Marketing ManagerSpendToronto, ON A successful individual in this role will be an enthusiastic and data-driven marketer, excited by ownership and responsibility for developing and executing… 30+ days ago·More…View all Spend jobs – Toronto jobsSalary Search: Marketing Manager salaries in Toronto, ON

We are looking for a bright, customer-obsessed, driven, and creative marketing manager to be a part of a team that strives to create a digital revolution. You will get the unique opportunity to create and execute a marketing strategy which will include (but is not limited) to digital display, SEM, social media, and video display advertising to reach millions of potential users. A successful individual in this role will be an enthusiastic and data-driven marketer, excited by ownership and responsibility for developing and executing digital marketing efforts to drive new user acquisition. You will design, launch, manage, evaluate, optimize, and scale our paid media campaigns. The ideal candidate should thrive in a fast-paced environment, love digging into data, be able to analyze trends, and know how to develop innovative strategies to maximize campaign performance. Written and verbal communication excellence is essential

Please send your CV, a cover email telling us more about yourself, and a portfolio (if applicable) to careers@spend.com, if one of the positions below looks right for you.

Marketing Manager


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Digital Media Manager / Digital Media BuyerMontana Steele Strategic MarketingToronto, ON$60,000 – $70,000 a yearResponsive employer Montana Steele is a full-service Toronto-based strategic marketing firm with over 25 years of experience and over 700 successful projects in all sectors of the… 30+ days ago

If you live and breathe digital marketing, you’re the perfect fit for this job.

We’re looking for a Digital Media Manager to develop, implement, track and optimize our clients’ paid media campaigns across all digital media channels.

As our Digital Media Manager, you will be responsible for setting up and managing brilliant digital marketing campaigns that generate impressive ROI for our clients – particularly in Paid Search Engine Marketing & Social Media Campaigns.

DO YOU HAVE WHAT IT TAKES TO BE OUR DIGITAL MEDIA MANAGER?

  • Are you strategic, analytical, and communicate your ideas with ease?
  • Can you interpret data critically and provide meaning to it, and strategic advice when needed?
  • Are you organized, task-driven, and self motivated to accomplish your daily and weekly goals?
  • Most importantly, are you passionate about digital marketing and obsessed about seeing your campaigns drive measurable results?

If you’re an analytics expert, a data diver and want a role where you can take initiative and grow your skills, we want to hear from you! Bonus points if you get as excited as we do about our clients’ remarketing campaigns.

Role Responsibilities:

  • Manage and execute media buying campaigns across various platforms (Google Ads, Paid Social, Display & Programmatic)
  • Perform regular analysis and optimization of campaigns, while working within budgets and maximizing KPIs
  • Maintain oversight of performance against targets and optimizing as necessary to ensure success
  • Provide campaign reporting that showcases results in a way that is meaningful for future campaigns, clearly pulling out both the positive results and areas where improvement is needed

Qualifications:

  • 3-5 years of hands-on digital media planning and buying experience (strong asset if the experience is agency side)
  • Experience leading successful paid search and paid social campaigns and reporting on metrics
  • Knowledge and experience with conversion metrics, including CPM, CTR, CPC, CPA
  • Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
  • Comfortable working with budgets and numbers – must love data!
  • Accuracy and proficiency with numbers/data

Montana Steele is a full-service Toronto-based strategic marketing firm with over 25 years of experience and over 700 successful projects in all sectors of the industry. Over the years, Montana Steele has launched numerous iconic real estate and destination brands that have achieved both market success and industry accolades across North America. Montana Steele has won over 200 awards of excellence, at both the national and international levels. With a roster of over 40 full-time staff, Montana Steele has deep strengths and specialized expertise in all areas of real estate and destination marketing.

If you want a digital marketing career in this thriving industry, apply now!

Application deadline: 2021-08-31

Expected start date: 2021-08-23

Job Types: Full-time, Permanent

Salary: $60,000.00-$70,000.00 per year

Benefits:

  • Casual dress
  • On-site parking
  • Paid time off

Schedule:

  • 8 hour shift
  • Monday to Friday

Experience:

  • Facebook Advertising: 2 years (required)
  • Google Ads: 3 years (required)

Licence/Certification:

  • Google AdWords Certification (required)

Work remotely:

  • No

Digital Media Manager / Digital Media Buyer


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Digital Growth Marketing ManagerThe Successful InvestorNorth York, ON Keep abreast of PPC and digital marketing trends. Work with manager to build digital marketing strategies for additional lead generation marking support for… 9 days ago·More…View all The Successful Investor jobs – North York jobsSalary Search: Digital Growth Marketing Manager salariesSee popular questions & answers about The Successful Investor

DIGITAL GROWTH MARKETING MANAGER, THE SUCCESSFUL INVESTOR INC.


