Job title: Senior Analyst, Digital Marketing
Company: TD Bank
Job description:
Company Overview
Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think ”TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.
Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story: jobs.td.com
Department Overview
The successful candidate will be a key part of the North American Digital Marketing & Customer Orchestration Team. This team is a dynamic, innovative team that is a part of the central marketing function within TD Bank Financial Group.
Job Description
As a Sr. Analyst on the Ad Capabilities & Digital Targeting team you will be a part of a group dedicated to enabling capabilities that support digital marketing performance (online and offline). This team enables marketing excellence and informed decision making through applying a deep understanding of data to predict, optimize, execute, and measure the impact of marketing spend.
Meaningful work is fueled by meaningful performance and career development conversations with your manager. Here’s some of what you may be asked to perform:
- Leverage marketing database solutions and delivery
- Manage digital audience targeting implementation across platforms
- Optimize core data infrastructure by recommending and implementing ways to improve data reliability, efficiency, and quality
- Work in a consultative role and effectively communicate value-added insights in the form of analysis, interpretation, and advice
- Manage data infrastructure and data acquisition roadmap for paid and owned digital media
- Support measurement and visualization with data for reporting and insight development
- Participate in initiatives to enhance measurement and enable a complete view of digital marketing performance
- Leverage knowledge of data capabilities to develop and deliver customer insights
- Tell a story with data including exploratory data analysis and data quality validation
- Stay knowledgeable on emerging issues, trends, and technology and assess potential impacts to the Bank
Requirements
- 3+ years of relevant experience in data analytics
- A degree in science, engineering, business or other quantitative discipline
- Financial services experience is an asset, especially related to digital marketing analytics
- Experience in SQL is a must; should be experienced in query authoring and have knowledge of concepts such as stored procedures, common table expressions, data validation, etc.
- Strong critical thinking and problem-solving skills including the ability to leverage data to formulate solutions that address complex business problems
- Experience with digital marketing platforms and tools including Google Campaign Manager (DoubleClick), Facebook, Google Search Ads, Google Analytics, and Adobe Analytics
- Experience in data visualization (e.g. Tableau, DOMO, Google Data Studio)
- Proficiency in data manipulation using Python
- A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business
- A passion for analytics, high comfort level and interest in interpreting data and results; ability to tell stories with data and facts
- Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members
- An overall dedication to producing high quality work and desire to continuously learn, develop and do better
Hours
37.5
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
Expected salary:
Location: Toronto, ON
Job date: Fri, 03 Jun 2022 22:19:09 GMT
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