secondary program.
  • Hand-on experience using social media for business purposes is an asset.
  • Exceptional spelling, grammar, and short form writing skills.
  • Collaborative team player who is very organized and detail oriented.
  • Strong communication and language skills.
  • Responsive and willing to take ownership of the role and responsibilities.
  • A solid and up to date understanding of setting up and using social media platforms for businesses including LinkedIn, Facebook, Google My Business, Instagram, Twitter, and YouTube.
  • Must be able to think strategically and work effectively within a small team.
  • A proven interest in staying up to date with the most recent developments in social media, best practices and measurement tools.
  • An understanding of how content can be distributed and leveraged online to generate web traffic and leads.
  • An understanding of how social media platforms can be used for advertising.
  • Experience using social media to drive results in a Business to Business (B2B) environment.

Preferred Skills and Technical Knowledge

We would consider working knowledge of the items below an advantage. However, additional training can be provided to the right candidate:

  • Social Management Tools (eg. Sendible, LinkedIn, Facebook, Instagram and Twitter Insights, etc.)
  • Graphic Design Software (e.g. Photoshop, Canva, Illustrator, InDesign, Video Editing, etc.)
  • Google Analytics
  • Microsoft Office (Word, Excel, PowerPoint)

Social Marketing Manager


CLICK TO APPLY

newContent and Social Media SpecialistSUNPANScarborough, ON Possess strong understanding of B2B marketing. 3+ years of experience in copywriting or content marketing. Post-secondary degree in Business or Journalism, with… 2 days ago·More…View all SUNPAN jobs – Scarborough jobsSalary Search: Content and Social Media Specialist salaries in Scarborough, ON

The Content & Social Media Specialist, reporting to the Digital Communication Manager, is a highly motivated, creative and passionate member of the Marketing team. They will assist the Digital Communication manager in engaging people, conversations and developing leads and sales while communicating the company’s brand in a positive, authentic way.

PRINCIPAL FUNCTIONS & OBJECTIVES

Copy and Content Development

  • Write compelling product descriptions by incorporating brand storytelling and creative elements
  • Maintain an editorial calendar and contribute ideas to overall content and social media strategy; you will be a strong advocate for deadlines
  • Perform regular content audits to optimize copy for SEO keywords; incorporate site analytics to determine top performing content and provide insight on how to improve low performing content
  • Regularly monitor, maintain, and implement new strategies to improve SEO performance
  • Maintain landing pages on website, ensuring accurate product information and imagery is uploaded
  • Work with Digital Communications Manager to plan and produce engaging blogs and press releases
  • Collaborate with internal and external creative teams (photographers, graphic designers) on content creation
  • Organize and manage content into a user-friendly library for Marketing department
  • Work with all members of Marketing department to maintain internal documents, including but not limited to Standard Operating Procedures, policies, contracts
  • Other ad hoc duties as assigned

Social

  • Assist in the development of a content calendar and daily social media execution
  • Work closely with the Digital Communications Manager to manage influencer program
  • Monitor and understand competitor social media and communication strategies; provide reports of trending tactics

REQUIREMENTS

  • Communication skills: Must exhibit exemplary writing and editing skills. Please include a link to your portfolio.
  • 3+ years of experience in copywriting or content marketing
  • Post-secondary degree in Business or Journalism, with preference for marketing, communications, public relations, fashion management or equivalent
  • Organization and time management skills are a must: This role will be responsible for a series of projects and will require strong attention to detail.
  • Must display professionalism and collaborative attitude: This role will be working with cross-functional departments and external business partners.
  • Experience with digital analytics
  • Possess strong understanding of B2B marketing
  • Paid Social Ads experience is an asset

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Extended health care

Schedule:

  • 8 hour shift

Content and Social Media Specialist


CLICK TO APPLY

Associate, Marketing & CommunicationsCanadian Liver Foundation2.7Markham, ON•Temporarily Remote Post-secondary education in public relations, marketing, communications, digital marketing, or relevant field. Manage the Webmaster email inbox. 30+ days ago·More…View all Canadian Liver Foundation jobs – Markham jobsSalary Search: Associate, Marketing & Communications salaries in Markham, ONSee popular questions & answers about Canadian Liver Foundation

Interested in applying? Submit your resume and cover letter in one PDF file to careers@liver.ca.

Reports to: Director, Marketing & Communications
Location: Markham, Ontario


About the Canadian Liver Foundation

Founded in 1969 by a group of doctors and business leaders concerned about the increasing incidence of liver disease, the Canadian Liver Foundation (CLF) was the first organization in the world devoted to providing support for research and education into the causes, diagnoses, prevention and treatment of all liver disease. Today, we are bringing liver research to life by promoting liver health, improving public awareness and understanding of liver disease, raising funds for research, and providing support to individuals affected by liver disease.


