SEO Senior Global Manager – Equinix – Toronto, ON

Company: Equinix

Location: Toronto, ON

Expected salary: $157000 – 235000 per year

Job date: Fri, 23 May 2025 23:25:20 GMT

Job description: Who are we?Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix’s trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.Job SummaryReporting to the Global Media Director, this role will lead the global SEO strategy, plan implementation and optimization. You will play a critical role in accelerating Equinix’s business growth by understanding and influencing the entire SEO customer journey – from traffic growth to web engagement to lead generation.ResponsibilitiesGlobal SEO Strategy and Program ManagementDevelop and execute a comprehensive global SEO strategy focused on increasing relevant organic traffic, driving web engagement and generating leadsIdentify and prioritize key growth opportunities through market analysis, keyword research, and competitive intelligenceDeliver on annual and quarterly SEO-driven traffic growth and lead generation KPIsOngoingly establish the SEO program vision and benchmarks for current and future successIntegrate emerging SEO trends, including AI Overviews, Answer Engine Optimization, and the strategic use of Generative AI for tasks like research and content ideationTechnical SEO FoundationConduct regular, in-depth technical SEO audits to identify and resolve issues related to crawlability, indexability, site architecture and schema markupOptimize on-page elements at scale, including meta and header tags, URL structures, and internal linking strategies to enhance relevance and user experienceDevelop, implement and measure off-page SEO initiatives, including building high-quality backlinks and managing the site’s authority profile to support ranking improvementsContent SEO Strategy & OptimizationCollaborate with internal content creators to develop new SEO-driven web content addressing high-opportunity keywordsOptimize existing website content for search visibility, web engagement, and led generation goals across all parts of the global website (data centers, products & services, solutions, blog)Perform content gap analyses and identify opportunities for value-additive content that establishes topical authority, in line with Global Brand team objectivesGuide the integration of various content formats (text, video, images) into the SEO strategy, ensuring elements like alt text and structured data are implemented in an SEO-optimized waySEO Analytics & Performance MonitoringMonitor, analyze, and report on key SEO metrics using GA4 and Google Search Console, focusing on traffic quantify, quality and contribution to key business outcomes (lead generation)Translate complex SEO data into actionable insights and clear performance reports for stakeholders and the leadership team, highlighting successes, challenges, and strategic recommendationsTrack detailed SEO leading indicators including keyword rankings, SERP feature presence (featured snippets, AI Overviews), competitor performance, and market shareImplement tracking mechanisms to measure the direct impact of the SEO initiatives on key business outcomes (lead generation)Data-Driven Experimentation & OptimizationContribute to the Global Web Testing Framework with SEO insight-led web test proposals aiming to drive meaningful lift in the key business outcome (lead generation) through increased organic traffic and/or web engagementIdentify underperforming areas of the site and content and formulate data-backed hypotheses for improvementAnalyze user behavior data (bounce rates, time on page, conversion paths) for organic visitors to identify friction points and opportunities for user experience optimizationCross-Functional CollaborationCollaborate closely with the Global Web Strategy team to ensure SEO best practices are integrated into website design, development sprints, and platform updates and with the Creative Services teams on web content refreshes and new content developmentAlign the SEO efforts with Paid Search in collaboration with the Global Paid Media team and identify opportunities for a consolidated and ROAS-optimized organic & paid search strategyMap out internal vs. agency-supported SEO efforts; define the roadmap and drive the efforts of the SEO agenciesWork hand in hand with Global Analytics and the Marketing Operations team on dashboarding, results interpretation and testing methodologiesCommunicate SEO strategies, performance insights, technical requirements and business impact clearly and effectively to non-technical stakeholders across the organization; act as the internal SEO subject matter expertQualificationsMinimum 8 years of direct, hands-on SEO experience, with a proven track record of developing and executing strategies that delivered significant, measurable growth in organic traffic and business outcomes for large & complex organizations or within highly competitive product categoriesTechnical SEO acumen: search engine algorithms, link building strategies and implementation on-site and off-site, URL and site architecture optimization, XML sitemaps, robots.txt, meta tags, canonical tags, alt tags, mobile optimization, international SEO complexitiesSEO content optimization: advanced keyword research methodologies, web content SEO creation and optimization, off-site authority-building campaignsAdvanced Analytics & Testing: advanced proficiency with SEO & Analytics tools (GA4, GSC, BrightEdge, SEMrush, Looker Studio, keyword research tools) and ability to build the dashboards, conduct complex data analysis, create insightful reports and drive SEO experimentation & optimization agendaEffective cross-functional collaboration & communication to engage with and align multiple stakeholdersProactive program/ project management & prioritization with a bias towards action and optimizing for the business impactAdaptability & growth mindset to stay ahead of the curve and quickly adapt to major algorithm updates, Gen AI, AEO and other emerging trendsThe United States targeted pay range for this position in the following location is / locations are:

