Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our award-winning web and mobile software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. Powering 300+ properties around the world, Lane clients include Brookfield Properties, Oxford, Colliers, Dream, Nuveen, Studio by Tishman Speyer, and more. Putting all of the pieces together, Lane turns any workplace into a place that works.

Who you are:

• You have created content like blog posts, ebooks, infographics, guides, templates, videos, and more to increase brand awareness, generate leads, and drive revenue
• You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO
• You thrive at coming up with new and effective ways to engage B2B audiences through content, including ABM campaigns, custom content, and message testing
• You use data to identify the most effective marketing messages, value propositions, materials, channels, and calls to action for audiences and personas in key accounts
• You have experience creating content in multiple formats: video, podcasts, webinars, infographics, web/landing pages, and articles
• You move seamlessly between strategy and execution
• You are interested in and have a strong affinity for progressive, SaaS technology
• You have strong attention to detail
• You’re a self-starter who knows how to prioritize and problem solve
• Familiarity with CMS tools (e.g. WordPress) required; knowledge of SEO keyword best practices a plus
• You have experience working across teams in a fast-paced startup environment where there is rapid change and we are constantly pivoting to meet marketing demands
• Familiarity with B2B-specific content strategy and execution a strong asset
• Creating content in an ABM environment a plus Experience working in SaaS/tech environments a plus

We’re counting on you to:

• Work with our content marketing team to develop content that generates brand awareness, drives demand, and converts intent among target audiences
• Create content and campaigns that nurture existing prospects and customers by pushing them down the purchase or upsell path
• Support the needs of our growth marketing team by helping strategize and execute on new ways of reaching our audiences, including ABM
• Create and edit content across various mediums and channels to support our organizational goals, including content for sales, client services, and more
• Keep tabs on the industry, our prospects, and clients, and use those insights to fuel and optimize content
• Be goal and results oriented and prioritize what matters mostBe a strong communicator, writer, and editor

You will:

• Own: Ideating, creating, iterating and publishing content for every stage of the journey, with the goal of helping us meet our campaign and ABM goals.
• Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers.
• Learn: The entire commercial real estate landscape, developing a firm grasp on trends and advancements and competition.
• Improve: Lane’s content to support acquisition marketing and ABM goals.

What you’ll enjoy about Lane:

• 
  Home Office Stipend: $400 to improve your home office set up. Desks, lighting – we got you covered.
• 
  Education Credit: Level up your skills with $500/year. Books, classes, you name it.
• 
  Company Equity: Stock option package allowing employees to purchase discounted company shares.
• 
  3 Weeks Vacation: Plus end-of-year office shutdown (and plenty of sick days and personal leave).
• 
  Generous Parental Leave: 80% salary for the first 15 weeks, with 2 weeks paid leave for supporting partners.
• 
  Snacks: Healthy snack boxes delivered to your door each and every quarter.
• 
  Canadian Benefits from Day 1: Medical, vision, and extended dental plus a health spending account of $1,500/year.
• 
  Medical & Therapy Sessions: Get virtually connected with a therapist or medical professional in minutes via Maple (Canada) or MeMD (US).
• 
  Beautiful Office: Enjoy our beautiful headquarters in downtown Toronto and satellite offices around the world.
• 
  Flex Office Options: Work from home, from the office, or both.
• 
  Referral Bonus: Refer a friend or former colleague and receive $2,000–$4,000.
• 
  Phased Return to Office for New Parents: New parents get to work 70% of the week at 100% pay for their first 4 weeks back.
• 
  Lane Perks Membership: Exclusive access to discounts on restaurants, movies, hotels, and more.
• 
  Summer Hours: Hit the sunshine early on Fridays for all of July and August.
• 
  Volunteer Days: 3 paid days a year to volunteer with an organization of their choice.
• 
  Donation Matching: Dollar-for-dollar donation matching to a list of verified organizations each quarter.
• 
  Bike Pass: Up to $99/year reimbursement for any shared bike memberships in your city.
• 
  Virtual Wellness Classes: Online yoga, meditation, and exercise offered each week.