Sr. Graphic & Web Designer (hybrid) – LSD The Agency – Toronto, ON

Company: LSD The Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 22 Feb 2025 23:53:06 GMT

Job description: Salary: 60k/yr – 80k/year, plus competitive bonus structureAbout Us:LSD is a boutique, award-winning, strategic pharma marketing company with a focus in healthcare. For over 15 years LSD has delivered high quality strategy, content, and creative design through a process that combines first rate problem solving, decision making and project management capabilities. We are a full-service agency that translates best in class strategy to final delivery. On time, every time, with excellence.Our ideal fit:

  • University or college diploma/degree in graphic design or a related field, with 5+ years of experience in a fast-paced design environment.
  • Expertise in Adobe Creative Suite for both digital and print.
  • Proficiency in web design platforms (e.g., Figma, Sketch) and CMS systems (e.g., WordPress), with the ability to learn new software quickly.
  • Advanced skills in Microsoft PowerPoint and Word, including template creation and creative customization.
  • A Highly creative and detail-oriented problem solver, capable of managing multiple tasks and adjusting priorities as needed.
  • Strong collaboration skills, with the ability to take verbal briefings and translate them into compelling designs.
  • A robust design portfolio showcasing work across multiple channels.

Nice to have:

  • Knowledge of UX/UI principles to enhance user experience in web design.
  • Basic understanding of HTML and CSS to collaborate effectively with developers.
  • Simple video editing and animation skills.
  • Experience with email marketing platforms (e.g., Mailchimp or similar).
  • Passionate about healthcare and the patient experience.

What you’ll do:

  • Design & Creative – Create high-impact, compliant designs for various channels. Collaborate to navigate regulations and deliver creative solutions. Lead projects from concept to completion while staying current on industry trends.
  • Web Design & CMS – Design and build digital projects from inception to launch, collaborating with developers as needed. Work seamlessly with web design platforms (e.g., Figma, Sketch) and CMS systems (e.g., WordPress) to create websites, microsites, and interactive visualizations.
  • Tech & Expertise – Stay at the forefront of design systems, UI best practices, emerging technologies, and industry advancements, providing technical guidance and inspiration to the team.
  • Strategic Design – Conduct research on visual references, competitors, and industry trends to develop data-driven, goal-oriented designs. Collaborate with Strategy teams, liaise with external vendors, and present designs to clients to ensure alignment with business objectives.
  • Project Management & Collaboration – Work closely with the Strategy Team to develop strategic marketing materials that align with business objectives. Take ownership of projects, communicate progress, and ensure deadlines are met.
  • Quality Control – Ensure all designs meet brand and visual communication standards through review, troubleshooting, and feedback. Maintaining accuracy and efficiency under tight deadlines.

Why join us:

  • Women-founded, owned, and operated. Committed to family first philosophy.
  • Employer-covered development programs and opportunities for internal growth.
  • Competitive bonus structure, unique social events, hybrid work model.
  • Health benefits, medical insurance, and vacation pay.
  • Hybrid workplace
  • Equal opportunity employer. We are committed to reflect Canada’s diverse population in our organization in 2024 and beyond.

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Salary for the position ranges from 60k/year to 80k/year, plus competitive bonus structure. LSD is a boutique pharma marketing company with a focus on healthcare, delivering high quality strategy, content, and creative design. Ideal candidates have a diploma/degree in graphic design, proficiency in Adobe Creative Suite, web design platforms, and CMS systems, as well as strong problem-solving and collaboration skills. Desired skills include knowledge of UX/UI principles, basic understanding of HTML/CSS, video editing, and email marketing platforms. Responsibilities include designing for various channels, web design and CMS, staying current on industry trends, strategic design, project management, and quality control. Benefits include employer-covered development programs, competitive bonus structure, hybrid work model, health benefits, and equal opportunity employment.