Employment Opportunity Overview

The Canadian Liver Foundation is seeking an Associate, Marketing & Communications. This is a full-time permanent position reporting to the Director, Marketing & Communications, initially working virtually from home (during COVID-19) and later transitioning to the National office in Markham, Ontario.

To fulfil the role, this strong, dynamic, and entrepreneurial individual will need to be a strong member of the marketing & communications team.


Core Roles & Responsibilities

Marketing and Communications

  • Support the development of print and electronic communications and marketing materials, including the CLF Annual Report.
  • Support production of communications and marketing materials, including external and internal pieces
  • Coordinate with regional teams for promotion of their events, projects, and programs.
  • Write compelling pieces for community engagement, fundraising, and awareness.
  • Assist with the development of all aspects of advertising for marketing and media materials such as PSAs, digital ads and print material as required.
  • Manage translation into French of all documents intended for online distribution and other documents, as needed.
  • Build and maintain excellent relationships with CLF community, including patients, caregivers, doctors, volunteers (for the purpose of understanding audience needs and preferences, sourcing stories, etc.).
  • Measure and report on marketing & communications program efforts including content marketing, earned media efforts, and more as needed.
  • Bring an inclusive lens to our marketing & communications materials, ensuring to be conscious of inclusive language, perspectives, and voices.

Digital & Social Media

  • Keep abreast of the latest tools, trends and platforms in the digital marketing space to maintain the digital program’s reach and effectiveness.
  • Create original content for blog posts, coordinate and secure contribution of guest blog posts.
  • Create, coordinate translation and schedule content for national social media channels (Facebook, Instagram, Twitter).
  • Support execution of digital campaign materials during key periods (Liver Health Month, STROLL for Liver, Giving Tuesday and Year-End Giving, etc.).
  • Support email marketing program, working with the Manager, Database & Analytics to manage audience segmentation, marketing automations and email campaigns.
  • Create and deploy emails in support of email marketing strategy using Luminate Online.

Media Relations

  • Monitor industry news and mentions using Meltwater, providing internal summaries of media monitoring efforts.
  • Write backgrounders, news releases and pitches on a variety of liver health and liver disease subjects, for key campaigns and national events.
  • Secure proactive earned media placements to position the CLF as an industry thought leader, for key campaign periods and for fundraising events.
  • Field incoming media enquiries and work with the Director of Marketing and Communications to manage accordingly.
  • Track and communicate metrics regularly using reporting tools such as Meltwater and MRP.
  • Build and maintain media contact lists and develop strong relationships with media contacts.

Administration

  • Provide departmental invoices to the Director, Marketing & Communications as needed.
  • Support liaison between the CLF and third-party vendors.
  • Manage the Webmaster email inbox.
  • Other duties as assigned.


Required Experience, Skills and Qualifications

  • Post-secondary education in public relations, marketing, communications, digital marketing, or relevant field
  • 2+ years of experience in a digital communications role with social media and digital responsibilities
  • Solid understanding of integrated marketing and campaigns, media relations and communications
  • Superior writing skills, accuracy, and attention to detail
  • Superior verbal communication skills
  • Excellent presentation skills
  • Ability to work well independently and in a team environment
  • Outstanding interpersonal skills with ability to build strong internal and external relationships
  • Excellent organizational skills
  • Technical savvy, comfortable working with web and social applications and proficiency in Microsoft Office, social media management tools, Canva, MRP, Meltwater
  • Experience with the Adobe Creative Suite an asset.
  • Willing to travel if required
  • Flexible to work occasional evenings and weekends if required
  • Fluency in English and French (written and verbal) is an asset

Associate, Marketing & Communications


CLICK TO APPLY

Digital Marketing CoordinatorGowling WLG3.8Toronto, ON•Temporarily Remote Post-secondary degree in marketing, communications or a related field of study; completion of a digital marketing program preferred. 20 days ago·More…View all Gowling WLG jobs – Toronto jobsSalary Search: Digital Marketing Coordinator salaries in Toronto, ONSee popular questions & answers about Gowling WLG

ABOUT GOWLING WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

When it comes to diversity, we not only accept it — we celebrate it, support it and thrive on it. To create an engaging and rewarding place to work, we seek to attract talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values – The Power of Teamwork, Always Striving to be Better, We all Bring Something Different – in all that we do.

Our diverse group of legal professionals, law students, law clerks/paralegals, legal administrative assistants and business support services team work together, and are respected and valued for their individual contributions.


PROFILE

We are currently recruiting for a Digital Marketing Coordinator to join our Business Development & Marketing team. Working within a team environment, the Digital Marketing Coordinator will be responsible for supporting the firm’s day-to-day digital marketing activities across a range of channels.

