Programmatic Strategist – illumin – Toronto, ON

Company: illumin

Location: Toronto, ON

Expected salary:

Job date: Fri, 01 Aug 2025 04:16:39 GMT

Job description: Who we areAt illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.We are at a pivotal moment, evolving into a product-led company with a team of over 100 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what’s possible in journey advertising.Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.Who We NeedReporting to the Director of Programmatic Strategy, we are seeking a Programmatic Strategist to play a pivotal role in driving revenue growth. You will respond to RFPs from current and prospective clients, developing sales strategies tailored for our advanced programmatic solutions and measurement capabilities. You will collaborate with internal and external stakeholders to develop an in-depth understanding of their business goals and how to leverage the illumin platform best to deliver tailored, high-performing digital advertising campaigns. As our new Programmatic Strategist, you will partner with the sales team to co-own the RFP creation and submission process and act as the primary point of contact for prospective clients exploring how we can best support their needs.This is a full-time, hybrid or remote opportunity. Individuals within commuting distance of our downtown Toronto office will work onsite 2 days a week. Fully remote employees are required to be available for onsite meetings and events regularly.Who You AreYou may currently be a Digital Planner within a media agency, ready to take the next step in your career at a fast-moving adtech company. You have a strong understanding of digital advertising formats and programmatic media, with hands-on experience turning strategy into execution. You know how to connect media strategy to performance and results.What’s In It For YouImpact. You are ready for a role that offers more visibility, influence, and opportunities to make a meaningful impact. You will gain valuable insight into how the vendor side of the industry operates. Working closely with internal teams and a wide range of clients, you will deepen your expertise across diverse verticals, including healthcare, travel, and retail.Career development. You will gain the exposure and direct experience to create your own path in AdTech, Sales, Marketing, or Account Management. Whether this is a stepping stone to a future agency leadership role or the beginning of a new path in adtech, you are ready to dive deeper into the programmatic ecosystem and build a career rooted in data, strategy, and innovation.How You Will Make An Impact

  • Grow our Programmatic Strategy. You will help create and implement comprehensive digital strategies that align with the business objectives of our clients, focusing on driving net new revenue through solutions within and outside of the illumin platform. You will play a critical role in transforming those strategies into highly curated and detailed RFP responses, ultimately securing net new business and helping to retain and grow existing clients.
  • Grow your knowledge. You will stay up to date on industry developments, creative partnerships, inventory management, and forecasting strategies to successfully build RFP responses for our prospective and renewing clients.
  • Apply media planning and buying expertise. You will utilize in-depth knowledge of digital advertising, including Real-time bidding (RTB), Demand-Side Platform (DSPs), and data-driven audience segmentation, to provide clients with high-performance ad solutions specifically tailored to what illumin can offer.
  • Leverage data. You will focus on audience targeting and segmentation. You will collaborate with internal teams to develop sophisticated audience targeting strategies that utilize first-party data, third-party data, contextual targeting, and other advanced techniques, and effectively position these strategies for clients.
  • Develop and execute strategies. You will partner with cross-functional teams, including Sales and Marketing, to ensure cohesive execution of sales strategies and seamless delivery of client campaigns. You will collaborate with Marketing on impactful collateral that supports new business generation and effectively communicates our value proposition. Additionally, you will work closely with the product team, providing them with industry insights and trends observed from RFPs received.
  • Assess and respond. You will work with Sales and Marketing to identify areas for development in the current product offering and with the larger Sales Enablement team to assess potential partnership solutions and shepherd them through the procurement process and their subsequent rollout to Client Facing Teams.

