newDigital Marketing ManagerVerto HealthToronto, ON You have a degree in communications, marketing, or related field and 2+ years of relevant experience in B2B marketing from campaign strategy and execution to… 8 days ago·More…View all Verto Health jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

Imagine knowing the work you do is changing the face of the healthcare system in Canada. That’s what we do every day at Verto Health, create technology solutions that facilitate access to quality healthcare regardless of geographic location.

Who we are

Verto Health is a team of passionate health leaders, informaticians and technologists working to revolutionize healthcare. We create solutions that grow healthcare capacity while bringing patients, providers, payers and caregivers closer together in alignment with the quadruple aim. Our goal is to bring Canadian Healthtech to the global stage. Our mission is to build software that delivers improved patient outcomes and experience.

Verto Health solutions are used across North America to deliver seamless integrated care journeys. We have helped over a million Canadians manage and access healthcare services. Our Digital Twin Platform transforms the speed and cost of sharing patient data, automating care paths and communicating with patients through innovative and interactive web and mobile applications.

Our vaccine booking system is being used to book and manage over 20% of COVID-19 the vaccination across Ontario. Our system simplifies the booking process, empowers patients to choose the most convenient time for their schedule while reducing administrative load. We are continuously innovating this solution to better support Canadians and enable administration of millions of vaccinations.

As we continue along this exciting path, we are growing our team, expanding our impact, and tirelessly working to transform healthcare. We are hiring people who share our passion for improving care access, cost and quality using technology.

Who we need

Reporting to the Director, Revenue Growth, we have a newly created opportunity for a Digital Marketing Manager. The first person on the team dedicated to driving our marketing strategy from end to end. You will develop a deep understanding of our product offering, the problems we solve, and how we are uniquely positioned in our segment. You will gather competitive intelligence, research US market potential, and determine product fit for different markets.

Who you are

You are looking for a health tech product company where you can take a step up to Digital Marketing Manager and accelerate your career and your impact. You want a chance to own the marketing function, and learn through hands-on challenges and direct coaching. You thrive in a fast-paced, innovative environment where you can be hands-on, collaborative, heads-down, and interactive. You are inspired by our ability to rapidly pivot and respond to the needs of Canadians during the pandemic, bringing a streamlined vaccination registration portal online. You are ready to step up to be a contributor at an organization that is driven by possibility and technology, reaching for the next level in transformative healthcare and optimal patient experiences.

What’s in it for you

You will play an essential role in bringing our mission to light, our products to market, and ultimately, streamlined healthcare access to North Americans. This is an opportunity to draw the blueprint of the marketing function. You will be a key player at a product company that will give you the ownership, freedom, and autonomy to apply your insights and innovative ideas. Focusing initially on the US market, you will build out attraction, engagement, and conversion tactics and strategy to ensure we meet our forecasted revenue growth. This is the chance to take your career on an exciting trajectory, learning and growing every day and seeing the impact of the work you do.

Career development.
You will be mentored by our Director, whose professional superpower is navigating ambiguity. You will be part of a company that rewards and recognizes merit, supports continuous learning and skills development, and creates new opportunities. You will be a key player, and your work will help us continue to attract, engage, and secure prospects and clients in new and existing markets.

How you will make an impact

  • Grow our reach.
    You will focus on helping us break into the US market to secure new clients. You will build the infrastructure from the ground up, researching and identifying the right market segments for opportunities, working collaboratively with internal teams to refine the offering; shaping the messaging; and launching the end-to-end go-to-marketing strategy.

  • Our brand and voice.
    You will develop a deep understanding of our products, our position, our target audience, and all of the nuances of our branding. You will establish consistent and relevant messaging across all marketing collateral including the design and launch of a monthly newsletter.

  • Research.
    You will collect go-to-market and competitive intelligence, analyzing demand. In partnership with the Product team, you will build business frameworks and test hypotheses confirming or refuting the need for a product or feature in a specific segment.

  • A multichannel marketing strategy.
    You will be hands-on designing and driving multichannel campaign strategies that align with the overall company marketing strategy. You will design, develop, and roll out highly effective marketing campaigns, managing and being hands-on from end-to-end. You will set, measure, meet, and adjust KPIs to ensure lead generation and conversion, attraction, and engagement.

  • Powerful content.
    You will create collateral, blog posts, email campaigns, social posts, web copy, newsletters, articles, white papers, corporate announcements, case studies, award submissions, webinars, and other content that nurtures current and future client relationships and drives patient behaviour and interest.

  • Technology and analytics.
    You will deploy campaigns (web, blog, and email), and social media platforms leveraging our existing CRM. You will track analytics and report up to leadership. You will work closely with Product, Sales, and Client Success to establish closed-loop analytics to understand how our inbound marketing activity converts new clients and continually refine our process to convert leads.

What you bring

  • The education and experience.
    You have a degree in communications, marketing, or related field and 2+ years of relevant experience in B2B marketing from campaign strategy and execution to content marketing. You have experience performing market research activities, synthesizing data and providing compelling outputs of your findings to drive decision making. You have expertise in lead generation, engaging prospects through a multi-prong approach. Ideally, you are familiar with the healthcare or health tech industry.

  • The technical knowledge.
    You have a deep understanding of leveraging tools to amplify demand generation success, including CRM, marketing automation, lead scoring, SEO, social media, and analytics. You have hands-on experience using key marketing platforms such as Hubspot (CRM, web, and email), Mailchimp (email), social media automation tools.

  • The creativity and the analytics.
    You have outstanding writing skills and the ability to adopt our brand’s voice across all messaging and content. You can set and measure KPIs, derive insights, and plan future actions based on the data.

  • The collaborative approach.
    You can build trusting relations and efficiently work across teams, both in-person and remote.

  • The initiative.
    You are a critical thinker who can creatively solve problems, and you continuously pursue knowledge. You are inspired by a fast-paced environment and can rise to the challenge of competing priorities.

  • The heroics.
    You have a professional superpower. It could be the ability to focus on the user experience above all else like our Director of Product, Mahmoud, or our CFO Anna’s vision building strength, or our CEO Michael’s ability to know precisely when you are having fun (which you should be) and when you aren’t.

Our culture, our team

Our Founder and CEO firmly believes that helping transform healthcare with technology should be fun and Nerd friendly and if you share that belief, you are going to love working here. We are a team of 30+ passionate Health Informaticians and Technologists enthusiastically and tirelessly helping hospitals, clinics, and long-term care facilities deliver improved patient outcomes and patient experience. We take a team approach to everything we do, with transparency and access across the board. If you have a question, anyone here is ready to answer it. Need help? We’ve got you covered. Looking to explore another domain of the company or technology? We promote from within and support your growth with in-house developed education and pathways.

Our diversity is our strength and we are proud to enable a work culture that encourages people to laugh, have fun, and build relationships, while maintaining a work-life balance. At Verto, we are redefining what it means to be passionate about healthcare: We are Bold, Impactful, Transparent, Trustworthy, and Effective.

Join us

If you have 70% of the qualifications we are looking for and you know you can make a difference, we encourage you to express your interest. We can’t promise it will be a fit, but we do promise to consider your experience. Apply now.

Verto Health welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


Digital Marketing Manager