Marketing Specialist – Strategic AccountsIntrohiveToronto, ON•Remote Knowledge of traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies. 30+ days ago·More…View all Introhive jobs – Toronto jobsSalary Search: Marketing Specialist – Strategic Accounts salaries in Toronto, ON

Meet Our Team:
Introhive is seeking an experienced, self-directed Account Based Marketer to grow demand and revenue with our largest named accounts.

Reporting to the senior marketing leadership team, your primary responsibility will be creating and implementing world-class 1:1 marketing campaigns that capture demand from Introhive’s strategic account targets. This role will work alongside our Strategic Accounts team who generate revenue in the verticals of strategic/complex enterprise accounts worth $800K+. To be successful, you will need to diligently research your targets, study the market, and understand how to stand out from the competition.

You’ll need to develop multi-prong campaigns that target all the core buyer roles and create champions along the way. The role can be based remotely in North America or in our Atlantic Canadian offices (Fredricton, NB and Halifax, NS)

What to Expect:
This position will also be responsible for effectively managing your budget and resources to drive hyper-personalized marketing campaigns across integrated online and offline tactics such as live and virtual events, paid and earned media, advertising, SEO, direct mail, and others.

Tracking, measuring, and reporting on the right metrics will be the keys to success in this role. You’ll innovate new strategies to overcome underperforming campaigns while fearlessly testing new campaign ideas along the way.

Impeccable presentation and communication skills are required for this position, as you will be responsible for reporting strategies and results to senior leadership in marketing and sales.

This is an incredible opportunity to directly impact the growth of an organization. If you’re a qualified go-getter, we’d love to hear from you.

What You’ll Do:

  • Lead Introhive’s 1:1 Account Based Marketing strategy and activation plan for Introhive’s top named accounts that is fully aligned with strategic sales growth objectives.
  • Create and drive the implementation of marketing plans that include an integrated approach of both online and offline tactics such as live and virtual events, paid social, email, and more.
  • Effectively use buyer intent data to inform account prioritization for Account Based Marketing programs directed at strategic accounts.
  • Develop a timeline for the execution of your campaigns, define goals, and collaborate with marketing operations to develop the appropriate metrics to effectively demonstrate the ROI.
  • Find opportunities to position Introhive in front of key accounts through third-party associations and publications, as appropriate.
  • Manage strategic account marketing budget and leverage internal or external resources as needed to execute campaigns and tactics that support the growth objectives.
  • Participate as key stakeholder with the sales and marketing leadership team. This includes providing detailed reports on program progress, success, and opportunities.

What You’ve Accomplished:

  • Bachelor’s degree in marketing, advertising, communications, or a related field
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies
  • 5+ years of marketing and or project management experience
  • Experience with Account Based Marketing strategies
  • Excellent writing, communication, and presentation skills
  • Strong computer skills: G- Suite with proficiency in Excel (or Sheets) and PowerPoint (or Slides)
  • CRM experience. We use Salesforce, so any experience here is preferred
  • Experience with Hubspot, including lead scoring, lead generation, email marketing, landing page creation, and other
  • Project management tools experience, preferably with Asana

What You Can Expect from Us:

We are an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and data. We increase employee productivity and improve customer experience management.

We focus on career development and progression. People are at the core of everything we do. We are Great Place to Work®-certified in Canada and were recently named among Canada’s Best Workplaces™ for Start-Ups and for Women. We’re also a proud sponsor of Women in Sales Everywhere (WISE). Beyond this, we were awarded the 2019 and 2020 Deloitte Technology Fast 50™ and Fast 500™ Awards.

What’s In It for You:

  • An incredible group of peers and leadership to work and learn from and with
  • Personal and professional growth
  • Educational opportunities
  • 401K/RRSP matching
  • Health and Dental Coverage
  • Mental health support and coverage
  • Furry friends welcomed !

