THE BAY | SPECIALIST, BRAND MARKETINGHudson's Bay3.5Toronto, ON Strong understanding of Canadian retail marketplace including digital led retailers. Strategically minded with an understanding of the marketing function, has… 13 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | SPECIALIST, BRAND MARKETING salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who we are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Brand Marketing Specialist at The Bay will support in the development and implementation of the brand and product marketing strategies that are flawless in execution, on time and on budget. They will support the tactical implementation of marketing strategies by collaborating with their direct business partners, agency partners and cross functional team members to drive successful results.

What You Will Do:

  • Work with the Brand Team to execute integrated Brand campaigns and partnership activations. Based on results, develop and implement optimization plans to ensure the achievement of goals
  • Analyze and research industry trends and consumer preferences in support of developing the 360 marketing strategies for the designated businesses.
  • Prepare and present marketing plan review decks for key business partners
  • Under direction of the Senior Manager, Brand Marketing, support the conceptualization, prioritization and calendarization of digital content and email strategy for The Bay.
  • Populate creative briefs for weekly site content, social and email
  • Works with internal teams to secure vendor assets or samples, as required, for campaign productions. Tracks assets against creative briefs to ensure all are delivered complete and on time
  • Partners and solicits feedback from eComm Category Management team
  • Other duties as required in support of the marketing team

What You Will Need:

  • Bachelor’s Degree in Marketing or Commerce preferred
  • 2+ years of demonstrated and progressive success in marketing, advertising and/or product management roles
  • Strong understanding of Canadian retail marketplace including digital led retailers
  • Experience working with brand or corporate partnerships strengthening brand awareness and affinity
  • Strategically minded with an understanding of the marketing function, has had exposure and/or worked on brand, communications, creative & media strategy (traditional and digital media)
  • Excellent verbal and written communication skills with internal and external partners
  • Excellent multi-tasking/time management skills
  • Proactive decision maker who can work as part of a team by forming partnerships with appropriate internal and external resources and accomplishes goals using these relationships
  • Innovative mindset – willingness to initiate change as the company grows in order to streamline processes and improve efficiencies
  • Attention to detail to ensure flawless execution
  • Project management skills – able to see a project through from strategy to execution

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | SPECIALIST, BRAND MARKETING


CLICK TO APPLY

newMarketing AssociateGREENSAVERToronto, ON Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the… Just posted·More…View all GREENSAVER jobs – Toronto jobsSalary Search: Marketing Associate salaries in Toronto, ON

Greensaver is Ontario’s leading non-profit energy conservation organization. For nearly 30 years, we’ve helped people, businesses, and utility companies reduce their carbon footprint and, therefore, protect the environment. In total, we have helped over 100,000 homeowners, renters, and small businesses reduce their energy consumption and overall utility costs.

Our mission is to provide turn-key energy efficiency solutions for homes and small businesses, to deliver a sustainable future.

Our vision is to be Canada’s trusted energy conservation partner.

GreenSaver’s leadership team has decades of experience delivering energy efficiency, conservation, and demand management solutions for utilities, municipalities, and businesses. Our team consists of experts in program management and design, marketing, customer service, energy evaluations and building retrofits.

Marketing Associate

You have demonstrated that you have a strong skillset for delivering just the right tone of communication, in the right medium, on time and on budget. You will have the confidence to plan and execute campaigns that deliver real results, yet you will always look to how the messaging can be honed to constantly improve the effectiveness of the programs. A self-starter, you will have the confidence to work independently, yet also collaboratively as needed. To be part of a team delivering a sustainable future is important to you.

This role reports to the Marketing Manager.

You will also be working & collaborating with a team of individuals who are passionate about helping others, energy conservation and making a positive impact on the environment.