We pride ourselves on helping investors thrive in a world of opportunities. We’re no less committed to giving our team members the training and support they need to do the same.

This is your opportunity to join our team in a new position as our Digital Growth Marketing Manager. Our business model is one of a kind in North America and a primary reason behind our decades of success – come work where digital marketing plays a key role in our efforts to effectively reach Canadian investors.

The Successful Investor Inc. publishes highly regarded investor newsletters read by thousands of people across Canada, while our affiliate company operates a wealth management firm for investors who’ve entrusted us to manage $800 million in assets.

We have been in business for over 25 years. We are growing handsomely and in need of more good people. We are looking for a top-notch marketer who relishes working with a team focused on providing our customers and clients with more financial freedom and investment security. Together we help Canadians to do more with their money and that gets us out of bed every day.

Success in this role will hinge on the ability to improve the effectiveness of our PPC and lead generation campaigns, in growing the business cost effectively, and in developing the proficiency of our testing efforts to produce better business results.

Are you looking for a role that includes PPC and other acquisition marketing responsibilities?

Are you passionate about PPC and the challenge of testing ideas to find ways to improve the results of your efforts?


Do you seek a position that presents the opportunity to make a significant and visible contribution to the company’s success?

If you answered yes to these questions and you have the experience and skills outlined below, we would love to hear from you.


RESPONSIBILITIES:

The primary purpose of this role will be to focus on generating new customers and leads through paid advertising and digital marketing, as well as assist in managing and improving our testing programs.

PPC (60%)

  • Manage and build on our current PPC free email acquisition campaigns, and expand into paid subscriber acquisition and wealth management lead generation.
  • Launch and optimize our PPC campaigns on search platforms (e.g., Google AdWords, Microsoft, Facebook) to ensure their success and to identify opportunities to scale.
  • Perform weekly PPC tasks, such as keyword research, negative keyword mining, bid adjustments, and writing attractive and concise copy for adverts.
  • Landing page split-tests and optimization.
  • Technical setup of tracking scripts and conversion event codes.
  • Recommend new strategies based on data and testing.
  • Track KPIs to assess performance, pinpoint issues and improve ROI.
  • Help create weekly and monthly reports for management (e.g., dashboards).
  • Keep abreast of PPC and digital marketing trends.

Lead Generation (30%)

  • Work with manager to build digital marketing strategies for additional lead generation marking support for wealth management – email and website.
  • Create and implement testing opportunities to showcase value and bring new leads into the sales funnel.
  • Dive into business performance data to understand what’s working (and not working) and make necessary adjustments.
  • Present findings and make recommendations based on your analytics.

Testing Program Management (10%)

  • Coordinate our testing & optimization program to empower marketing with data driven insights.
  • Collaborate with your marketing colleagues to drive continuous improvements in the testing program, including implementing industry best practices in methodologies, technologies, and automation.
  • Act as primary testing & optimization subject matter expert. Maintain a testing backlog, coordinate execution of key tests across the organization.
  • Create a testing knowledge base by recording successes, failures and trends accumulated across tests, and effectively communicate these learnings and insights.


QUALIFICATIONS AND EXPERIENCE:

Required:

  • BSc/BA in Marketing, Digital Media, or a related field.
  • 3+ years’ experience managing PPC campaigns across all platforms.
  • Proven track record of exceptional PPC results.
  • Advanced Google Analytics certification. Google Ads certified.
  • Experience with digital reporting, tagging, tracking and analytics, including Google Analytics and Google Tag Manager.
  • Experience with conversion optimization, UX design, and email and website marketing.
  • Passion for testing marketing efforts.
  • Experience in data analysis and reporting.
  • Moderate to advanced Excel experience (pivot tables, graphs, etc.).


OTHER SKILLS/TALENTS REQUIRED:

  • Excellent communication skills – both written and verbal.
  • Analytical thinking with strong math skills.
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization.
  • An eye for good design and ability to create ad concepts quickly leveraging basic design thinking.
  • Results driven.
  • Responsible and hard-working.
  • Strong organizational skills and attention to detail.


TO APPLY:

Please submit your cover letter and resume, including your salary expectations as well as all other relevant experience/qualifications. We thank all candidates in advance for their interest in this position and our company, but only those selected for an interview will be contacted.


The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Digital Growth Marketing Manager


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newSocial Media SpecialistThinkific4.9Toronto, ON•Remote Have past (and successful!) experience executing social media marketing and running marketing campaigns for a SaaS company. 7 days ago·More…View all Thinkific jobs – Toronto jobsSalary Search: Social Media Specialist salaries in Toronto, ONSee popular questions & answers about Thinkific

We believe in having a transparent hiring process to provide a fair and inclusive experience to all our candidates.

