Content Marketing ManagerLaneToronto, ON You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO. 30+ days ago·More…View all Lane jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

About Lane
Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our award-winning web and mobile software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. Powering 300+ properties around the world, Lane clients include Brookfield Properties, Oxford, Colliers, Dream, Nuveen, Studio by Tishman Speyer, and more. Putting all of the pieces together, Lane turns any workplace into a place that works.

Who you are:

    • You have created content like blog posts, ebooks, infographics, guides, templates, videos, and more to increase brand awareness, generate leads, and drive revenue
    • You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO
    • You thrive at coming up with new and effective ways to engage B2B audiences through content, including ABM campaigns, custom content, and message testing
    • You use data to identify the most effective marketing messages, value propositions, materials, channels, and calls to action for audiences and personas in key accounts
    • You have experience creating content in multiple formats: video, podcasts, webinars, infographics, web/landing pages, and articles
    • You move seamlessly between strategy and execution
    • You are interested in and have a strong affinity for progressive, SaaS technology
    • You have strong attention to detail
    • You’re a self-starter who knows how to prioritize and problem solve
    • Familiarity with CMS tools (e.g. WordPress) required; knowledge of SEO keyword best practices a plus
    • You have experience working across teams in a fast-paced startup environment where there is rapid change and we are constantly pivoting to meet marketing demands
    • Familiarity with B2B-specific content strategy and execution a strong asset
    • Creating content in an ABM environment a plus Experience working in SaaS/tech environments a plus

We’re counting on you to:

    • Work with our content marketing team to develop content that generates brand awareness, drives demand, and converts intent among target audiences
    • Create content and campaigns that nurture existing prospects and customers by pushing them down the purchase or upsell path
    • Support the needs of our growth marketing team by helping strategize and execute on new ways of reaching our audiences, including ABM
    • Create and edit content across various mediums and channels to support our organizational goals, including content for sales, client services, and more
    • Keep tabs on the industry, our prospects, and clients, and use those insights to fuel and optimize content
    • Be goal and results oriented and prioritize what matters mostBe a strong communicator, writer, and editor

You will:

    • Own: Ideating, creating, iterating and publishing content for every stage of the journey, with the goal of helping us meet our campaign and ABM goals.
    • Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers.
    • Learn: The entire commercial real estate landscape, developing a firm grasp on trends and advancements and competition.
    • Improve: Lane’s content to support acquisition marketing and ABM goals.

What you’ll enjoy about Lane:

    • Home Office Stipend:
      $400 to improve your home office set up. Desks, lighting – we got you covered.

    • Education Credit:
      Level up your skills with $500/year. Books, classes, you name it.

    • Company Equity:
      Stock option package allowing employees to purchase discounted company shares.

    • 3 Weeks Vacation:
      Plus end-of-year office shutdown (and plenty of sick days and personal leave).

    • Generous Parental Leave:
      80% salary for the first 15 weeks, with 2 weeks paid leave for supporting partners.

    • Snacks:
      Healthy snack boxes delivered to your door each and every quarter.

    • Canadian Benefits from Day 1:
      Medical, vision, and extended dental plus a health spending account of $1,500/year.

    • Medical & Therapy Sessions:
      Get virtually connected with a therapist or medical professional in minutes via Maple (Canada) or MeMD (US).

    • Beautiful Office:
      Enjoy our beautiful headquarters in downtown Toronto and satellite offices around the world.

    • Flex Office Options:
      Work from home, from the office, or both.

    • Referral Bonus:
      Refer a friend or former colleague and receive $2,000–$4,000.

    • Phased Return to Office for New Parents:
      New parents get to work 70% of the week at 100% pay for their first 4 weeks back.

    • Lane Perks Membership:
      Exclusive access to discounts on restaurants, movies, hotels, and more.

    • Summer Hours:
      Hit the sunshine early on Fridays for all of July and August.

    • Volunteer Days:
      3 paid days a year to volunteer with an organization of their choice.

    • Donation Matching:
      Dollar-for-dollar donation matching to a list of verified organizations each quarter.

    • Bike Pass:
      Up to $99/year reimbursement for any shared bike memberships in your city.

    • Virtual Wellness Classes:
      Online yoga, meditation, and exercise offered each week.
At Lane, we are committed to cultivating a diverse workforce, inclusive culture, and investing in equity in all areas of the business. If you require any assistance throughout the interview process please do not hesitate to contact us so we can work with your needs.

Content Marketing Manager