Primary Responsibilities:

Marketing Planning and Execution

· Contributing to the development and execution of marketing strategies and plans that drive results across multiple channels

· Assisting in the development and implementation of the marketing budget and results dashboard to increase return on spend

· Event coordination from initiation to reporting, including tracking invitations, RSVP’s, securing venues, event participation, coordinating room preparation, surveys, thank-you and follow-up

· Working collaboratively with internal and external stakeholders and vendors to support multiple projects including campaigns , promotional events, and special events

Digital Marketing

· Collaborate with the team to lead social media strategies and implementation plans

· Contributing to the development and execution of digital plans and campaigns that support revenue and communications objectives for websites, social media, newsletter, and email campaigns

· Developing, creating, and sharing social media content to strengthen the brand and to support various channels

· Implementing and tracking against SEO/SEM strategies

Marketing Communication

· Leading content calendar development, planning and implementation

· Coordinating internal and external communications and activities to ensure alignment with corporate marketing and communications strategy

· Assisting with the development of company branded collateral, PowerPoint presentations and other written materials, ensuring consistency in all communications, brand image and messaging

Analytics & Reporting

· Developing analytic tools with web traffic/ad/lead dashboards to identify trends and insights to support a deeper understanding of channel attribution to optimize channel mix and cost effectiveness

· Reporting on marketing analytics; in-depth monthly reviews of traffic, referrals, leads, content for team to generate. Identify and communicate hits and misses and bring forward key recommendations

· Tracking performance, analyzing, and reporting on campaign analytics, conversions and results to inform future strategies and plans.

· Provide regular updates and reports to management as needed. Other requirements and responsibilities in line with organizational need.

Minimum Qualifications

· University degree in Communications, Commerce, Marketing or related discipline

· 3+ years of experience driving ROI for companies using paid, owned, and earned offline and digital media and channel attribution strategies.

· Exceptional research, writing, and editing skills to write/create/produce materials across a variety of platforms/channels (web, digital, print, social media, email, etc.).

· Experience in google analytics, google ads, social media ads manager

· Experience in website management strongly preferred (wordpress)

· Ability to adhere to brand standards

· Ability to manage multiple projects and relationships at a given time

· Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the data

· Interpersonal: Leadership, collaboration, detail-oriented

Compensation

  • Competitive base annual salary and full company benefits are available for the right candidate.

To Apply

Please submit a cover letter and resume and samples of your work in one attachment.

Greensaver is proud to be an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job Types: Full-time, Permanent

Benefits:

  • Commuter benefits
  • Dental care
  • Employee assistance program
  • Employee stock purchase plan
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift

COVID-19 considerations:
A specific COVID-19 policy is in place.

Application question(s):

  • Are you legally authorized to work in Canada?

Experience:

  • Marketing: 3 years (preferred)

Marketing Associate


CLICK TO APPLY

newIntegrated Marketing ManagerUniversity of Toronto4.4Toronto, ON Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects… Today·More…View all University of Toronto jobs – Toronto jobsSalary Search: Integrated Marketing Manager salaries in Toronto, ONSee popular questions & answers about University of Toronto

Date Posted: 10/04/2021
Req ID: 4005
Faculty/Division: Office of the President
Department: Office of Vice President, Communications
Campus: St. George (Downtown Toronto)


Description:


About us:

University of Toronto Communications (UTC) is the University’s central resource for communications expertise. We are a group of strategists, planners, marketing specialists, editors, writers, designers and visual artists. Our job is to work with partners throughout the U of T community as we all tell the University’s great story. The Brand Marketing team provides strategic planning, creative development and production support for reputation building activities.

Your opportunity:

Under the direction of the Director, Marketing Strategy and Stakeholder Relations, the Integrated Marketing Manager is responsible for building, executing and delivering integrated marketing projects for senior University stakeholders, including the President’s Office, Vice President portfolios, divisions and faculties, fostering a culture of collaborative and effective brand building. In executing integrated marketing plans, the incumbent ensures that all omni-channel marketing and communication efforts are working in-sync strategically supporting the overarching business objective. The incumbent is responsible for competitive analysis, tactical planning, production of a variety of marketing and communications materials (including print, video & audio ads and particularly digital and social media), stakeholder management, project management and applicable budget management.

Your responsibilities will include:

Working with stakeholders, vendors and the brand marketing team to deliver on integrated marketing communication plans, ensuring consistency with project timelines and approved strategy plans for integration across all messaging platforms. As a project manager, this role monitors workflows with creative teams, provides strategic recommendations to stakeholders, as well as ongoing status updates for proactive and effective stakeholder management across multiple portfolios. The Manager will be expected to prepare competitive reviews and summary reports, conduct target market analysis, identify competitive advantage and/or unique attributes, assess media plans and opportunities as well as consult on research needs and deliver post-campaign performance reports.


