Agency: UM
Job Function: Strategy
Location: Toronto, Canada
Job Ref#: 3510
Part of the IPG Mediabrands family, UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world.
Our roster of Canadian clients includes: Johnson & Johnson, BMO, Netflix, Spotify, The Hershey Company, SkipTheDishes, Sobeys, Sony, Estée Lauder, ExxonMobil, McCain, Boston Pizza and Sinai Health, among others.
UM is powered by industry-leading strategy, data analytics and tech capabilities. However, our unique culture – based on mutual support, shared passion and trust – is the reason why we excel as a team. We were Canada’s most awarded media agency at both the recent MIAs & CMAs (2020), Canada’s #1 Most Effective media agency (WARC 2020), #1 Most Competitive agency (RECMA 2020), campaign of the year winner (Adweek 2020 & Strategy) and recognized with 80+ local and global industry awards over the past year. UM was also rated Ad Age’s ‘Best Places to Work’ and #1 global media agency by technology advisory, Forrester, two years in a row.
UM’s culture is an inclusive one, where people are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. The executive leadership is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to dynamic employee engagement programs.
We proudly uphold the following values:
Courage: Our courage to take risks drives our ability to set new industry standards.
Candour: Our candour through open and constructive dialogue ensures better outcomes for our people and our clients.
Curiosity: Our relentless curiosity drives relentless innovation – being curious about the world, media, our clients and each other and using this curiosity to find new and innovative ways of doing everything we do.
Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
Caring: We care about those around us and about being a diverse agency where everyone feels motivated and supported, both professionally and personally.
The CRM Marketing Manager is experienced in executing and delivering marketing campaigns and programs with existing and prospective customer audiences. The CRM Marketing Manager understands how to engage and drive loyalty with Questrade’s customer base across various channels leveraging a combination of customer insights and direct channels. He/she will also contribute to the overall CRM strategy, leads management, analytics and client campaigns and communications plans.
CRM Marketing Manager will in addition collaborate with various groups including the product team, customer service center, customer experience team, analytics, content, external vendors and other internal stakeholders in providing strategic insights and in development and management of CRM and direct marketing activities
What’s it like working as a CRM Marketing Manager at Questrade?
As a CRM Marketing Manager, you will lead and manage client campaigns and client communications plans including their strategic roadmap, targeting, criteria, timelines and tracking. These may relate to new or enhanced product releases, lifecycle messages, process changes or notifications through email, inbox, push and contact centers.
You will work to design and implement best in class lifecycle messages that may include triggered and automated event or transactional messaging. In addition you will work with the product team to understand the impact of any new product or service on various segments of clients and will recommend the optimum customer communication strategy and plans through various channels. You will also collaborate with Business, Service and Marketing stakeholders to communicate and convey the CRM plans and deliver against shared program and campaign KPI’s. You will manage list processing, creative and copy development timelines (with the content team). You are familiar with the database & communications business and contact rules in compliance with current regulations, CASL and other.
Need more details? Keep reading…
CRM and Lifecycle Marketing (30%)
You will support the Senior Marketing Manager in the design, development and delivery of best in class lifecycle marketing strategies and tactics through all lifecycle stages including onboarding, growth, retention, and winback communications. You will support the Senior Marketing Manager in the design and developing of new marketing automation/triggered messages to help maximize share of wallet and retention. You will help explore new tools and programs within the online and offline technology space in an effort to innovate the field of CRM and one-to-one marketing. You will collaborate with business leadership and stakeholders to develop CRM solutions in support of new and innovative business initiatives to drive product sales. You will support the design and development of new and innovative best in class client programs and promotions.
Product and Channel Support (50%)
You will lead and manage client communication plans including criteria and timelines for the product team for new product releases, enhancement, process changes and notifications through email, inbox, push and contact centers. You will work with product team to understand the impact of any new product and service on various client segments and recommend the optimum targeted customer communication strategy through various channels.
Reporting and Insights (20%)
You will support the Senior Marketing Manager with direct reporting and post deployment analysis of implemented programs and communications. You will help the Senior Marketing Manager with quantification of marketing communications efforts in terms of lift and ROI. You will help the Senior Marketing Manager with segment and audience as well as with pre campaign analysis.
So are YOU our next CRM Marketing Manager? You are if…
✔ You have a university Degree, preferably with a major/specialization in Marketing
✔ You have 3 to 5 years’ experience in a similar function
✔ You have experience in Direct and Digital Marketing campaign environments including Database, email, push notification and text marketing
✔ You have experience working with a Marketing cloud such as Salesforce or similar
✔ You have an understanding of database marketing techniques including process, segmentation and analysis methodologies, data feeds and other
✔ You have experience with Enterprise Rewards program/Recognition program
✔ You have a strong background in customer acquisition, re-engagement and retention strategies
✔ You have excellent oral and written communication skills
✔ You have excellent analytical and problem solving skills
✔ You have excellent presentation skills – ability to distil complex analysis and program recommendations into concise management information
✔ You have strong organization skills
✔ You are proficient in MS Excel, Word and PowerPoint
Brownie points if…
✔ You have financial services industry experience
✔ You have knowledge of salesforce service/sales, marketing clouds, Marketo
Sounds like you? Click below to apply!
