Customer Segments Manager (Bank, Digital First Marketing)

Job title: Customer Segments Manager (Bank, Digital First Marketing)

Company: Teamrecruiter.com

Job description: One of our major banking clients is looking for a Customer Segments Manager (Bank, Digital First Marketing)
Length: 1-year MININUM Annual Renewal
Location: Toronto, ON – Hybrid
Hours: Monday-Friday, 9:00am-5:00pm
LOB: Cost Center

‘The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting… or you may be asked to start sooner than the expected start date if you are able to do so !’

Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to ssingh@teamrecruiter.com

Please mention the job title above in the subject line
The recruiter in charge of this role is Sunita

After you have submitted your resume via e-mail please complete the application for this specific job by clicking ‘Submit Your Resume for this Job’ at the bottom of this page to match your resume to the job.

If you are interested in further opportunities, why not also do a general registration in our database. By visiting our website and clicking on ‘Database Registration’

If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.

Requirements:
JOB DESCRIPTION
As Manager, Customer Segments, you will play an important role in key projects and in the day-to-day operations of the Bank at Work (BAW) and Best of group banking programs. You will provide support to the Program Director, Customer Segments on a wide array of tasks to ensure excellence in program design, development and delivery, and accelerated customer growth for Personal Banking. In this role, you will have the opportunity to apply your knowledge and skills in relationship management; banking/benefits program design, development, and operation; project management, and data and process analysis.

Familiarity with customer segmentation and strategy.
1. Build and maintain trusting relationships with public and private organizations and internal business partners to deliver against key group banking strategic priorities.
2. Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
3. Encourage and support innovation and the development of best-in-class group banking programs.
4. Deliver greater productivity by identifying and ensuring that key group banking business processes, policies and supporting infrastructure are aligned to meet the needs and enhance the experience of our customers and satisfy all regulatory requirements.
5. Identify and support initiatives to grow the group banking customer base in Bank and partner channels, including offsite sales and optimizing the activation of sponsorship properties
6. Support the Program Director, Customer Segments in the engagement of the Sales and Distribution team and in the development of training and engagement strategies, in partnership with the Sales Force Effectiveness team, to drive branch acquisition metrics.
7. Partner with Marketing and Digital Sales teams on content and to drive digital acquisition metrics in paid, unpaid and secured site channels.
8. Monitor customer acquisition and share of wallet KPIs and trends and socialize results/information with business partners.

Key Performance Indicators
Partner relations
Growth of the customer base
Product – mix
Channel mix – CPA
Program profitability

Cross Functional Relationships
Partners with public and private organizations, Everyday Banking, North American Retail Payments, Personal Lending, P&C Segment Marketing, Sales and Distribution, Digital Sales, Analytics, Legal & Compliance, Corporate Sponsorships, Diversity and Inclusion

Qualifications:
MUST HAVE’S
– expert relationship management
– product management/ strategy expertise
– sales and results oriented approach
– Good understanding of digital first marketing approach

KNOWLEDGE & SKILLS
Broad organizational awareness
Exceptional oral and written communication skills
Previous experience in a customer/partner facing role preferred
Independent thinker with the ability to work with minimal supervision and handle multiple priorities
Well-developed analytical and problem solving skills with an ability to interpret data to improve processes, drive action plans and results
Understanding of personal banking products and their financial performance
Program design, development, and delivery capabilities
Project and risk management capabilities
Strong MS Excel and PowerPoint presentation skills

Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply !

When you have some time please register in our database (5 minutes process) to be considered for future openings; the link is available on our website at http://www.teamrecruiter.com in the Candidate section. Please follow us on LinkedIn at https://www.linkedin.com/company/teamrecruiter.com/, or on Twitter at https://twitter.com/TeamRecruiter.

We thank all applicants for their interest. Only those who meet the qualifications will be contacted through telephone/email. You are encouraged to register with us in our database to be considered for future positions available.

Please note: Adherence to our end client’s vaccination policy is a requirement

Have a great day.

At Teamrecruiter.com we offer some of the most highly qualified professionals in the workforce. We dedicate an industry trained recruitment specialist to the following areas: IT, Finance, Admin, Sales, Executive Search and Contractors. If you would like to learn more about our full-service recruiting firm please visit our website at www.teamrecruiter.com.