Our team is dedicated to ensuring you have a great candidate experience, and that starts with outlining our hiring process from start to finish so you know what to expect every step of the way (no surprises!)—click here to learn more!


Do you strive for the thrill of taking an idea and seeing it come to life? Are you ready to interact directly with a community of engaged users? You aren’t afraid of getting hands-on and are eager to help us keep building our brand on social media. You’re looking for a big challenge that holds big opportunities—and you’ll find that at Thinkific!

As the Social Media Specialist at Thinkific, you are just as comfortable outlining a social plan as you are rolling up your sleeves to dive into content creation. Working alongside the Senior Social Media Manager, you will be responsible for creating and publishing content to grow Thinkific’s voice on our social media channels and online communities. You know how to craft compelling and unique content customized for each platform that engages and inspires an audience.


In this role, you will:

  • Plan and maintain a social content calendar, posting across YouTube, LinkedIn, Twitter, Instagram, Facebook, and any new emerging and relevant networks.
  • Create, edit, and publish content on multiple social channels, ensuring quality standards are met with creative and optimized copy
  • Engage and manage comments from our community across organic and paid social posts, fostering continued conversations
  • Engage in social listening to identify and respond to conversations where there is a natural tie in to build relationships
  • Coordinate with industry influencers and partners to optimize our social reach and engagement
  • Report on the ROI and success of each social media platform and their respective engagement of users by leveraging analytics
  • Wear your conversion optimization hat to test and optimize social messages to drive conversions and outcomes that are aligned with our company goals

To be successful in this role, you likely:

  • Have 2+ years of experience working as a social media coordinator and are looking to take your career to the next level
  • Have a strong understanding of best practices across all social media platforms, and enjoy crafting content and posts for all social platforms, including LinkedIn, Twitter, Facebook, and Instagram
  • Can demonstrate experience with live streaming tools and are comfortable with being a guest on livestreams and podcasts
  • Have past (and successful!) experience executing social media marketing and running marketing campaigns for a SaaS company

You might be the person we’re looking for if you:

  • Are eager to learn and grow—you’ve likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
  • Have a passion for creating inspiring and helpful content to help businesses succeed
  • Are proud of past wins building community, generating traffic, and driving leads from social media marketing
  • Constantly think outside

This is an incredible role for the right candidate. We can’t wait to meet you!


About us:

We’re about the results of online learning and the people along the way! Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.

Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. We believe in meaningful, innovative work: we’re building and expanding an incredible product that empowers course creators around the globe while working collaboratively to learn and succeed together. Together, we’ve served over 50,000 course creators and more than 25 million students, and these numbers are growing each day!

Why we think you’ll like working with us:

  • Be part of a team of incredibly talented, passionate, and driven people focused on building and innovating on a best-in-class learning platform
  • Make an impact with your work—each person has an equal opportunity to contribute to our goals and every day, we get to see how Thinkific is empowering both course creators and their students
  • Join one of the fastest-growing companies in Canada and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us!
  • Contribute to Thinkific’s award-winning culture—we’re one of Canada’s Most Admired Corporate Cultures and a certified Great Place to Work!
  • We offer competitive salaries, a comprehensive benefits package including health, dental, vision, and mental health coverage, and an Employee and Family Assistance Program to support the wellbeing of you and your family
  • Whether you’re at our Vancouver HQ or working from home, you’ll have the opportunity to build meaningful relationships with Thinkers on your team and across the company through team-wide events, meet and greets with new team members, and regular social events
  • Have fun with our team, even while we’re working remotely—join us for an online games session, virtual trivia and paint nights, at-home fitness challenges, or even an online coffee brewing demo!
  • Get additional health and wellness support through a lifestyle or health spending account to put your dollars where you need it most, whether that’s subsidizing your gym membership, covering out-of-pocket expenses, or getting new gear
  • Enjoy our open vacation policy and flexible work environment, because we know the importance of having a great work-life balance (and sometimes, you do your best work in slippers)
  • Learn and Grow is one of our values and we take it seriously, providing opportunities through lunch and learns, training, workshops, mentorship, and our $1500 education allowance
  • Grow your career AND your family at Thinkific—you’ll be taken care of with our parental leave top-ups as you add to your family
  • Meet the many @dogsofthinkific (and yes, they’re as cute and cuddly as they look)
  • Work with the hardware you’re most comfortable with, and upgrade or replace your system when you need to with our technology bonus
  • Get set up for success, whether that’s at the office or at home. Whether you need a monitor, laptop stand, keyboard, mouse, or even a desk, we’ll work to ensure you have what you need to do your best work
  • Be confident bringing your whole self to work—we’re proud to be an inclusive company with a diverse team and values grounded in ethics and equality
  • Here at Thinkific, we know that the different perspectives on our team have led to amazing ideas, more innovation, and, ultimately, our success as a company. Our team welcomes applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!