Essential Qualifications:

  • Bachelor’s Degree in marketing or an acceptable combination of equivalent experience.
  • Five (5) years of progressively responsible professional experience in integrated marketing with at least three (3) years working at an agency or consulting firm.
  • Omni channel project management experience: managing integration of all physical channels (offline) and digital channels (online) offering a seamless and unified customer experience.
  • Experience in the creation, development and ideation of communication and marketing strategies and tactics (traditional and digital).
  • Experience with performing analysis and research for identifying and assessing marketing and communications solutions (traditional and digital) and developing recommendations from these insights.
  • Experience in developing strong client relationships based on trust and mutual respect.
  • Experience in executing integrated marketing or communications programs.
  • Experience in successfully operating within complex, multi-tiered organization with multiple stakeholders.
  • Strong in-depth understanding of digital and social media.
  • Knowledge and understanding of Integrated Marketing Campaign strategies and tactics.
  • Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects simultaneously is a must.
  • Proficient in the development and execution of integrated digital and social media campaign plans, monitoring the campaign in market, providing recommendations for optimization, analysing the results and preparing comprehensive results decks.
  • Familiarity with various forms of media to include print, video and digital production.
  • Experience in evaluating and assessing paid media opportunities and providing recommendations.
  • Strong understanding of brand management with experience in its application and providing guidance.
  • Proven track record of enhancing, fostering and managing strong relationships both internal and external to the organization.
  • Strong creative and innovative thinker, able to leverage the power of technology to communicate a variety of messages to internal and external audiences; entrepreneurial and energetic.
  • Strong communication skills utilizing strong listening skills and a logical, systematic approach to assimilating and sharing information in all areas.
  • Creative thinker that has the ability to bring new ideas to the table.


To be successful in this role you will be:

  • Cooperative
  • Diligent
  • Multi-tasker
  • Organized
  • Collaborative


Closing Date: 10/28/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time. Overtime on weekdays. Occasional overtime on weekends.
Pay Scale Group & Hiring Zone:
USW Pay Band 15 – $84,316 with an annual step progression to a maximum of $107,826. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial
Recruiter: Sharon McBean

Integrated Marketing Manager


CLICK TO APPLY

newSocial Media Manager (Internship)The NFT AgencyToronto, ON•Temporarily Remote$31,949 – $81,280 a year Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools Proven experience in marketing or advertising with a strong focus on… 8 days ago·More…View all The NFT Agency jobs – Toronto jobsSalary Search: Social Media Manager (Internship) salaries in Toronto, ON

The position available is for students who are required to complete an internship for their University, College, or any Post-Secondary program. It is an unpaid Internship. College credit is provided for this position.

The NFT Agency is the leading distributor for the top creators in the world getting into the NFT marketplace. We work with the biggest designers, artists, athletes, musicians & more.

We are seeking a Social Media Intern to join our Digital Marketing Team.

We’re looking for a talented, motivated Social Media Intern to support the day to day management of the The NFT Agency affiliated social channels. The Social Media Intern is responsible for implementing community focused marketing strategies through our social media accounts thus driving engagement and advocacy for The NFT Agency.

You shall stay versed in social media trends and enjoy experimenting with new digital media platforms to improve your community interaction. You are well versed in crypto/NFT social sites such as Twitter, Discord & more. You know how to build an authentic online voice and inspire an engaged community.

You thrive not on the followers you can attract, but more on number of likes, replies and shares you get from the enthusiastic community you create.

As the Social Media Intern, you will support the online voice of our brand ensuring community is at the heart of everything we do. You will become an expert in brand storytelling and help us communicate our brand value through authentic engagement with clients, consumers and followers alike.

