Job title: Managing Director, Digital Investing Marketing and Wealth Digital Acquisition
Company: BMO Financial Group
Job description: Address: 100 King Street West
Job Family Group: Marketing
This role has dual accountability for BMO InvestorLine marketing leadership and BMO Wealth Management Digital Marketing. For BMO InvestorLine, the role develops marketing strategy including creation and execution of all marketing elements, development, and execution of research to support strategic marketing development, implementing, and monitoring key metrics to track marketing’s contribution to the achievement of business goals and strategies, and monitoring the marketing budget required to execute marketing strategies. Develops the operational marketing plan, including identifying key leadership competencies required and leveraging the expertise and synergies across the Bank to ensure a strategically focused, efficient, and competent marketing organization is structured. Acts as a key strategic partner to the senior business leaders in articulating 3-year strategic roadmap for differentiation in the marketplace, new product development and revenue growth in line with strategic goals.
This role is also accountable for BMO Wealth Management digital acquisition marketing strategy to support the aggressive growth agenda for BMO Wealth Management. Acts as a COE and partners with other Wealth Marketing teams, Wealth LOB’s and Digital Channels to effectively manage digital advertising investments to drive customer and balance growth and deliver great customer experiences.
Key Accountabilities:
Leads the development of marketing strategies for the in-scope areas and the implementation of these plans to support achieving the one-to-three-year respective business objectives
Recommends, oversees, and monitors budget and resources to ensure alignment to business objectives, strategies and plans as required.
Acts as a key strategic partner to the senior business leaders in articulating 3-year strategic roadmap for differentiation in the marketplace, new product development and revenue growth in line with strategic goals.
Builds marketing programs to achieve aggressive growth targets across channels, including branch and digital, aligned to both new customer growth and growth of share of wallet for in-scope areas
Develops and implements targeted and segmented external marketing strategies and programs to build the client base, increasing revenues, net assets, and market share
Drives the strategy, concept development and successful execution of traditional, interactive and cross marketing initiatives to target segments
Ensures the appropriate strategic mix of all marketing communications elements and ensure cost effectiveness, efficiency, and implementation of all marketing activities.
Ensures priorities are weighed and adjusted and that the appropriate mediums and marketing mix are applied depending on current market and business conditions, business requirements and competitive circumstances.
Oversees budget and optimizes investment to maximize impact. Manages and allocates marketing budgets, including recommending annual marketing budget plans needed to achieve business goals, and making ongoing budget decisions to accommodate changes to the plan and to realize cost saving opportunities
Develops targeted and segmented client marketing strategies and programs to increase retention, client engagement and activity, and grow revenue from existing clients.
Builds a consumer knowledge base through strategic alliance, market research, branch/regional and sales input and consistent review of best practices.
Works with other members of the senior leadership team to ensure that consumer intelligence is incorporated and leveraged in strategy and plans, and in the marketing strategies and plans developed to support these business goals.
Provides strategic leadership and requirements for marketing analytics and insights to drive evaluation and execution of campaigns.
Leads assessment of programs using campaign measurement and analysis, and makes necessary adjustments
Nurtures close relationships with the advertising agency, partnering to set digital media strategies and execution.
Builds future-ready vision for the team and articulates the potential of Digital Acquisition Marketing to be one of the key driving forces behind BMO’s aggressive growth ambitions
Lead the annual digital acquisition advertising planning for Wealth Marketing
Partners with MarTech stakeholders to develop and expand our capabilities and strategies through technology focused projects
Consults and provides input into the Enterprise Ad Tech/MarTech planning process
Provides leadership, direction and coaching to direct reports within a multidisciplinary, demanding and rapidly changing environment, by setting context and direction, defining accountabilities, tasks, and assignments, and establishing boundaries for decision-making and approvals so that employees embody and demonstrate the corporate values endorsed by BMOFG.
Provides coaching and development to direct reports, including the identification of training needs, creation and implementation of appropriate development plans, monitoring, documenting, and providing regular feedback on performance
Qualifications:
+10 years related industry experience, MBA an asset
+10 years multi-channel marketing experience
+10 years people leadership experience of large diverse teams
Ability to leverage a deep understanding of branding, positioning, marketing communications, digital media, MarTech, segmentation, and consumer insights
Excellent interpersonal and diplomacy skills with ability to communicate effectively with senior management and peers
Strong leadership and coaching skills in leading
Exceptional strategic thinker and project leadership skills with demonstrated success in developing and implementing sound marketing strategies with clearly defined goals and objectives.
Exceptional leadership and management skills; ability to drive a “service excellence” culture through an organization and motivate an effective marketing team within a respected and entrepreneurial environment.
Possess the ability to assimilate into the culture of the organization and work effectively as a business partner with the senior management team
Demonstrated experience in evolving strategic positioning to support business needs
Excellent oral and written communications skills
Very strong analytical and problem-solving skills and an ability to assimilate a large amount of information for purposes of identifying value-added observations.
Ability to manage in unstructured situations with innovative and creative thinking and able to multi task and thrive in a rapidly changing environment
Strong team player – effective in achieving results in a “matrix” environment and proven ability to build effective relationships across a broad cross-section of groups.
Ability to influence and gain credibility with very senior stakeholders
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at .
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
Expected salary:
Location: Toronto, ON
Job date: Wed, 11 May 2022 02:52:59 GMT
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