Senior Web Designer – Prodigygame – Toronto, ON

Company: Prodigygame

Location: Toronto, ON

Expected salary:

Job date: Thu, 20 Feb 2025 04:49:22 GMT

Job description: Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit to learn more.With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.As a Senior Web Designer at Prodigy, you’ll be at the forefront of shaping how millions of users experience our brand online. Partnering cross-functionally, you’ll elevate both the form and function of our website-crafting engaging, high-performing web experiences that captivate and convert. From optimizing design for accessibility and brand consistency to driving innovation through A/B testing and personalization, you’ll help bring Prodigy’s digital presence to life in new and exciting ways.To help us better understand your skills and experience, we kindly ask candidates to share samples of their work or a portfolio as part of the application process.Your ImpactDesign and enhance web pages to create seamless, high-impact user experiences that drive engagement, boost conversions, and stay true to Prodigy’s brand identity.Champion accessibility by ensuring all web pages meet WCAG and ADA standards, delivering an inclusive and user-friendly experience for all.Work alongside the Web Optimization Manager to execute personalization strategies and A/B tests, continuously refining layouts and content for peak performance.Source and integrate compelling content including text, imagery and interactive elements like videos, animations, and dynamic features.Work hand-in-hand with developers to implement and QA your designs, bringing them to life across various devices and screen sizesBuild and maintain design systems, templates, and UI components to create a cohesive experience across user personal funnels and web properties.Conceptualize and develop interactive web experiences, including microsites, calculators, quizzes, polls, mini games and more, to engage and delight users.Partner with the brand creative team to craft seamless, visually compelling user journeys that connect marketing campaigns with immersive web experiences.About You5+ years of experience in web design, UI/UX, or a related field, with a strong portfolio showcasing responsive web design projects.Proficiency in design tools such as Figma, Sketch, or Adobe Creative Suite.Working knowledge of HTML, CSS, and JavaScript.Familiarity with content management systems (CMS) like Webflow, WordPress, or similar platforms.Solid understanding of SEO principles, web performance optimization, and web accessibility standards (WCAG, ADA).Ability to create interactive prototypes and wireframes to bring ideas to life.Basic knowledge of UX research methods to inform and refine design decisions.Exceptional attention to detail, with a strong analytical mindset to optimize user experiences.Excellent communication skills, with the ability to present design ideas clearly to stakeholders.Strong collaboration skills, with experience working cross-functionally to align requirements and bring projects to completion.Working at ProdigyBe part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.It’s not just about the work though; it’s about the culture. As the Toronto Star reports in a recent feature on Prodigy: “Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out .#LI-HybridProdigy Math is used by almost one million teachers a year, and was named the most popular ! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.

Prodigy Education is a global leader in game-based learning with a mission to make every student love learning. They offer fun, adaptive learning games in Math and English, along with tools for teachers and parents. The company is seeking a Senior Web Designer to create engaging online experiences that align with their brand identity and drive engagement. Candidates should have experience in web design, UI/UX, proficiency in design tools, and knowledge of HTML, CSS, and JavaScript. Prodigy Education values diversity and inclusivity and encourages applications from underrepresented groups. Accommodations are available for job applicants with disabilities.

VP, Web Product Manager – MSCI – United Kingdom – Toronto, ON

Company: MSCI

Location: United Kingdom – Toronto, ON

Expected salary:

Job date: Sat, 15 Feb 2025 07:33:04 GMT

Job description: The VP of Web Product Management will be responsible for enhancing and expanding the capabilities of our web-centric marketing technologies, with a focus on evolving our website and custom Content Management System into a state-of-the-art web publishing platform and marketing device.MSCI has begun a major transformation in migrating to the Adobe Experience Manager platform, and this is an exciting opportunity to help shape the future of MSCI.com globally. This position plays a critical role in driving growth for MSCI across all lines of business by supporting the website’s progression from a passive function to a value-add marketing and sales engine for the organization.Following the launch of a brand new MSCI.com, built on a cutting-edge tech stack with a completely refreshed design system, this role will be primarily focused on developing features and capabilities for Adobe Experience Manager Sites, Adobe’s Digital Asset Manager, and Adobe Target, as well as a variety of other web-related tools through integrations that support on-site search, custom forms, surveying capabilities, RSS feeds, advanced journey analytics, performance monitoring, accessibility standards, SEO measurement, and more.As the web platform lead for these digital properties, you will be directly responsible for adding functionality to these services through research and ideation, while also guiding execution through detailed specifications and quality assurance testing. This role will partner closely with our Technology teams (located across several regions) to ensure end-to-end implementation, and for engaging in cross-domain collaboration with the owners of other internal platforms.Reporting to the Executive Director of Global Web Platform Management, who reports to the Managing Director and Global Head of Digital Marketing Experience, this individual will be joining an organization that is growing at an extraordinary pace driven by product innovation and client-centricity. He / she will partner most closely with the VP of Web Publishing and the VP of UX/UI Design to collaborate on the requirements for advanced publishing, web capabilities, and a robust toolset of web services, and to develop new components for the design-system.Your main responsibilities: Platform Management and Governance, Requirements Gathering, Ideation and Research-led Discovery, Personalization and Optimization Capabilities, Producing Detailed User-Stories for Development, Quality Assurance Testing, Platform and Feature Documentation, Data Integration Pipelines, and Onboarding New Marketing Tools and Systems.

