Day: March 24, 2025

Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 23 Mar 2025 06:27:59 GMT

Job description: Sr. Graphic Designer1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #2010Friday, March 21, 2025Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!Nature & Scope → Your Role at RootsAs a Senior Graphic Designer, your role is pivotal in shaping visual elements that not only embody but also elevate a brand’s identity across various mediums like print and digital graphics. With a specialized emphasis on retail/visual merchandising, your designs go beyond captivating customers to also streamline operational efficiency through improving brand graphics and internal documents.Key Responsibilities → How You’ll Make an ImpactDesign Responsibilities:

• Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand’s message, values, and identity.

• Customer-facing inclusive of (but not limited to): In-store signage, pop graphics

• Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc.

• Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis.

• Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs.

• Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.

• Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design.

• Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout.

• Manage multiple projects simultaneously and prioritize tasks to meet deadlines.

Design Production Responsibilities:

• Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards.

• Create and manage distro’s for all store signage product, along with storyboards for monthly marketing elements

• Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.

• Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work.

• Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards.

• Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output.

• Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index

• Support in the monthly creation of Field Guides and Window Directives for Field Teams

Qualifications & Experience → The Skills You Bring

• Bachelor’s Degree or Diploma in Graphic Design (or equivalent).

• Minimum of 5 years’ experience in the retail apparel industry or equivalent.

• Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop)

• Extensive knowledge of print design, typography, layout, color, and visual communication.

• Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator)

• Previous experience in retail and/or the fashion industry preferred

• Listens and understands the vision of the brand and seasonal direction

• Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources

• Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus

• Manages multiple tight project deadlines and calendar milestones

• Effectively communicates ideas and key information to all necessary departments

• Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada’s diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don’t meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Roots, a Canadian lifestyle brand established in 1973, is seeking a Senior Graphic Designer to shape visual elements across print and digital mediums, with a focus on retail/visual merchandising. The role involves developing signage, operational documents, and staying updated on industry trends to continuously improve design quality. Responsibilities also include overseeing design production, collaborating with cross-functional teams, and contributing to brand storytelling through visual design. The ideal candidate will have a degree in Graphic Design, at least 5 years of experience in retail apparel, expert knowledge of design software, and a strong understanding of typography, layout, and visual communication. Roots is committed to diversity and encourages all qualified applicants to apply. Accommodations are available throughout the recruitment process.