Job Type: Full-time

Work Location: Multiple Locations

Marketing Specialist – Strategic Accounts


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Director, Content and Corporate Messaging (Remote)Ada Inc.Toronto, ON•Remote Collaborate with sales and marketing to brainstorm and develop a variety of marketing materials throughout the funnel. You have B2B or SaaS experience. 20 days ago·More…View all Ada Inc. jobs – Toronto jobsSalary Search: Director, Content and Corporate Messaging (Remote) salaries in Toronto, ON

We’re Ada. We’re an ambitious global team that enables businesses around the world to provide incredible customer experience. Our AI-powered platform has automated over 1 billion customer interactions for some notable enterprises, including Zoom, Facebook and Shopify. We recently raised Series C funding of $130M by Spark Capital (early investors of Twitter, Slack, Snapchat), and we’re officially a Canadian unicorn with a $1.2B valuation!
You can learn more about the founding of our company here. Just as the field of machine learning continues to advance, so do we. And it is the passion of our people and dedication to our craft that continues to drive our dramatic growth.

We are inspired every day by the opportunity to pioneer a new industry, and welcome those who want to join us.
We are looking for a motivated and ambitious Director of Content and Corporate Messaging to join our highly collaborative brand team. You will own our corporate story and shape a successful content strategy that boosts brand reputation, demand generation, and talent acquisition goals for Ada. You will help Ada to maintain its position as a thought leader, support marketing programs, and recruitment marketing with a content strategy that ensures audience-centric content is available through a mix of channels that maximizes engagement and delivers measurable results.
You will report to the Director of Brand and is responsible for overseeing internal and external copy that is clear and concise. You will match our style and can connect with our audience, while ensuring brand continuity for Ada and our products across a variety of media types and platforms.

About You

    • You have 7+ years of copywriting experience.
    • You have 2+ years experience with managing, coaching and developing direct reports.
    • You have a history of developing and managing editorial calendars and organization workflows.
    • You are a creative and innovative thinker with the ability to take complex topics and distill into unique, data-driven, and actionable content.
    • You are a great team player and you know how to prioritize tasks in an efficient manner with little direction. You are extremely detail oriented, exceptionally organized, and you have creative problem-solving skills.
    • You have a willingness to embrace change, feedback, and to adapt strategies on the fly.
    • You have B2B or SaaS experience.

Nice to haves

    • You have knowledge of social and mobile experiences.
    • You have a strong network of creative freelancers (writing, copyediting, and video production).

Outcomes

    • Oversee a team of content producers that write for print and digital media channels.
    • Own and evolve key corporate messaging and our copy style guide.
    • Develop new and creative ideas for content strategy, along with managing the current content calendar.
    • Collaborate with sales and marketing to brainstorm and develop a variety of marketing materials throughout the funnel.
    • Partner with Creative Director to develop new corporate brand campaigns.
    • Coach team members to increase their impact, develop their strengths, and grow their careers.
    • Help to recruit highly talented people to join the content team, and onboard cross-functionally.
#L1-NA1

About Us
Ada is a rapidly growing digital first company in a thriving AI ecosystem. We optimize our communication, collaboration and generally, the way we work for the digital world instead of in-person. With flexible working hours, together we’ll determine a schedule that fits your style and the requirements of your role.

We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company. Our work is rooted in authenticity, courage, empathy, and simplicity. We use these values to create a culture that encourages groundbreaking results, career progression, and community investment.
Ada is an equal opportunity employer. In fact, diversity is what drives our success – it’s at the core of how we hire, communicate, and work. Like our Platform, we are inclusive to all, and combine our diverse backgrounds, skill sets and thinking to build the best experiences for our clients and their customers.

Director, Content and Corporate Messaging (Remote)


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Content Marketing Specialist – B2B SaaS – Vancouver, BC


Company: Optix

Location: Vancouver, BC

Job description: will be dynamic, flexible, digital, and delightfully disruptive — just like Optix! Are you interested in being a part… with a seamless workplace experience. We’re looking for a Content Marketing Specialist to join our growing team and support…

Expected salary:

Job date: Fri, 08 Oct 2021 22:03:47 GMT

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Business Development Representative – B2B SaaS – Vancouver, BC


Company: Optix

Location: Vancouver, BC

Job description: will be dynamic, flexible, digital, and delightfully disruptive — just like Optix! Are you interested in being a part… and Marketing to continually improve the customer experience and the sales process. In this role, you often bring a first human…

Expected salary:

Job date: Fri, 08 Oct 2021 22:36:23 GMT

Apply for the job now!