  • San Francisco, CA / Bay Area: $157,000 to $235,000 per year
  • California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $150,000 to $224,000 per year
  • Colorado, Nevada, Rhode Island: $136,000 to $204,000 per year

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.As an employee, you become important to Equinix’s success. Details about our company benefits can be found at the following link:Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing .Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

Equinix Overview:
Equinix is a leading global provider of digital infrastructure, operating over 260 data centers worldwide. It supports digital leaders in scaling their businesses, launching services quickly, and achieving sustainability goals through a platform that integrates critical infrastructure.

Career Opportunity: SEO Lead:
The role reports to the Global Media Director and focuses on developing and executing a comprehensive global SEO strategy to enhance organic traffic, web engagement, and lead generation.

Key Responsibilities:

  • SEO Strategy: Create and manage a comprehensive SEO strategy; identify growth opportunities through market and keyword analysis.
  • Technical SEO: Conduct audits to optimize site architecture, on-page elements, and develop off-page SEO initiatives.
  • Content Optimization: Collaborate with content creators to produce SEO-driven content, performing gap analyses to enhance authority.
  • SEO Analytics: Monitor key metrics using analytics tools, translating data into actionable insights for stakeholders.
  • Cross-Functional Collaboration: Work with various teams to ensure integration of SEO practices into broader marketing initiatives and collaborate on web designs.

Qualifications:

  • 8+ years of SEO experience with a record of driving organic growth.
  • Proficient in technical SEO, content optimization, and advanced analytics.
  • Strong collaboration skills and adaptability to industry changes.

Compensation:
The salary range varies based on location, with additional details regarding bonuses and equity options available during the hiring process.

Diversity and Inclusion:
Equinix is committed to an equitable work environment and encourages applications from all qualified individuals.

SEO specialist – Paul Davis Restoration of Central Florida – Orlando, FL

Company: Paul Davis Restoration of Central Florida

Location: Orlando, FL

Expected salary:

Job date: Sat, 17 May 2025 22:42:09 GMT

Job description:

Job Description for Stakeholders

Position Title: Marketing and Technology Coordinator

Overview:
We are seeking a motivated and dynamic individual to join our team as a Marketing and Technology Coordinator. This role is integral in bridging the gap between our marketing initiatives and technological solutions, ensuring that our strategies are effectively implemented and optimized for success.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies that align with business objectives.
  • Collaborate with cross-functional teams to integrate technology solutions into marketing campaigns.
  • Analyze market trends and performance metrics to refine marketing strategies.
  • Manage digital marketing efforts, including social media, email campaigns, and website content.
  • Utilize data analytics tools to gather insights and drive informed decision-making.

Qualifications:

  • A bachelor’s degree in Marketing, Business, Computer Science, or a related field.
  • Proven experience in marketing and/or technology roles, with a strong understanding of digital marketing tools and techniques.
  • Excellent communication and collaboration skills, with the ability to engage stakeholders at all levels.
  • Strong analytical skills, with a keen eye for data-driven decision-making.
  • Familiarity with project management tools and methodologies is a plus.

Why Join Us?
This position offers a unique opportunity to work at the intersection of marketing and technology, allowing you to drive innovation and impact our overall business growth. Join us in shaping an effective marketing strategy that not only drives sales but also enhances our brand presence in the digital landscape.

Interested candidates should be prepared to demonstrate their passion for marketing, proficiency in technology, and eagerness to grow within our dynamic organization.

