Title: Head of Marketing and Communications
Employment Type: Full-time
Reports to: Founder and CEO
Application Deadline: Until filled
About BPTN
Black Professionals in Tech Network (BPTN) is the largest Black professional tech network in North America. We bridge the “network gap” in the tech industry by providing Black tech and business professionals with access to senior executive sponsorship, skill-building, and a strong peer network to support professional growth and advancement. BPTN introduces partner companies to a network of Black tech talent to help them recruit, hire, and create a culture that will retain Black professionals.
Position Description
We are looking for a marketing and communications leader to lead our marketing and communications team. We are committed to building a global network, and this leader will be key in helping us meet our goal. This is an opportunity to play a critical role in changing the face of technology and lead a passionate team of marketing and communications professionals.
This is a strategic, yet tactical leadership role that oversees the marketing department of BPTN. In this role you will be responsible for the overall development, integration, and implementation of the company’s marketing strategy, along with a broad range of marketing programs that support strategic organizational initiatives, including launch plans for products and strategic initiatives, stewardship over BPTN’s corporate website and community platform, PR & communications and fostering relationships with key stakeholders to ensure global reach. This leader will provide strategic oversight for marketing communications through the development of our member growth strategy, membership engagement and customer acquisition.
Core responsibilities
– Design, develop and execute the marketing and communications strategy for the organization.
– Manage, coach, and develop a high-performing marketing team, including managing the day-to-day activities of the department including the development and monitoring of team KPIs.
– Establish a web strategy that creates cohesion among our web properties and a consistent brand experience
– Oversee BPTN’s growth marketing acquisition to deliver growth at scale leveraging paid and organic channels such as: partnerships, social media, website, SEO/SEM and new uncharted territories.
– Monitoring and analyzing all online metrics for performance data, as well as provide actionable plans for Conversion Rate Optimization (CRO).
– Develop a multi-channel strategy that encompasses both inbound and outbound marketing to drive member and client (partner) acquisition
– Develop persona-based user journeys to deliver relevant experiences across digital properties, leveraging marketing automation to move visitors through the funnel and drive engagement depending on the audience segment
– Ensure there is a carefully thought-out launch plan, flawlessly executed, for all major product releases and events
– Bring best practices in B2B, B2C, and SaaS marketing to the table.
– Use data to analyze our marketing efforts and prepare regular reports and presentations on marketing metrics for the Executive Leadership Team.
– Design, research, and lead execution of growth strategy for new user acquisition, activation, engagement, and retention in a scalable and efficient way.
– Partner closely with the Head of Sales to build campaigns and solutions that drive business growth.
– Lead rapid, iterative experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable programs
– Leverage data analytics and insights from current user data to continually improve the ways we think about marketing attribution, segmentation, experimentation (A/B testing) and marketing strategies.
– Creating advertising campaigns through affiliate websites and online advertising tools.
– Be an internal thought leader; taking part in shaping the future of performance marketing roles.
– Perform analysis and craft clear narratives about how digital marketing’s efforts tie to improving business drivers.
– Lead all media engagement activities.
– Manage agency relationships
Required Skills:
You are a talented, creative and data driven marketing leader, someone who thrives in fast-paced environments with a laser focus on results. You are a collaborative leader who can pull out the strengthens of your team. An all-round marketer who is deeply passionate about member and client experience, you can see the big picture and develop strategy while also being able to ensure the execution of such.
– 10+ years of progressive marketing experience, 6+ years in a leadership role, developing high performing talent
– Experienced Marketer in tech-start-up environments; with a keen ability to take risks and learn
– First-hand experience with digital media planning and buying across digital and social
– Experienced building robust marketing and communications strategies with emphasis in software company.
– Intermediate to advanced experience with HubSpot Marketing Hub and CRM
– Proven experience with marketing automation tools, preferably the Hubspot Marketing Hub, CMS Hub and Sales Hub.
– Intermediate to advanced experience in LinkedIn Marketing, Instagram Ads, Facebook Business Manager, Double Click, Google Ad tools (AdSense, AdWords, Analytics) and more
– Hands on experience and knowledge of SEO ranking factors, guidelines, analytics, algorithms, techniques and tracking tools
– A highly analytical mindset, including developing executive dashboard reporting skills and the ability to pull data from disparate sources uncover insights and translate into easily consumable reports
– Strong project management skills, ability to multi-task in a busy startup environment
– Agency, vendor and freelance management experience
– Equal parts strategic thinker and hands-on builder
– Bachelor’s degree (or higher) in Business, Marketing, or a related field preferred.
– You can foster healthy relationships and manage stakeholder expectations, communicating effectively across teams
Benefits:
– Competitive salaries
– Health Benefits
– Lifestyle & Wellness spending account
– 15 days of paid vacation
– Group retirement savings, employer matched RRSP contributions
– Work from home
– Flexible work hours
This is an exciting opportunity to join a fast-paced Startup with a dream team. At BPTN, we embrace differences. We create a space where all voices can be heard so that we can all do our life’s best work. We’re committed to openness, curiosity and creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Job Type: Full-time
Head of Marketing and Communications
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