CAMSC and ACSESS certified

“…All Offers are conditional on Client Post-Offer Conditions being met and removed by end client prior to written offer signing”

“Please note that emails from our Recruitment Firm may inadvertently be sent to your Spam Folder. When contacted regarding an employment opportunity, please keep an eye on your Spam/Junk Folder to avoid missing important communication.”

THE EMPLOYER OF RECORD FOR THIS ROLE WILL BE TEAM RECRUITER / SE.

Accommodations are available upon request for all individuals with disabilities taking part in the recruitment and selection process.

Expected salary:

Location: Toronto, ON

Job date: Sat, 12 Nov 2022 23:51:02 GMT

Apply for the job now!

Senior Marketing AssociateJLL3.7Toronto, ON Create and execute innovative, integrated marketing strategies that target key client segments based on business priorities and leverage a broad spectrum of… 30+ days ago·More…View all JLL jobs – Toronto jobsSalary Search: Senior Marketing Associate salaries in Toronto, ONSee popular questions & answers about JLL

Job Description

JLL seeks an accomplished marketing professional to develop and deliver marketing strategies for the core services represented by the JLL Canada Capital Markets business. The qualified candidate will work collaboratively with Capital Markets & Marketing leadership to execute objective-driven programs and initiatives that align with executive management priorities, advance the JLL brand, support the sales cycle with a marketing communications strategic lens from proposals to deal announcements, and increase efficiencies and effectiveness of marketing communications for the team.

The Role

The Senior Marketing Associate leads high-revenue-producing projects and complex marketing strategies within a designated region/team. This individual is the first point of contact for brokers and Marketing & Brokerage Support Team Leads alike when it comes to addressing marketing needs for the GTA Capital Markets team. They are responsible for marketing planning and for driving the business line and property marketing strategy by working closely with their designated brokerage team from start to finish (proposals to deal announcements) and partnering with stakeholders to create and/or commission the necessary marketing deliverables for a project.

The Senior Marketing Associate is the “voice” of the local market to the national business lines or national programs and is there to ensure business goals and client expectations are met and exceeded for each project. They will drive the prompt creation and delivery of complex business line collateral and other sales materials, digital channel management, marketing campaign execution, and overall project management for a variety of marketing and sales support initiatives.

This multi-faceted role requires someone with strong organizational and project management skills with an ability to multi-task in a fast-paced environment. This individual must be a strategic marketer; intentional in their efforts so that they help to build the brand, deliver a best-in-class user experience and work to drive continuous improvement for business development and property marketing campaigns to support the overall business.

The Senior Marketing Associate will collaborate with peers in their market, as well as across all markets nationally and in the Americas. Sharing of best practices, templates, tools, and ideas is a key contributor to the success of the Marketing & Brokerage Support organization. The Senior Marketing Associate will also partner with the Brokerage Coordinator team to work together to improve output and the product our team delivers to clients and the market.

​The role will require a level of autonomy in the execution of initiatives and tasks once a collaborative process defines the prioritized strategy. A candidate that is resourceful, nimble, and willing to think “big” will find tremendous satisfaction and success in this role.

Essential Duties and Responsibilities:
Marketing planning and strategy execution for complex projects

Responsible for customer-centric go-to-market strategy, planning, and stakeholder engagement to ensure business goals are met ​

Create and execute innovative, integrated marketing strategies that target key client segments based on business priorities and leverage a broad spectrum of mediums: digital marketing, social media, events, PR, advertising, sponsorships, campaigns, etc.

Initiation/ideation of relevant marketing programs that resonate with local business line nuances and drive sales​

Develop content in support of a variety of marketing activities including digital campaigns, brochure development, direct mail campaigns, special projects, etc.

Develop and manage business line events and look for relevant opportunities to profile the Capital Markets Leadership through industry events, in partnership with the National Marketing Team and Communications Manager.

Concept and execution of all property marketing initiatives, including but not limited to new business pitching, presentations, proposals, RFPs, brochures, email campaigns, landing pages, etc. ​

Develop and maintain a cohesive suite of baseline collateral and templates including statistics, rankings, case studies, and presentations

Actively participate in team workflow management to ensure collaboration and connectivity with other business lines regionally and nationally

Partner with Marketing & Brokerage Support Team Lead, Design Hub, Brokerage Coordinators, and peers across the country to execute best-in-class property marketing plans​

Attend and participate in all Marketing and Brokerage Support meetings led by National Marketing and/or the Marketing & Brokerage Support Team Lead

List maintenance for property email and direct email campaigns, segmenting client and prospective client audiences based on needs and preferences​

Utilize Eloqua (email campaign tool) to plan and execute email campaigns for clients, properties, brand awareness, etc.

