Marketing Specialist – Digital Email – Toronto – 20 Queen Office, ON, CAN

Job title: Marketing Specialist – Digital Email – Toronto – 20 Queen Office, ON, CAN

Company: Cadillac Fairview

Job description: Role Summary

The Marketing Specialist – Digital Email will bring experience and passion to lead and build our digital
channels to connect with our customers everyday with relevant, engaging content.
Overall, as part of the digital team, this role will play a part in managing digital campaigns and content
creation internally and help to build strategy across the digital channels for all properties.
You will be responsible for planning and testing on your respective digital channels, formats and content
and track to optimize performance specifically on digital.
More specifically, the Marketing Specialist – Digital Email will help to drive email strategy, process and
implementation and bring to life our marketing and content via email to deliver the optimal experience for
our CF Insider community members. You will work to develop email trigger campaigns and leverage
insights to build out audience groups to deliver a more personalized newsletter experience across all of
our campaigns.

What you will deliver:

  • Collaborate with Manager- Content Marketing to build out content strategy on the digital (email) platforms for every day and seasonal campaigns.
  • Leverage insights to create content and copywriting customized to digital (email) channels to engage and connect with our customers every day.
  • Collaborate with Regional Marketing to solicit property specific content and optimize execution (of the property specific email newsletters).
  • Execute a data driven, test and learn approach to digital marketing across all digital (email) platforms.
  • Track, monitor and report key KPI performance at regular intervals for ongoing optimizations and data driven decision making.
  • Actively tracks industry trends, (email) best practices and innovation to eagerly test and learn new opportunities.
  • Build and maintain email delivery process with a high attention to detail and collaboration to drive efficiency in cross functional approvals and ensure high level of quality and accuracy.
  • Work closely with the Marketing Intelligence team and external agency to build out audience segmentation lists customized and develop automated trigger campaigns based on customer insights to deliver a more personalized customer experience.
  • Continually test and optimize key email components such as subject lines, timing, creative
  • layouts, segmentation, frequency and more.
  • Collaborate with Marketing Intelligence and our external agency to monitor database health and ensure all technical aspects of email are functioning.

What You Need to Succeed:

  • 1-3 years of marketing experience with 1+ years of data driven digital marketing experience (specifically in a role with email and CRM responsibilities or similar role) that demonstrates knowledge, skills and abilities to perform the above duties.
  • Post secondary education preferably in Business, Marketing, Communications or Digital Marketing.
  • Knowledge in digital channel platforms, (specifically ESP platforms).
  • Basic knowledge of Google Analytics and/or Adobe Analytics or other relevant tracking and reporting tools.
  • Experience in content creation and copywriting on digital (email) marketing platforms.
  • High attention to detail and ability to build and implement email delivery process.
  • Experience with Adobe Campaign Manager and Moveable Ink.
  • Experience with all things digital – web, mobile, online ads, social, apps, etc.
  • Bilingual in English and French.

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!

At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.

Are you someone who believes in our values?

  • Aim Higher – we strive to exceed expectations
  • Own Your Expertise – we empower ourselves and each other
  • Collaborate Effectively – we bring the right people together to get the right results
  • Engage with Empathy – we objectively consider the needs of others
  • Embrace Change – we drive, learn from, and adapt to change

At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?

CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.

Expected salary:

Location: Toronto, ON

Job date: Wed, 13 Jul 2022 02:18:21 GMT

Apply for the job now!

Marketing Specialist – Digital Web – Toronto – 20 Queen Office, ON, CAN – Toronto, ON


Company: Cadillac Fairview

Location: Toronto, ON

Job description: Role Summary The Marketing Specialist – Digital Web will bring experience and passion to lead and build our digital…, formats and content and track to optimize performance specifically on digital. More specifically, the Marketing Specialist…

Expected salary:

Job date: Wed, 13 Jul 2022 04:14:29 GMT

Apply for the job now!

newDigital & Direct Marketing Coordinator-HybridInternational Dairy Queen, Inc.Burlington, ON Monitor and analyze mobile app deals and reward redemption data and make recommendations based on performance. Knowledge of Asana and Azure Dev-ops an asset. 3 days ago·More…View all International Dairy Queen, Inc. jobs – Burlington jobsSalary Search: Digital & Direct Marketing Coordinator-Hybrid salaries in Burlington, ON

Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and in more than 21 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We’re looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

We have an exciting opportunity for a Digital & Direct Marketing Coordinator located in our corporate office in Burlington, Ontario. The Digital & Direct Marketing Coordinator supports the Digital & Direct Marketing Manager in day to day coordination of digital and direct mail marketing initiatives. Primary areas of responsibility include assisting with digital & direct marketing communications in addition to supporting all aspects of the DQ Mobile App and Loyalty Reward Program, in addition to assisting in the development of annual store grand opening programs. The ideal candidate will have excellent organization, communication, analytical, and project management skills. They will enjoy working in a fast-paced environment where they will be required to effectively manage multiple tasks simultaneously and accomplish these tasks with high level of detail and accuracy.