Social Media Specialist


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newSocial Media Co-ordinatorFlex Point Security Inc.Mississauga, ON$25.00 – $31.25 an hourResponsive employer The successful candidate will plan, organize, and manage preproduction, production, and postproduction of videography, photography and other content. 6 days ago·More…View all Flex Point Security Inc. jobs – Mississauga jobsSalary Search: Social Media Co-ordinator salaries in Mississauga, ON

The successful candidate will plan, organize, and manage preproduction, production, and postproduction of videography, photography and other content.

Duties and Responsibilities

  • Performing photography and videography at select locations to gather content
  • Manage all multimedia publications, preproduction, production, and post-production
  • Research and create timely, engaging content to promote the company’s services and values
  • Plan, organize and manage preproduction, production, and postproduction of videography, photography, and other content
  • Schedule and coordinate with other professionals that are needed to complete the projects
  • Working to promote Flex Point Security Ltd. across all social media platforms
  • Growing our social media platforms through engaging community and our employees
  • Managing content scheduling and publishing content across Twitter, Instagram, Facebook, LinkedIn etc.
  • Maintain and improve the company’s web content
  • Bringing new ideas for design and content creation to the team using your expertise – including print material
  • Facilitating online conversations and responding to comments/queries
  • Weekly reporting on performance of social media platforms
  • Creating/updating recruitment and onboarding materials
  • Creating/updating training materials
  • Managing on-line learning platform
  • As needed, assist with optimization projects that have the goal of improving FPS workflows, standard operating procedures, processes, and tasks
  • Additional administrative duties may be required.

Organization Responsibilities:

  • At all times, maintain the confidentiality of all information relative to Flex Point operations and staff
  • At all times, maintain the confidentiality of highly sensitive customer information
  • Represent and promote the values and vision of FPS both internally and externally, while following all FPS policies and procedures
  • At all times, maintain a professional, courteous, and diplomatic level of communication, whether by phone, email or face-to- face
  • Complete other duties and responsibilities, as assigned by management
  • Coordinates scheduling with Coordinator, Supervisors and Management as required to ensure that operational requirements are not interrupted

Successful Candidate have proven ability to:

  • Organize all production essential personnel, schedules, and budgets
  • Resolving day to day issues regarding coordinating activities
  • Manage production budget(s)
  • Organizing location/set props, equipment, and crew for specific shoot
  • Managing required paperwork and sign-offs
  • Schedule and manage team
  • Coordinate all types of projects
  • Purchase needed equipment within budget
  • Maintain media equipment
  • Optimize workflows, sops, processes, and tasks

Most importantly the successful candidate will be able and willing to work with a flexible schedule.

Qualifications

  • Bachelor’s Degree or Diploma in Communications, Social Media, Business, PR, or related field
  • 2+ years of professional experience an asset
  • A team player with the confidence to lead and work independently and collaboratively with others
  • An effective communicator, technologically savvy, creative & innovative
  • Ability to prioritize tasks and maintain a positive and upbeat attitude
  • Working knowledge of image and video editing software
  • Technically proficient with Microsoft Office

NOC 1123

Reference ID: fps1123

Job Types: Full-time, Permanent

Salary: $25.00-$31.25 per hour

Benefits:

  • Casual dress
  • Flexible schedule

Schedule:

  • Holidays
  • Monday to Friday
  • On call
  • Overtime
  • Weekends

Work remotely:

  • No

Social Media Co-ordinator


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newMarketing SpecialistLayfield Canada Ltd3.9Vaughan, ON Three to Five (3-5) years marketing experience in an industrial based position. Develop and implement successful print and digital marketing campaigns; manage… 3 days ago

Layfield is looking to add an experienced Marketing Specialist to help develop, execute, and monitor marketing programs across various distribution channels. Responsibilities include conducting market research, generating appropriate media, and developing strategic marketing plans.

This position will report to the Vice President of Technical Services. The position will be based out of our Edmonton, Alberta office.