  • Develop and maintain a product expansion roadmap that outlines the development and release of features and capabilities across the website and web marketing toolset.
  • Oversee the product lifecycles for various web-services, prioritize initiatives effectively to ensure maximum throughput, and ensure successful delivery through the construction of detailed user stories and testing for quality assurance.
  • Identify and mitigate risks associated with product development and feature releases, developing contingency plans to address potential challenges for ensuring success.
  • Engage with stakeholders, including web publishing, design, and performance marketing teams to gather input and achieve alignment on objectives, requirements, and priorities.
  • Work closely with UX/UI teams to ensure that production designs provide an intuitive and engaging experience that supports marketing needs, while endorsing user-centric design principles and collaborating on the activation of usability testing.
  • Monitor data from various sources of telemetry to synthesize analytics for identifying areas of opportunity to help inform product decisions.
  • Foster a culture of innovation, encourage experimentation, and promote the utilization of new tools and methodologies to catalyze the adoption of marketing capabilities. Manage vendor relationships as a primary representative of the business and organize quarterly business reviews to engage various internal teams in the ‘art of the possible’.
  • Extensively review the product documentation for our marketing tools and technologies to uncover opportunities for feature enhancements and platform expansion, in addition to conducting continuous market research and competitive analysis to identify trends that will help inform website strategy and positioning.
  • 7+ years of experience in product management roles, and direct experience working with marketing tools and technologies, ideally with an emphasis on website capabilities
  • Proven track record in managing the product lifecycle for a variety of digital products, including extensive integrations with various third-party tools
  • Previous success managing a large-scale web ecosystem, and familiarity with best-in-class tools and services for enriching the web platform
  • Proficiency in Adobe Experience Manager (AEM) or equivalent content management systems and digital asset management platforms preferred
  • Strategic mindset, the ability to prioritize platform initiatives to meet business objectives, excellent communication and collaboration abilities, plus exceptional stakeholder management and negotiation skills
  • Detail-oriented and well organized with a knack for ensuring comprehensive requirements gathering and exhaustive specification to support efficient development
  • Capable of advancing multiple initiatives simultaneously, with the ability to handle a significant workload through strong time management skills to be able to meet aggressive deadlines – this role is best suited for a self-starter, individual contributor
  • Ability to give concise, compelling verbal presentations to key decision-makers, and to respond quickly and thoughtfully to challenges and feedback/pushback in meetings
  • Experience in a financial services, institutional marketing, and/or a technology field, with a background in digital product marketing and/or user experience design a plus
  • Global experience across North American, European, and Asian markets is desirable

What we offer you

  • Transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing.
  • Flexible working arrangements, advanced technology, and collaborative workspaces.
  • A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results.
  • A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients.
  • Global Orientation program to kickstart your journey, followed by access to our Learning@MSCI platform, LinkedIn Learning Pro and tailored learning opportunities for ongoing skills development.
  • Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles.
  • We actively nurture an environment that builds a sense of inclusion belonging and connection, including eight Employee Resource Groups. All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.