SEO Analyst – Home Depot – Toronto, ON

Company: Home Depot

Location: Toronto, ON

Expected salary:

Job date: Sat, 17 May 2025 05:06:00 GMT

Job description: With a career at The Home Depot, you can be yourself and also be part of something bigger.Position Overview:The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.Key Responsibilities:Research and Implementation

  • Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
  • Implement link building strategy and campaigns for homedepot.ca

Partnering

  • Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
  • Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
  • Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Reporting and Project Management

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
  • Communicate to team and management on project development, timelines, and results

Competencies:

  • Collaborates
  • Action Oriented
  • Drives Results
  • Communicates Effectively
  • Plans and Aligns

Skills:

  • Strong analytical and interpersonal skills
  • Organizational skills
  • Problem-solving and critical thinking skills
  • Data Analysis
  • Project management

Direct Manager/Direct Reports:

  • Reports to Senior Manager of SEO

Travel Requirements:

  • Limited
  • Travel to Toronto Store Support Location when needed

Physical Requirements:

  • Extended Sitting
  • Repetitive Tasks

Hybrid Work:

  • Remote
  • Travel to store locations as needed.

Working Conditions:

  • Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

  • University/College degree in a related area of study, or equivalent experience.

Minimum Years of Work Experience:

  • 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Minimum Leadership Experience:

  • None

Certifications:

  • None

Other Requirements/Assets:

  • Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
  • Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)
  • Experience working with Content Management System (CMS) and building/administering content in CMS environments
  • Advanced capability in MS PowerPoint, Excel, Word, Outlook
  • Bilingual (English/French) will be considered an asset.

The SEO Analyst role at The Home Depot Canada involves enhancing the company’s digital marketing efforts by attracting quality organic search traffic for lead generation and revenue. Key duties include conducting keyword research, optimizing content, analyzing competitors, and implementing a link-building strategy. The analyst will collaborate with various teams, including content creators and marketing, to ensure SEO effectiveness in both existing and new content.

Responsibilities also include monitoring web analytics and communicating project updates. Required competencies include collaboration, action orientation, effective communication, and planning. Candidates should have 2-5 years of experience in SEO/SEM, strong analytical skills, and proficiency in SEO tools and content management systems. The position offers hybrid work with limited travel to Toronto and requires a related university degree or equivalent experience. Bilingualism in English and French is a plus.

Manager, SEO Strategy – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 16 May 2025 01:42:14 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?The Digital Marketing team is seeking a highly skilled and experienced SEO Manager to lead and implement impactful strategies to drive organic growth, improve website rankings, and enhance user experience. You will have a proven track record in developing and executing SEO strategies and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills.What will you do?Revenue-Focused: Implement SEO best practices to drive revenue by increasing the number of qualified prospects to digital properties.Measure Metrics: Monitor, analyze, and report on SEO performance metrics, including traffic, rankings, conversions, and revenue.SEO Strategy: Develop strong SEO strategies with partners to drive high value users to further revenue growth through technical and content audits, different data sources, and industry best practices.Keyword Analysis: Perform keyword research and map keywords by intent to the best pages. Conduct weekly competitive analysis, identify trends, and find growth opportunities to stay ahead in the market.Optimize for AI: Align SEO strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviours.Content Strategy: Collaborate with content teams and agencies to create/edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more.Relationship Management: Act as a key point of contact for SEO-related initiatives with stakeholders. Implement a continuous improvement cycle for SEO campaigns based on data-driven insights. Work closely with partners to ensure SEO best practices and recommendations are implemented across all digital assets.What do you need to succeed?
Must-have:3+ years of SEO experience in-house or within an agency managing enterprise clients.3+ years of auditing websites across different industries from a technical perspective.Advanced knowledge of Google Analytics, SEO, Search Console, SEO Tools such as SEMRush.Basic level of HTML and WordPress experience.Strong presentation, written and verbal communication skills.Nice to have:Experience in the financial services industry.E-commerce marketing or digital product ownership experience.Experience optimizing for AI-drive search engines and voice search technologies.Experience building dashboards in QuickSight and Looker Studio.What’s in it for you?You will work in a dynamic, collaborative, progressive and high-performing team.Exciting projects that will challenge you and help you grow.Be supported by leaders who help you develop to your maximum potential in a collaborative work environment.A comprehensive Total Rewards Program including bonuses, flexible benefits and fair compensation.Job Skills A/B Testing, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Google Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engine Optimization StrategyAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-05-14Application Deadline: 2025-05-28Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: SEO Manager at RBC

Opportunity:
The Digital Marketing team is looking for an experienced SEO Manager to develop strategies that drive organic growth, improve website rankings, and enhance user experience.