Key Responsibilities

  • Support Social Media Specialist with content creation, scheduling, and organization across all channels
  • Measure and report on the performance of social moments, campaigns, and product drops
  • Ongoing measurement of follower growth, report on social media trends and identify opportunities for improvement
  • Support Social Media Specialist in Content Creation particularly copy development
  • Manage day to day Social Media content calendar ensuring updates/changes are communicated across the Marketing Department
  • Identify new opportunities for social content across all channels
  • Work with Customer Experience team to source Influencer and user generated content for the The NFT Agency Discord, Facebook, Instagram and Twitter accounts.

Experience, Education and Designations

  • University/College degree in marketing or business (in progress)
  • Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools Proven experience in marketing or advertising with a strong focus on digital and/or social media
  • Proficient with social media management tools (i.e. Sprinklyr), Google Analytics, an asset
  • Creative mindset and out of the box thinker that enjoys storytelling through media
  • Excellent verbal and written communication skills necessary to interface with a variety of audience
  • Self-motivated with a keen sense of accountability and time management.
  • Thrive in fast-paced and constantly evolving environments.

Knowledge, Skills and Attributes

  • Strong understanding and interest in the major social media platforms and their best practices, including Discord, Telegram, Medium, Facebook, Twitter, Instagram, LinkedIn, Clubhouse, TikTok, Pinterest and YouTube.
  • Effective communication skills, both written and oral, and the ability to interface with cross-functional teams in a professional way
  • Understanding of and ability to adhere to strict brand guidelines
  • Organizational skills and the ability to multi-task, handling several projects at once
  • Possession of a strong work ethic and high level of confidentiality
  • Resourcefulness, and experience working under pressure to meet tight deadlines

Benefits of an Internship with The NFT Agency

  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • Flexible Hours to accommodate your school schedule
  • Exposure to the latest technology in the blockchain & cryptocurrencies ecosystem.
  • Work from home
  • Possible full-time employment opportunity with promising startup.

We truly thank all applicants for their interest in joining The NFT Agency, but only those candidates considered for an initial interview will be contacted.

Contract length: 3 months

Job Types: Full-time, Internship

Salary: $31,949.00-$81,280.00 per year

Benefits:

  • Casual dress
  • Company events
  • Flexible schedule
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Social Media Marketing: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

Social Media Manager (Internship)


CLICK TO APPLY

Marketing Manager CRM and Digital ExperienceWeber Stephen CanadaVaughan, ON 5+ years’ work experience in CRM, email and digital marketing. Strong understanding of segmentation and targeted marketing strategies. 15 days ago·More…View all Weber Stephen Canada jobs – Vaughan jobsSalary Search: Marketing Manager CRM and Digital Experience salaries in Vaughan, ON

Position Summary

The Marketing Manager – CRM and Digital Experience will develop and execute Weber’s CRM strategy to drive lifetime value by enhancing multiple digital channels and touchpoints throughout the consumer journey and brand experience. This role will take responsibility for strategic planning, building processes, and will execute CRM initiatives following global guidelines to nurture and retain our existing consumers, and find, attract and win new consumers. They will tailor and localize programs for registration, email, apps as well as cart abandonment, life-cycle marketing and loyalty program efforts, creating stronger consumer engagement, reaching key performance indicators and driving incremental revenue from these closer relationships. This role will also maintain and fine tune our website experience, including SEO, CMS, reviews and pricing/promotional calendar to ensure consistency in our acquisition strategy and consumer digital experience. The Marketing Manager – CRM and Digital Experience reports to the Vice President of Marketing, located at our Canadian head office in Vaughan, Ontario.

Essential Duties and Responsibilities

  • Define and implement CRM strategy and initiatives that maximize and grow data capture and Opt-ins while driving loyalty, revenue and consumer engagement.
  • Manage the onboarding and lifetime relationship with our consumers, keeping them informed, inspired and connected to the brand and all its activities and products.
  • Develop and execute against all Registration, Opt-ins, CRM, Email strategies and Digital Journeys, ultimately driving brand affinity, engagement and awareness across all platforms, following global CRM guidelines and best practices.
  • Ongoing management and optimization of segmentation of opt-in database.
  • Work with key partners across the global organization to leverage and implement content strategy and apply SEO learnings.
  • Manage and maintain weber.com content including CMS, Reviews, PIM and pricing/promotional calendar platforms to deliver on eCommerce and Direct To Consumer strategies.
  • Plan and maintain a content calendar for top-level pages, including website home page.
  • Partner with other members of the Marketing team to ensure consistent messaging and brand engagement with consumers who are interacting directly with Weber.
  • Measure and report key CRM and website performance metrics, analyzing the data to understand wider trends and areas of opportunity or concern.

