Job title: Sr. Manager, Digital & Direct Marketing
Company: CIBC
Job description: We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
Job Description
What you’ll be doing
The Senior Manager, Direct Marketing is a professional responsible for building and managing direct marketing campaigns and contact programs to enhance relationships and drive customer acquisition and retention. The role manages a team to provide highly specialized advice and consultation to business partners, leveraging customer relationship management techniques to build campaigns and direct marketing plans. The Senior Manager, Direct Marketing applies professional knowledge in the management of departmental budgets, costs, staffing and managerial planning, manages end-to-end design and execution of direct marketing campaigns, and ensures the delivery of offers to clients is completed to business requirements. The role applies innovation, and substantial communication and problem-solving skills in providing analytical and business impact assessments for input into business cases, and improving business processes to increase campaign volume and effectiveness.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.
How You’ll Succeed
- Campaign/Business Management – Provide highly specialized advice and consultation to business partners to build contact strategies, direct marketing plans and campaigns. Adopt a holistic view of all campaigns and manage the integrated direct marketing calendar. Build and update fiscal calendar for all campaigns. Ensure campaign tracking and reporting.
- Project Management – Project planning, management and scheduling skills sufficient to prioritize large scale projects and meet project deadlines and for managing complex campaigns.
- Relationship Management – Excellent relationship building and interpersonal skills to develop and maintain internal and external network of contacts. You have strong influencing skills necessary to gain commitment and support to desired objectives. Facilitate leads governance meetings and prime on prioritization of campaigns.
- Reporting, Planning and Delivery – Build executive dashboards for status and campaign error reporting. Champion/scale successes and best practices in overall planning and campaign delivery. Deliver improvements and enhancements to tools, process and capabilities
- Enable Agile Delivery – Educate, coach, and mentor team on Agile/Scrum best practices. Promote Agile/Scrum values and support teams transformation to Agile/Scrum work practices. Analyze current processes and work with team to implement improvements that optimize productivity and maximize business value. Facilitate key Agile/Scrum rituals including Sprint Planning, Daily Scrums, Sprint Reviews and Retrospective Meetings
Who you are
- You can demonstrate 5+ years experience in Digital & Database Marketing and Campaign Development. It’s an asset if you have prior experience leveraging a tool such as IBM Campaign Management (UNICA), or similar applications.
- You understand that success is in the details. You notice things that others don’t. Your critical thinking skills help inform your decision making.
- You’re driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
- You give meaning to data. You enjoy investigating complex problems and making sense of information. You’re confident in your ability to communicate detailed information in an impactful way.
- You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
- Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.
What CIBC offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.
- Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
- We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit
CIBC is committed to doing our part to protect our team, our clients and our communities. We want to ensure we have a safe and healthy workplace, and we want to do our part to get through this pandemic. In keeping with this commitment, and as a condition of employment, CIBC requires all successful candidates to be fully vaccinated against COVID-19 as of their start date, or provide written proof of a medical exemption, or other substantiated accommodation request under applicable human rights legislation.
Job Location Toronto-81 Bay, 33rd Floor
Employment Type Regular
Weekly Hours 37.5
Skills
Expected salary:
Location: Toronto, ON
Job date: Mon, 11 Apr 2022 04:57:17 GMT
Apply for the job now!