Key Responsibilities:

  • Implement SEO best practices to increase qualified traffic and revenue.
  • Monitor and report SEO performance metrics (traffic, rankings, conversions).
  • Develop effective SEO strategies in collaboration with partners.
  • Conduct keyword research and competitive analysis to identify growth opportunities.
  • Optimize SEO strategies for AI-driven search behaviors.
  • Collaborate with content teams to create SEO-focused content and provide recommendations.
  • Serve as a liaison for SEO initiatives with stakeholders and drive continuous improvement based on data insights.

Requirements:

  • Must-Have:

    • 3+ years of SEO experience (in-house or agency).
    • Technical website auditing experience.
    • Proficiency in Google Analytics, SEO tools (e.g., SEMRush), and basic HTML/WordPress.
    • Strong communication skills.

  • Nice to Have:

    • Experience in financial services or e-commerce marketing.
    • Familiarity with AI-driven search optimization.
    • Dashboard creation experience in QuickSight and Looker Studio.

What’s in it for You:

  • Collaborative and progressive work environment.
  • Challenging projects that promote professional growth.
  • Comprehensive Total Rewards Program including bonuses and flexible benefits.

Details:

  • Location: Toronto, Canada
  • Employment Type: Full-time (37.5 hours/week)
  • Application Deadline: May 28, 2025

RBC values an inclusive workplace that encourages diverse perspectives, supporting employee growth and innovation. Join their Talent Community for updates on career opportunities.

Customer Success Manager (SEO) – Outpace – Toronto, ON

Company: Outpace

Location: Toronto, ON

Expected salary:

Job date: Wed, 07 May 2025 01:56:44 GMT

Job description: Job Title: Customer Success Manager
Location: Remote, Canada
Company: OutpaceAbout Outpace SEOOutpace SEO is a high-performing digital marketing agency specializing in SEO and PPC services. We focus on delivering ROI-driven results through strategic SEO execution, technical optimization, and thought leadership.Role OverviewWe are seeking an experienced Customer Success Manager to lead client relationships, ensure seamless communication between internal teams and customers, and drive the success of our SEO campaigns. This role requires a strategic thinker who can assess campaign performance, identify opportunities for improvement, and maintain long-term client satisfaction. The ideal candidate has 5+ years of experience in an SEO agency or a marketing firm offering SEO services, with a background in SEO strategy and execution. Bonus points if you started as an SEO specialist (or have an incredibly deep understanding of SEO) and have exceptional communication skills.Key Responsibilities

  • Serve as the primary point of contact for clients, ensuring their needs and goals align with our SEO strategies.
  • Facilitate project handoffs between clients and internal teams, ensuring clarity and alignment.
  • Regularly assess the performance of SEO campaigns using analytics and key performance indicators (KPIs).
  • Identify opportunities for campaign optimization and communicate strategic recommendations to both clients and internal teams.
  • Work closely with the SEO and PPC teams to ensure campaign execution meets client expectations.
  • Monitor client satisfaction and proactively address concerns before they become issues.
  • Develop and refine processes to improve client communication, retention, and overall satisfaction.
  • Collaborate with leadership to enhance service offerings and contribute to company growth.

Required Qualifications

  • 5+ years of experience at an SEO agency or marketing firm offering SEO services.
  • Proven experience managing client relationships and overseeing SEO campaign execution.
  • Strong analytical skills with experience evaluating SEO performance metrics.
  • Excellent communication and presentation skills—capable of simplifying complex SEO concepts for clients.
  • Ability to manage multiple clients and projects in a fast-paced environment.
  • Experience with SEO tools such as Google Search Console and Ahrefs.
  • Leadership experience with a track record of improving client success processes and retention.

Preferred Qualifications

  • Previous experience as an SEO specialist before moving into a client-facing role.
  • Familiarity with PPC campaigns and how they integrate with SEO strategies.
  • Experience working in a high-growth, performance-driven agency.

Why Join Outpace SEO?

  • Be part of a growing agency that prioritizes ROI and performance-driven SEO.
  • Work with a collaborative team that values expertise, speed, and responsiveness.
  • Have a direct impact on client success and company growth.
  • Competitive salary, benefits, and opportunities for professional growth.

