Company: CentralSquare
Location: Orlando, FL
Expected salary:
Job date: Thu, 21 Aug 2025 02:29:40 GMT
Job description:
Job Title: Marketing Research Specialist
Job Description:
We are seeking a motivated and detail-oriented Marketing Research Specialist to join our dynamic marketing team. In this role, you will play a crucial part in understanding the software buying cycles of city and county government decision-makers.
Key Responsibilities:
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Outreach and Engagement: Initiate and maintain contact with city and county government officials through various channels, including phone calls, emails, and digital campaigns.
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Research and Analysis: Conduct in-depth research to identify and understand the buying cycles and decision-making processes of governmental entities regarding software purchases.
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Trade Show Participation: Engage with potential clients at trade shows, effectively communicate our offerings, and gather insights into their needs and pain points.
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Data Collection and Reporting: Compile data from outreach efforts and research activities, providing actionable insights and reports to inform marketing strategies and improve outreach efforts.
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Follow-Up Strategies: Develop and implement effective follow-up strategies for leads generated through digital campaigns, ensuring timely and relevant communication.
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Collaboration: Work closely with the marketing and sales teams to align messaging and strategies, fostering a unified approach to government market engagement.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Previous experience in market research or a similar role, preferably within a government or B2B context.
- Strong communication skills, both verbal and written.
- Proficiency in digital marketing tools and CRM software.
- Self-motivated with strong organizational and analytical skills.
Join us in this exciting opportunity to contribute to our understanding of the governmental software market and help shape our marketing strategies moving forward!
