Traditional Marketing Specialist – Mississauga, ON


Company: JELD-WEN

Location: Mississauga, ON

Job description: in-store and print marketing, visual merchandising, as well as digital marketing and social media for the retail stores… Digital marketing skill set and experience with creating and posting social media content Proven organizational, planning…

Expected salary:

Job date: Sat, 02 Dec 2023 04:42:41 GMT

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Traditional Chinese Translator (CAN) – Vancouver, BC


Company: Productive Playhouse

Location: Vancouver, BC

Job description: timely communication with your manager regarding project work Consistent and reliable availability SKILLS Professional… Productive Playhouse is seeking translators for a large-scale project with short turnaround times. This project consists…

Expected salary: $30 per hour

Job date: Fri, 13 Oct 2023 02:01:17 GMT

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Digital Marketing ManagerPAQUIN ENTERTAINMENTToronto, ON•Remote$50,000 – $65,000 a year Minimum Three years working with digital ad campaigns and other digital storytelling activities. Understand traditional and digital media buying relationships… 20 days ago·More…View all PAQUIN ENTERTAINMENT jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

Paquin Entertainment Group is seeking a Digital Marketing Manager to join our Exhibition division. If you are looking for a fast paced, high-energy role, we are looking for you!

Job Description:

Oversee the organic social media posting; implement and manage master content calendar for each exhibit; ensure creative and copy are strong and consistent with the brand voice.

· Oversee and create assets as needed for new development and brainstorm new concepts

· Analyze and recommend options to increase engagement and brand following

· Maintain and grow customer databases

· Spearhead email marketing initiatives (experience using mailchimp)

· Monitor established KPIs of projects; create and distribute reports to management and stakeholders

· Influencer outreach

· Digital marketing buys – including but not limited to Google, Facebook, and YouTube

· Experience with analytics and analysis an asset

Skills & Qualifications:

  • Minimum Three years working with digital ad campaigns and other digital storytelling activities
  • Experience analyzing and reporting on website performance
  • Experience setting up, running and/or reporting on paid digital ads
  • Web design experience considered an asset
  • Strong written and verbal communication skills
  • Keen attention to detail and effective organizational skills
  • Ability to work independently
  • Outstanding organizational and communication skills with an ability to manage multiple projects & creative ideas on tight deadlines in a fast-paced environment is a must.
  • Demonstrated knowledge of current immersive experiences and understand current marketing strategies being used.
  • Team player with a strong work ethic.
  • Understand traditional and digital media buying relationships and tools.
  • Understanding of social media platforms required such as Facebook, Instagram
  • Expert in use of Microsoft Office (excel, word).

We thank all who apply, but only those selected for an interview will be contacted.

Job Type: Full-time

Salary: $50,000.00-$65,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Paid time off
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • Yes

Digital Marketing Manager


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Marketing Specialist – Strategic AccountsIntrohiveToronto, ON•Remote Knowledge of traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies. 30+ days ago·More…View all Introhive jobs – Toronto jobsSalary Search: Marketing Specialist – Strategic Accounts salaries in Toronto, ON

Meet Our Team:
Introhive is seeking an experienced, self-directed Account Based Marketer to grow demand and revenue with our largest named accounts.

Reporting to the senior marketing leadership team, your primary responsibility will be creating and implementing world-class 1:1 marketing campaigns that capture demand from Introhive’s strategic account targets. This role will work alongside our Strategic Accounts team who generate revenue in the verticals of strategic/complex enterprise accounts worth $800K+. To be successful, you will need to diligently research your targets, study the market, and understand how to stand out from the competition.

You’ll need to develop multi-prong campaigns that target all the core buyer roles and create champions along the way. The role can be based remotely in North America or in our Atlantic Canadian offices (Fredricton, NB and Halifax, NS)

What to Expect:
This position will also be responsible for effectively managing your budget and resources to drive hyper-personalized marketing campaigns across integrated online and offline tactics such as live and virtual events, paid and earned media, advertising, SEO, direct mail, and others.

Tracking, measuring, and reporting on the right metrics will be the keys to success in this role. You’ll innovate new strategies to overcome underperforming campaigns while fearlessly testing new campaign ideas along the way.

Impeccable presentation and communication skills are required for this position, as you will be responsible for reporting strategies and results to senior leadership in marketing and sales.

This is an incredible opportunity to directly impact the growth of an organization. If you’re a qualified go-getter, we’d love to hear from you.