Ready to Outpace the competition? Apply now.Powered by JazzHR

Job Title: Customer Success Manager
Location: Remote, Canada
Company: Outpace SEO

Company Overview:
Outpace SEO is a digital marketing agency focusing on SEO and PPC services, emphasizing ROI-driven results through strategic execution and technical optimization.

Role Overview:
The Customer Success Manager will manage client relationships, ensure smooth communication between teams, and drive the success of SEO campaigns. The ideal candidate should have 5+ years in SEO or marketing, strong analytical skills, and exceptional communication abilities, with a preference for those who started as SEO specialists.

Key Responsibilities:

  • Act as the primary client liaison, aligning their goals with SEO strategies.
  • Facilitate project transitions between clients and internal teams.
  • Assess SEO campaign performance using analytics.
  • Identify optimization opportunities and develop recommendations.
  • Collaborate with SEO and PPC teams to meet client expectations.
  • Monitor client satisfaction and address concerns proactively.
  • Enhance client communication and retention processes.
  • Work with leadership to improve service offerings.

Required Qualifications:

  • 5+ years in an SEO agency or marketing firm.
  • Proven experience in managing client relationships and SEO execution.
  • Strong analytical skills for evaluating performance metrics.
  • Excellent communication skills for simplifying complex concepts.
  • Ability to handle multiple projects in a fast-paced setting.
  • Familiarity with SEO tools like Google Search Console and Ahrefs.
  • Leadership experience with a focus on client success.

Preferred Qualifications:

  • Previous SEO specialist experience.
  • Understanding of PPC and its integration with SEO.
  • Experience in a high-growth, performance-oriented agency.

Why Join Outpace SEO?

  • Contribute to a growing, ROI-focused agency.
  • Collaborate with a team that values expertise and responsiveness.
  • Directly impact client success and company growth.
  • Competitive salary and opportunities for professional development.

Ready to apply? Join Outpace and help us outpace the competition!

Okta – SEO Manager (Auth0 Growth) – Toronto, ON

Company: Okta

Location: Toronto, ON

Expected salary: $111000 – 167000 per year

Job date: Tue, 06 May 2025 05:09:28 GMT

Job description: Get to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box – we’re looking for lifelong learners and people who can make us better with their unique experiences.Join our team! We’re building a world where Identity belongs to you.We are looking for an experienced SEO Manager to join a growing Global Digital team within the fast-paced marketing organization at Okta. The ideal candidate will have a firm grasp of technical SEO, web content strategy, and know how to leverage these disciplines to drive organic traffic on Auth0.com, subdomains, and microsites. They will also need to be a strong communicator capable of working across diverse teams, which include highly technical and non-technical members, to reach our marketing goals and accomplish SEO objectives. A mindset of always improving and learning is vital, experience leading content strategy is helpful, and experience with the AEM platform is a big plus. Does this sound like you?What you will do:

  • Report to the Sr. Manager of SEO within our Digital Acquisition Team
  • Create and communicate SEO strategy roadmaps with stakeholders and Auth0 leadership
  • Evangelize our SEO strategy across the marketing and broader company organizations
  • Lead SEO projects such as keyword research, content planning, and other internal SEO work
  • Monitor, report, improve, and test SEO efforts Auth0 ecosystem-wide
  • Lead efforts with our vendors to drive and maximize output
  • Work with content creators to identify gaps in content both business and technical
  • Mentor and enable Marketing and non-marketing stakeholders to adopt SEO best practices
  • Develop best practice documentation to enable internal teams to self-service
  • Work with our growth team and technical SEO to identify possible impacts on SEO during A/B testing and other experiments
  • Own SEO technical considerations across the ecosystem, especially as we migrate Auth0.com to Adobe Experience Manager
  • Stay up to date on industry best practices and the changing landscape of SEO in the age of AI

What you will bring:

  • 5+ years of experience in SEO – from tactical execution to strategy
  • Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar, Looker Studio, Tableau, Google Analytics, Google Search Console, and more.
  • Experience with Adobe Experience Manager (AEM) and Adobe Digital Asset Manager
  • Passionate about SEO, content strategy, and digital marketing
  • Ability to communicate complex SEO terms and processes to others not familiar
  • Deep understanding of analytics and reporting tools
  • Excellent at working with multiple technical and non-technical teams
  • Ability to create SEO strategies from data to meet business cases, market insights, and requirements for SEO
  • Ability to work with other digital channels and functions such as UX, Digital Strategy, SEM, Paid Media, and website analytics.
  • A desire to have fun, work hard, and drive results for yourself and others

#LI-RemoteBelow is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: . The annual base salary range for this position for candidates located in Canada is between:$111,000-$167,000 CADWhat you can look forward to as a Full-Time Okta employee!

