Home Depot – TECHNICAL LEAD SEO – Toronto, ON

Company: Home Depot

Location: Toronto, ON

Expected salary:

Job date: Fri, 21 Feb 2025 02:54:29 GMT

Job description: With a career at The Home Depot, you can be yourself and also be part of something bigger.Technical SEO (Search Engine Optimization) LeadPosition Overview:
The Technical SEO (Search Engine Optimization) Lead proactively identifies SEO opportunities, independently creates solutions based on a business problem and supports the overall SEO Team Vision for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement, and revenue. This role serves as a lead on SEO data capability projects and a large SEO portfolio, collaborating with different teams and leadership, providing SEO project estimates for prioritization of tasks, balancing Earned Media team workload, and mentoring SEO analysts and Content analysts on the Earned Media team.This role is also responsible for leading data capability initiatives that drive business profitability, increase efficiencies, and improve customer experience. This position will help enable The HomeDepot.ca teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. This role will be an integral part of the team to improve overall SEO program performance by leveraging data as a competitive advantage and seeking out new SEO opportunities.This role will be proficient in SQL, GBQ and Tableau, and will potentially work with IT, Analytics, Product and Marketing team, which will require critical planning, and execution in a fast-paced environment. This individual must possess a strong understanding of the marketing landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest, Bing, and other Earned Media.Key Responsibilities:
SEO Data Analysis & Reporting

  • Own and establish SEO KPI dashboards and regularly monitor and report out to internal stakeholders Leverage large-scale data to build dashboards and other capabilities to create efficiencies in SEO reporting, SEO research, and analysis, drive stronger insights and drive increased SEO traffic.
  • Evangelize SEO KPIs and data sources to build enhanced views and capabilities.
  • Lead and establish the analysis of SEO KPIs and measure performance of projects and/or SEO initiatives
  • Automate data feeds via Google BigQuery and Tableau and leverage APIs to push and pull data from various third-party sources.
  • Identify and lead initiatives leveraging data to support process improvements and enhanced SEO reporting and research opportunities.

SEO Strategy

  • Lead and guide SEO analysts in conducting SEO research, providing deliverables and executing recommendations for areas including but not limited to an Ecommerce category portfolio, Technical SEO and Local SEO.
  • Define & Support the SEO Strategy for The Home Depot Canada properties and prepare actionable plans and recommendations to Senior Leadership
  • Drive vision & purpose by combining SEO research with business goals to drive alignment with partners

Project Management

  • Manage and improve internal process and alignment with other departments (UX, Product, IT, Merchandising, Marketing and more)
  • Communicate to team and management on project development, timelines, and results.
  • Work with cross-functional stakeholders from Merchandising, Product Management, IT, Analytics, Business Intelligence, Earned Media, and others to ideate and execute SEO strategy.

Partnering

  • Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code.
  • Advocate for SEO-friendly design & SEO-compatible architecture and development.
  • Lead SEO Consultation as subject matter expert in technical SEO and local SEO.

Team Leadership:

  • Become the team expert in in-house SEO Tools and continue to find ways to improve the tool stack and SEO Analysts’ training and research process.
  • Train/develop analysts to support the growth of the Earned Media Team
  • Delegate/guide work to SEO and Content analysts where needed.

Competencies:

  • Collaborates
  • Action Oriented
  • Drives Results
  • Communicates Effectively
  • Plans and Aligns

Skills:

  • Strong analytical skills with attention to detail; self-starter
  • Prior analytics and data analysis experience
  • Proficient with data visualization software (preferably Tableau)
  • Proficient running queries against data (preferably with Google BigQuery or SQL)
  • Experience with a modern scripting language a plus (preferably Python)
  • Project management experience associated with interactive marketing and/or web projects.
  • Experience utilizing statistical techniques to identify key insights that help solve business problems.
  • Working knowledge of Microsoft Excel and Power Point
  • Advanced experience with website analysis using a variety of analytics tools (Google Analytics, Adobe Omniture)
  • Experience using SEO and business-related tools including Google Search Console, Conductor, BrightEdge, Google Adwords, Botify, ScreamingFrog, Ahrefs and other site crawling and keyword research tools
  • Proven experience in search engine marketing tactics including on page, off page, social and local SEO strategies.