What You’ll Do:

  • Lead Introhive’s 1:1 Account Based Marketing strategy and activation plan for Introhive’s top named accounts that is fully aligned with strategic sales growth objectives.
  • Create and drive the implementation of marketing plans that include an integrated approach of both online and offline tactics such as live and virtual events, paid social, email, and more.
  • Effectively use buyer intent data to inform account prioritization for Account Based Marketing programs directed at strategic accounts.
  • Develop a timeline for the execution of your campaigns, define goals, and collaborate with marketing operations to develop the appropriate metrics to effectively demonstrate the ROI.
  • Find opportunities to position Introhive in front of key accounts through third-party associations and publications, as appropriate.
  • Manage strategic account marketing budget and leverage internal or external resources as needed to execute campaigns and tactics that support the growth objectives.
  • Participate as key stakeholder with the sales and marketing leadership team. This includes providing detailed reports on program progress, success, and opportunities.

What You’ve Accomplished:

  • Bachelor’s degree in marketing, advertising, communications, or a related field
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies
  • 5+ years of marketing and or project management experience
  • Experience with Account Based Marketing strategies
  • Excellent writing, communication, and presentation skills
  • Strong computer skills: G- Suite with proficiency in Excel (or Sheets) and PowerPoint (or Slides)
  • CRM experience. We use Salesforce, so any experience here is preferred
  • Experience with Hubspot, including lead scoring, lead generation, email marketing, landing page creation, and other
  • Project management tools experience, preferably with Asana

What You Can Expect from Us:

We are an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and data. We increase employee productivity and improve customer experience management.

We focus on career development and progression. People are at the core of everything we do. We are Great Place to Work®-certified in Canada and were recently named among Canada’s Best Workplaces™ for Start-Ups and for Women. We’re also a proud sponsor of Women in Sales Everywhere (WISE). Beyond this, we were awarded the 2019 and 2020 Deloitte Technology Fast 50™ and Fast 500™ Awards.

What’s In It for You:

  • An incredible group of peers and leadership to work and learn from and with
  • Personal and professional growth
  • Educational opportunities
  • 401K/RRSP matching
  • Health and Dental Coverage
  • Mental health support and coverage
  • Furry friends welcomed !

Job Type: Full-time

Work Location: Multiple Locations

Marketing Specialist – Strategic Accounts


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newSr. Manager, Front Store Marketing & Promotions, SDMLoblaw Companies Limited3.5Toronto, ON Strong knowledge of both traditional and digital marketing practices. Brand Strategy 1 : Translates divisional strategy into objectives and plans for the… 7 days ago·More…View all Loblaw Companies Limited jobs – Toronto jobsSalary Search: Sr. Manager, Front Store Marketing & Promotions, SDM salaries in Toronto, ONSee popular questions & answers about Loblaw Companies Limited

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

Lieu:

243 Consumers Road, Toronto, Ontario, M2J 4W8

C’est toute une décision que de se joindre à une entreprise. Nous offrons des perspectives d’emploi à des personnes qui, comme vous, sont travaillantes, dynamiques et fiables.

Pourquoi ce role est-il important?

Role Mandate:

The Sr. Manager, Brand Marketing translates divisional strategies into brand strategies at the category or campaign level. This role drives strategy through to execution, and serves as a key collaborator with category leaders and counterparts within Loblaw Media and Loblaw Agency. The Sr. Manager oversees a brand marketing team to drive seamless delivery of Marketing’s most visible and complex campaigns/programs. They are accountable for the growth of their portfolios, which may include an entire category, or a collection of critical brand campaigns

Core Responsibilities:

  • Brand Strategy 1 : Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the assigned portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights
  • Campaign/Program Strategy: Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings to inform campaign brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign
  • Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative
  • Control Brand Programs: Supports and manages the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team
  • People Leadership: Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development
  • Partnership: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies
  • Innovation: Collaborates with partners such as Loblaw Agency, and Loblaw Media to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns
  • Annual Planning: Supports leadership in the development of annual marketing plans

Outcomes & KPIs:

  • Brand health
  • Customer acquisition and expansion
  • Sales and contribution
  • Campaign ROI
  • Growth in market share
  • Campaigns delivered on-time and on-budget

Key Skills & Capabilities:

  • Translating marketing strategy into execution
  • Strong knowledge of both traditional and digital marketing practices
  • Marketing communication
  • Brand strategy & positioning
  • Developing marketing insights from data & analytics
  • Budget management
  • Project management

Experience:

  • 8 years of experience
  • 4-5 years in brand manager role, managing marketing campaigns

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

Comment R é ussir:

Chez Loblaw, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture. Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens.

Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.