What You Bring

  • The direct expertise. You have proven experience in programmatic buying or strategic planning within the ad tech, digital media, or programmatic advertising industry. You have knowledge of digital advertising providers and partners, DSPs, and data-driven marketing solutions. You are familiar with Microsoft and Google’s suite of tools as it relates to building custom media plans for prospective clients. Ideally, you bring an in-depth and well-developed understanding of what makes RFP submissions compelling in today’s landscape for brands and agencies.
  • The drive. You have a sense of curiosity regarding the success of media plans after implementation. You are driven to discover, evaluate, and partner with new measurement, data, and creative solutions.
  • The relationship management skills. You have worked in client-facing roles at an agency or ad tech company, presenting innovative and strategic ideas that have led to plan approvals or new business wins. You can influence without authority, gain trust, and secure buy-in when working with multiple stakeholders on projects that often have tight deadlines. A strong ability to prioritize tasks and communicate expectations effectively is essential.
  • The preferred qualifications. You have experience working with programmatic DSPs or similar ad tech platforms. You have exposure to multiple industry verticals and familiarity with different solutions in the programmatic and media landscape relevant for each specific industry.

What else should you know about us?We are undergoing a transformative shift. We are embracing change and the opportunities that come with it, empowering every illumineer to innovate, experiment, and bring forward new ideas. Whether accessing new technology, restructuring workflows, or expanding your team, you will have full support if you can make the business case.We are a broad and diverse team, but we all share a passion for success, a drive to do more, and a love of creating connections. We hire for talent and commitment and provide the guidelines and guidance to elevate skills, knowledge, and abilities across all areas. This is a place where proven methods meet bold ideas, offering opportunities to grow personally and professionally.Apply NowIf you want to seize the opportunity to impact a company and influence an industry, and you have 70% of what we are looking for, apply now. We can’t promise an interview, but we will consider your whole application.What You Can Expect from Our Interview Process:

  • A virtual interview with a Talent Advisor will discuss your interest in the role and showcase pieces of content you have created.
  • A virtual interview with the Director of Programmatic Strategy. You will have the chance to share your experience and knowledge. This will be an opportunity to learn more about the role and team.
  • A panel interview with the VP, Sales Enablement and a senior sales leader. You will learn how the Programmatic Strategy team partners with sales and have an opportunity to ask any final questions.

Illumin is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, Indigenous People of North America and the world, veterans, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas.We are committed to providing equitable opportunities in employment and to providing a workplace free from discrimination and harassment. We are equally committed to providing an inclusive and accessible workplace. If you require accommodations at any stage of the interview process, please email us at hr@illumin.com.#LI-Hybrid
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Summary of Illumin’s Overview and Programmatic Strategist Role

Who We Are:
Illumin is revolutionizing the advertising sector with its integrated platform that facilitates journey planning, execution, and analytics. The platform leverages real-time data and user-friendly visual tools to enhance marketing efforts, enabling campaigns that resonate with audiences throughout their buying journey. As a product-led company with a growth-oriented team of over 100 professionals, Illumin aims to redefine journey advertising by prioritizing data and AI advancements while valuing its workforce.

Role of Programmatic Strategist:
Reporting to the Director of Programmatic Strategy, the Programmatic Strategist will play a key role in driving revenue by developing tailored sales strategies for RFPs. The candidate will collaborate with stakeholders, understand client goals, and create high-performing digital campaigns using the illumin platform. This hybrid/remote position requires a deep understanding of digital advertising and programmatic media.

Qualifications:
Ideal candidates should have experience in digital strategy or programmatic buying, strong relationship management skills, and familiarity with various digital advertising tools. They should be motivated and detail-oriented, with the ability to effectively communicate and prioritize tasks.

Opportunities:
The role offers the chance to make a significant impact, gain industry insights, and advance within the AdTech space. Illumin values diversity and inclusivity, encouraging applicants from varied backgrounds.

Interview Process:
Candidates will undergo a structured interview process comprising virtual discussions with talent advisors and key leadership, aimed at assessing experience and fit for the role.

Call to Action:
Candidates who meet most qualifications are encouraged to apply and contribute to Illumin’s transformative journey within the advertising industry.