At MSCI we are passionate about what we do, and we are inspired by our purpose – to power better investment decisions. You’ll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.MSCI Inc. is an equal opportunity employer committed to diversifying its workforce. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected parental leave), veteran status, or any other characteristic protected by law. MSCI is also committed to working with and providing reasonable accommodations to individuals with disabilities. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the application process, please email Disability.Assistance@msci.com and indicate the specifics of the assistance needed. Please note, this e-mail is intended only for individuals who are requesting a reasonable workplace accommodation; it is not intended for other inquiries.To all recruitment agenciesMSCI does not accept unsolicited CVs/Resumes. Please do not forward CVs/Resumes to any MSCI employee, location, or website. MSCI is not responsible for any fees related to unsolicited CVs/Resumes.Note on recruitment scamsWe are aware of recruitment scams where fraudsters impersonating MSCI personnel may try and elicit personal information from job seekers. Read our full note on careers.msci.com

The VP of Web Product Management at MSCI will be responsible for enhancing the web-centric marketing technologies, focusing on evolving the website and custom Content Management System into a state-of-the-art web publishing platform. This role involves managing the Adobe Experience Manager platform migration and driving growth for MSCI through the website as a sales engine. Responsibilities include platform management, requirements gathering, ideation, QA testing, data integration, and managing vendor relationships. The ideal candidate has experience in product management, working with marketing tools, managing web ecosystems, and proficiency in Adobe Experience Manager. MSCI offers transparent compensation, comprehensive benefits, flexible working arrangements, career growth opportunities, and a culture of high performance and innovation. They are committed to diversity and equal employment opportunity.

Internship – Web & Ecommerce Marketing (Fall 2025) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 15 Feb 2025 07:36:09 GMT

Job description: The Web & Ecommerce Marketing intern will have the exciting opportunity to learn and contribute to the strategic use of websites for marketing purposes. Based in Hollywood, this role will specifically support the Campaign Activation wing of the Ecommerce team, providing valuable insight into the planning and execution of marketing campaigns. This internship will provide hands-on experience in digital marketing, website optimization, and analytics, offering a valuable learning opportunity for those interested in pursuing a career in marketing.

Internship – Digital Analytics, Web (Fall 2025) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 15 Feb 2025 03:11:43 GMT

Job description: will assist in analyzing website and digital marketing performance data to identify trends, insights, and opportunities for improvement. They will support the team in creating reports and dashboards to track key performance indicators and present findings to stakeholders. The intern will also have the opportunity to collaborate on digital marketing campaigns, experimenting with different strategies to optimize performance and drive engagement. This role is ideal for a detail-oriented individual with a passion for data analysis and a desire to gain practical experience in the field of digital marketing analytics.

Web Designer – Reliance Home Comfort – Toronto, ON

Company: Reliance Home Comfort

Location: Toronto, ON

Expected salary:

Job date: Thu, 13 Feb 2025 23:43:01 GMT

Job description: Find Your Limitless with Reliance
By joining Reliance as a Web Designer, you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!
What do we offer?The tools you need to succeed – including the tools for the job as well as training and development programs
A successful and knowledgeable team to be part of and learn from
Competitive base pay plus the ability to earn more tied to your success – the only limit is your potentialA great benefits plan for you / your family
Career paths so you can advance in the company
Awarded Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive teamWhat will you do?Build wireframes and digital prototypes and iterate on designs using feedback from stakeholders.
Prepare UX documentation (i.e., site architecture, wireframes, heatmapping audits, use cases, task flows, etc.) to be used by digital and broader marketing team.
Assist in the continuous analysis of site performance dashboards and user interactions and make recommendations for optimization.
Improve site engagement and visit-to-conversion metrics through optimized customer journeys based on data insights and qualitative research.
Contribute to the development and execution of a CRO roadmap and A/B testing calendar.
Regularly leverage data from Google Analytics, VWO, Microsoft Clarity, Qualtrics, and other website performance measurement tools to measure project performance and provide recommendations for improvements.
Advocate for customer experience, website user-experience best practices, and website accessibility standards while working with key stakeholders and vendors across digital platforms in both B2C & B2B
Manage website content management tasks including updating text content, offer details, website promotions, and layout templates within WordPress CMS
Meticulously QA for content discrepancies across multiple markets to ensure pricing and offer details are accurateWhat do you bring?2-3 years of relevant experience in the role of UX Designer, Information Architect, CRO Specialist or equivalent
Post-secondary education in Graphic Design, Human-Computer Interaction, User Experience Design, User Research, or equivalent experience
Agency experience is a plus
Working knowledge of fundamental UX design principles
Skilled usage in UX and Design tools such as Adobe Photoshop, Illustrator, Figma, Balsamiq
Experience with user testing and usability analysis and deriving insights from Google Analytics and/or other digital analytics tools
Highly organized with demonstrated ability to plan and execute multiple priorities with tight deadlines
Self-starter who is highly engaged and can work individually or within a team environment and be receptive to direction
Successful candidates will have a growth/performance-marketing mindset
Good interpersonal & communication skills (both written and verbal)
Willingness to roll up your sleeves and do whatever is necessary to get the job done
Passion for web and digital marketing and always striving to deliver best in class digital experience
Knowledge of basic HTML/CSS & JS is not required but is a plusWhy Reliance?As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance.
​Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.For more information, please visit www.reliancehomecomfort.com
#LI-Onsite
#LI-SS1