En outre, nous croyons que la conformité aux lois consiste à faire ce qu’il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

Type d’emploi:

Temps plein

Role:

Poste régulier

Loblaw considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de force. Nous nous sommes donné comme priorité de refléter la diversité croissante du Canada dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des accommodements sont disponibles sur demande pour les postulants et collègues atteints d’un handicap.

Remarque : Si vous avez accès à Libre-service de l’employé (ESS) dans Workday, veuillez postuler à cet emploi en utilisant l’application Workday.

Sr. Manager, Front Store Marketing & Promotions, SDM


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Marketing CoordinatorWSIM GroupScarborough, ONResponsive employer Develop and execute the digital and traditional marketing strategy for the project. A minimum of 3 years of experience in the role of digital marketing. 30+ days ago·More…View all WSIM Group jobs – Scarborough jobsSalary Search: Marketing Coordinator salaries in Scarborough, ON

We are currently seeking a Digital Marketing Coordinator to join our team that is willing to learn and grow in a quickly expanding company. The ideal candidate will have a solid background working in social media, event planning and web design.

Job Description/Duties:

  • Develop and execute the digital and traditional marketing strategy for the project
  • Create content and initiatives to increase customer acquisition, loyalty and community support
  • Assist with in-store team with visual merchandising and promotional materials, good at use the tools of graphic design
  • Manage social media platforms (Instagram, Twitter, Facebook, YouTube), including creating, posting and engaging in content
  • Conduct market research to identify marketing opportunities and negotiate media coverage
  • Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management
  • Track sales data, maintain promotional materials inventory, maintain databases and prepare the report accordingly
  • Design, implement and execute strategies to continuously improve website traffic, CTR, CVR, and SEO
  • And all other duties assigned by the marketing manager and executive team

Requirements and Qualifications:

  • Ability to speak, write, read and understand in Mandarin proficient
  • Fluent in English with strong verbal and written communication skills
  • A minimum of 3 years of experience in the role of digital marketing
  • Experience in content development, email marketing, social media, campaign development, Google Analytics, SEO, Facebook Ads/Pixel
  • Have a creative mind with excellent written and verbal communication skills
  • Excellent organizational skills are required with attention to details
  • Ability to establish priorities and work under pressure to meet project deadlines
  • Solid report writing, communication and presentation skills
  • Effective problem-solving skills with a results-oriented approach
  • Ability to work with staff, build and maintain good working relationships with a team
  • Able to adapt to change, exhibits flexibility and sound judgment

We thank all candidates for their interest; however only those selected for interviews will be contacted.

Job Types: Full-time, Permanent

Benefits:

  • Casual dress
  • Dental care
  • Extended health care
  • Life insurance
  • On-site parking
  • Vision care

Schedule:

  • Day shift

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Digital marketing: 3 years (preferred)

Language:

  • Mandarin (preferred)

Licence/Certification:

  • Drivers licence (preferred)

Marketing Coordinator


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Senior Manager, Digital Marketing and Experience, Bell Media…BELL MEDIA INC.3.7Toronto, ON Proven experience developing conversion based integrated marketing strategies across the consumer journey, including digital, traditional, out of home and Bell… 30+ days ago·More…View all BELL MEDIA INC. jobs – Toronto jobsSalary Search: Senior Manager, Digital Marketing and Experience, Bell Media, salaries in Toronto, ONSee popular questions & answers about BELL MEDIA INC.

Req Id: 303500

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

As the Senior Manager, Digital Marketing and Experience, the successful candidate will be a key member of the Marketing Leadership Team. Accountable for digital marketing strategy, subscription growth and development of key DTC brands such as Crave, this role will build a strategic marketing vision for key DTC properties, ensuring that marketing activities deliver short term and long term business results. As a leader, you will inspire and develop a team of marketing professionals. You will become the go-to person for OTT acquisition marketing for Bell Media.


Responsibilities:

  • Lead the direction of digital and acquisition marketing strategy to drive subscriptions, revenue and Customer Lifetime Value for key DTC brands such as Crave
  • Create and execute strategies and marketing initiatives driving brand awareness, consumer engagement, product use and market leadership
  • Activate the full marketing funnel and develop the consumer journey positioning for Crave and other DTC properties
  • Build and leverage key brands like HBO, Showtime and STARZ while establishing a unique voice for Crave
  • Be the champion for the consumer delivering an unmatched user experience for the Crave and all other DTC web and apps
  • Implement on-channel and social media strategies to drive engagement and viewership
  • Support affiliate marketing teams to drive subscription and retention to BDU subscriptions to Crave and other DTC properties
  • Build relationships with third party platforms to maximise marketing opportunities through merchandising and 1:1 marketing
  • Be the team expert on industry developments in OTT services and best practices for acquisition marketing
  • Evaluate new marketing opportunities with social media and digital partners
  • Build and manage budgets
  • Manage external agency relationships
  • Leverage data for key insights to better understand our customers and our competitive positioning
  • Build a culture of inclusion and learning while leading a high-performing environment


