Social and Digital Marketing Specialist
Overview:
Theralase® Technologies Inc. (“Theralase®” or “Company”) is a publicly traded Canadian federal corporation (TSXV: TLT; OTCQB: TLTFF), which consists of two divisions:
1) Anti-Cancer Therapy (“ACT”), a clinical stage, pre-commercialization research and development division dedicated to the research and development of light activated compounds, known as Photo Dynamic Compounds (“PDCs”), and their associated drug formulations intended to safely and effectively destroy various cancers, bacteria and viruses, when light activated by proprietary medical laser systems.
2) Cool Laser Therapy (“CLT”), a commercial division that designs, manufactures and distributes proprietary super-pulsed CLT medical lasers, primarily in Canada and the United States, to healthcare practitioners, for the treatment of knee pain, and in off-label use, treatment of numerous nerve, muscle and joint conditions. The CLT division also designs and manufactures the proprietary medical laser systems used by the ACT division to activate the PDCs.
Additional information is available at www.theralase.com and www.sedar.com
Job Description:
As a Social and Digital Marketing Specialist (“SDMS”), you will be responsible for creating and posting content across various social platforms for a broad range of our potential clients and customers.
The successful candidate will be:
1) An expert in content development, deployment and maintaining social calendars that are current with the latest social trends, all while maintaining the original voice of our client brands
2) A creative thinker, able to work under pressure and able to create artistic content that will attract the attention of our potential clients and customers
3) 5+ years of demonstrated hands-on experience in the digital and social media marketing of the Company’s website and embedded websites (“Websites”)
The SDMS will be responsible for:
1) Digitally marketing the Websites to their intended audiences through paid and earned media coverage, e-mail blasts, digital advertising, blogs, web banners and social media marketing to encourage and increase the number of daily unique visitors to the Websites.
2) Generate Marketing Qualified Leads (“MQLs”), as determined by daily unique visitors, to the Websites through their digital marketing efforts
3) Provide feedback to the Website and Graphic Designer (“WGD”) on updates / optimizations to the Websites to increase the number of daily unique visitors to review all pertinent information in order to allow the MQLs to qualify themselves as Sales Qualified Leads (“SQLs”), as determined by healthcare practitioners who are interested in buying the Company’s products and/or services by completion of pertinent contact information through splash pages, landing pages and pop-ups
4) Market the professional digital videos created by the WGD, which are available on the Websites, YouTube and other media websites to promote the Company’s products and/or services though customer and patient testimonials, training webinars and seminars
To be successful, the SDMS will possess an expert level knowledge of digital and social marketing of websites, products and/or services and be aware of the latest trends in digital marketing and social networking strategies.
Duties and Responsibilities:
1) Primary – Digital marketing of the Websites by targeting the intended audiences via: paid and earned media coverage, email blasts, digital advertising, blogs, web banners and social media marketing to encourage and increase the daily unique visitors to the Websites
2) Secondary – Systematically increase monthly online presence to potential customers through digital and social network marketing to achieve MQL, SQL and customer performance metrics. Provide a weekly spreadsheet update to senior management on the performance metrics of the Websites; specifically: MQL, SQL and customer numbers, conversion metrics between them and overall digital revenue generated.
3) Tertiary – Work with our WGD to increase the unique daily visitors to review all pertinent information in order to allow the MQLs to systematically qualify themselves as SQLs and then as customers. Market the professional digital videos available on the Websites, YouTube and other media websites to promote the Company’s products and/or services though customer and patient testimonials, training webinars and seminars
Skills and Qualifications Required:
University level bachelor’s degree in: Marketing, Digital Communications, Social Media Communications (or equivalent)
Minimum 5 years of demonstrated hands-on industry-relevant experience in:
Researching, designing and implementing the Company’s social media strategy to establish a voice, process and tactics for outbound branding communication, pending review and approval by senior management
- Auditing, creating and evolving the existing corporate social media to the latest social media trends
- Creating social media strategies, plan weekly blog calendars and daily posts to grow brand awareness
- Mobilizing social media to become a powerful and effective brand agent and lead referral source by systematically growing the Company’s social reach with best practice engagement tactics
- Creating digital marketing and communication materials across multiple media channels
- Optimizing and revolutionizing how visitors digest and utilize the content on the Websites to make an informed buying decision concerning the Company’s products and/or services
- Large scale e-mail deployment
- Monitoring and measuring the success of social media and digital advertising campaigns through performance metric analysis
- Researching, creating and presenting a monthly action plan based on analyzing the performance data and metrics to senior management on proven methodologies to improve performance
- Understanding of digital marketing channels (email, web and social media) with ability to be strategic and tactical
- Observing and responding to on-line comments, in a professional manner and in full compliance with the Continuous Disclosure Obligations for public companies (NI-51-102), to adequately address any concerns of the poster
- Increasing traffic on posts and ensure wide influencer reach
- Social media marketing via LinkedIn, Facebook, Instagram, Twitter and YouTube
- Web marketing
- Working with: Canva, Gravity Forms, Airtable, Slybroadcast, EmailListVerify and Customer Relationship Management (“CRM”) Perks
- Setting-Up social media marketing campaigns
- Promoting video through digital and social networking marketing
- CRM integration using Zoho Social, Campaign and CRM modules
- Understanding the social media landscape, with respect to: channels, audiences, emerging technology, latest trends, brand marketing, content marketing and lead generation
- Organizing, coordinating, booking and managing all pre-approved tradeshows, webinars, seminars, conferences and e-mail campaigns
- Creating and split testing copy on e-mail campaigns including body content, subject line and landing page content
- Completing daily postings on major social media channels
- Maintaining a monthly and yearly calendar based on relevant local, industry and seasonal events
- Maintaining the CRM and managing all marketing initiatives
Expert user in Adobe Creative Suite (i.e.: Photoshop, Illustrator, InDesign, Animate and Dreamweaver)
Expert user in Microsoft environment (i.e.: Office, Excel, Outlook, Word, Power Point, and Publisher)
Excellent oral, written and presentation communication skills in the English language
Impeccable writing style, able to be tailored to specific audiences, perfect grammar and diction, attention to detail
Strong problem-solving skills with a proven ability to achieve strategic objectives
Self-disciplined, self-motivated and professional in demeanor
Polished individual who remains calm and focused under pressure and who rises to meet the challenge
Deadline orientated with an ability to meet tight deadlines and able to manage vendors in the completion of various assignments
Organized, with an ability to prioritize in a multi-tasking environment with excellent attention to detail and accuracy
Enjoys working in a challenging and fast growth environment
Demonstrated flexibility and adaptability with an ability to learn from past performance and implement strategies to improve performance and achieve strategic objectives on time
Located in the Greater Toronto Area (“GTA”)
Compensation:
Up to $60,000 base, commensurate with experience + performance bonus + employee benefits + stock options (subject to board of director’s approval)
To be considered for this position, please include your resume and a link to your social media portfolio for review
Only candidates being considered will be contacted
Expected start date: 2021-10-04
Job Types: Full-time, Permanent
Salary: Up to $65,000.00 per year
Additional pay:
Benefits:
- Casual dress
- Dental care
- Extended health care
- On-site gym
- On-site parking
- Stock options
- Vision care
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
COVID-19 considerations:
All employees are expected to wear a mask when not at their work station / office. Hand sanitizers are located throughout the office. The washrooms are kitchen area are cleaned and sanitized three times per week.
Education:
- Bachelor’s Degree (required)
Experience:
- Social Media Marketing: 5 years (required)
