Marketing Manager

newMarketing ManagerALPHASHINEToronto, ON$48,000 – $60,000 a yearResponsive employer
A marketing manager will often operate with numerous other staff to execute an accurate and effective marketing strategy.
3 years of marketing experience.
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About ALPHASHINE

ALPHASHINE is a Toronto-based start-up that provides high-end detailing and aesthetic services to our clients. Founded in 2019, ALPHASHINE has expanded across multiple locations in Toronto and continues to expand across North America. ALPHASHINE’s goal is to reshape the industry through customer-centricity, modernization, and inclusivity.

Furthermore, the company aims to be at the forefront of innovation for the industry, leveraging the usage of technological advancements.

Alongside providing excellent services to our clients, ALPHASHINE is partnered with other brands that are also looking to innovate and become the best in their respective industry. Currently, the brand is partnered with dealerships, such as Maserati and Porsche, as well as other innovative companies such as Redbull.

Our Values:
Customer-Centricity: Curate a culture that focuses on creating a personalized customer experience that exceeds client needs and expectations.
Accessibility and Convenience: Constantly innovate to create a seamless system that prioritizes accessibility, convenience, and ease of use for our clients.

Diversity and Inclusion: By embracing diversity and inclusivity in our workspace, we strive to deliver ideas and services that better reflect our client base

Our Culture:

Our team is driven to meet the highest standards, constantly learning how to improve our quality and efficiency. All ALPHASHINE associates are also dedicated to our work and the clients that we serve focused on creating the best experience for our clientele. The environment has a collaborative environment where all members of the team can contribute new ideas. Every member on our team has a mindset that is always looking to change and grow, highly valuing flexibility among individuals.

Position: A marketing manager oversees all marketing aspects of the ALPHASHINE brand and its day-to-day marketing activities. A marketing manager will often operate with numerous other staff to execute an accurate and effective marketing strategy. Tracking performance and overall marketing budget will be an integral part of the marketing manager’s role.

Work Requirements:

Team Management

1. Oversee Marketing Team’s Operations

  • Delegate work to the marketing team
  • Maintain project timelines and delegation of work
  • Train new and current employees to perform required service tasks in line with ALPHASHINE brand and marketing strategy
  • Delegate work and foster new assignments for marketing associates to complete
  • Perform performance reviews with each associate and provide feedback for personal development

2. Management Reporting and Collaboration

  • Report progress to management on metrics, project timelines, results, and outlook for companies marketing campaigns
  • align high-level brand strategy and marketing projects with overall company direction
  • Develop sales strategies for B2B, B2C & Memberships
  • Develop marketing budget and sales strategies for Q1-Q4 that all align with the company financial and sales requirements
  • Develop strategies for new lead acquisition

Marketing & Brand Development

1. Brand Development

  • Grow company brand across Toronto and abroad
  • Assist in facilitating new strategies for future cities (NYC, Miami, Chicago)
  • Establish digital and physical marketing presence for brand growth and sales funnel
  • Establish beneficial partnerships and opportunities for organizational growth
  • Develop new advertising material
  • Fortify the organization as the dominant player in the industry
  • Establish unique competitive advantages for ALPHASHINE
  • Discover new products & services for the brand

2. Marketing Development

  • Improve customer retention and conversion via (email, social media, digital, ads, SEO)
  • Develop and orchestrate additional digital content (blogs, videos, photos)
  • Optimize organic growth channels

3. Analytics and Data Mining

  • Track customer statistics (behavior, age, demographics, usage, CLV)
  • Track ad spend and staff budget while allocating accordingly for optimal output and performance

Requirements:

  • College Degree
  • 3 years of marketing experience
  • 2 years of leadership and management experience
  • Excellent time management and communication skills
  • Ability to lead a team in a fast-paced environment

Expected start date: 2021-09-20

Job Types: Full-time, Permanent

Salary: $48,000.00-$60,000.00 per year

Benefits:

  • Casual dress
  • Discounted or free food
  • On-site parking
  • Paid time off
  • Store discount

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 3 years (preferred)
  • Management: 2 years (preferred)
  • Leadership: 2 years (preferred)

Work remotely:

  • No

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Digital Optimization Analyst

newDigital Optimization AnalystCIBC3.8Toronto, ON
The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on…
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We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

Job Description

What You’ll Be Doing

This role focuses on personalized solutions to create relevant, targeted experience for our clients as they engage with our websites and mobile apps – based on continuous experiments. The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on data driven insights. As a subject matter expert, you will work in an agile environment with a cross-functional team to support marketing campaign sprint cycles with the focus on achieving key performance targets. You’ll track your work after launch with an iterative test, learn and optimize approach and continue to bring forward emerging machine learning trends and recommended tactics.

How You’ll Succeed

  • Customer Centric – You will be responsible for understanding key customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales.
  • Analytical Thinking – You are comfortable pulling analytics from data visualization platforms. You will be accountable for providing ongoing and final campaign test reports to key stakeholders, and maintaining a test library.
  • Technical Expertise: You have a working knowledge of marketing optimization tools and are proficient in using them to drive owned onsite digital campaign performance.
  • Effective Problem Solver: You notice things that others don’t. Your critical thinking skills help to inform your decision making and you provide actionable solutions within a cross functional team.

Who You Are

  • You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • You can demonstrate experience in creating and implementing cross-channel optimization and personalization strategies. It’s an asset if you are experienced with Braze and the Adobe Marketing Cloud platforms.
  • Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
  • You embrace and champion change. You’ll continuously evolve your approaches as we learn from best practices and industry trends.
  • You give meaning to data. You enjoy investigating complex problems, and making sense of information. You’re confident in your ability to communicate detailed information in an actionable way.
  • Values matter to you . You bring your real self to work and you live our values – trust, teamwork, and accountability.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

  • Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
  • Connect : Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
  • Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning and comprehensive product training
  • Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

What You Need to Know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact Mailbox.careers-carrieres@cibc.com
  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location

Toronto-40 Dundas St. W., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills


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