KINESSO – Associate Director, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 31 Jul 2025 22:18:38 GMT

Job description: Position SummaryThe Associate Director, Programmatic is responsible for developing innovative, audience-based programmatic campaigns that challenge digital norms and deliver outstanding results across a portfolio of KINESSO clients. The Associate Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as the primary day-to-day contact for both our agency partners and clients.This role requires a highly collaborative individual who is analytical and leverages data-driven insights to develop and deliver precise, effective tactical recommendations – ensuring they address and meet client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, audio, CTV, DOOH); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation/client servicing skills and experience managing direct reports.Key Responsibilities

  • Act as the subject matter expert for programmatic strategy, providing informed channel and platform recommendations. Develop targeted, innovative programmatic campaigns aligned with client strategies and business objectives.
  • Serve as the primary day-to-day contact for agency partners and clients, ensuring clear communication and alignment
  • Manage the programmatic team’s operations, including task management through Asana and maintaining efficient workflows.
  • Oversee the team in running and optimizing campaigns with different goals/KPIs. Ensure DSPs recommendations made are based on historical performance against each KPI with consideration for broader agency objectives.
  • Confidently and effectively communicate and recommend technical solutions with agency partners that drive client business results.
  • Build and maintain strong relationships with vendor partners to identify emerging trends, technologies, and opportunities for client growth.
  • Proactively managing potential issues that may be flagged by senior management or team members regarding campaign performance overall (e.g. low viewability placements, non-brand safe sites etc.) and identify opportunities for optimization (e.g. high performing placements with low eCPMs)
  • Accountable for reviewing and approving campaigns and ensuring budgets align, naming conventions are accurate and selecting proper DSP’s to align with campaign goals.
  • Ensure that client expectations are met and adapt or make recommendations to adjust as required.
  • Support finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.
  • In partnership with Director, make recommendations to implement process improvements that better set up the team to perform more efficiently and effectively.
  • Ensure processes are effectively communicated and consistently adhered to by team members.
  • Deep understanding of organization’s business objectives and challenges; proactively uncover new opportunities for products and solution offerings.
  • Act as a subject matter expert and further develop partnerships with DSP (demand side platform) partners to ensure awareness of new features and address technical issues.
  • Accountable for ensuring all team members are trained in required areas and have completed required certifications (Adobe, Google, etc.)
  • Oversee the team and ensure they are utilizing advanced optimization techniques.
  • Proactively presents strategic brand solutions to client teams.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Leadership and advanced experience in programmatic display, video, audio, CTV, DOOH, trafficking or ad operations
  • Experience optimizing campaigns
  • Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. CM360, Google Analytics, Google Ad Sense, etc.)
  • Basic understanding of tagging for analytics
  • Fundamental knowledge of online media metrics and analysis
  • Learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with attention to detail accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners and clients.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint) and Google Workspace (Google Doc, Sheets, Slides etc.)
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary – Associate Director, Programmatic

The Associate Director, Programmatic at KINESSO leads the development of innovative, audience-focused programmatic campaigns, ensuring excellent results for clients. This role involves thought leadership on audience strategies, optimization, and campaign architecture, serving as the main contact for agency partners and clients.

Key Responsibilities

  • Expertise and Strategy: Act as the subject matter expert for programmatic strategies and develop targeted campaigns aligned with client goals.
  • Communication: Maintain clear communication with agency partners and manage team operations using task management tools.
  • Campaign Management: Oversee campaign optimization based on performance against KPIs, providing technical solutions to enhance client results.
  • Relationship Management: Build strong relationships with vendor partners, identifying trends and growth opportunities.
  • Performance Oversight: Proactively address campaign issues and ensure budgets align with goals.
  • Team Leadership: Ensure team members are trained, utilizing advanced optimization techniques, and adhering to processes.
  • Business Insight: Support senior leadership with insights for decision-making and identify new opportunities for solutions.

Desired Skills & Experience

  • Marketing or advertising background.
  • Leadership experience in programmatic media (display, video, audio, CTV, DOOH).
  • Familiarity with campaign management tools (e.g., CM360, Google Analytics).
  • Strong analytical and communication skills.
  • Proficient in Microsoft Office and Google Workspace.

Company Overview

KINESSO is a performance marketing agency under IPG Mediabrands, focusing on actionable growth through optimization, analytics, and data-driven strategies. With over 6,000 employees in 60 countries, KINESSO promotes a culture of community, personal development, and equal opportunities.

