Job title: Sr. Data Strategist with Adobe & Google Analytics experience to support digital marketing and banking initiatives for a large financial bank
Company: S.i. Systems
Job description: Location: WFH, followed by 44 King Street W (floor TBD)
Duration: 01/18/2022 to 10/31/2022 to start, seeking contractor who is available for AT LEAST a full year (to be extended)
Extension: Looking to extend for total of two years (will need to renew at fiscal year-end)
FTE: Possible
Number of Positions: 1
- Business group: Global Data & Analytics Solutions
- Project: Join the fast based team environment as a Data Strategist. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing and banking initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The contractor will be working with other developers on other project to understand and validate code (providing suggestions to developers on improvements and technically knowledgeable to review written code).
- Reason for request: A replacement for an already existing/approved contract role
Candidate Value Proposition
- The successful candidate will have the opportunity to collaborate with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns and tagging strategy.
Job Responsibilities:
- Analyze highly complex business requirements; generate technical specifications to design or redesign complex software components and applications
- Act as an expert technical resource for modeling, simulation and analysis efforts
- Leverage industry best practices to design, test, implement and support a solution
- Assure quality security and compliance requirements are met for supported area
Key Accountabilities:
- Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
- Manage a variety of analytic (Adobe Analytics, Google Analytics) and tag management (Adobe Launch, Google Tag Manager) accounts across multiple geographies
- Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
- Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
- Create dashboards using Adobe Analytics and Google Analytics
- Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
- Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
- Identify patterns and trends in marketing results and online activity and report on findings
- Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
- Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
- Familiarity with tag audit tools like ObservePoint and Tag Inspector
- Identify bugs and erroneous analytics tags and provide solutions to development team
- Work with Digital Channels to advise on our continually evolving digital strategy
- Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms
Must Have Skills:
- 2+ years’ strong understanding of all of the following: HTML, CSS and JavaScript
- 2 + years: Expertise in Adobe Analytics implementation using Adobe Launch
- 2 + years: in configuring web and mobile analytics for multiple clients
- Experience in Microsoft Excel
- Experience with visualization techniques for data analysis and presentation
- Expertise in creating dashboards in Adobe & Google Analytics and transforming data from multiple sources
- Experience integrating web analytics platforms with CRM systems
- Experience presenting reports and strategic recommendations to clients
Nice-To-Have Skills:
- Expertise in Google Analytics implementation using Google Tag Manager
- Expertise in implementing Firebase and Adobe Mobile SDK
- Working knowledge of Tableau and Google Data Studio
- Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
- Experience with Adobe Experience Manager an asset
- Good understanding of SEO and SEM
Best vs Average: Experience in Adobe analytics in a tagging perspective and meets all must have criteria. The type of candidate would likely be a previous developer who moved into a more web analytics space (title of role in official channel is Data Strategist).
Degrees or certifications:
- Bachelor’s degree in a technical field such as computer science, computer engineering or related field required
Candidate Review & Selection
- Structure and Format: Two rounds (+ potential third round)
Specialization and Skills: Data Analytics Data Analyst 5 – 7 years
Priority Requirements: Please describe your experience working as a Sr. Data Strategist performing data analysis using Adobe Analytics (5 – 7 years)
Work Environment:
Expected salary:
Location: Toronto, ON
Job date: Fri, 10 Dec 2021 04:10:07 GMT
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