Essential Duties and Responsibilities
  • 5+ years’ work experience in CRM, email and digital marketing.
  • Bachelor’s degree required; master’s degree preferred.
  • Experience developing a CRM program, managing life stage/email marketing, fine-tuning website experience to increase sales/engagement, managing a consumer database, consumer loyalty clubs are required.
  • Experience working with e-Commerce, various digital platforms (including apps) & tools such as Salesforce CC, Emarsys, and Google Analytics.
  • Firm Search Engine Optimization (SEO) skills.
  • Practical experience with enterprise Web Content Management systems.
  • Strong understanding of segmentation and targeted marketing strategies.
  • French is an asset.


If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, then employment with Weber-Stephen Canada may be right for you.


Thank you in advance for your interest. Weber-Stephen Canada is an equal opportunity employer. However, due to the volume of resumes received, only those candidates selected for interviews will be contacted.

Marketing Manager CRM and Digital Experience


CLICK TO APPLY

SEO ManagerQuadientMarkham, ON•Remote Strong technical understanding and marketing background. Best Practice and Content: Advocate for SEO best practices and adoption by core cross-functional teams,… 30+ days ago·More…View all Quadient jobs – Markham jobsSalary Search: SEO Manager salaries in Markham, ON

We’re constantly adapting to a business world that’s constantly evolving. So we’re looking for agile minds that can keep us tuned in and on track with trends and expectations. Join our international team and shape the SEO transformation of Quadient. We are looking for an English speaking SEO Manager (m/f/d) to support our four business solutions Mailing Related Solutions (MRS), Business Process Automation (BPA), Customer Experience Management (CXM) and Parcel Locker Solutions (PLS). You will be responsible for identifying and implementing all SEO driven initiatives (strategy and implementation, content, link building and reporting) in all English spoken countries. You will directly report to the Digital Marketing Director and work closely with cross-functional marketing and product teams. The role can be filled anywhere in the US or Canada (Eastern Zone) and is fully remote.


Your tasks:


  • SEO Strategy:     Develop, manage, and execute SEO strategy for your assigned language across all solutions and corporate content. Outline recommendations, goals, and timelines which include experiments and initiatives to drive awareness, organic traffic, leads, and engagement. Collaborate on identifying content gaps to drive awareness, engagement, and link-building opportunities.


  • Keyword Strategy:     Establish a keyword strategy and portfolio through research and analysis. Focus on optimizing existing content and uncovering new opportunities of untapped search space for both high volume core business terms and broad match, long-tail keywords. Own actions plans for identified keywords, monitoring results over time and providing feedback on ranking to campaigns and content team. Oversee internal content competition and prevent any potential keyword cannibalization.


  • Best Practice and Content:     Advocate for SEO best practices and adoption by core cross-functional teams, including marketing, communications/content marketing, product and content developing teams. Advise the content team, assist in content creation and participate in content calendar meetings to infuse SEO strategies into decision-making.


  • Reporting:     Create a framework/rubric for measuring SEO progress, performance, and success. Create and deliver quantitative and qualitative SEO performance reports to internal stakeholders. Use various tools including but not limited to SEO tools and web analytics tools (Google Analytics Search Console, SEMRush etc.) to support the compilation of data and develop recommendations.


Your skills:

  • 3 – 5 years of experience in successfully developing and executing SEO campaigns.

  • In depth knowledge of SEO best practices with a holistic approach to strategy and an understanding technical implementation.

  • Strong technical understanding and marketing background.

  • Experience in working with developers to implement technical SEO tactics and editors to produce SEO focused content.

  • Strong knowledge in analyzing data with software tools including Google Analytics, Google Search Console, SERP tools, etc.

