Meet Our Team:

Introhive is looking for a Global Marketing Specialist to join our Demand Generation team. If you’re an experienced SaaS marketer with a passion for solving company initiatives through effective campaign creation and management, we want to hear from you.

The role will report into a Senior Marketing Manager, this role will be remote working with a team spread across North America and the UK with a global purview.

What to Expect:
As Global Marketing Specialist you will meet with Introhive’s sales and marketing leadership team on a regular basis to understand current challenges and develop campaigns to solve them. In this role, you will have the unique opportunity to impact prospects and customers in every stage of the buyer journey to drive and maintain growth in revenue.

Your primary responsibility will be developing programs that generate demand from accounts that match Introhive’s ideal customer profile. Additionally, you will effectively use buyer intent data to prioritize accounts that are showing interest and build an Account Based Marketing program to convert them.

To be successful, you will effectively use the resources at your disposal to drive best in class project management. You will measure and report on your KPI’s and present campaign results and lessons learned. You will innovate new solutions to overcome underperforming campaigns and fearlessly test new strategies.

You must be comfortable working through many marketing channels, including but not limited to: events, email campaigns, paid social, search engine marketing, social media strategy, direct mail, media placement, account-based marketing, and partner co-marketing.

With you onboard, Introhive will increase brand awareness, lead generation and revenue from our targeted Enterprise and Commercial accounts

If you’re all the above plus a self-starter and a future leader, you will make an excellent fit!

What You’ll Do:

Develop and execute integrated marketing campaigns targeted to specific buyer profiles that build brand awareness, generate marketing qualified leads (MQLs), and qualified opportunities from accounts in Introhive’s total addressable market.
Create and rigorously test Account Based Marketing strategies to grow demand with Introhive’s Ideal Customer Profile (ICP) accounts. Effectively use buyer intent data to inform account prioritization for Account Based Marketing programs.
Create and drive the implementation of marketing plans that include an integrated approach of both online and offline tactics such as live and virtual events, paid social, email, content marketing, social media, and more.
Monitor and report on campaign performance across relevant KPIs, track and maintain marketing budget across campaigns, and present insights learned from each campaign.
Work cross-functionally across the marketing, channel and sales teams as needed to execute your programs.
Oversee vendor selection and contracts for event sponsorship, media placements, association memberships, and more.
Work closely with the sales and marketing leadership teams to align targets, messaging, channels and calls to action.

What You’ve Accomplished:

Bachelor’s degree in marketing, advertising, communications, or a related field
Knowledge of and experience with traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies
Experience within SaaS or B2B companies is preferred
3-5 years of marketing experience
Experience executing successful ABM campaigns
Excellent communication skills including writing and presentation skills
Strong computer skills: G- Suite with proficiency in Excel (or Sheets) and PowerPoint (or Slides)
Experience using a CRM (preferably Salesforce) and a marketing automation platform (preferably HubSpot)
Highly organized and excellence in project management

What You Can Expect from Us:

We are an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and data. We increase employee productivity and improve customer experience management.

We focus on career development and progression. People are at the core of everything we do. We are Great Place to Work®-certified in Canada and were recently named among Canada’s Best Workplaces™ for Start-Ups and for Women. We’re also a proud sponsor of Women in Sales Everywhere (WISE). Beyond this, we were awarded the 2019 and 2020 Deloitte Technology Fast 50™ and Fast 500™ Awards.

What’s In It for You:

An incredible group of peers and leadership to work and learn from and with
Personal and professional growth
Educational opportunities
401K/RRSP matching
Health and Dental Coverage
Mental health support and coverage
Furry friends welcomed!

Job Type: Full-time

Work Location: Multiple Locations

Global Marketing Specialist – Demand Generation

CLICK TO APPLY

Who Is Assent?

At Assent, your work helps bring transparency, sustainability, and fairness to the global community. Our software enables responsible stewardship to improve corporate decision making. We do this by providing a window into an organization’s global supply chain and the factories in which their products are manufactured, to reduce compliance risks, environmental waste, and prevent human rights abuse.

We’re one of the fastest-growing technology companies – from $5 million to $50 million ARR in under five years! As the global leader in supply chain data management, we provide transparency into the supply chains of some of the world’s largest and most successful companies, including 75 percent of Fortune 500 companies.

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What’s In It For You?*

We know flexibility is important. Work from home!
Retirement matching program
Paid Professional Development and Volunteer Days annually
Paid life leave for mental health, caring for others and other important life events
Medical and Dental benefits with no waiting period
Work with purpose – make a real difference!

Your Role as the Integrated Marketing Manager!

The Integrated Marketing Manager is a key member of the marketing team with ownership of the strategy and execution of marketing programs and campaigns to achieve pipeline and revenue goals for the Assent Compliance Platform. This role will design and execute multi-touch demand generation programs across multiple marketing channels, in partnership and supported by channel owners, and drive alignment with sales to ensure the health of the business. The Demand team works hard to develop and execute integrated campaigns that have strong product positioning and consistently develop new ways to differentiate Assent in the market.

The highlights:

Lead marketing planning in partnership with marketing leadership and sales segment leadership to align on product and segment priorities, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity and risk.
Contribute to and augment global campaigns to create a scalable and cohesive marketing strategy across Assent’s audience
Own strategy and execution of target programs and campaigns designed to engage key personas for Assent’s platform, partnering with Product Marketing, Marketing Operations, Events, and Digital Marketing on development and delivery of key programs.
Responsible for the planning, execution, and optimization of demand generating marketing programs including webinars, digital marketing, account based marketing, event promotion, and follow-up campaigns to deliver quality leads, pipeline and revenue.
Own reporting and analysis on marketing programs, ensuring programs perform against goals and are continually optimized.

The right person for this role has 5+ years of experience in B2B marketing and 3+ years of experience in Demand Generation, SaaS as a plus. You have experience with building out multi-touch and multi-channel programs and processes and experience working across sales segments using a variety of messages relevant to each target audience. You’re fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo/Pardot a big plus).

Have questions before you apply? Contact us at talent@assentcompliance.com

Job Type: Full-time

Work Location: Multiple Locations

Integrated Marketing Manager

CLICK TO APPLY

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Integrated Marketing Manager

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