Job title: Marketing Specialist, South Asia
Company: Apply Board
Job description: We’re building a movement – an education revolution.
We’re building a world where anyone, anywhere can have access to the best education regardless of where they were born. At our core, we believe education is a right, not a privilege. To that end, we’re building a company and a suite of products to lead the charge in transforming access to education.
ApplyBoard is an online platform that empowers students around the world to access the best education by connecting international students, recruitment partners, and academic institutions. We simplify the study abroad search, application, and acceptance process. Not only do we help students with their study abroad journey, but we also help academic institutions to find the best students globally. Our goal is to help enable better, more diverse, schools that are enriched with cultures from all over the world.
The Role:
We’re looking for a strategic and experienced Marketing Specialist to join ApplyBoard’s Growth Marketing Team. In this role, you’ll be responsible for supporting and executing programs for our South Asia (India, Bangladesh, Sri Lanka and Nepal) International Recruitment Managers (Sales Teams). Alongside the Manager, Growth Marketing, you’ll build brand awareness within our target markets, attract new partners, drive qualified student applications in the sales pipeline through our partners, and increase conversion rates through creative marketing tactics, email campaigns, events, webinars, and other integrated communication programs. If you’ve got an entrepreneurial spirit, strong copywriting skills, and enjoy owning multiple elements of the marketing mix, we’d like to talk to you!
What you will be doing everyday:
- Plan, execute, and maintain marketing programs aligned with company objectives to support your assigned market
- Develop and execute multi-channel campaigns to drive leads through our sales pipeline, from prospect to converting customers, including but not limited to: email marketing, webinars, events, direct mail, digital advertising, traditional advertising, prospecting calls, etc.
- Manage all marketing activities along the sales pipeline from prospecting new partners and onboarding to account management, increasing partner/customer engagement, conversion, and retention
- Align strategies and initiatives with annual sales plans, marketing plans, and company goals
- Deliver highly targeted and relevant messaging to improve engagement and conversion through developing a thorough understanding of your segment and personas
- Create compelling written copy to support marketing campaigns, including but not limited to emails, WhatsApp graphics, landing page copy, flyers, reports and presentations. Assist in the creation of long-form content, including blogs, whitepapers, eBooks, to attract and educate new and existing customers.
- Build campaigns within Salesforce Marketing Cloud, including configuration, list building, workflow setup, operation tracking, and reporting on metrics
- Establish relationships with International Recruitment Managers, keep stakeholders informed about activities, and actively report on results
- Optimize tactics and channel performance by ensuring key insights and channel best practices are provided, measured, and utilized
- Track, analyze, and report on campaign performance to sales and marketing leadership
- Other tasks as assigned
What you bring to the table:
- 3+ years of demand generation experience in a fast-paced environment, preferably at a high-growth technology company
- A college diploma or university degree in marketing, sales, business administration, or a related field
- Experience developing multi-channel creative campaigns that yield results
- Demonstrated experience developing targeted messaging, and articulating your vision into compelling copy for marketing campaigns and collateral.
- Power-user of Salesforce Marketing Cloud, or another equivalent marketing automation system
- Strong interpersonal skills with the ability to build trust and maintain relationships A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement and optimization
- Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
- Thrives in an independent work environment with the ability to problem-solve
- Ability to work well under pressure while producing high-quality work
- A can-do attitude with a willingness to jump in and help team members as needed to achieve desired results
At ApplyBoard, we understand the value of having a diverse team. That’s why we believe in providing equal opportunity regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction. If you require accommodation to submit an application and/or during the interview process, please notify the Talent Acquisition Team at talent@applyboard.com. Requests will be addressed confidentially.
Life at ApplyBoard:
By joining our team, you have the opportunity to join the fastest-growing technology company in Canada, with many opportunities for growth and advancement. Work alongside a globally diverse team of over 900 team members based in 18 countries, who represent over 30 nationalities and speak more than 40 languages.
Make a difference in the lives of thousands of students as they explore educational opportunities. Want to learn more about Life at ApplyBoard, be sure to follow us on our Life at ApplyBoard Instagram.
About ApplyBoard
ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. To date, ApplyBoard has become the world’s largest online platform for international student recruitment, assisting more than 100,000 students with their educational journey.
In 2019, ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50™ list. In 2020, ApplyBoard announced a C$170M Series C funding on a C$2B valuation, reaching a ‘Unicorn’ status. This funding will allow us to further invest in our technology, grow our team, and serve more students on our mission to educate the world.
Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.
Expected salary:
Location: Toronto, ON – Kitchener, ON
Job date: Thu, 10 Jun 2021 05:01:30 GMT
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