newDigital Marketing SpecialistMaesic Consulting Services IncNorth York, ON$50,000 – $65,000 a year Maximize a digital presence in line with brand strategies: brand social, digital, digital media, key influencers, and customer retention marketing. 2 days ago

An amazing opportunity with a great growing orgnization

Act as subject matter expert for all things Performance Marketing & Ecommerce by collaborating with the Director to lead marketing and communication strategy development, campaign management, testing, and execution of marketing, and eCommerce strategies in support of Brubeck.

Maximize a digital presence in line with brand strategies: brand social, digital, digital media, key influencers, and customer retention marketing.

Ensure flawless execution of performance marketing activities across all online channels with a strong focus on driving revenue and new customer acquisition as well as tracking the marketing budget on a week-to-week basis.

Launch & manage brand direct-to-consumer eCommerce in the short-to-mid term.

Manage all company’s social media platforms with input and response

Create and own a weekly reporting dashboard to update management on the metrics for all performance platforms and draw actionable insights.

Partner with the creative team (Agency) on the production of media assets, and report weekly to visually share the top and lowest performing ads with the wider team.

Build all the weekly newsletter emails and automated flows, sending out tests in a timely manner to gain approval before scheduling and to ensure accuracy.

Perform routine audits on the automated flows to ensure accuracy, brand alignment, and to update content to reflect current collections and new launches.

Work closely with our media agency to ensure flawless execution of all campaigns.

Analyze campaigns and translate data into recommendations and plans for revising the campaigns and push Agency to make optimizations to improve KPIs on an ongoing basis.

Research trends, insights, and industry benchmarks to ensure our activities are best-in-class.

Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activities.

Understand the digital competitive arena. Bring new ideas to the table based on competitive reviews of the digital and online marketplace as well as following industry news.


– 3+ years of experience in performance marketing for e-commerce.
– An analytical thinker and strong attention to detail.
– Experience in Google, Facebook, and Instagram advertising.
– Knowledge of web tools such as –Google Analytics, Tag Manager, Shopify, Facebook Analytics, Google Merchant Center.

Experience with Amazon Pro Seller Platform

– Familiar with media buying metrics – CAC/CPA, ROAS/ROI, LTCV, Media Payback Windows, Attribution Models.
– Experience managing email marketing campaigns and growing email lists.
– Excellent communication skills, both verbal and written.
– Collaborative and flexible personality.
– You are highly goal-driven to not only meet but to exceed on a regular basis.

Reference ID: SRF – 1MS

Job Types: Full-time, Permanent

Salary: $50,000.00-$65,000.00 per year

Additional pay:

  • Bonus pay


  • 8 hour shift


  • Social Media Marketing: 3 years (preferred)
  • Google Analytics: 3 years (preferred)
  • Google Ads: 3 years (preferred)
  • Web design: 3 years (preferred)

Work remotely:

  • No

Digital Marketing Specialist