Direct Manager/Direct Reports:

  • Reports to Senior Manager of SEO & Content

Travel Requirements:

  • Limited
  • Travel to Toronto Store Support Location Monday to Wednesday each week

Physical Requirements:

  • Extended Sitting
  • Repetitive Tasks

Hybrid Work:

  • Remote
  • Travel to store locations as needed

Working Conditions:

  • Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

  • University/College degree in a related area of study, or equivalent experience.
  • Education in a quantitative field (Computer Science, Math, Statistics, etc.) a plus

Minimum Years of Work Experience:

  • 3-4 years experience in Search Engine Optimization (SEO), Content Marketing and related fields.
  • 1-2 years experience leading a team a plus.

Minimum Leadership Experience:

  • Previous leadership experience an asset
  • Bilingual in French and English is an asset

Certifications:

  • None

Other Requirements/Assets:

  • E-commerce knowledge and experience a plus
  • A basic understanding of HTML/CSS a plus
  • Experience defining and communicating SEO strategy and roadmaps to Senior Leadership
  • Proven ability to work collaboratively to improve workflows, solve problems and take action.
  • Experience working with Content Management System (CMS) and building/administering content in CMS environments a plus.

Freelancer needed for SEO Link Builder – ShortPoint – Toronto, ON

Company: ShortPoint

Location: Toronto, ON

Expected salary:

Job date: Fri, 24 Jan 2025 03:25:16 GMT

Job description: About usShortPoint is a global remote work company that empowers organizations around the world to build gorgeous intranets that deepen connections and increase productivity. We develop and constantly improve the best intranet design technology that enables users to build intranet sites from scratch with no coding, at minimum cost, and in record time. It is the one tool used by more than 1500 companies that effectively touches the lives of more than 6 million intranet users across the globe. Companies such as PWC, NASA, NHS, General Electric, Epson and more use ShortPoint Page Builder to create and design their intranets.About our teamWe are a team of diverse individuals that work closely together and collaborate remotely from different locations around the globe. We have team members who work out of Ukraine, Romania, Turkey, Nigeria, Cameroon, the Philippines, the USA, and UAE just to name a few. We foster an inclusive environment where we welcome talents with different backgrounds, beliefs, genders, and more. And we can’t wait for you to join us!About this roleWe are seeking an experienced and detail-oriented SEO Link Builder to join our digital marketing team. The ideal candidate will be responsible for developing and executing strategies to acquire high-quality backlinks that improve our website’s search engine rankings. You will work closely with SEO and content teams to identify opportunities for link acquisition and enhance the overall SEO strategy.What you will do:Link Building Strategy: Develop, implement, and manage link-building strategies to enhance the website’s SEO performance.Backlink Acquisition: Identify and acquire high-quality backlinks through various methods such as outreach, guest posts, partnerships, and content promotions.Content Collaboration: Work with content teams to create link-worthy content that attracts inbound links.Competitor Analysis: Conduct competitive backlink analysis to identify opportunities and gaps in the link-building strategy.Relationship Building: Build and maintain relationships with webmasters, bloggers, influencers, and content creators for link-building purposes.Monitor Link Performance: Track and analyze the performance of backlinks using SEO tools like Google Analytics, Ahrefs, Moz, or SEMrush. Make adjustments based on performance data.Technical SEO Coordination: Work with the technical SEO team to ensure links are optimized for search engines (e.g., nofollow, dofollow).Link Disavowal: Identify and disavow harmful or low-quality backlinks that may negatively impact SEO.Reporting and Analysis: Provide regular reports on link-building progress, campaign results, and overall SEO performance.Stay Updated on SEO Trends: Keep up to date with the latest trends and best practices in SEO and link-building strategies to ensure competitive advantage.What Are We Looking For?Proven experience in SEO link building and digital marketing.Solid understanding of SEO principles, link-building techniques, and search engine algorithms.Familiarity with tools such as Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console.Strong communication and outreach skills.Ability to conduct in-depth competitor and keyword analysis.Analytical mindset with the ability to make data-driven decisions.Excellent writing and content creation skills are a plus.Strong attention to detail and organizational skills.The ideal timezone should be between GMT-1 and GMT+3 to ensure ET time zone compatibility.What would be good to have experience in?Bachelor’s degree in Marketing, Communications, or related field.Experience with technical SEO (website structure, on-page optimization).Previous work in a similar role at a digital marketing agency or e-commerce brand is a plus.Project management skills.Ability to work independently and as part of a team.

