Company: Restaurant Brands International
Job description: About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.
Sr. Analyst, Marketing Communications, TH, Canada
Restaurant Brands International is looking for a Sr. Analyst, Marketing Communications (for Financial Services) to join our marketing team. This is an exciting opportunity to join the National Marketing team in a newly created role to support an ‘emerging business unit’ whose aim is to serve and meet the digital payments needs of Canadians, while connecting them to the brand Canadians trust most.
The Sr. Analyst, Marketing Communications will be responsible for partnering with internal stakeholders and external creative agencies in the development of integrated marketing plans for our financial services products through a deep understanding of tactics and advertising that drives acquisition and usage, both in restaurant and at other merchant categories (shopping, travel, grocery etc).
Bringing a combination of solid project management fundamentals, time management skills, communication skills, and ability to collaboratively work cross functionally is critical to this role’s success.
Roles and Responsibilities:
- Supports creative development of marketing communications programs, managing day-to-day execution of tactics across paid and owned channels that support financial services offerings, includes briefing, clear feedback, approvals, timeline management and budget tracking
- Partners with the larger marketing team, and Financial Services to understand communication objectives, timelines and creative framework
- Drives campaign optimization of in market media to ensure that marketing communications is driving maximum results
- Has an understanding of the financial services media landscape and levers, and will work closely with Tims Media and Digital marketing teams to optimize
- Manage, protect and champion the brand positioning, voice, identity and promise
- Support the development of annual marketing plans and budgets against defined acquisition KPIs
- Leads budgeting, contract agreements, and invoice payment for vendor/agency-related work
- Manages required day-to-day tasks, including project tracker and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized asset repository
- Responsible for development of creative, evaluating through a strategic lens and providing clear feedback
Required Skills:
- Bachelor’s degree in Business, Marketing, or related field
- 2+ years of progressive brand marketing experience in Financial Services, agency or a related field
- Experience marketing digital products with an acquisition focus
- Ability to identify and quickly mediate issue that arise in projects, teams, activities
- Ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline
- Ability to thrive and succeed in a fast-paced environment
- Strong time management and communication skills
- Has strong attention-to-detail, advanced written and verbal communication skills, strong copy-editing and ability to judge creative and articulate constructive feedback to both internal and external partners in service of the creative vision
- Demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously
- Strong teamwork and interpersonal skills
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include internal partners, agencies, vendors and internal teams
- Highly organized with an ability to work in a fast-paced and deadline-driven environment
Benefits:
- Pension matching
- Hybrid
- Health benefits (medical, dental)
- Short- and long-term disability
- Comprehensive global paid parental leave
- Telehealth
- Employee Assistance Program
- Discounted Gym Memberships
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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Expected salary:
Location: Toronto, ON
Job date: Wed, 09 Nov 2022 08:58:23 GMT
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