This role will be required to work remotely until such time as access to our offices is permitted. Once access is permitted, this role can be based in any of our Gowling WLG offices across Canada: Montreal, Ottawa, Toronto, Waterloo, Hamilton, Calgary and Vancouver.


RESPONSIBILITIES

  • Work closely with the Digital Marketing Manager and other digital team members to provide day-to-day support to the firm’s digital marketing activities, including updating the firm’s website, preparing e-newsletters and event invitations for distribution, and working on digital projects as assigned.
  • Support the identification and implementation of website best practices in terms of navigation, usability, design, presentation, content, lead generation and search engine optimization.
  • Assist in measuring the effectiveness of the firm’s digital strategies through Google Analytics and other measurement tools.
  • Support the firm’s social media activities as needed across platforms such as Twitter, LinkedIn, Facebook and YouTube.
  • Stay current on digital marketing best practices, platforms and tools, and apply them proactively.
  • Any other duties as required.


QUALIFICATIONS

  • Gowling WLG has introduced a COVID-19 mandatory vaccination policy that requires full vaccination against COVID-19 for everyone working in or visiting its Canadian offices effective September 27, 2021. Accordingly, an offer of employment will be conditional upon the successful candidate providing proof of full vaccination. Any exemption request will be considered on a case-by-case basis and granted only where the request meets the requirements of applicable legislation.
  • At least (2) two years of experience in web content management and digital marketing, preferably in a professional services environment.
  • Post-secondary degree in marketing, communications or a related field of study; completion of a digital marketing program preferred.
  • Understanding of best practices in website design, email marketing, content marketing, search engine optimization and social media; knowledge of conversion rate optimization, A/B testing, engagement metrics; familiarity with page elements that influence conversion is an asset.
  • Working knowledge of HTML, understanding of CSS, ideally familiar with Dreamweaver, proficient with Photoshop and familiar with the Adobe Creative Suite.
  • High level of competency with at least one content management system such as Kentico, WordPress, Umbraco, Sitecore, or other (i.e. proprietary and/or open source).
  • Knowledge of Google’s web management tools, including Analytics and Tag Manager.
  • Experience using email marketing platforms (e.g. Vuture, MailChimp, HubSpot) to create, monitor and optimize a wide variety of email marketing campaigns.
  • Understanding of CRM systems, ideally InterAction.
  • High proficiency with Microsoft Office suite (Word, Excel, Power Point, etc.); comfortable generating reports on analytics using Excel; ability to analyze raw data, compile and track analytics to surface insights and drive agile improvements.
  • Exceptional attention to detail, time management, written, verbal communication and interpersonal skills.
  • Strong ability to multi-task, adapt quickly to changing priorities and deliver exceptional work in a fast-paced and deadline-driven environment.
  • Ability to communicate effectively with other firm members, with the aptitude to take care of internal clients’ needs in a professional and courteous manner.
  • French language skills are an asset.

Gowling WLG is proud to offer equal employment opportunities.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Digital Marketing Coordinator


CLICK TO APPLY

Ecommerce Marketing ManagerPro-Spin SportsToronto, ON•Remote$60,000 a year Post-secondary degree or equivalent diploma in a related field (e.g., business, marketing, digital marketing). Organize and prioritize all marketing projects. 23 days ago·More…View all Pro-Spin Sports jobs – Toronto jobsSalary Search: Ecommerce Marketing Manager salaries in Toronto, ON

Job Title: E-Commerce Marketing Manager

Company: Pro-Spin Sports

Reporting To: CEO/Founder

Location: GTA – Remote / Work-from-Home (with weekly sessions in Toronto)

Type of Role: 6-Month Full-Time Contract with opportunity for Contract Extension or Permanent Full-Time

Pro-Spin Sports is the fastest growing Direct to Consumer (DTC) Table Tennis brand in the world! We love ping pong and are on a mission to create more fun through sports and competition.

We manufacture and design all our products and sell exclusively online in Canada, the US, UK, and Europe! We are headquartered in Toronto, manufacture in China, and have warehouses in Canada, the US, UK, and France.

The business has been built mainly on Amazon, and in only four years, we’ve reached nearly 8-figures in revenue! Now we’re ready to see the same explosive growth on our own DTC e-commerce site, on Shopify. With a proven brand, automated supply chain, and a portfolio of high-quality products with thousands of genuine 5-star reviews, we are well-positioned for success on our new DTC site.

Pro-Spin Sports is a growing business, and we’re expanding our team!

Are you looking for a unique opportunity to dive in, make a direct impact, and help double our business?

Are you equipped with the experience, skillset, and attitude to help us build and grow our E-commerce DTC channel?

This opportunity is a dream job for anyone creative, analytical, entrepreneurial, and wants to make a direct, measurable impact!

We are looking for candidates who will roll up their sleeves, take ownership, figure stuff out, and deliver results.