Key Accountabilities Include:


Digital Marketing

  • Support Digital & Direct Marketing Manager to ensure flawless execution of all digital campaigns and programs
  • Play a supporting role on Mobile App & Loyalty Program goals, including acquisition, development, and retention
  • Monitor and analyze mobile app deals and reward redemption data and make recommendations based on performance
  • Stay current on all digital trends and monitor the competitive landscape to determine opportunities to optimize and test new features/initiatives
  • Contribute to program retrospectives, pulling and analyzing data and building franchisee facing presentations
  • Coordinate the tactical elements of all deals, rewards and events related to the mobile app & loyalty program

Direct Marketing

  • Support Digital & Direct Marketing Manager to ensure flawless execution of all direct mail campaigns
  • Stay current on trends and monitor the competitive landscape to determine opportunities to optimize and test new offers, formats and messaging
  • Contribute to program retrospectives, pulling and analyzing data, and building franchisee facing presentations
  • Coordinate the tactical elements and tasks related to the campaign, working with cross functional team and agency partners

Administrative Support

  • Attend meetings and capture key decisions and follow ups
  • Track and document daily app account registrations & deal redemptions
  • Support with invoicing and other administrative tasks as requested including managing digital BCR
  • Provide status updates/reports/data where applicable

Required Skills

  • Creative thinker with the potential to develop marketing-related innovative ideas.
  • Excellent written and verbal communication skills.
  • Proficient in Microsoft Office.
    • Knowledge of Asana and Azure Dev-ops an asset
  • Demonstrated ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
  • Well organized with a high attention to detail and accuracy.
  • Ability to work quickly in a fast-paced environment with frequent interruptions.
  • Strong knowledge and familiarity with the Restaurant Industry, and of restaurant operations, preferred.
  • Start-up mentality, eager to move quickly, act autonomously, and work with a lean team.
  • Highly curious, always looking to learn and stay ahead of trends.

Required Experience

  • Degree in Marketing or related field, or equivalent combination of work experience and education.
  • Digital experience preferred.

Benefit package includes medical, dental and vision insurance coverage, employer paid basic life insurance, short and long-term disability, paid sick and vacation, 401(k) match, tuition reimbursement, wellness challenges and more!

IDQ is an Equal Opportunity Employer that values the strength diversity brings to the workplace.

Digital & Direct Marketing Coordinator-Hybrid


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Content Marketing Manager – Toronto – 20 Queen Office, ON, CAN

Job title: Content Marketing Manager – Toronto – 20 Queen Office, ON, CAN

Company: Cadillac Fairview

Job description: Role impact:

The Content Marketing Manager will bring experience and expertise in developing and managing our digital content across all direct to consumer digital platforms at Cadillac Fairview. They will play a key role in ensuring CF is changing shopper behaviour and driving engagement and relevance throughout the shopping journey.

What you will deliver:

  • Responsible for creating, planning and managing the digital content strategy, content marketing process and master content marketing calendar.
  • Responsible for developing highly engaging content across our direct to consumer digital platforms that is aligned with business objectives and integrates shopper insights.
  • Responsible for working closely with the MarCom team to bring to life creative campaigns with an integrated content approach across the omnichannel.
  • Demonstrate innovative thinking and best practice knowledge in the development of content for digital channels that will improve delivery against KPI’s.
  • Work closely with Digital Team to understand the paid and owned digital channel content requirements for campaigns and collaborate with the MarCom team to write content briefs for creation and manage production of required content.
  • Work closely with the Digital team and Marketing Intelligence team to integrate email and digital community building activations into the content calendar.
  • Use data to track and evaluate the effectiveness of content and then optimize performance for continuous improvement.
  • Develop testing strategies for communication to ensure the most effective approach and to ensure constant learning and optimizing.
  • Collaborate closely with cross functional teams to ensure consistent and effective brand messaging.
  • Manage external relationships with agency partners. Strong relationship management capabilities are required.

What your strengths are:

  • Aim Higher – you always strive to exceed expectations
  • Own Your Expertise – you are self-driven and empower yourself to succeed. You demonstrates strong experience in content strategy and data driven marketing communications
  • Collaborate Effectively – you are a team player who can build strong relationships with cross functional teams and agency partners
  • Engage with Empathy – you objectively consider the needs of others
  • Embrace Change – you don’t shy away from trying something different and approach your work with a positive, can-do attitude

What you need to succeed:

  • Minimum 5 years of progressive marketing experience with 3-5 years in data driven digital content marketing on either the Marketing Client or Agency side
  • Post-secondary education preferably in Business, Marketing, Communications or Digital Marketing.
  • Background in customer acquisition, re-engagement and retention strategies
  • Knowledge of digital platforms (egs: Facebook, Instagram, YouTube, Twitter)
  • Knowledge of content management systems (ie Hey Orca, Hootsuite etc)
  • Knowledge of Google Suite.

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!

At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.

Are you someone who believes in our values?

  • Aim Higher – we strive to exceed expectations
  • Own Your Expertise – we empower ourselves and each other
  • Collaborate Effectively – we bring the right people together to get the right results
  • Engage with Empathy – we objectively consider the needs of others
  • Embrace Change – we drive, learn from, and adapt to change

At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?

CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.

Expected salary:

Location: Toronto, ON

Job date: Sun, 25 Jul 2021 07:23:00 GMT

Apply for the job now!

Marketing Design Coordinator – Toronto – 20 Queen Office, ON, CAN

Job title: Marketing Design Coordinator – Toronto – 20 Queen Office, ON, CAN

Company: Cadillac Fairview

Job description: with a main focus on digital design. This role reports to the Team Lead, Marketing Design. What you will deliver: Executes digital…Role Impact: The Marketing Design Coordinator is responsible for executing the implementation of both internal…

Expected salary:

Location: Toronto, ON

Job date: Thu, 29 Jul 2021 04:19:07 GMT

Apply for the job now!