  • Amazing
  • Making
  • Developing

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta .Some roles may require travel to one of our office locations for in-person onboarding.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this to request an accommodation.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at .U.S. Equal Opportunity Employment InformationIndividuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. When submitting your application above, you are being given the opportunity to provide information about your race/ethnicity, gender, and veteran status.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Pay TransparencyOkta complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, .Voluntary Self-Identification of Disability
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Expires 04/30/2026 Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability?A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
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  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.The foundation for secure connections between people and technologyOkta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

SEO Analyst – Home Depot – Toronto, ON

Company: Home Depot

Location: Toronto, ON

Expected salary:

Job date: Sat, 26 Apr 2025 01:39:54 GMT

Job description: With a career at The Home Depot, you can be yourself and also be part of something bigger.Position Overview:The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.Key Responsibilities:Research and Implementation

  • Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
  • Implement link building strategy and campaigns for homedepot.ca

Partnering

  • Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
  • Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
  • Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Reporting and Project Management

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
  • Communicate to team and management on project development, timelines, and results

Competencies:

  • Collaborates
  • Action Oriented
  • Drives Results
  • Communicates Effectively
  • Plans and Aligns

Skills:

  • Strong analytical and interpersonal skills
  • Organizational skills
  • Problem-solving and critical thinking skills
  • Data Analysis
  • Project management

Direct Manager/Direct Reports:

  • Reports to Senior Manager of SEO

Travel Requirements:

  • Limited
  • Travel to Toronto Store Support Location when needed

Physical Requirements:

  • Extended Sitting
  • Repetitive Tasks

Hybrid Work:

  • Remote
  • Travel to store locations as needed.

Working Conditions:

  • Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

  • University/College degree in a related area of study, or equivalent experience.

Minimum Years of Work Experience:

  • 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Minimum Leadership Experience:

  • None

Certifications:

  • None

Other Requirements/Assets:

  • Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
  • Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)
  • Experience working with Content Management System (CMS) and building/administering content in CMS environments
  • Advanced capability in MS PowerPoint, Excel, Word, Outlook
  • Bilingual (English/French) will be considered an asset.

Summary of SEO Analyst Role at The Home Depot Canada

Position Overview:
The SEO Analyst will enhance the digital marketing strategy at The Home Depot Canada by driving organic search traffic, fostering lead generation, and increasing engagement and revenue. The role involves supporting SEO strategies through competitor analysis, gap assessments, and optimizing the website.

Key Responsibilities:

  • Research and Implementation:

    • Conduct keyword research and optimize existing content.
    • Analyze competitors’ SEO efforts and implement link-building strategies.

  • Partnering:

    • Collaborate with various teams (content creators, PR, product management) to ensure maximum SEO value in content.
    • Support marketing initiatives for social media engagement.

  • Reporting and Project Management:

    • Monitor analytics dashboards and report on project developments and outcomes.

Competencies:

  • Collaboration
  • Results-driven
  • Effective communication
  • Planning and alignment

Skills Required:

  • Strong analytical and organizational abilities
  • Problem-solving skills
  • Experience with analytics tools (e.g., Google Analytics) and SEO tools (e.g., Moz, Ahrefs).

Qualifications:

  • University/College degree or equivalent experience.
  • 2-5 years of experience in SEO/SEM.

Working Conditions:

  • Hybrid work environment with limited travel required.

Assets:

  • Experience in content management systems and bilingualism (English/French) is considered advantageous.