Benefits

  • Generous paid time off, including wellness days and long weekends.
  • Flexible hybrid work model.
  • Opportunities for personal development and community engagement.

KINESSO is committed to diversity and equal employment opportunities for all.

KINESSO – Campaign Manager, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 31 Jul 2025 07:11:07 GMT

Job description: Position SummaryThe Campaign Manager, Programmatic is responsible for campaign set up, optimization and reporting. Their goal is to improve the quality and performance of our campaigns.Key Responsibilities

  • Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
  • Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR, CPM, CPA, viewability, CPC, on Target %)
  • Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
  • Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
  • Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
  • Participate in reporting calls with planning and client marketing teams including answering campaign questions and presenting performance insights.
  • Escalate issues to senior operations lead(s) in a timely manner.
  • Address challenging questions about campaign performance.
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.

Desired Skills & Experience

  • Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred.
  • Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
  • Knowledge of Datorama workspaces and formulas
  • Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
  • Familiarity with ad serving and campaign management tools (e.g. Google Campaign Manager, Google Analytics, Google Ads, etc.).
  • Basic understanding of tagging for analytics.
  • Fundamental knowledge of online media metrics and analysis.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary

The Campaign Manager, Programmatic is tasked with setting up, optimizing, and reporting on digital ad campaigns across various Demand Side Platforms (DSPs). The primary objective is to enhance campaign quality and performance.

Key Responsibilities

  • Campaign Management: Set up and optimize campaigns in DSPs like Display & Video 360 and Amazon.
  • Creative Management: Upload and assign creative assets across formats.
  • Performance Analysis: Optimize campaigns based on KPIs and historical data; recommend DSPs based on these insights.
  • Quality Assurance: Ensure adherence to campaign setup checklists and approve final setups.
  • Brand Safety: Implement measures to protect brand integrity.
  • Reporting: Generate performance reports and identify challenges/opportunities based on data.
  • Troubleshooting: Resolve tagging issues and campaign-related errors promptly.
  • Communication: Participate in reporting calls and address client inquiries about performance.
  • Problem-Solving: Escalate issues as needed and recommend alternative platforms when necessary.

Desired Skills & Experience

  • Education: Post-secondary education in advertising or marketing preferred.
  • Experience: At least one year in programmatic or digital marketing roles.
  • Technical Skills: Familiarity with analytics tools and a solid understanding of online media metrics.
  • Communication: Excellent written and verbal skills.
  • Organization: Strong attention to detail and organizational abilities.
  • Collaboration: Ability to work independently and as part of a team.

Company Overview

KINESSO is a performance marketing agency that leverages analytics and technology to drive growth. With over 6,000 employees in 60+ countries, it combines capabilities from multiple brands to deliver data-driven strategies across platforms.

Benefits

  • Generous PTO (37+ days) including wellness days and long weekends.
  • Flexible hybrid work model.
  • Commitment to personal development through training.
  • Opportunities to engage in employee groups promoting inclusivity.
  • Equal opportunity employer with accommodations available.

This summary highlights the essential aspects of the Campaign Manager, Programmatic role and the environment at KINESSO.

KINESSO – Associate Director, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 18 Jul 2025 03:29:22 GMT

Job description: Position SummaryThe Associate Director, Programmatic is responsible for delivering successful audience-based programmatic media programs across a portfolio of KINESSO clients. The Associate Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our agency partners.This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving capabilities to deliver flawless campaign execution – meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation/client servicing skills and experience managing direct reports.Key Responsibilities

