Hey, Nice to Meet You!
We are Mayk Ideas – growth advisors and marketing creatives! Ingenuity without boundaries is at the heart of every strategy we envision and execute. We craft people-oriented, brand-building campaigns and business transformations that are intentional and value-driven. Our creative and venture acceleration services lead to measurable return on investment for the firms and brands we work with, as they are informed by data-driven strategies, good business sense, and meaningful connections. Our portfolio of clients include professional and financial services, sports and entertainment, technology, automotive and other B2B brands. Our clients are growing and so are we!
We are looking for a Digital Marketing Manager with a focus on enhancing digital brand awareness that leads to best in class user experience, brand recognition and customer acquisition.
You are:
A forward focused Digital Marketing Manager focused on planning, implementing, managing and monitoring all digital marketing projects/engagements including SEO/SEM, marketing technology, email, mobile, social media and display advertising campaigns. Reporting to VP, Marketing Strategy and working with Client Services and Creative Services Team, you will dive into planning and managing digital marketing projects to improve marketing results.
What You’ll Do:
Your Superpowers:
Given your background and work experience you are brave and delve into innovating for internal and client-side requirements. You have the ability and desire to thrive and excel in a fast paced, rapid growth environment.
For the role you will have to be:
Qualifications:
Extra’s that will give you the edge:
Why you’ll love working here:
Join us and help create a bright future for brands and businesses
We value candidates that bring a range of experience from different industries and a variety of creative influences. If you’re special and can bring first-hand experience and empathy for the growth journey, tell us your story! Even if you don’t fit all the desired requirements.
Let’s Get this Started!
Please submit a cover letter, copy of your resume and/or a short video pitch. The link to your video (approx. 1-5 min) and your portfolio should be included in your resume or cover letter.
Why are you the right person for the role? In cover letter and/or video this is what we are expecting:
Please remember to submit your resume, link to your portfolio, cover letter/video pitch and include answers to the questions above. There is no word limit for your letter, but we’d prefer that you limit your answers to one page. Use the following format as the subject line for your submission “[Your Name] – [Role Title] Application”.
We look forward to meeting you!
If you do not meet 100% of the above qualifications, but still think you would be a great fit for the role, we encourage you to apply! We will consider all candidates with relevant skill sets for this role, even if there are certain requirements they do not meet.
Job Types: Full-time, Permanent
Benefits:
Schedule:
Education:
Experience:
Licence/Certification:
Work remotely:
You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Reporting to the Director, Global Digital Marketing Strategy & Marketing Technology, the Global Digital Marketing & Marketing Technology Manager (Digital Asset Manager) will be responsible for the management of Marketing Technology products at Sun Life, with a focus on our Digital Asset Management system.
The role will support and execute on the MarTech strategy, practice and roadmap for the organization to help drive business adoption and utilization, optimize processes and support model, manage the product strategy to ultimately to help advance and accelerate Sun Life’s ability to be a leading digital company, deepen engagement with Clients and drive business outcomes. This role involves working closely with business and marketing stakeholders, IT partners, and digital teams globally. It requires a high degree of professionalism, strong attention to detail, and the ability to collaborate effectively, be flexible and manage multiple priorities.
What will you do?
Become the Product Champion for a set of global MarTech tools and technologies, with a primary focus on our Digital Asset Management system, supporting the Sun Life MarTech strategy, practice and roadmap as it evolves.
This includes:
Managing the rollout of the Digital Asset Management System, working closely with business stakeholders and IT partners/architects to prioritize/plan key use cases, develop requirements, support implementation, training and drive adoption and utilization pre-, during-, post-rollout
Oversee digital asset management capability (including acquiring, cataloging, and protecting assets)
Develop strategies for managing assets aligned to key business benefits (speed finding assets, reusability, reduction in duplicate assets, asset optimization, compliance with usage rights, etc.)
As Product Champion, for all products managed you will be responsible for the following:
Strategy:
Have high product expertise, manage the product vision, strategy and roadmap with an enterprise focus
Build relationships with global stakeholders; consult with them on key initiatives and strategies to gain a deeper understanding of their business needs and capabilities
Influences the vendor roadmap/ensures vendor performance
Strong understanding product features/functionality; stays abreast of integration opportunities and upgrades
Stay up to date on latest technology solutions and market trends, help highlight opportunities and gaps in the MarTech ecosystem
Adoption & Utilization
Drive adoption and utilization of the product(s); serve as an advocate for both users of the product and the product itself
Monitor/track usage, engagement, trends (both internal and external), track how people interact and use the technology
Defines KPIs and ensures full product value realization
Manage internal Community of Practice working closely with power users and users to share tips, ideas, learnings, gaps, opportunities, etc.