Growth Marketing Manager – B2B SaaS – Vancouver, BC


Company: Optix

Location: Vancouver, BC

Job description: of their businesses. We’re looking for a Growth Marketing Manager who will be responsible for the customer digital experience (outside… and marketing skills, you will drive lead generation through various online channels and help us expand our digital footprint, brand…

Expected salary:

Job date: Thu, 07 Oct 2021 22:04:44 GMT

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newContent Marketing ManagerPlootoToronto, ON 3 to 5 years of experience in content marketing, ideally in SaaS. Support content creation across various marketing channels (ads, emails, in-app messages, etc.… 1 day ago·More…View all Plooto jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

About Plooto
Plooto’s vision is to enable the advancement of small and medium businesses, by developing the tools & insights they need to manage & maximize their cash flow. We aim to automate complex financial processes by building a complete cash flow management platform that unifies payments, processes, control, reconciliation, and reporting. Plooto’s multi-platform product is trusted by over 6,000 SMBs and their finance teams. Plooto Network, with over 150K businesses, enables our customers to discover and transact with any vendor, supplier, or biller in North America. For more information, visit plooto.com

About the Role
As our content marketing manager, you’ll be the company’s voice and will be responsible for creating content to drive high-quality traffic to our site and engagement. From creating thought-leadership guides to writing emails designed to prospects and customers, you will work closely with the rest of our marketing team.
You will also be responsible for creating, owning, and executing the content strategy. Your experience in creating content ranking on search engines’ first page will help you map out content and how it fits with our buyer’s journey.
For this role, we’re looking for someone who is result-driven – you create high value content and you know how to measure its success. Joining a lean but growing marketing team, you can create great content quickly and with little to no supervision. Curious by nature, you also stay up to date with marketing trends and other updates that impact your work.

What You’ll Do

    • Own and define our content strategy
    • Create high-value content for brand awareness, consideration, and activation stages of the buyer’s journey
    • Work with our acquisition team to craft content that improves our search visibility for transactional and use-case search queries
    • Support content creation across various marketing channels (ads, emails, in-app messages, etc.)
    • Research and understand market and customer trends to define content subject and topics

Your Background

    • 3 to 5 years of experience in content marketing, ideally in SaaS
    • Track record of content creation that has ranked on Google’s first page
    • Strong writing and editing skills as well as strong communications

Bonus Points

    • Solid analytical skills to identify opportunities to drive high-quality traffic and report on KPIs such as traffic and leads
    • Understanding of Google algorithm and SEO best practices (content clusters, distribution plan, etc.)
    • Experience using SEO and analytics tools such as Google Analytics, Moz or Ahrefs
    • Understanding of the end-to-end buyer’s journey and how content fits into each stage

What we Offer


    • Culture:       We’re a purpose-driven meritocratic culture where bias, tenure, and egos are replaced with debate, data, and facts so we can spend as much time as possible on impactful work to create real value for our customers. Plus, we provide regular social events by our awesome Social Committee, live and virtual coffee chats and more!

    • Growth:       We’re a fast-paced FinTech company with numerous opportunities to learn, grow and take on new challenges. You’ll have an immediate impact. Additionally, all Plootonians can participate in the employee stock option plan from day 1.

    • Benefits:       Day 1 access to comprehensive medical and health, including 100% drug coverage. We offer flexibility through WFH options and generous time off (vacation, sick, etc.)

    • Security:       Plooto is trusted by over 6,000 SMBs and their finance teams. We’re profitable and have never gone through layoffs.

Content Marketing Manager


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Sr. HR Business Partner – B2B SaaS

Job title: Sr. HR Business Partner – B2B SaaS

Company: iTMethods

Job description: Who we are

Privately owned and successfully operating for over 16 years, iTMethods has grown to become a market leader in enabling Enterprise DevOps. Our Managed DevOps SaaS Platform enables global enterprises to securely integrate, migrate, and modernize their complex, multi-cloud, multi-vendor DevOps environments leveraging our catalog of industry leading tools including industry standards like: Jira, Confluence, Jenkins and Github. The result is our global scale, world-wide clients across all business sectors can build better software, faster and more securely to enhance their pace of innovation.

The unrelenting pace of Digital Transformation means we what we do is critical to helping organizations capitalize on their growth opportunities using DevOps to accelerate development. As a small nimble operations with our head office in Toronto and a growing staff of remote workers around the globe we can offer both the excitement and agility of a start-up and the safe haven of a profitable well established company with enterprise grade clients.