  • Manage a team of programmatic professionals (Coordinator, Campaign Manager or Sr. Campaign Manager) in ensuring all technical aspects (e.g. tactics, creative, etc.) for all campaigns are set up flawlessly and meet client objectives.
  • Oversee the team in running and optimizing campaigns with different goals/KPIs. Ensure DSPs recommendations made are based on historical performance against each KPI with consideration for broader agency objectives.
  • Confidently and effectively communicate and recommend technical solutions with agency partners that drive client business results.
  • Proactively manage potential issues that may be flagged by senior management or team members regarding campaign performance overall (e.g. low viewability placements, non-brand safe sites etc.) and identify opportunities for optimization (e.g. high performing placements with low eCPMs)
  • Accountable for reviewing and approving campaigns and ensuring budgets align, naming conventions are accurate and selecting proper DSP’s to align with campaign goals.
  • Ensure that client expectations are met and adapt or make recommendations to adjust as required.
  • Build/Setup campaign reports within reporting dashboard.
  • Support finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.
  • In partnership with Director, make recommendations to implement process improvements that better set up the team to perform more efficiently and effectively.
  • Ensure processes are effectively communicated and consistently adhered to by team members.
  • Deep understanding of organization’s business objectives and challenges; proactively uncover new opportunities for products and solution offerings.
  • Act as a subject matter expert and further develop partnerships with DSP (demand side platform) partners to ensure awareness of new features and address technical issues.
  • Accountable for ensuring all team members are trained in required areas and have completed required certifications (Adobe, Google, etc.)
  • Oversee the team and ensure they are utilizing advanced optimization techniques.
  • Proactively presents strategic brand solutions to client teams.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Leadership and advanced experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
  • Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
  • Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)
  • Basic understanding of tagging for analytics
  • Fundamental knowledge of online media metrics and analysis
  • Learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with attention to detail accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary: Associate Director, Programmatic

The Associate Director, Programmatic at KINESSO is tasked with leading successful audience-focused programmatic media campaigns for various clients. This role emphasizes thought leadership in audience strategies, campaign architecture, and optimizing client objectives. A key aspect of the job is managing a team of programmatic professionals, ensuring flawless execution of campaigns while meeting or exceeding business goals and KPIs.

Key Responsibilities:

  • Oversee campaign management and optimization strategies.
  • Communicate technical solutions and maintain agency partnerships.
  • Proactively address issues and identify optimization opportunities.
  • Ensure budget alignment and accurate campaign setup.
  • Build reporting tools and support leadership with data insights.
  • Implement process improvements and ensure adherence to best practices.
  • Act as a subject matter expert, fostering DSP partnerships and training team members.

Desired Skills & Experience:

  • Background in marketing or advertising.
  • Leadership experience in programmatic media and campaign optimization.
  • Familiarity with ad management tools and online media metrics.
  • Strong communication and organizational skills.
  • Proficiency in Microsoft Office, especially Excel.

Company Overview:
KINESSO is a performance marketing agency within IPG Mediabrands, focusing on optimization, analytics, and data-driven strategies. The company emphasizes a supportive work environment with extensive employee benefits, including flexible work options, generous paid time off, and opportunities for personal growth.

Equal Opportunity Employment:
KINESSO is committed to diversity and inclusion in hiring practices and encourages applications from all backgrounds.

KINESSO – Campaign Manager, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 17 Jul 2025 23:41:08 GMT

Job description: Position SummaryThe Campaign Manager, Programmatic is responsible for campaign set up, optimization and reporting. Their goal is to improve the quality and performance of our campaigns.Key Responsibilities

  • Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
  • Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR, CPM, CPA, viewability, CPC, on Target %)
  • Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
  • Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
  • Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
  • Participate in reporting calls with planning and client marketing teams including answering campaign questions and presenting performance insights.
  • Escalate issues to senior operations lead(s) in a timely manner.
  • Address challenging questions about campaign performance.
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.

Desired Skills & Experience

  • Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred.
  • Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
  • Knowledge of Datorama workspaces and formulas
  • Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
  • Familiarity with ad serving and campaign management tools (e.g. Google Campaign Manager, Google Analytics, Google Ads, etc.).
  • Basic understanding of tagging for analytics.
  • Fundamental knowledge of online media metrics and analysis.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary: Campaign Manager, Programmatic

The Campaign Manager, Programmatic is responsible for setting up, optimizing, and reporting on campaigns across various Demand Side Platforms (DSPs) like Display & Video 360 and The Trade Desk. The overarching goal is to enhance campaign quality and performance.