Reliance is looking for a Web Designer to join their team and offers tools for success, competitive pay, career advancement opportunities, and a diverse and inclusive work culture. The role involves designing websites, analyzing performance data, and making recommendations for optimization. Candidates should have relevant experience, knowledge of UX design principles, and proficiency in design tools. Reliance is a leader in home services and energy efficient solutions, committed to providing exceptional customer experiences and a rewarding workplace. They are an equal opportunity employer and offer accommodations for candidates with disabilities.

Sr Analyst, Web Analytics & Performance – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sun, 09 Feb 2025 08:15:40 GMT

Job description: Senior Analyst, Web Analytics & PerformanceSenior Analyst, Web Analytics & Performance supports various stakeholders by pulling and analyzing website data and consumer behavior to provide actionable insights and recommendations on our Ford account. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.You Will:· Review, analyze and report on website traffic, user behavior, and functionality while looking for trends, insights, and areas for improvement.· Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats· Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs· Collaborate with business, technology and analytics partners to determine data needs and establish data collection requirements based on those needs· Lead analytics and tagging implementation, including configuration of Adobe Launch, Adobe Analytics, Google Analytics and other Martech tools· Organize, prioritize, and develop modern web strategies. Perform and analyze site audits to create data driven decisions for future changes.· Work closely with site development, authoring and tagging team to ensure seamless and consistent reporting and anlaytics· Plan, implement and manage marketing optimization programs (e.g.: A/B testing)· Create testing artifacts and coordinate with QA to test tracking implementations· Debug, troubleshoot, and fix tracking configuration and solution integration issues· Create dashboards, perform deep-dive analysis and identify actionable insights to improve the client experience and optimize business key performance indicators· Collaborate and provide hands-on, expert-level platform assistance to other team members as necessary· Provide well researched POV documents on a variety of data and Martech solutions related to client business and technology needs· Additional responsibilities as assignedYou Bring:· Bachelor’s degree or any equivalent combination of education and experience· 5+ years of related experience working in website analytics· Hands on experience with Adobe Analytics and Google Analytics is critical· Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights· Expert knowledge in digital metrics, dimensions and KPIs· Power BI proficiency for dashboard development with multiple data sources· Experience working in Tag Management Systems (TMS) such as Tealium iQ, Adobe DTM, Adobe Launch, or Google Tag Manager (GTM)· Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)· Knowledge of SEO best practices.· Basic development skills as needed to support analytics and tagging implementation: JavaScript, HTML, CSS, jQuery, Data layers· Strong problem-solving skills, breaking down complex issues to find the root cause· Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders· General understanding of digital marketing channels, marketing technology and advertising technology· Strong oral, written and interpersonal communication skills. Must be able to communicate clearly and effectively with co-workers, other departments, clients, and vendors· Ability to work effectively as part of a team. Establishes and maintains productive working relationship with internal and external contacts. Must be able to work in a team environment and share knowledge

The Senior Analyst, Web Analytics & Performance role involves analyzing website data and consumer behavior to provide insights and recommendations for the Ford account. Responsibilities include reviewing and reporting on website traffic, user behavior, and functionality, creating measurement frameworks, collaborating with various teams to establish data collection requirements, and implementing marketing optimization programs. The ideal candidate should have a bachelor’s degree, 5+ years of website analytics experience, hands-on experience with Adobe Analytics and Google Analytics, and knowledge of digital metrics and KPIs. They should also have proficiency in Power BI for dashboard development, experience with Tag Management Systems, multivariate and experimental test platforms, SEO best practices, and basic development skills in JavaScript, HTML, CSS, and jQuery. Strong problem-solving skills, communication skills, and the ability to work effectively in a team are also important.