Key Responsibilities:

Product Management:

  • Support Technical Product Management (TPM) Group with overall Product Development activities as required.
  • Develop product variety and bundling strategies
  • Develop appropriate branding strategies.
  • Conduct market research activities to find answers about industry/consumer requirements, habits and trends.
  • Support TPM group with analyzing market conditions and competitive products for opportunities.
  • Manage product line trademarks, patents and intellectual property in conjunction with the Vice President, Technical Services.
  • Determine potential vertical and horizontal product & service opportunities.
  • Develop marketing strategies by sector for new and existing products.

Promotional Planning:

  • Overall responsibility for brand management and corporate identity
  • Develop and implement successful print and digital marketing campaigns; manage said campaign from concept to execution. Monitor and report on effectiveness.
  • Develop appropriate advertising graphics, messages and communications.
  • Assist in analyzing marketing data to help determine future strategies
  • Building and executing social media strategy through competitor and audience research
  • Provide marketing support to internal and external customers.
  • Identify new customers and markets.
  • Plan and conduct promotional and training seminars for customers and staff.
  • Understand and research existing and new geographical locations.

Pricing Strategy:

  • Provide input to Sales regarding market-based pricing levels and price lists for all products and services.
  • Administer the overall Canadian marketing budget.
  • Maintain a sound understanding of industry and competitor pricing levels.

Key Objectives:

  • Manage strategic partnerships with outside vendors: work collectively on cross promotions, provide support & maintain up to date product information
  • Produce valuable and engaging content for the website and knowledge center that attracts and converts our customers
  • Manage organic and paid acquisition channels – pay per click campaigns, press releases, social media & lead generation campaigns. Measure results.
  • Keep in line with current/innovative marketing trends and analyse whether they can be applied to the marketing strategy
  • Engage with Layfield’s regions to ensure their needs are being met and our message is being communicated effectively
  • Create and maintain a content calendar to keep our sales team apprised of current and upcoming promotional campaigns
  • Identify courses/training available to assist in professional development

Required Skills & Knowledge:

  • Marketing experience with a proven track record of success.
  • Excellent knowledge of industrial products.
  • High degree of competence in written and oral communication.
  • Proven problem-solving abilities.
  • Driven, self-starter with superb interpersonal skills.
  • Independent but able to work well within a team environment.
  • Advanced Microsoft Office Suite skills.

Education & Experience:

  • University Degree in Business or Marketing
  • Three to Five (3-5) years marketing experience in an industrial based position

Contract length: 12 months

Job Types: Full-time, Temporary, Contract

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 3 years (preferred)

Marketing Specialist


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Digital Marketing Strategist

Pilot PMR is looking for a digital marketer to join its award-winning team in Toronto. As a Consultant, you will be at the center of integrated marketing and communications campaigns for a wide range of clients: from innovative startups to high-profile public organizations operating across Canada and beyond. You will be a self-motivated professional who loves solving problems for which there aren’t ready-made solutions. And you’ll bring a rare combination of creativity and analytical thinking skills to work for your clients each and every day.

Skills and Experience (Required)

  • Proven tactical expertise in executing pay-per-click (PPC) campaigns that measurably achieve stated business objectives
  • Expertise applying advanced Google Analytics approaches (e.g., segmentation, channel reports, audience reports, custom reports, remarketing)
  • Experience conducting SEO research to inform PPC campaigns, site architecture, and content strategies
  • Working knowledge of Excel and Google Studio for data manipulation, analysis, trends and charting
  • Minimum 3 years’ experience as a digital marketer, preferably in an innovative agency or start-up environment
  • Exceptional written and verbal communication skills

Skills and Experience (Preferred)

  • A proven track record of growing online communities across social media platforms by combining earned and paid techniques, activating campaign ideas that build brand awareness and drive people to action
  • Experience setting up, monitoring and refining successful email marketing campaigns in-line with overarching marketing and brand strategies

Personal Attributes

  • You are highly entrepreneurial (read: you relish the opportunity to solve new problems for which there aren’t ready-made solutions)
  • You thrive when working collaboratively within multidisciplinary teams
  • You consider yourself a strong analytical and creative thinker
  • You are passionate about marketing and digital technology, and stay current with industry trends and best practices

Job Perks

  • Great colleagues
  • Competitive salary and vacation time
  • Progressive work environment
  • Health benefits
  • Professional development funding

Job Types: Full-time, Permanent

Salary: $55,000.00-$75,000.00 per year

Benefits:

  • Casual dress
  • Extended health care
  • Paid time off

Schedule:

  • Monday to Friday

COVID-19 considerations:
To keep all our employees, and the community, safe, all employees are working from home with no requirements to be or meet in the office.

Experience:

  • Strategy Development: 4 years (Preferred)
  • Digital Marketing: 4 years (Preferred)
  • Google Analytics/Studio: 4 years (Preferred)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Strategist


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