Key Responsibilities:

  • Set up campaigns in DSPs, ensuring creative assets are uploaded correctly.
  • Optimize campaigns based on various KPIs (CTR, CPM, CPA, etc.) and recommend DSPs based on performance.
  • Conduct campaign quality assurance and implement brand safety measures.
  • Generate conversion pixels and detailed campaign performance reports.
  • Address potential challenges related to placements and resolve tagging issues.
  • Collaborate with planning and client teams for campaign reporting and insights.
  • Proactively recommend alternative platforms/media based on performance metrics.

Desired Skills & Experience:

  • University/College degree in advertising/marketing preferred, with at least one year of relevant experience.
  • Knowledge of analytics tools and online media metrics.
  • Proficient in Microsoft Office, especially Excel.
  • Strong problem-solving skills and organizational abilities, with excellent communication skills.

About KINESSO:
KINESSO is a performance marketing agency under IPG Mediabrands that focuses on optimizing and growing client outcomes through analytics, AI, and experimentation. With over 6,000 employees in more than 60 countries, KINESSO offers a supportive work environment with generous benefits, including extensive paid time off and a flexible hybrid work model.

Inclusivity:
KINESSO is committed to equal employment opportunities and provides accommodations throughout the hiring process.

KINESSO – Campaign Manager, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sat, 21 Jun 2025 00:35:47 GMT

Job description: Position SummaryThe Associate, Addressable Activation is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns and acts as a day to day support for the Account team, ensuring client deliverables are being met.Key Responsibilities· Operate as a point of contact for agency planning teams.· In partnership with agency teams, ensure that all client needs and requirements while providing the highest degree of client service.· Develop innovative proposals and responses to client requests with internal agency partners.· Provide innovative programmatic solutions (e.g. product offerings and proposals) to clients.· Liaise with the campaign management team to monitor the goals and KPI’s for a portfolio of clients to ensure on time and complete delivery of campaigns.· Oversee client bookings, track campaign progress and ensure campaign deliverables are met.· Develop and foster relationships with agency partners and clients to share new opportunities, provide campaign updates, etc.· Oversee Coordinators in solving billing discrepancies/queries, and budget control reports (BCRs).· Maintain and develop knowledge of programmatic ecosystem.· Participate in media partner meetings as required to identify new client opportunities.Desired Skills & Experience· Professional or Educational background in Marketing or Advertising would give leverage to this application.· Entry-level experience in digital media.· Driven desire to develop and excel in a media career.· In-depth knowledge of the digital advertising industry and real-time media market dynamics.· Strong presentation skills.· Client service oriented.· Passion for continuous development.· Excellent communication skills (both written and verbal).· Highly developed organizational skills with a strong attention to detail and accuracy.· Ability to work collaboratively as well as independently.· Proactive approach to problem solving, assisting the team, self-development, etc.· Proficient in Microsoft Office Suite (e.g. Word, Excel and PowerPoint).KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary

The Associate, Addressable Activation will manage campaign setup, tagging, and optimization to enhance campaign quality and performance. This role acts as daily support for the Account team, focusing on meeting client deliverables.

Key Responsibilities

  • Serve as a contact for agency planning teams.
  • Collaborate with agency teams to fulfill client needs while ensuring high-quality service.
  • Create innovative proposals and solutions for client requests.
  • Work with the campaign management team to monitor clients’ goals and ensure the timely delivery of campaigns.
  • Track campaign progress, oversee client bookings, and manage deliverables.
  • Build strong relationships with agency partners and clients for updates and new opportunities.
  • Oversee billing issues and budget control.
  • Stay updated on the programmatic ecosystem.
  • Participate in media partner meetings to identify new client opportunities.

Desired Skills & Experience

  • Background in Marketing or Advertising is preferred.
  • Entry-level experience in digital media.
  • Strong desire to grow in a media career and knowledge of digital advertising.
  • Excellent presentation, communication, and organizational skills.
  • Ability to collaborate and work independently.
  • Proactive problem-solving approach.
  • Proficient in Microsoft Office Suite.

Company Overview

KINESSO is a performance marketing agency under IPG Mediabrands, focused on driving growth through optimization, analytics, AI, and experimentation. With over 6,000 employees across 60 countries, KINESSO combines the strengths of Matterkind, Reprise, and Kinesso, offering comprehensive performance marketing and data solutions.