Head of Web & MarTech – 12 Month Contract – Travelopia – Toronto, ON

Company: Travelopia

Location: Toronto, ON

Expected salary: $125000 – 135000 per year

Job date: Wed, 12 Feb 2025 00:28:46 GMT

Job description: TCS World Travel has hosted guests on adventures of a lifetime for over 30 years. We have developed and operated over 300 expeditions to more than 200 destinations. Our all-inclusive journeys deliver unparalleled and meaningful experiences in unique destinations around the globe. TCS operates luxury jet tours under its own brand as well as for strategic partners, including Four Seasons as well as custom, bespoke travel experiences. Our expertise has led us to be the most-awarded jet expedition company in the world, winning accolades over multiple years in the Travel + Leisure World’s Best Awards, AFAR travelers’ Choice Awards, Conde Nast Traveller Readers’ Choice Awards and Departures Legend Awards among others.We are looking to hire a Head of Web and MarTech (12-month contract) to join our team! Reporting to the VP of Marketing, you’ll drive strategy and operational excellence across key platforms including WordPress, Salesforce, Google Analytics, and other marketing automation and insights tools. The ideal candidate will have a strong technical background, a deep understanding of optimizing digital experiences across channels and campaigns, and a strategic point of view on how to use digital products to support demand generation efforts. This role will manage up to 3 team members directly and to support larger Marketing team as a leader within the organization.What we’ll offer:

  • Remote working environment
  • Competitive salary (125,000-$135,000 CAD, depending on experience)
  • Career development and advancement opportunities

What you’ll do:Website Ownership (WordPress)

  • Align website with brand strategy, UX principles, and conversion goals.
  • Prioritize product backlog for optimization, maintenance, and A/B testing.
  • Collaborate with content, design, and development teams for a seamless web experience.
  • Track and measure key marketing metrics to enhance engagement and conversion.
  • Generate reports on traffic, leads, opportunities, and bookings.
  • Use analytics to refine segmentation and optimize digital experiences.

CRM & Tools Integration (Salesforce, Ad Tech, Analytics)

  • Strategically integrate Salesforce with marketing platforms for seamless data flow.
  • Partner with CRM leadership to define data and loyalty strategies.
  • Support best practices, reporting needs, and education within the marketing team.
  • Collaborate with internal data teams to feed Salesforce data into Google BigQuery.
  • Oversee adoption of MarTech tools like Google Analytics, Pardot, and ad tech.

Leadership & Cross-Department Collaboration

  • Develop team members’ strategic thinking and leadership capabilities.
  • Foster collaboration and innovation within the marketing department.
  • Mentor individual contributors in subject matter expertise.
  • Align with Technology and Sales teams to optimize the marketing tech stack.
  • Provide insights to senior leadership on technology trends and process improvements.

What you’ll bring:

  • Bachelor’s degree in Marketing, Digital Marketing, Computer Science, Information Technology, or a related field (or equivalent work experience).
  • Progressive leadership experience in marketing technology, digital marketing, or related rolesStrong proficiency in WordPress and best practices for web conversion.
  • Advanced knowledge of Salesforce and its integration with other marketing tools (e.g., marketing automation platforms, analytics tools, datalakes).
  • Hands-on experience with marketing and ad technology stacks.
  • Strong project management skills, with experience leading cross-functional teams and managing multiple technology initiatives simultaneously.
  • Excellent communication, leadership, and problem-solving skills.
  • Proven ability to analyze data, generate actionable insights, and implement improvements to optimize marketing effectiveness.
  • Familiarity with SEO best practices, content management, and A/B testing for digital marketing.

