Scope of Position
Reporting to the Director, Communications, the Social Media Specialist plays a critical role in supporting communications activities through all social media channels across the organization for both internal and external audiences.
The successful candidate will bring to the role: enthusiasm, passion, and a commitment to excellence. They will apply their advanced knowledge of social media along with their communications expertise in the execution of multi-channel communications activities that are in line with our social media strategy.
Major Responsibilities
This role will support the Director, Communications to:
- Build and execute a social media strategy through competitive research, benchmarking, messaging and audience identification
- Design and implement social media plans to align with business goals
- Develop metrics and report on ROI
- Create and manage creative content for all social media channels
- Collaborate with teams across business lines to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Research, develop and execute a strong annual content and growth plan for our existing social media channels, as well as explore and recommend new channels
- Oversee all social media accounts and monitor branded traffic to ensure content meets brand standards
- Remain current with developing technologies, trends and tools in social media
Expectations / Outcomes:
- Execute social media initiatives that are in line with Alterna’s strategy
- Optimize social media content to drive high engagement on those channels
- Increased awareness of Alterna in all social communications channels.
- Alterna members and employees receive consistent, clear, professional communications that are in-line with our brand
- Knowledgeable about new and emerging technologies and channels
Qualifications:
- Post-secondary Degree in Communications, Journalism, Marketing or related disciplines with a minimum of five years’ in a communications role of this level with a strong focus on social media
- Minimum 3 years’ experience as a social media specialist or similar role
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other emerging social media platforms
- Understanding of SEO and web traffic metrics
- Excellent understanding of social media KPIs
- Familiarity with web design and publishing
- Exposure to digital creative and social media video production
- Demonstrated ability to research, plan, write and execute on external and internal communications projects with a considerable focus on social media
- Advanced writing skills: media releases, speeches, scripts, presentations, newsletters, web and social media content
- Experience in print and digital publishing and managing digital editorial and knowledge content
- Proven ability to edit content into text that is clear, consistent and easy to understand
- Experience working in financial services is an asset
- High level of proficiency in all MS Office suite products
About Alterna Savings
Alterna Savings and Credit Union Limited (Alterna) has been the good in banking for 112 years! Alterna is made up of Alterna Savings and Credit Union Limited and its wholly-owned subsidiary, Alterna Bank. Together, we have $9.6 billion in assets under management.
As the first full-service, member-owned co-operative financial institution outside Quebec, Alterna Savings shares its expertise with more than 183,000 members through a network of 36 branches across Ontario, that includes partner Peterborough Community Savings; as well as call centre and digital channels. Members and customers also benefit from industry-leading online brokerage, investment management services, and have access to the largest surcharge-free ATM network in Canada through THE EXCHANGE® Network, with over 3,700 ATMs to serve them.
Working at Alterna
Every day, over 600 people take pride in putting our members first. Our caring culture has been recognized by the prestigious employer awards National Capital Region’s Top Employers and Aon’s Best Employers (Platinum level).
- Although we appreciate all applicants, preference will be given to candidates who most closely meet the qualifications, key skills and competencies outlined above.
- Alterna is compliant with the Ontarians with Disabilities Act. If you have a disability, please contact the recruiter to let us know how we can accommodate you.
Social Media Specialist
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