SEO Manager (Auth0 Growth) – Okta – Toronto, ON

Company: Okta

Location: Toronto, ON

Expected salary: $111000 – 167000 per year

Job date: Sun, 20 Apr 2025 06:29:55 GMT

Job description: Get to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box – we’re looking for lifelong learners and people who can make us better with their unique experiences.Join our team! We’re building a world where Identity belongs to you.We are looking for an experienced SEO Manager to join a growing Global Digital team within the fast-paced marketing organization at Okta. The ideal candidate will have a firm grasp of technical SEO, web content strategy, and know how to leverage these disciplines to drive organic traffic on Auth0.com, subdomains, and microsites. They will also need to be a strong communicator capable of working across diverse teams, which include highly technical and non-technical members, to reach our marketing goals and accomplish SEO objectives. A mindset of always improving and learning is vital, experience leading content strategy is helpful, and experience with the AEM platform is a big plus. Does this sound like you?What you will do:

  • Report to the Sr. Manager of SEO within our Digital Acquisition Team
  • Create and communicate SEO strategy roadmaps with stakeholders and Auth0 leadership
  • Evangelize our SEO strategy across the marketing and broader company organizations
  • Lead SEO projects such as keyword research, content planning, and other internal SEO work
  • Monitor, report, improve, and test SEO efforts Auth0 ecosystem-wide
  • Lead efforts with our vendors to drive and maximize output
  • Work with content creators to identify gaps in content both business and technical
  • Mentor and enable Marketing and non-marketing stakeholders to adopt SEO best practices
  • Develop best practice documentation to enable internal teams to self-service
  • Work with our growth team and technical SEO to identify possible impacts on SEO during A/B testing and other experiments
  • Own SEO technical considerations across the ecosystem, especially as we migrate Auth0.com to Adobe Experience Manager
  • Stay up to date on industry best practices and the changing landscape of SEO in the age of AI

What you will bring:

  • 5+ years of experience in SEO – from tactical execution to strategy
  • Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar, Looker Studio, Tableau, Google Analytics, Google Search Console, and more.
  • Experience with Adobe Experience Manager (AEM) and Adobe Digital Asset Manager
  • Passionate about SEO, content strategy, and digital marketing
  • Ability to communicate complex SEO terms and processes to others not familiar
  • Deep understanding of analytics and reporting tools
  • Excellent at working with multiple technical and non-technical teams
  • Ability to create SEO strategies from data to meet business cases, market insights, and requirements for SEO
  • Ability to work with other digital channels and functions such as UX, Digital Strategy, SEM, Paid Media, and website analytics.
  • A desire to have fun, work hard, and drive results for yourself and others

#LI-RemoteBelow is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: . The annual base salary range for this position for candidates located in Canada is between:$111,000-$167,000 CADWhat you can look forward to as a Full-Time Okta employee!

  • Amazing
  • Making
  • Developing

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta .Some roles may require travel to one of our office locations for in-person onboarding.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this to request an accommodation.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at .U.S. Equal Opportunity Employment InformationIndividuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. When submitting your application above, you are being given the opportunity to provide information about your race/ethnicity, gender, and veteran status.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Pay TransparencyOkta complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, .Voluntary Self-Identification of Disability
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Expires 04/30/2026 Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability?A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn’s Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.The foundation for secure connections between people and technologyOkta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

Okta is a company that focuses on identity access management, aiming to enable secure access to technology on any device or app. They prioritize diversity and are looking for individuals with unique perspectives to join their team. They are currently seeking an experienced SEO Manager to work on technical SEO, web content strategy, and drive organic traffic to their website and microsites. The candidate should have experience in SEO, knowledge of various platforms, and a passion for digital marketing. The role involves working with cross-functional teams, developing SEO strategies, and monitoring SEO efforts. The position offers benefits and competitive compensation. Okta values diversity and is an Equal Opportunity Employer.

Thumbtack – Sr Marketing Manager, SEO & CRO – Ontario

Company: Thumbtack

Location: Ontario

Expected salary:

Job date: Fri, 04 Apr 2025 06:51:04 GMT

Job description: A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That’s why we’re building the only app homeowners need to effortlessly manage their homes – knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry – we must be doing something right.We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.At Thumbtack, we’re creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together.Thumbtack by the Numbers

  • Available nationwide in every U.S. county
  • Over 85 million projects started on Thumbtack
  • More than 11 million 5-star reviews and counting
  • Pros earn billions on our platform
  • 1000+ employees
  • $3.2 billion valuation (June, 2021)

