We are
Accenture Interactive a new breed of agency that s all about the Experience. For us, customer experience is not an add on it s foundational to who we are and how we empower our clients. As the world s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people s lives better, more productive, and more meaningful. We do this in three ways by transforming organizations through standout products and services by building and delivering award winning campaigns so brands can engage and communicate creatively with customers at scale and by using our top notch skills to pilot, integrate, scale, and run the platforms that underpin the world s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.
Job Summary
There will never be a typical day at Accenture Interactive, but that s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever changing space. Here s a snapshot of your responsibilities
Responsibilities
Support in driving business outcomes for the client through analytics.
Leverage GA360 to better understand full funnel attribution and better allocate millions of dollars.
Audience Activation
Partner with the client to identify key GA360 audiences to activate against.
Multitouch Attribution
Evaluate the differences between last click and MTA attribution Upper funnel VS Lower funnel, etc.
Recommend testing scenarios to improve budget spend based on MTA observations
Identify platform enhancements in support of MTA provide recommendations on how to operationalize
Cross channel budget allocation
Strategy and planning work
Work with Strategic liaison to build monthly and yearly strategy
Help find valuable long term Media partners
Build annual plans with key media partners
Qualifications
Minimum of Bachelor s degree, or equivalent
7 years work experience, in marketing, business, economics, or technical specialty
5 years of Budget allocation and strategy planning
Experienced with Digital Marketing, Attribution Models and Audience strategy
Experienced with Data Strategy, Data Analytics and Interpretation
GA360
Score Media and Gaming Inc. empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly-personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. The Company’s sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience and is currently available to place wagers in New Jersey, Colorado, Indiana and Iowa. Publicly traded on the Toronto Stock Exchange and Nasdaq (SCR), theScore also creates and distributes innovative digital content through its web, social and esports platforms.
On the Analytics team at theScore, our mission is to develop high-quality and sustainable data-driven solutions to improve profitability, growth and the user experience. As a Business Analyst, you’ll work hand-in-hand with the marketing team to help them leverage data to track performance, make better decisions and ultimately reach their goals. The ideal candidate has strong communications skills, a passion for data, a background in quantitative analysis and an interest in professional sports, betting & esports.
Typical Work Day at theScore:
Requirements
What We Offer:
theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.
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newDigital Optimization AnalystCIBC3.8Toronto, ON
The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on…
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We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
Job Description
What You’ll Be Doing
This role focuses on personalized solutions to create relevant, targeted experience for our clients as they engage with our websites and mobile apps – based on continuous experiments. The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on data driven insights. As a subject matter expert, you will work in an agile environment with a cross-functional team to support marketing campaign sprint cycles with the focus on achieving key performance targets. You’ll track your work after launch with an iterative test, learn and optimize approach and continue to bring forward emerging machine learning trends and recommended tactics.
How You’ll Succeed
Who You Are
What CIBC Offers
At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:
What You Need to Know
Job Location
Toronto-40 Dundas St. W., 4th
Employment Type
Regular
Weekly Hours
37.5
Skills