  • You are proactive, curious and data driven. You feel comfortable working in cross-functional teams with different stakeholders.

  • Native Language: English – French or German competencies would be appreciated


Vision

To be the driving force behind the world’s most meaningful customer experiences.


Mission

Together, we focus on delivering solutions that create relevant and personalized interactions.


Values

Empowerment, Passion, Inspiration, Community. “Be epic. Together”


Quadient US


The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Quadient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

SEO Manager


CLICK TO APPLY

Director, MarketingFCT3.1Oakville, ON Strong knowledge of the digital innovations and foundation digital marketing technology ecosystems. Ensure all marketing stakeholders’ needs are met. 30+ days ago·More…View all FCT jobs – Oakville jobsSalary Search: Director, Marketing salaries in Oakville, ONSee popular questions & answers about FCT

Company Summary
Come work for a company that’s committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other’s talents.
FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.
Job Summary
We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you’ll enjoy a career with us!
As a Director, Marketing , you will have strong marketing, content, communications, technical and digital skills, along with a focus in driving customer experience and conversion across multiple customer segments within a national organization. The role will lead a team that will be responsible for strategic delivery of marketing and foundational programs across FCT supporting our businesses. The team will have accountabilities for performance, customer interactions, and customer retention. You will understand the importance of a strong brand and how to enhance and support one.
Here’s how you’ll contribute:
  • lead a cross functional team to support our brand and owned properties
  • create high-traffic content, lead-converting resources, and shareable creative projects that attract customers while also supporting corporate goals
  • Ensure consistency and integrity behind our company’s brand and brand guidelines
  • Leverage and collaborate with a team of content strategists and producers to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.)
  • Make data-driven decisions to move the team focus and advise our internal partners
  • Ensure all marketing stakeholders’ needs are met
  • Active seeker of future innovations, trends and technology that drives forward the value of marketing at FCT.
Here’s what you’ll bring:
  • BA/BS or equivalent working experience
  • Strong knowledge of language, possibly journalism background
  • 7+ years managing a team of creative people
  • Ability to leverage data and analytics to make decisions
  • Proven and visible marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)
  • Leadership experience with excellent communication skills, both written and verbal
  • Proven examples of leading engaging and innovative teams
  • Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data
  • Strong knowledge of the digital innovations and foundation digital marketing technology ecosystems
  • Strong knowledge of traditional marketing activities
  • Strong working knowledge of Adobe suite of services
The Great Place to Work® Institute has named FCT one of Canada’s Top 50 Best Workplaces and one of the Best Workplaces in Canada for Women. We’re also one of Achievers 50 Most Engaged Workplaces™ in North America.

By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.

Thank you for considering FCT. We look forward to meeting you!


In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT’s hiring process.

To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance. You may also be required to submit adequate medical/other documentation to Human Resources to support your request for accommodation.

FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent/child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation.

Director, Marketing


CLICK TO APPLY

newSr. Manager, Front Store Marketing & Promotions, SDMLoblaw Companies Limited3.5Toronto, ON Strong knowledge of both traditional and digital marketing practices. Brand Strategy 1 : Translates divisional strategy into objectives and plans for the… 7 days ago·More…View all Loblaw Companies Limited jobs – Toronto jobsSalary Search: Sr. Manager, Front Store Marketing & Promotions, SDM salaries in Toronto, ONSee popular questions & answers about Loblaw Companies Limited

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

Lieu:

243 Consumers Road, Toronto, Ontario, M2J 4W8

C’est toute une décision que de se joindre à une entreprise. Nous offrons des perspectives d’emploi à des personnes qui, comme vous, sont travaillantes, dynamiques et fiables.

Pourquoi ce role est-il important?

