Reports to: Marketing Instruments Manager, North America
Summary: The Digital Marketing Specialist will be responsible for developing and executing digital marketing campaigns for Festo North America. This position will include managing SEO, SEA, social media advertising, retargeting and reporting. This role will conceptualize, execute, manage and analyze all digital marketing campaigns with the target to attract new prospects, collect leads and generate sales.
Location: Mississauga
Travel: 10%
Key Accountabilities:
· Responsible for the execution of the 2022 digital marketing strategy across North America and manage online advertising budget
· Work with multiple ad platforms such as Google Ads, Bing Ads, LinkedIn and Facebook
· Monitor and optimize campaigns on an ongoing basis in order to meet the established KPIs for each campaign
· Proactively make recommendations to improve performance of online campaigns
· Work within analytics and reporting platforms such as Google Data Studio, Agorapulse, etc.
· Research and analyze competitor digital marketing performance.
· Work cross-functionally with marketing communications to develop new campaign concepts, messaging, and timing of campaign launches
· Support social media planning and execution for North America, content calendar management; content development and alignment to campaigns; publishing, moderation, and community management, staying up to date with trending topics and industry news, etc. Tracking and monitoring social media presence of company, media and professional associations.
· Collaborate with other channels (unpaid marketing, paid search, display, content, affiliate) to ensure effective cross-channel strategy and seamless customer journey.
Experience / Education Preferred:
· Bachelor’s degree in marketing or related field
· Google Ads Certified with proven experience (min 3-4 years) in search engine advertising, as well as successfully managing SEA campaigns in a B2B environment
· Well-versed in organic and paid search, retargeting, conversion tracking and online customer acquisition
· Able to collect, gather, visualize, and analyze information in detail and therefore, make decisions the most effective way
· Graphic design experience is a considered an asset
· Proficient in MS Office (Outlook, Word, Excel, PowerPoint, SharePoint, and Teams)
· Excellent verbal and written communication skills, including listening
· Excellent organizational, planning and interpersonal skills
· Strong analytical skills and detail-oriented
· Strong time management skills required
· Comprehensive knowledge of overall digital trends and resources
· Ability to work in a fast-paced environment and learn
Contract length: 12 months
Contract length: 12 months
Job Types: Temporary, Contract
Salary: $55,000.00-$65,000.00 per year
Schedule:
Work remotely:
Description:
About us:
The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.
Your opportunity:
The University of Toronto Scarborough has been a leader in Co-operative education for 40 years, combining academic study with alternating work terms. Co-operative education gives students an opportunity to test skills learned in the classroom, and to expand their knowledge through related work experience. The Arts and Science Co-op Office is responsible for preparing students in over 37 unique program areas to compete for paid co-op work opportunities. The Office also is responsible for engaging industry partners who provide these work terms. A coordinated effort among the stakeholders of student, employer, and university Co-op programming contributes to the development of well-qualified graduates who are prepared to assume a productive role in society. With a commitment to equity, diversity and inclusion, the department works closely with campus and employer partners to support students as they work to achieve their academic and Co-op aspirations.
Reporting to the Arts and Science Co-op Assistant Director, Services & Systems, the incumbent is responsible for marketing and communications strategies targeted to current and potential Arts & Science co-op students, new and future co-op employers, UTSC faculty partners, and other valued stakeholders. This involves the design and development of collateral, project management and prioritization, and marketing research and analysis.
Your responsibilities will include:
Essential Qualifications:
To be successful in this role you will be:
Note: A copy of the full job description is available upon request from the
Closing Date: 10/27/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 — $74,781 with an annual step progression to a maximum of $95,634. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Student Services
Expected salary: $74781 per year
Location: Toronto, ON
Job date: Tue, 19 Oct 2021 22:42:06 GMT
Apply for the job now!
Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, Saskatchewan and Alberta. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.
The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.
While we are currently working remotely, this position would eventually be based out of our midtown head office.
This entry-level position involves working with a cross-functional team, and will provide the opportunities to learn about and experience a variety of marketing tactics from the ground up. Under the supervision of the Digital Marketing Manager, the Digital Marketing Coordinator will work closely with the Digital team to maintain company websites and profiles, assist with email marketing initiatives, develop SEO-driven content and analyze results against company objectives. The ideal candidate will have a passion for digital marketing and the restaurant and hospitality industry.
Digital Content Creation/Strategy
Perform keyword, industry and competitive research to inform digital content marketing strategy, and create high-quality content around relevant terms and trends
Audit and maintain company websites and profiles including responsibilities such as: ensuring all content is up-to-date, accurate, and follows brand guidelines; implementing website best practices; optimizing media and content; tracking analytics; assisting with new site planning and content development
Implement on-page and off-page optimization, analyze competitors, perform keyword research, and identify link building opportunities
Conduct listing audits to ensure citations are accurate and optimized – creating, claiming and verifying new listings
Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives
Stay up-to-date on industry changes and identify new technologies to improve processes
Email Marketing
Contribute to O&B’s email marketing initiatives, from strategy and development, to execution of email campaigns in Mailchimp
Update and maintain the email marketing calendar and reporting spreadsheet
Research and seek opportunities for growing O&B’s email database and newsletter signups
Strategy/Digital Reporting
Summarize and gather ongoing insights to optimize campaign performance
Provide reporting on all digital activities and campaigns, including insights and assessment against identified goals
Post-secondary education with a degree or diploma in digital marketing, business or communications
Knowledge of content management systems, email marketing programs (WordPress, Mailchimp, etc.) and HTML
Google Analytics Certification is an asset
Google Ads Certifications are an asset
Understanding of SEO best practices and strategies
Excellent written and verbal communication skills
Detail-oriented and strong organizational skills
Works extremely well under pressure and is able to multitask on concurrent projects
Enjoys working in a hands-on and collaborative team environment
Passionate about food and the hospitality industry
Additional Information
** We thank all applicants for their interest in Oliver & Bonacini; however, only suitable candidates will be contacted to continue the application process. **