We value curiosity, loyalty, dependability, fun, and hard work.

Responsibilities:

  • Lead and manage Pro-Spin Sport’s revenue growth on Shopify
  • Develop and execute Q4 Holiday campaign
  • Create and execute blog content plan and social media calendar
  • Setup and optimize email marketing campaigns and conversion funnels
  • Manage SEO planning and implementation
  • Finalize all content and assets for holiday promotions (copy, images, video)
  • Create, manage, and optimize paid ads on Google, Facebook/Instagram, Google Shopping
  • Organize and prioritize all marketing projects
  • Manage partners to deliver outstanding work on time and on budget

Minimum Qualifications:

  • Post-secondary degree or equivalent diploma in a related field (e.g., business, marketing, digital marketing)
  • 5+ years of experience in E-commerce DTC marketing
  • 3+ years of paid campaign management on Facebook, Instagram, and Google Ads

Your Professional Experience:

  • Digital Marketing Campaigns: You have proven experience planning and executing profitable digital marketing plans
  • Revenue Generating Initiatives: You have hands-on experience profitably driving traffic to a DTC e-commerce site – including Social Media Advertising, Google Ads, SEO, Influencer/Affiliate Marketing
  • Conversion: You have created conversion funnels and successfully improved conversion rates to increase Revenue and ROI by implementing CRO best practices and conducting A/B testing.
  • Email Marketing: You have managed email marketing campaigns, written copy, developed email flows, analyzed data, and established email marketing as a key revenue generator for a brand.
  • Social Media and Content Planning: You have hands-on experience creating social media and web content strategies and executing plans that deliver on KPIs and Goals you have established
  • Analysis and Optimization: You have experience working with Google Analytics and other tools to analyze website data and areas of opportunity for improvement.

Your Skills:

  • Results-oriented, self-starter with a growth mindset
  • Curious, resourceful, fast learner who can adapt and change course if needed
  • Extremely organized and efficient
  • Excellent communicator who is comfortable challenging ideas and communicating both successes and failures
  • Loves working remotely and has a strong work ethic
  • Strategic and analytical, leveraging data to optimize campaigns and make decisions
  • Creative thinker who takes initiative and is proactive in coming up with new ideas to drive revenue or improve the business
  • Comfortable working within Shopify, Google Ads, Google Shopping, and Facebook/Instagram.
  • Excellent at analyzing data, trends, and key consumer behaviours to support fact-based recommendations
  • Content creation (copy, images, video) is an asset

If this role sounds like a dream job to you, we want to hear from you!

Please submit your resume and include a cover letter letting us know about your ecommerce experience and why you’re the best candidate for the role!

Please also include your Top 3 “Go-To” Resources for all things E-commerce and/or DTC marketing and what it is you like most about them. We want to know what inspires you!

We’re looking forward to hearing from you.

Contract length: 6 months

Application deadline: 2021-09-12

Job Types: Full-time, Contract

Salary: From $60,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Work from home

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • E-commerce: 3 years (required)
  • Google Analytics: 3 years (preferred)
  • Google Ads: 3 years (preferred)
  • Facebook Advertising: 3 years (preferred)
  • Digital marketing: 3 years (required)

Work remotely:

  • Yes

Ecommerce Marketing Manager


CLICK TO APPLY

Digital Marketing InternGenzupMississauga, ON Experience in digital marketing or communications is preferred. Currently enrolled in a post-secondary institution studying digital marketing, communications,… 30+ days ago·More…View all Genzup jobs – Mississauga jobsSalary Search: Digital Marketing Intern salaries in Mississauga, ON

Job Category: Students
Job Type: Full Time
Job Location: Mississauga Peel Region

Job Description

Reporting to senior management, you will be one of the digital marketers analyzing trends, company outreach opportunities, and work recommend marketing strategies for several brands.


Area of Responsibility

  • Review website content, marketing materials, product positioning, images, and brand image on an ongoing basis.
  • Generation content ideas and contribute to brainstorming practices.
  • Create social media and organic growth strategies.
  • Identify insights and trends to optimize the performance of the brand.
  • Assist in managing constituent publishing schedule for articles and social media content.
  • Design layouts for presentations, brochures, and newsletters.
  • Keep up to date on new social media platforms, standard practices, tools, and technologies on an ongoing basis.

Selection Criteria

  • Currently enrolled in a post-secondary institution studying digital marketing, communications, or related program.
  • Proficient with Microsoft Office Word, Outlook, Excel, and PowerPoint.
  • Experience in digital marketing or communications is preferred.
  • Self-directed and able to work without supervision.
  • Comfortable with technology.
  • Energetic and eager to tackle new projects and ideas with an eye for detail.
  • Excellent written and verbal communication skills.

Digital Marketing Intern


CLICK TO APPLY