Role Mandate:

The Sr. Manager, Brand Marketing translates divisional strategies into brand strategies at the category or campaign level. This role drives strategy through to execution, and serves as a key collaborator with category leaders and counterparts within Loblaw Media and Loblaw Agency. The Sr. Manager oversees a brand marketing team to drive seamless delivery of Marketing’s most visible and complex campaigns/programs. They are accountable for the growth of their portfolios, which may include an entire category, or a collection of critical brand campaigns

Core Responsibilities:

  • Brand Strategy 1 : Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the assigned portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights
  • Campaign/Program Strategy: Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings to inform campaign brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign
  • Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative
  • Control Brand Programs: Supports and manages the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team
  • People Leadership: Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development
  • Partnership: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies
  • Innovation: Collaborates with partners such as Loblaw Agency, and Loblaw Media to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns
  • Annual Planning: Supports leadership in the development of annual marketing plans

Outcomes & KPIs:

  • Brand health
  • Customer acquisition and expansion
  • Sales and contribution
  • Campaign ROI
  • Growth in market share
  • Campaigns delivered on-time and on-budget

Key Skills & Capabilities:

  • Translating marketing strategy into execution
  • Strong knowledge of both traditional and digital marketing practices
  • Marketing communication
  • Brand strategy & positioning
  • Developing marketing insights from data & analytics
  • Budget management
  • Project management

Experience:

  • 8 years of experience
  • 4-5 years in brand manager role, managing marketing campaigns

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

Comment R é ussir:

Chez Loblaw, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture. Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens.

Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.

En outre, nous croyons que la conformité aux lois consiste à faire ce qu’il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

Type d’emploi:

Temps plein

Role:

Poste régulier

Loblaw considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de force. Nous nous sommes donné comme priorité de refléter la diversité croissante du Canada dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des accommodements sont disponibles sur demande pour les postulants et collègues atteints d’un handicap.

Remarque : Si vous avez accès à Libre-service de l’employé (ESS) dans Workday, veuillez postuler à cet emploi en utilisant l’application Workday.

Sr. Manager, Front Store Marketing & Promotions, SDM


CLICK TO APPLY

newContent and Social Media SpecialistSUNPANScarborough, ON Possess strong understanding of B2B marketing. 3+ years of experience in copywriting or content marketing. Post-secondary degree in Business or Journalism, with… 2 days ago·More…View all SUNPAN jobs – Scarborough jobsSalary Search: Content and Social Media Specialist salaries in Scarborough, ON

The Content & Social Media Specialist, reporting to the Digital Communication Manager, is a highly motivated, creative and passionate member of the Marketing team. They will assist the Digital Communication manager in engaging people, conversations and developing leads and sales while communicating the company’s brand in a positive, authentic way.

PRINCIPAL FUNCTIONS & OBJECTIVES

Copy and Content Development

  • Write compelling product descriptions by incorporating brand storytelling and creative elements
  • Maintain an editorial calendar and contribute ideas to overall content and social media strategy; you will be a strong advocate for deadlines
  • Perform regular content audits to optimize copy for SEO keywords; incorporate site analytics to determine top performing content and provide insight on how to improve low performing content
  • Regularly monitor, maintain, and implement new strategies to improve SEO performance
  • Maintain landing pages on website, ensuring accurate product information and imagery is uploaded
  • Work with Digital Communications Manager to plan and produce engaging blogs and press releases
  • Collaborate with internal and external creative teams (photographers, graphic designers) on content creation
  • Organize and manage content into a user-friendly library for Marketing department
  • Work with all members of Marketing department to maintain internal documents, including but not limited to Standard Operating Procedures, policies, contracts
  • Other ad hoc duties as assigned

Social

  • Assist in the development of a content calendar and daily social media execution
  • Work closely with the Digital Communications Manager to manage influencer program
  • Monitor and understand competitor social media and communication strategies; provide reports of trending tactics

REQUIREMENTS

  • Communication skills: Must exhibit exemplary writing and editing skills. Please include a link to your portfolio.
  • 3+ years of experience in copywriting or content marketing
  • Post-secondary degree in Business or Journalism, with preference for marketing, communications, public relations, fashion management or equivalent
  • Organization and time management skills are a must: This role will be responsible for a series of projects and will require strong attention to detail.
  • Must display professionalism and collaborative attitude: This role will be working with cross-functional departments and external business partners.
  • Experience with digital analytics
  • Possess strong understanding of B2B marketing
  • Paid Social Ads experience is an asset

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Extended health care

Schedule:

  • 8 hour shift

Content and Social Media Specialist


CLICK TO APPLY