Competences:

  • 4 year College/University degree or equivalent; Business Marketing, Advertising and/or Business Strategy. MBA an asset.
  • 7 to 10 years’ experience in a senior Marketing role, with focus on eCommerce, digital and acquisition marketing
  • Proven experience developing conversion based integrated marketing strategies across the consumer journey, including digital, traditional, out of home and Bell Media owned touch points.
  • Expert knowledge in industry trends, competition and customer buying habits
  • Strong understanding of product development lifecycles and processes
  • Exceptional analytical skills; strong focus on ROI
  • Experience with data and customer segmentation as the basis for discovering actionable insights.
  • Bilingualism (English and French), considered a very strong asset due to the national scope of the role
  • Strong leadership, coaching and people management skills
  • Ability to influence key stakeholders, as well as initiate and drive change
  • Highly energetic team player with the ability to work collaboratively within the Marketing team and cross-functionally with other key stakeholder groups.
  • Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.


Additional Information:


Position Type:
Management
Job Status: Regular – Full Time
Job Location: Canada : Ontario : Toronto
Application Deadline: 10/10/2021


Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don’t just accept difference – we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

Created: Canada, ON, Toronto


Bell, one of
Canada’s Top 100 Employers.

Senior Manager, Digital Marketing and Experience, Bell Media,


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Digital Content SpecialistCentral Station3.7Toronto, ON•Remote Possesses knowledge and experience in the tenets of traditional and digital marketing. Ensure all digital content work is executed flawlessly and act as the… 30+ days ago·More…View all Central Station jobs – Toronto jobsSalary Search: Digital Content Specialist salaries in Toronto, ON

Overview

We’re Central Station and we’re a different kind of agency with unique skills. For clients looking for branding, innovations, physical experiences or digital marketing – and when it has to be best in class – we’re here for them.

We’re independently owned by four partners from different disciplines. We knew there was a better way of creating work that is Central to clients today, so we built an agency around it.

We’re 36 people and growing. We have a talented team of designers, developers, strategists, art directors, writers, account managers, project managers, digital marketers and production people.

Our client roster spans a broad range of product categories. Most are Canadian, some are North American, and a handful are Global. Some use us for B2B, some B2C and others, both. Most have been with us for 7-20 years, others we’ve targeted and acquired over the past 2-3 years. Our top clients include IKO, Hudson’s Bay, Nike, KPMG, Arterra Wines, Christian Dior, Humber River Hospital, Wajax, Dyson, Lindt and Levi Strauss & Company.

Logistics

Our office is located at 14 Birch Avenue, in the Summerhill area of midtown Toronto, but we’ve all been working from home/remotely for the past year due to the pandemic. This is expected to continue for at least several months to come. When it’s safe to return to the office, know that we have a Flexible Work Options Policy that will see our employees benefit from a desirable balance between primarily working from home with some required time in the office.

Job Description

The Digital Content Specialist will report to the Director of Digital Marketing. They will be joining a growing digital team that boasts specialties across SEO, social and paid media marketing. We thrive on delivering incremental performance growth, in a fast-paced, agile work environment. This position is full-time and we’re looking to fill it (with someone great), as soon as possible.

The ideal candidate has experience managing organic search efforts from keyword research and ideation, to execution, and through continuous optimization. They will work closely with our design team to ensure that the content is engaging and consistent. The individual will be a self-starter, detail-oriented and passionate about crafting effective messaging in the (often character-restrictive) digital space.