We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here:#LI-WF1 #LI-REMOTE

TCS World Travel has been providing luxury jet tours and bespoke travel experiences for over 30 years, operating over 300 expeditions to more than 200 destinations. The company is now looking to hire a Head of Web and MarTech on a 12-month contract to drive strategy and operational excellence across key platforms including WordPress, Salesforce, and Google Analytics. The ideal candidate will have a strong technical background and a strategic viewpoint on optimizing digital experiences to support demand generation efforts. The role will involve managing a team, website ownership, CRM and tools integration, and leadership and collaboration across departments. The company offers a competitive salary, remote working environment, and career development opportunities. Diversity and inclusion are key values for the company.

Manager, Web Analytics & Performance – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sat, 08 Feb 2025 23:47:50 GMT

Job description: Manager, Web Analytics & PerformanceThe Manager, Web Analytics & Performance supports various stakeholders by pulling and analyzing website data and consumer behavior to provide actionable insights and recommendations on our Ford account. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.You Will:

  • Review, analyze and report on website traffic, user behavior, and functionality while looking for trends, insights, and areas for improvement.
  • Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats
  • Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs
  • Collaborate with business, technology and analytics partners to determine data needs and establish data collection requirements based on those needs
  • Support analytics technical design sessions; architect, build, and document technical solutions that are aligned with client business goals
  • Lead analytics and tagging implementation, including configuration of Adobe Launch, Adobe Analytics, Google Analytics and other Martech tools
  • Organize, prioritize, and develop modern web strategies. Perform and analyze site audits to create data driven decisions for future changes.
  • Work closely with site development, authoring and tagging team to ensure seamless and consistent reporting and anlaytics
  • Plan, implement and manage marketing optimization programs (e.g.: A/B testing)
  • Create testing artifacts and coordinate with QA to test tracking implementations
  • Debug, troubleshoot, and fix tracking configuration and solution integration issues
  • Advise and lead data integration efforts across core Martech platforms, including Analytics, CRM, Marketing Automation, Data Management Platforms (DMP) and Customer Data Platforms (CDP)
  • Create dashboards, perform deep-dive analysis and identify actionable insights to improve the client experience and optimize business key performance indicators
  • Collaborate and provide hands-on, expert-level platform assistance to other team members as necessary
  • Provide well researched POV documents on a variety of data and Martech solutions related to client business and technology needs
  • Additional responsibilities as assigned

You Bring:

  • Bachelor’s degree or any equivalent combination of education and experience
  • 5+ years of related experience working in website analytics
  • Hands on experience with Adobe Analytics and Google Analytics is critical
  • Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights
  • Expert knowledge in digital metrics, dimensions and KPIs
  • Power BI proficiency for dashboard development with multiple data sources
  • Experience working in Tag Management Systems (TMS) such as Tealium iQ, Adobe DTM, Adobe Launch, or Google Tag Manager (GTM)
  • Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)
  • Knowledge of SEO best practices.
  • Basic development skills as needed to support analytics and tagging implementation: JavaScript, HTML, CSS, jQuery, Data layers
  • Strong problem-solving skills, breaking down complex issues to find the root cause
  • Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders
  • General understanding of digital marketing channels, marketing technology and advertising technology
  • Strong oral, written and interpersonal communication skills. Must be able to communicate clearly and effectively with co-workers, other departments, clients, and vendors
  • Ability to work effectively as part of a team. Establishes and maintains productive working relationship with internal and external contacts. Must be able to work in a team environment and share knowledge

The Manager, Web Analytics & Performance is responsible for analyzing website data and consumer behavior to provide actionable insights and recommendations for the Ford account. They review and report on website traffic and user behavior, create measurement frameworks, collaborate with partners to determine data needs, and lead analytics and tagging implementation. The ideal candidate will have a Bachelor’s degree, 5+ years of related experience, hands-on experience with Adobe Analytics and Google Analytics, and proficiency in Power BI. They should also have knowledge of digital metrics, experience with Tag Management Systems, and strong problem-solving skills. Strong communication and interpersonal skills, as well as the ability to work effectively in a team, are also essential for this role.

Manager, Integration and Web Services – Capilano University – North Vancouver, BC

Company: Capilano University

Location: North Vancouver, BC

Expected salary: $92139 per year

Job date: Wed, 05 Feb 2025 05:03:43 GMT

Job description: information to make informed decisions for project approval cycles. Collaborate with Marketing & Digital Experience team…, we offer a meaningful, friendly, and dynamic work environment. As a member of the Digital Technology Services (DTS) team…