About the Marketing TeamWe’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.About the RoleWe are seeking a highly experienced Senior Manager, SEO and CRO to drive the holistic health, performance, and growth of our website through strategic and technical excellence. This role will be responsible for overseeing organic search strategy, managing website health, diagnosing and resolving fluctuations in performance, and leading cross-functional SEO initiatives. As a senior member of the team, you will not only execute but also shape our long-term SEO strategy, ensuring alignment across product, engineering, content, and marketing teams.Responsibilities

  • Develop & Execute SEO & AIO Growth Strategy – Build and drive a data-driven roadmap that fuels sustainable organic growth, optimizing for both traditional search and AI-powered discovery experiences.
  • Future-Proof for AI-Driven Search – Stay ahead of evolving AI search models (e.g., Google SGE, Bing Copilot, Perplexity) and develop strategies to optimize content for AI-generated results and answer engines.
  • Optimize Web Experience & Discoverability – Enhance site architecture, internal linking, structured data, and on-page elements to improve user engagement and visibility across search ecosystems.
  • Lead Overall Web Site Health – Conduct in-depth site-wide audits, monitor site performance (core web vitals, crawlability, indexation), and scalable solutions for technical SEO issues to ensure search engine accessibility.
  • Cross-Functional Leadership – Collaborate with Product, Engineering, Design, and Analytics to embed SEO and AI-driven strategies into platform and content development.
  • Performance Analytics & Insights – Analyze search trends, AI-driven ranking factors, and traffic shifts to identify growth opportunities and communicate impact to stakeholders.
  • Drive Content & Marketing Integration – Support content teams in optimizing for search intent, AI-generated powered recommendations, and best practices within a headless CMS.

Must-Have QualificationsIf you don’t think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we’re looking for someone excited to join the team.

  • Deep expertise in SEO, with 7+ years of experience managing large-scale dual sided marketplace websites.
  • Strong technical SEO skills, including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
  • Ability to balance execution with strategic thinking and drive cross-functional initiatives with measurable business impact.
  • Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.).
  • Experience leading SEO projects in an agile product/engineering environment and working with sprint planning.
  • CRO Expertise & Experimentation – Strong background in A/B testing, multivariate testing, and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely, VWO, Google Optimize, or equivalent.
  • Data-Driven Decision Making – Proficiency in analyzing user journeys, heatmaps, and funnel performance using Google Analytics, Amplitude, Fullstory, Hotjar, or similar to drive UX and conversion improvements.
  • Strong data analysis skills, with the ability to translate insights into actionable recommendations.
  • Excellent communication and stakeholder management skills, with experience influencing cross-functional teams.

Nice-to-Have Qualifications

  • Experience in a high growth tech company and/or two-sided marketplace app/company
  • Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem solving skills
  • Web development skills (HTML, CSS, JavaScript/jQuery), particularly in the context of A/B testing and/or front end web development
  • Experience architecting programs for multiple audiences at various stages of a buyer’s journey

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines. Learn more about our virtual-first working model .#LI-RemoteBenefits & Perks

  • Virtual-first working model coupled with in-person events
  • 20 company-wide holidays including a week-long end-of-year company shutdown
  • Library (optional use collaboration & connection hub) in San Francisco
  • WiFi reimbursements
  • Cell phone reimbursements (North America)
  • Employee Assistance Program for mental health and well-being

Learn More About UsThumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: .If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at .

Digital Marketing SEO / SEM Specialist Needed – Home Painters Toronto – Toronto, ON

Company: Home Painters Toronto

Location: Toronto, ON

Expected salary:

Job date: Sat, 29 Mar 2025 01:46:39 GMT

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!Our values include:P rideA ccountabilityI nitiativeN o EgosT eamworkE volvingR espectfulS atisfactionWe are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:1) Send your resume2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Home Painters Toronto Inc. is a residential painting company with over 30 years of experience. They are currently seeking a digital marketing specialist to manage their online presence. The company values pride, accountability, initiative, no egos, teamwork, evolving, respectful, and satisfaction. The ideal candidate should have experience in SEO, managing digital marketing campaigns, copywriting, optimizing landing pages, and using Google Ads and Analytics. Responsibilities include planning and executing digital marketing campaigns, content marketing, email marketing, social media management, and monitoring campaign performance. Those interested in the position should submit a resume and cover letter explaining why they would be a good fit for the company.