Every day, everyone here strives to be an active part of the best DevOps platform and delivery teams our clients have ever worked with. This is a chance to work with the best, at the best job you’ve ever had. We ask for your ideas, expertise, and commitment. In return, we give you access to smart people, an opportunity to further your knowledge, and the chance to build innovation for the real world.

We’re very excited about our anticipated growth and are expanding many of our teams of innovators, consultants, and collaborators to drive that success.

Who we need

Our new Sr. HR Business Partner will report directly to the CEO and founder and be the person responsible for creating, developing and implementing enhanced organizational structure and human resource programs to support our rapidly evolving business objectives and growth plans. A major focus of this role will be to promote our values (Customer Obsessed, No Shortcuts, One Team) and nurture a culture that supports them.

Our People and Culture Manager role will appeal to a business oriented HR generalist interested in supporting employee engagement and performance through the full spectrum of recruitment, on-boarding, talent development, performance management, compensation, communications, culture and organizational design..

What you’ll do:

  • Policies and Programs – Develop best-in-class HR programs to support the development of a performance-based culture, engagement of employees and the achievement of business objectives
  • Organizational Management – Develop role & scope of responsibility documentation and support development of cross-functional project teams, career management and succession planning
  • Recruitment & On-boarding – Define resource plans and support hiring managers in recruiting directly or by working with external resources.
  • Communications – Ensure employment branding and key messaging aligns with corporate marketing
  • Performance Management – Lead performance appraisal and management process, develop training plans and support career development and retention of resources critical to achieving our business objectives
  • Compensation Programs – formalize salary, benefits and variable compensation plans and conduct competitive market analysis to support the annual review process.

What you’ll bring:

  • University Degree with a focus on Business and Human Resources
  • 5 years of practical experience showing a progression of responsibilities and a track record of adding value in a small or mid-sized technology focused company.
  • Good understanding of the current employment market and recruiting best practices
  • Experience developing and implementing variable compensation and equity programs
  • Experience developing and supporting remote work policies
  • A passion for the impact HR can have on the business and its employees
  • A set of values that aligns with ours.
  • Experience working closely with senior leaders as a catalyst for positive interdepartmental dynamics at the leadership and employee level
  • Ability to leverage HRIS and ATS tools like BambooHR, JazzHR, Plum to automate/track HR processes.

Why Now? Why us?

We’re at a pivot point in our growth as a company and for the HR function. Joining us now will provide an experienced HR generalist with the right mix of experience and potential with the opportunity to take their career to the next level. There is no VP of HR between you and the leadership team so you’ll have direct exposure and impact on the heart of the business and the chance to grow into a leadership role as the function grows.

Our people empower our clients; we empower them

We are equally passionate about our clients and the people who make up our teams who serve them. Role descriptions do not constrain our teams. We empower people to be pragmatic and solve problems with the autonomy to make decisions that will drive success for our clients.

We work hard to stay connected and relay our appreciation for our people. With a wellness allowance, lunch-and-learn demo opportunities, and (remote) social gatherings, this is a place that prioritizes the need for balancing career development, physical well-being, and mental health.

Join us

iTMethods is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and every employee has the opportunity to realize their potential. We are committed to providing reasonable accommodations, if required, and will work with you to meet your needs.

Powered by JazzHR

Expected salary:

Location: Toronto, ON

Job date: Wed, 29 Sep 2021 04:21:34 GMT

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Business Development Representative – B2B SaaS – Vancouver, BC


Company: Optix

Location: Vancouver, BC

Job description: will be dynamic, flexible, digital, and delightfully disruptive — just like Optix! Are you interested in being a part… and Marketing to continually improve the customer experience and the sales process. In this role, you often bring a first human…

Expected salary:

Job date: Fri, 24 Sep 2021 22:22:52 GMT

Apply for the job now!

Growth Marketing Manager – B2B SaaS – Vancouver, BC


Company: Optix

Location: Vancouver, BC

Job description: of their businesses. We’re looking for a Growth Marketing Manager who will be responsible for the customer digital experience (outside… and marketing skills, you will drive lead generation through various online channels and help us expand our digital footprint, brand…

Expected salary:

Job date: Fri, 24 Sep 2021 22:31:17 GMT

Apply for the job now!