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Company: S.i. Systems
Location: Toronto, ON
Job description: Our national retail client is looking for a Senior Marketing Manager (Growth) to identify new opportunities to drive sales and traffic online and in-store, driving OMNI strategies – 27630
Location: Mississauga – on site 2-3 days a week
Duration: 11 months
Job ID: WECJP00027630
Scope: This role will focus on identifying new opportunities to drive sales and traffic online and in-store, driving OMNI strategies. You will be required to develop customer segmentations, lifecycle journeys and campaigns (pilot tests and recurring campaigns) to grow customer retention and increase customer frequency and spend. You will work with each channel manager to oversee the larger strategy of growing customer yield.
Must Haves:
- Experience in digital marketing campaigns and customer lifecycle journeys (building out new strategies)
- Previous experience working in retail, grocery, or similar fast-paced organizations
- Analytical mindset. Can interpret data and provide insights and recommendations. Data Savvy. – Adobe or google analytics would be an asset
- Ownership of projects from concept to implementation, insights, and optimization
Nice to Have:
- Experience working directly with data science and engineering teams preferred
Responsibities:
- Develop customer lifecycle strategies to support our digital programs to increase traffic and conversion online and in-store. Design tactics for each customer journey to provide relevant content to our customers throughout their life stage based on their behaviour and customer segmentation.
- Lead the implementation of a retention programs across digital marketing channels utilizing engaging messages as well as incentives (i.e. coupons).
- Lead the implementation of multi-channel campaigns and lead the data logic for inclusions, exclusions, contact management, frequency cap, channel preferences.
- Develop messages and value propositions to engage, retain and reactivate our customers. Lead the operation team and agencies to build the journeys, QA, deploy, share results/insights, and iterate journeys as needed to optimize campaigns.
- Develop and monitor customer audiences for retargeting: Work with digital marketing teams to develop audiences for retargeting, lookalike, and suppression. Design custom audiences based on 1st party data attribute to increase ROAS.
- Monitor OMNI customer impact and shift of behaviour between in-store and online activities. Monitor and provide customer database reports, health dashboards and campaign reports. Share actionable insights and recommendations with cross-functional teams. Build business cases to support recommendations. Use reports to influence, recommend and implement new tactics to meet our AOP and to optimize our campaigns.
A national retail client is seeking a Senior Marketing Manager (Growth) to drive sales and traffic online and in-store, focusing on OMNI strategies. The role requires experience in digital marketing campaigns, customer lifecycle journeys, and analytical mindset. Responsibilities include developing customer lifecycle strategies, implementing retention programs, and monitoring customer impact. The location is in Mississauga and the duration is 11 months. Job ID is WECJP00027630.
Sales Manager (Remote)
Location: Montreal, QC
Salary: $120,000.00 to $150,000.00 annually
Job Description:
Our client, a leading global provider of digital advertising solutions, is seeking a Sales Manager to join their dynamic team. This role will be responsible for driving sales and leading a team of sales professionals to achieve revenue targets.
Responsibilities:
– Develop and implement sales strategies to drive revenue growth
– Set and achieve sales targets
– Lead, mentor, and train a team of sales professionals
– Build and maintain relationships with key clients and partners
– Analyze market trends and identify new business opportunities
– Collaborate with internal teams to deliver exceptional customer service
– Prepare and present sales reports and forecasts
Qualifications:
– 5+ years of experience in sales, with a proven track record of achieving and exceeding targets
– Experience managing a team of sales professionals
– Strong leadership and coaching skills
– Excellent communication and presentation skills
– Ability to analyze data and identify trends
– Knowledge of digital advertising solutions is an asset
– Bachelor’s degree in Business, Marketing, or a related field
This is a remote position with the flexibility to work from home. If you are a motivated and results-driven sales professional with leadership experience, we want to hear from you! Apply now to join a dynamic and growing organization.
Expected salary:
Job date: Thu, 11 Jan 2024 08:30:25 GMT
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