Monitor performance and success metrics of the business line’s property marketing initiatives, campaigns, and deliverables to improve future strategy and tactics​

Act as a brand steward on all marketing and sales collateral

Knowledge, Skills & Abilities

Superior written and verbal communication skills

Experience translating business needs/challenges into marketing solutions

Proven project management capabilities and organizational skills

Positive, can-do attitude in the face of complication or adversity

Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization

Experience managing initiatives and programs across traditional and digital marketing channels

Understanding of and commitment to superior client service (internally and externally)

High level of resourcefulness

Ability to thrive in a fast-paced work environment with demanding workloads

Ability to identify, communicate and solve problems quickly

Assertive and deadline-oriented

Comfortable and confident in conducting client presentations

Impeccable attention to detail

Ability to work in a team environment and juggle multiple projects simultaneously

Creative, “big picture” thinker

Qualifications:
Bachelor’s Degree in Marketing, Advertising, Communications, Business, or other relevant fields; or commensurate education/experience required

Minimum 4-8 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus

Knowledge of MS Word, PowerPoint, Excel required

Knowledge of Adobe Creative Suite, particularly InDesign and Photoshop

Strong digital skills with the ability to master new technologies

Experience working with marketing automation tools, Eloqua preferred

Senior Marketing Associate


CLICK TO APPLY

Email Marketing Associate TORONTO, ONMARKETING – MARKETINGTonal4.0Toronto, ON Identify and create prospective customer segments based on website and email behavior. 3-5+ years of experience in email marketing. 15 days ago·More…View all Tonal jobs – Toronto jobsSalary Search: Email Marketing Associate TORONTO, ONMARKETING – MARKETING salaries in Toronto, ON

Who We Are
Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvented strength training, making it more efficient, more effective, and more engaging.
With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.

Overview
Tonal is looking for an experienced and passionate email associate to scale our acquisition and retention initiatives. As an email associate you will be an integral member of our CRM marketing team, and larger marketing team, and pivotal in building Tonal’s communication strategy for existing customers and future customers. To be successful in this role, you should be an experienced email expert who can manage both the analytics and reporting of email, as well as recommend testing and efficiencies for scaling Tonal’s acquisition and retention marketing efforts.
As an associate you will be responsible for analyzing email metrics on prospect and member email campaigns and journeys. You will be responsible for building out the testing strategy for email campaigns and journeys and provide deep analysis reporting of your testing findings. You will be able to find meaningful insights from performance metrics and share your recommended strategies with the team. You will be key in driving acquisition and retention at Tonal through rigorous testing and implementing new strategies to keep improving our email efforts.


What You Will Do

    • Manage the email engagement strategy, including email setup, testing, QA, and deployment of email campaigns
    • Collaborate with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns
    • Build out sophisticated email reporting and analysis on our acquisition and retention email journeys
    • Identify and create prospective customer segments based on website and email behavior
    • Keep our full library of acquisition and retention emails up to date and improving our brand efforts where possible
    • Purge non-deliverable email addresses and opt-outs


Who You Are

    • Bachelors degree in Marketing/Communications or related
    • 3-5+ years of experience in email marketing
    • Critical thinker with strong problem-solving proficiencies
    • Expert knowledge of Email System Provider (ESP) SFMC, Klaviyo or others
    • Proficient in HTML, content builder
    • Ability to gather large amounts of data and convert it into meaningful analysis
    • Solid organizational skills and detail oriented
    • Ability to work under pressure and meet strict deadlines
    • Creative mind with superb written and verbal communication skills
    • Ability to simplify complex information into a user-friendly format
    • Ability to comprehend and interpret competitor strategies and consumer behavior


Extra Credit

    • Salesforce Marketing Cloud Email Specialist Certification
    • An interest or passion for fitness, health, or wellness is a plus
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

Email Marketing Associate TORONTO, ONMARKETING – MARKETING


CLICK TO APPLY