ShortPoint is a global company that helps organizations build intranets easily with no coding. They have a diverse team that collaborates remotely from various locations. They are looking for an experienced SEO Link Builder to enhance their website’s search engine rankings through link-building strategies. The ideal candidate should have a strong understanding of SEO principles, link-building techniques, and experience with tools like Ahrefs and Google Analytics. Strong communication skills and an analytical mindset are also important. Experience with technical SEO, project management, and working in a digital marketing agency are a plus. The candidate should be in a time zone between GMT-1 and GMT+3 for compatibility with the company’s ET time zone.

Freelancer needed for SEO Link Builder – ShortPoint – Vancouver, BC

Company: ShortPoint

Location: Vancouver, BC

Expected salary:

Job date: Fri, 24 Jan 2025 02:36:50 GMT

Job description: and detail-oriented SEO Link Builder to join our digital marketing team. The ideal candidate will be responsible for developing… advantage. What Are We Looking For? Proven experience in SEO link building and digital marketing. Solid understanding…

Senior SEO Specialist – AutoTrader – Toronto, ON

Company: AutoTrader

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Feb 2025 00:56:27 GMT

Job description: TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform’s suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync’s diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit to learn more.TRADER Corporation’s parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.More information onThe Senior SEO Specialist supports strategy and execution of search engine optimization & content marketing solutions for dealer websites. This role will involve in-depth analysis of the client’s digital marketing footprint, as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend most of the time auditing and planning SEO recommendations, creating and managing SEO workflow, and creating performance reports for clients.Key Areas of Responsibility:The Senior SEO Specialist is responsible for building the strategy, leading the execution, and reporting on the performance of search engine optimization to drive customer acquisition and growth for our clients’ websites.They will lead our SEO practice, work as a subject-matter expert within our agile teams, inspiring and motivating teams as we reimagine the digital experience and enhance the customer experience for dealerships across Canada. This position reports to the Senior Manager, SEO Services.What You’ll Be Doing:· Develop, manage, and execute SEO & Content Marketing strategy for our clients to improve SERP rankings and increase traffic.· Management of partnerships with Content Writers, External content agency and SEO Specialists to produce new content and update existing content for landing pages, blogs & social media posts.· Manage client communication, prepare & conduct performance reviews· Review and analyze our web and mobile sites for areas that can be improved and optimized for maximum SEO benefit.· Compile and present SEO guidelines and raise the knowledge of SEO best practices and impact across teams.· Keep updated on both white hat and black hat SEO strategies to ensure we stay within search engine guidelines.· Remain current with algorithm changes to Google or other search platforms.Skills Required:· Bachelor’s degree in business administration, marketing, or a related field· 3+ years’ experience in SEO, content marketing & Local Search (preferably in the Automotive sector).· 2+ years’ of demonstrated success in client consulting role.· Strong knowledge of Google Search Console, Google Analytics, Looker Studio, other SEO tools (SEM Rush, Screaming Frog, Bright Local). SEO experience covers key areas such as link building, keyword search, canonicalization, on-page optimization, off-page optimization, and site audits.· Working knowledge of, HTML, CSS, and JavaScript development and constraints.· High care factor about performance, quality of results, analytics and data-driven decisions, using the right tools and best practices.· Strong analytical mind and a passion for metrics and KPIs.· Self-motivated, proactive and exceptional problem-solving skills.· Must work comfortably in a cross-functional setting and with senior business executives.What’s in it for you…-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.Fitness and wellness-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.Benefits from Day 1-Gym discounts-Local in-office free gyms-Employee and Family Assistance program-Weekly virtual wellness events-Conferences & training budget-Regular internal training programsFinancial planning-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.Competitive salary-Annual bonus structure-3% CPP matching

TRADER Corporation, a leading Canadian online media, dealer, and lender services company, consists of AutoTrader.ca, AutoSync, and Dealertrack Canada. AutoTrader.ca is the largest online marketplace for new and used cars in Canada, while AutoSync offers dealer and OEM software solutions. Dealertrack Canada is the largest automotive financing portal in Canada. Collateral Management provides technology solutions for fund recovery. TRADER Corporation’s parent company, AutoScout24, is a European online car market with over 2 million listings. The Senior SEO Specialist at TRADER Corporation is responsible for developing and executing SEO and content marketing strategies for dealer websites. Key responsibilities include managing partnerships, client communication, analyzing websites for optimization, and staying current on SEO best practices. Benefits such as fitness and wellness, financial planning, and competitive salary are provided to employees.