Employee Benefits

  • Minimum of 37 paid days off, including vacations and wellness days.
  • Hybrid work model.
  • Commitment to personal development with training opportunities.
  • Inclusion in community-based employee groups.
  • KINESSO is an equal opportunity employer, promoting diversity and inclusion.

For any special accommodations during the selection process, candidates are encouraged to reach out.

Programmatic Specialist, Performance Marketing – Intact Financial – Toronto, ON

Company: Intact Financial

Location: Toronto, ON

Expected salary:

Job date: Sun, 22 Jun 2025 03:39:18 GMT

Job description: Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.About the roleAs a Programmatic Advertising Specialist, you will be responsible for leading and optimizing programmatic advertising efforts across Intact and belairdirect. With 7-10 years of experience in programmatic advertising, you will leverage your expertise to drive performance, enhance our digital advertising capabilities, and achieve business objectives. You will play a pivotal role in developing and executing strategic plans that align with marketing goals while ensuring efficient budget management and maximizing ROI.What you’ll do here:

  • Lead the programmatic advertising strategy for Intact and belairdirect, aligning campaigns with overall marketing objectives.
  • Develop and implement comprehensive programmatic advertising campaigns using data-driven insights and advanced targeting techniques.
  • Collaborate with cross-functional teams including marketing, analytics, and creative to ensure cohesive campaign execution.
  • Manage relationships with key vendors, ad exchanges, and technology partners to stay updated on industry trends and leverage cutting-edge technology solutions.
  • Oversee the daily programmatic operations, including campaign setup, monitoring, optimization, and reporting.
  • Perform detailed analysis and reporting on campaign performance, providing actionable insights and recommendations.
  • Identify opportunities for scaling and improving programmatic strategies to enhance reach, engagement, and conversions.
  • Maintain a deep understanding of the competitive landscape and industry developments to inform strategic decisions and innovations.
  • Mentor and guide junior team members, fostering a collaborative and growth-oriented work environment.
  • Ensure compliance with privacy regulations and industry best practices in all programmatic activities.

What you bring to the table:

  • Bachelor’s degree in Marketing, Advertising, Business, or related field.
  • 7-10 years of experience in programmatic advertising, with a proven track record of managing successful programmatic campaigns.
  • Expertise in programmatic platforms (e.g., DV360, The Trade Desk), ad exchanges, and real-time bidding.
  • Strong analytical skills with the ability to interpret data, derive insights, and drive actionable strategies.
  • Exceptional project management skills with the ability to handle multiple campaigns in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
  • In-depth knowledge of privacy regulations related to digital advertising.
  • Certification in programmatic advertising or related fields is a plus.
  • For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
  • No Canadian work experience required but must have authorization to work in Canada.

#LI-HybridWhat we offerOur hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:A financial rewards program that recognizes your successAn industry leading Employee Share Purchase Plan; we match 50% of net shares purchasedAn extensive flex pension and benefits package, with access to virtual healthcareFlexible work arrangementsPossibility to purchase up to 5 extra days off per yearAn annual wellness account that promotes an active and healthy lifestyleAccess to tools and resources to support physical and mental health, embracing change and connecting with colleaguesA dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programsInclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunitiesInspiring leaders and colleagues who will lift you up and help you growA Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.We are an equal opportunity employerAt Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Intact places employees at the center of its operations, emphasizing support, opportunities, and performance-based rewards in a commitment to their growth and career development. The company seeks a Programmatic Advertising Specialist with 7-10 years of experience to enhance digital advertising efforts for Intact and belairdirect. Responsibilities include leading programmatic strategies, developing campaigns, collaborating with cross-functional teams, managing vendor relationships, and optimizing performance. Candidates should possess strong analytical skills, project management abilities, and knowledge of privacy regulations. A Bachelor’s degree and expertise in programmatic platforms are required. The role supports a hybrid work model and offers various employee benefits, including financial rewards, wellness initiatives, and opportunities for personal growth within a diverse and inclusive environment. Intact encourages applications from equity-deserving groups and is committed to accessibility in its recruitment process.