Key Responsibilities

  • Work with clients to drive SEO in content creation and strategy.
  • Perform keyword research and provide recommendations for content expansion and optimization.
  • Collaborate with freelance writers to refine website copy and landing pages to improve search engine rankings and conversion performance.
  • Assist the social media team by developing content for active social channels.
  • Develop design briefs for internal creative teams to execute against.
  • Develop SEO content briefs for client review and team execution.
  • Research content and consumer trends, develop content strategies, and create content for a variety of clients.
  • Ensure all digital content work is executed flawlessly and act as the final Quality Assurance check for digital copy, prior to delivery.
  • Actively participate in creative development and collaborate effectively with creative teams to ensure that integrated campaigns are successful in the digital space.
  • Map out comprehensive content plans based on the active channels available and client goals. Drive strategies that are proven by testing and metrics.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO projects.
  • Recommend changes to website architecture and content to improve organic search positions for target keywords when necessary

Ideal Qualifications

  • Minimum 5+ years’ experience working within a media company or advertising agency with a solid foundation in digital content production.
  • Possesses knowledge and experience in the tenets of traditional and digital marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Extremely organized and detail oriented, with proven expertise in juggling multiple projects in a fast-paced environment.
  • Maintains excellent writing and language skills.
  • Confidence in your own point of view, and a willingness to push for great ideas.
  • Be a key player in helping digital campaigns stand out and resonate with customers.
  • Be creative and nimble, and be able to turn on a dime if something isn’t working.
  • Be clever, witty and able to communicate compellingly.
  • Knowledge writing social content for Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest, with an understanding of how each platform can be leveraged for different goals.
  • Proficient in content marketing theory and application.
  • Experience sourcing, writing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Is a team player with the confidence to take the lead and work well with others. (i.e: content development, creation and editing of content, and online reputation management responses).
  • Has reliable tech fluency and an ability to pick up new tools quickly.
  • Experience with project management software and other communications platforms like Sprout Social, Trello, JIRA and Slack.
  • Familiarity with website design and development. Possesses intermediate knowledge with WordPress CMS.
  • Experience building reports in Google Data Studio would be an asset.
  • Fluency in French or Spanish would be an asset.

Digital Content Specialist


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newMarketing Specialist, Retail MarketingCanopy Growth Corporation2.3Toronto, ON Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.). Ability to travel as necessary. 6 days ago·More…View all Canopy Growth Corporation jobs – Toronto jobsSalary Search: Marketing Specialist, Retail Marketing salaries in Toronto, ONSee popular questions & answers about Canopy Growth Corporation

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Canopy Growth is looking for an enthusiastic and passionate Marketing Specialist, Retail Marketing to assist with overall marketing efforts and plan execution. Reporting to the Marketing Manager, Retail Marketing the successful candidate – in this hands-on 360o role – will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. The right candidate will be an integral part of executing the marketing plan through all digital and print areas.

Key Responsibilities

Support the Marketing Manager, Retail Marketing in the following areas (not limited to)

  • Campaign Management (Print & Digital)

o. Work with external agencies and vendors to execute marketing programs.

p. Management of small-scale projects such as weekly offer programs, social media approvals

q. Proofread and provide feedback to creative artwork and technical content across different mediums.

r. Management of the online print portal for stores.

s. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

t. Building out distribution lists and ensuring all creative and production details are captured accurately per campaign.

u. Oversee and approve marketing material, from website banners, to social media, to print, and email.

v. Analyze and report on the performance and efficiency of campaigns, as well as proactively bring forward new ideas and solutions to the problems the business may be facing or objectives we’re trying to achieve.

  • Local Store Marketing Management

w. Conduct market research and analyze trends to identify new marketing opportunities, as well as to monitor competitive activity

x. Assist with local store signage and community requests

y. Ensure the local store marketing toolkit remains up to date with regulations and new ideas

  • Budget Management

z. Prepare and monitor the marketing budget on a quarterly and annual basis, allocating bunds wisely

aa. Budget tracker management, with monthly forecasting and reviews

bb. PO and invoice tracking and processing

  • Admin

cc. Support with internal communications to store teams (weekly newsletters)

dd. Analyze and report on the performance and efficiency of campaigns.

ee. Track marketing programs such as email, social media, or digital campaigns, and events.

Experience

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • Minimum 1-2 years of experience in a marketing role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.)
  • Ability to multi-task effectively in a fast-paced environment
  • Strong knowledge of Microsoft Office Suite
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Excellent communication, leadership, and teamwork skills
  • Ability to travel as necessary

Other Details

This is a full-time role based out of Toronto, Ontario.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.

Marketing Specialist, Retail Marketing


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Jr Marketing SpecialistFuerza Latina Community ServicesVaughan, ON•Temporarily Remote$17 – $19 an hour Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods. 12 days ago·More…View all Fuerza Latina Community Services jobs – Vaughan jobsSalary Search: Jr Marketing Specialist salaries in Vaughan, ON

Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent

Contract length: 16 weeks

Job Types: Full-time, Contract

Salary: $17.00-$19.00 per hour

Benefits:

  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 2 years (required)

Work remotely:

  • Temporarily due to COVID-19

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