Senior Manager, SEO – Credit Cards & Bank Accounts – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Feb 2025 03:53:33 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?The Digital Marketing team is seeking a highly skilled and experienced Senior Manager, SEO to lead and implement impactful strategies to drive organic growth, improve website rankings, and enhance user experience. You will have a proven track record in developing and executing SEO strategies and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills.What will you do?Revenue-Focused: Implement SEO best practices to drive revenue by increasing the number of qualified prospects to digital properties.Measure Metrics: Monitor, analyze, and report on SEO performance metrics, including traffic, rankings, conversions, and revenue.SEO Strategy: Develop strong SEO strategies with partners to drive high value users to further revenue growth through technical and content audits, different data sources, and industry best practices.Keyword Analysis: Perform keyword research and map keywords by intent to the best pages. Conduct weekly competitive analysis, identify trends, and find growth opportunities to stay ahead in the market.Optimize for AI: Align SEO strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviours.Content Strategy: Collaborate with content teams and agencies to create/edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more.Relationship Management: Act as a key point of contact for SEO-related initiatives with stakeholders. Implement a continuous improvement cycle for SEO campaigns based on data-driven insights. Work closely with partners to ensure SEO best practices and recommendations are implemented across all digital assets.What do you need to succeed?
Must-have:7+ years of SEO experience in-house or within an agency managing enterprise clients.5+ years of auditing websites across different industries from a technical perspective.Advanced knowledge of Google Analytics, SEO, Search Console, SEO Tools such as SEMRush.Comfortable working with and analyzing large data sets, and presenting key insights.Strong presentation, written and verbal communication skills.Nice to have:Experience in the financial services industry.Ecommerce marketing or digital product ownership experience.Experience optimizing for AI-drive search engines and voice search technologies.Experience building dashboards in QuickSight and Looker Studio.What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills A/B Testing, Artificial Intelligence Algorithms, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Generative AI, Google Analytics, Google Search Console, Organic Search Engine Optimization, Search Engine Marketing (SEM), Search Engine Optimization Strategy, Search Engines, SEMRush, Teamwork, Website AnalyticsAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-02-03Application Deadline: 2025-02-18Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

RBC is seeking a Senior Manager, SEO to drive organic growth, improve website rankings, and enhance user experience. The role involves developing and executing SEO strategies, monitoring performance metrics, conducting keyword analysis, optimizing for AI, and collaborating with content teams. The ideal candidate has 7+ years of SEO experience, advanced knowledge of Google Analytics and SEO tools, and experience in the financial services industry. The position offers opportunities for professional growth in a dynamic and collaborative environment. RBC values diversity and inclusion in the workplace and provides accommodations for candidates with different abilities. Join the talent community to stay informed about career opportunities at RBC.

Digital Marketing SEO / SEM Specialist Needed – Home Painters Toronto – Toronto, ON

Company: Home Painters Toronto

Location: Toronto, ON

Expected salary:

Job date: Mon, 27 Jan 2025 23:23:33 GMT

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!Our values include:P rideA ccountabilityI nitiativeN o EgosT eamworkE volvingR espectfulS atisfactionWe are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:1) Send your resume2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Home Painters Toronto Inc. is a residential painting company with over 30 years of experience, currently seeking a digital marketing specialist. They are passionate about providing a great client experience and making homeowners’ dreams come true through home improvement. The company values include Pride, Accountability, Initiative, No Egos, Teamwork, Evolving, Respectful, and Satisfaction. They have won numerous awards and are looking for someone with at least 3 years of digital marketing experience, including SEO/SEM, email, social media, and display advertising campaigns. Must-haves include Google Ads and Analytics certifications, and nice-to-haves include graphics knowledge and CRM experience. Responsibilities include planning and executing digital marketing campaigns, content marketing strategy, email marketing, social media presence, and monitoring campaign performance. Applicants must send their resume and cover letter explaining why they would be a good fit at Home Painters Toronto.

Digital Marketing SEO / SEM Specialist Needed – Home Painters Toronto – Toronto, ON

Company: Home Painters Toronto

Location: Toronto, ON

Expected salary:

Job date: Mon, 27 Jan 2025 00:17:43 GMT

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!Our values include:P rideA ccountabilityI nitiativeN o EgosT eamworkE volvingR espectfulS atisfactionWe are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:1) Send your resume2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Home Painters Toronto Inc. is a successful residential painting company looking for a digital marketing specialist. They value teamwork, respect, and customer satisfaction. The ideal candidate must have experience in managing digital marketing campaigns, SEO/SEM, social media, and Google Ads. Additional skills include copy-writing, landing page optimization, and Google Analytics knowledge. Responsibilities include planning and executing digital marketing strategies, creating content, managing social media, and monitoring campaign performance. Candidates must send their resume and a cover letter explaining why they would be a good fit for the company.