At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
Expected salary:
Location: Toronto, ON
Job date: Wed, 02 Jun 2021 01:32:51 GMT
Apply for the job now!
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The position available is Paid Search Manager. As a leading Canadian search engine marketing firm we are looking for an energetic and ambitious individual who is interested in developing unique campaign strategies and leading a team of paid search co-ordinators. The role includes
Candidate should possess ambitious characteristics, organization skills, be results driven, with willingness to work varying time schedules with a team of young, vibrant individuals. We want to stress that the successful candidate must be fluent in English.
Do you want to help one of the most respected companies in the world reinvent its approach to Marketing Technology? Are you a strategic thinker with a strong background in solution architecture? We are looking for you to join our team as a Solution Architect – Marketing. We are recruiting a team of motivated technology professionals to transform how we manage and leverage technology solutions to enable our go to market strategies. This is a unique opportunity for you to join a diverse and global team with centers of excellence in Toronto, Minneapolis and Dallas.
As a Marketing Solution Architect you will be responsible for the conceptual and logical solution architecture of the Marketing technology ecosystem. You will also collaborate with key stakeholders to define the marketing technology architecture roadmap and support the selection and implementation of technologies, including tooling, integration patterns and data interoperability to allow us to seamlessly operate world class marketing.
About the Role
In this opportunity as a Marketing Solution Architect, you will:
Design: Understanding business strategy and supporting processes to drive the right architecture, leading to an integrated systems architecture
Recommend new or different technologies that will not only meet project requirements, but also align to business objectives, roadmaps and strategic solutions, as well as to TR’s architecture principles and standards
Deliver: Clear architecture documents, including architecture patterns, decisions, and rationale for those decisions
Mentor/Lead: Act as counselor to business counterparts, customers, and management on requirements and capabilities pertinent to Marketing Technology
Be a Team Player: Working in a collaborative team-oriented environment, you will share information, value diverse ideas, partner with cross functional and remote teams
Be an Agile Person: with strong sense of urgency and a desire to work in a fast-paced dynamic environment, you will deliver solutions against strict timelines
Be Innovative: you are empowered to try new approaches and learn new technologies. Have a desire to learn and embrace new and emerging technology.
Be an Effective Communicator: Present and communicate the solution architecture to various stakeholders, both technical and business, and be able to explain how the solution design will meet business needs
About You
You’re a fit for the role of Marketing Solution Architect if you:
Hands-on experience with marketing technologies including some of the following:
Marketing Automation Platform (Eloqua)
Digital Marketing technologies – Account based marketing, Content management (Adobe, 6Sense)
Operational tools – Planning & budgeting, Workflow management (Hive9, Workfront)
Data – Customer Data Platform, Data Management Platform, Preference management (D&B Lattice, Adobe)
Orchestration – Application integration, APIs
CRM tools – Platforms supporting Sales & Service (Salesforce.com)
Virtual event management
Industry knowledge of leading marketing and marketing technology trends, prior experience in an enterprise marketing organization
Experience working in teams who have designed and implemented marketing technology solutions
Skilled in all aspects of system design including tools capability, integration design, data modeling, security & privacy, business process implementation, etc.
Have a solid understanding of delivery methodology to help ensure solutions are implemented according to the design/architecture
TOGAF certification preferred
Bachelor’s Degree (or equivalent) in Computer Science, IT, related technical field or equivalent work experience.
What’s in it For You
At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:
Learning & Development:
Exposure to a wide breadth of leading-edge technology
Career growth – ability to work on multiple projects and/or with various teams
Professional growth and development opportunity through various training programs, conferences, networking events, in-house speaker series etc.
Access to Hackathons, Unconferences, Harvard Manage Mentor and more, we offer learning opportunities for everyone
Benefits/Perks:
Health benefits
Savings/investment plans
Paid time off (including time off to volunteer and extended parental leave)
Flexibility: We’ve been named as one of Forbes, Best Companies for Work/Life Balance
Global Opportunities: We have employees in over 90 countries, working across 3 different industries
Your wellbeing: We offer a program that focuses on making our lives healthier
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
More information about Thomson Reuters can be found on .
Expected salary:
Location: Toronto, ON
Job date: Sun, 20 Jun 2021 07:44:19 GMT
Apply for the job now!