Process & Governance
Establish product usage guidelines, offer ongoing training and support as needed
Collaborate with stakeholders to develop/monitor/optimize processes and workflows (if applicable)
Manage permissions and usage rights, track/monitor security, develop security policies to keep data safe
Ensure that end users understand their contractual and compliance obligations to help ensure adherhance (i.e. ETAB, PIA, Records management, Data collection)
Product Life Cycle management:
Single point of contact for the vendor, business stakeholders and IT, including management of the business contract
Collaborate with IT and the Project Management Office on budget management, including cost sharing models and business user chargebacks
Ensure product licensing and volumes match actual usage and growing business demand
What do you need to succeed?
Expertise on MarTech products with the aptitude to learn and manage technical products from a business perspective
Strong consulting skills, make digital recommendations that meets Client needs and expectations, while supporting business needs/goals
Desire to develop a clear understanding of business strategies and priorities
Strong communication and interpersonal skills, able to work collaboratively, develop solid relationships, manage differences, and influence change across a large global stakeholder group
Innovative problem-solving skills and excellent analytical abilities
Strong organizational and project management skills; able to manage multiple projects and prioritize effectively
Strategic thinker, process driven, and results oriented
Ability to deal with ambiguity be flexible and adaptive to change; willingness to learn and grow
A capable decision-maker, ability to work independently and exercise judgement
Superior attention to detail
Experience and Education:
Bachelor’s or advanced degree in Business, Marketing, Digital or a related field
5 years digital marketing experience and experience working for a large financial services enterprise
Experience managing MarTech products and capabilities with proven success in driving adoption and utilization; experience working with Digital Asset Management systems
Experience rolling out new platforms with proven ability to identify, document & disseminate new use cases
Solid understanding of digital technology and channels, best practices, and trends
Experience working with stakeholders and consulting on digital solutions to meet business needs/goals
Deep understanding of how to interpret data to identify opportunities, gaps and make key decisions; proficiency with digital analytics/reporting tools
Experience with both Agile and Waterfall project delivery methods
Advanced proficiency with standard business software
What’s in it for you?
20 days vacation per year
Flexible Benefits from the day you join to meet the needs of you and your family
Pension, stock and savings programs to help build and enhance your future financial security
Wellness programs that support the three pillars of your health – mental, physical and financial
Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range:
67,400/67 400 – 110,100/110 100
Job Category:
Marketing
Posting End Date:
17/09/2021
We’re making the fortunes of some of the world’s most dynamic companies. We’re transforming marketing from an enabler to a driver of business success. We’re helping companies to evolve from outmoded outbound marketing to a fully measurable inbound engine. And when we say measurement, we mean the real business kind (not the fluffy old school marketing kind).
Who we’re looking for right now
In this case, we’re after a rounded Marketing Technologist who has experience with the entire Martech Stack and is eager to elevate B2B enterprises and take organizations on a journey of being on the bleeding edge. The role you will fill is a MarketOne Technology Strategist, a hybrid of business process and technology engineering that focuses on the B2B marketing and sales business process. The types of applications that are primarily, but not limited to Customer Data Platforms, Master Data Management, Content Management Frameworks, Marketing Automation, CRM, Business Intelligence, Data Warehousing, Website Analytics and orchestration of the customer experience. A Technology Strategist is both “a business expert that understands and can apply engineering” and “an engineer that understands how to apply engineered systems to the business”—a Marketing Technologist (Martech).
With a focus on performance-driven marketing, this is a challenging role that blends business process design with multi-platform/multi-application design and engineering. You will be working in a results-driven and creative environment, so it is essential that you have a passion for the practical utilization of technology to drive pipeline performance – not the shiny objects that distract marketers.
Seeking candidates with subject matter expertise in one or any combination of the following: Marketo, Eloqua, Salesforce Marketing Cloud, Salesforce CRM, MS Dynamics, Google Analytics, Adobe Web Analytics, Informatica, Pitney Bowes Spectrum, Hadoop, Treasure Data, Twilio, Tealium, Blueconic, Lytrics, Terminus, Engagio
Your day-to-day
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Location: Toronto, ON
Job date: Wed, 26 May 2021 05:22:17 GMT
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The Manager, Digital Marketing Technology will act as a solution consultant and a subject matter expert, responsible for administering Salesforce Marketing Cloud in the Wealth Management business at RBC.
The successful candidate will be responsible for end-to-end solution delivery and ensuring that projects accurately meet business requirements.
The role is accountable to the Senior Manager, Digital Marketing Technology. You will manage relationships with senior partners in Marketing, Digital, and IT and deliver a high level of business performance, employee engagement, and a superior client experience.
What will you do?
What do you need to succeed?
Must-have
Nice to Have
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
JOB SUMMARY
City: Toronto
Address: 155 Wellington St
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/31/2021
Platform: Wealth Management
Req ID: 397082
Ad Code(s):
Expected salary:
Location: Toronto, ON
Job date: Sun, 08 Aug 2021 22:53:09 GMT
Apply for the job now!