Freelancer needed for SEO Link Builder – ShortPoint – Toronto, ON

Company: ShortPoint

Location: Toronto, ON

Expected salary:

Job date: Fri, 24 Jan 2025 00:06:01 GMT

Job description: About usShortPoint is a global remote work company that empowers organizations around the world to build gorgeous intranets that deepen connections and increase productivity. We develop and constantly improve the best intranet design technology that enables users to build intranet sites from scratch with no coding, at minimum cost, and in record time. It is the one tool used by more than 1500 companies that effectively touches the lives of more than 6 million intranet users across the globe. Companies such as PWC, NASA, NHS, General Electric, Epson and more use ShortPoint Page Builder to create and design their intranets.About our teamWe are a team of diverse individuals that work closely together and collaborate remotely from different locations around the globe. We have team members who work out of Ukraine, Romania, Turkey, Nigeria, Cameroon, the Philippines, the USA, and UAE just to name a few. We foster an inclusive environment where we welcome talents with different backgrounds, beliefs, genders, and more. And we can’t wait for you to join us!About this roleWe are seeking an experienced and detail-oriented SEO Link Builder to join our digital marketing team. The ideal candidate will be responsible for developing and executing strategies to acquire high-quality backlinks that improve our website’s search engine rankings. You will work closely with SEO and content teams to identify opportunities for link acquisition and enhance the overall SEO strategy.What you will do:Link Building Strategy: Develop, implement, and manage link-building strategies to enhance the website’s SEO performance.Backlink Acquisition: Identify and acquire high-quality backlinks through various methods such as outreach, guest posts, partnerships, and content promotions.Content Collaboration: Work with content teams to create link-worthy content that attracts inbound links.Competitor Analysis: Conduct competitive backlink analysis to identify opportunities and gaps in the link-building strategy.Relationship Building: Build and maintain relationships with webmasters, bloggers, influencers, and content creators for link-building purposes.Monitor Link Performance: Track and analyze the performance of backlinks using SEO tools like Google Analytics, Ahrefs, Moz, or SEMrush. Make adjustments based on performance data.Technical SEO Coordination: Work with the technical SEO team to ensure links are optimized for search engines (e.g., nofollow, dofollow).Link Disavowal: Identify and disavow harmful or low-quality backlinks that may negatively impact SEO.Reporting and Analysis: Provide regular reports on link-building progress, campaign results, and overall SEO performance.Stay Updated on SEO Trends: Keep up to date with the latest trends and best practices in SEO and link-building strategies to ensure competitive advantage.What Are We Looking For?Proven experience in SEO link building and digital marketing.Solid understanding of SEO principles, link-building techniques, and search engine algorithms.Familiarity with tools such as Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console.Strong communication and outreach skills.Ability to conduct in-depth competitor and keyword analysis.Analytical mindset with the ability to make data-driven decisions.Excellent writing and content creation skills are a plus.Strong attention to detail and organizational skills.The ideal timezone should be between GMT-1 and GMT+3 to ensure ET time zone compatibility.What would be good to have experience in?Bachelor’s degree in Marketing, Communications, or related field.Experience with technical SEO (website structure, on-page optimization).Previous work in a similar role at a digital marketing agency or e-commerce brand is a plus.Project management skills.Ability to work independently and as part of a team.

ShortPoint is a global remote work company that develops intranet design technology to help organizations worldwide build beautiful and productive intranet sites without any coding. Their team consists of diverse individuals from different locations around the world, fostering an inclusive environment. They are currently seeking an experienced SEO Link Builder to join their digital marketing team to develop and execute link-building strategies to improve the website’s search engine rankings. The ideal candidate should have proven experience in SEO link building, familiarity with SEO tools, strong communication skills, and the ability to make data-driven decisions. Experience in technical SEO, project management, and working in a digital marketing agency or e-commerce brand is a plus.

Freelancer needed for SEO Link Builder – ShortPoint – Vancouver, BC

Company: ShortPoint

Location: Vancouver, BC

Expected salary:

Job date: Fri, 24 Jan 2025 03:26:44 GMT

Job description: and detail-oriented SEO Link Builder to join our digital marketing team. The ideal candidate will be responsible for developing… advantage. What Are We Looking For? Proven experience in SEO link building and digital marketing. Solid understanding…