Company: Universal Music
Location: Toronto, ON
Expected salary:
Job date: Sat, 27 Sep 2025 22:04:09 GMT
Job description: Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!Marketing ManagerThe UMC team works four days a week from our creative campus located in Liberty Village, Toronto and one day virtually.Reporting to the Director, Marketing, the Marketing Manager will contribute to a positive work environment with an emphasis on a ‘team’ concept. The ideal candidate is an enthusiastic, creative and energetic leader with a passion for music. Core functions involve supporting the Marketing team’s efforts in the development and management of artist brand strategy campaigns to increase awareness, fan engagement, and consumption around an artist’s body of work.How You’ll Lead:Be immersed and have thorough knowledge of Hip-Hop and R&B music sector, and culture with experience of promoter circuit, club DJs, charts, digital and social media platforms, and grassroots/street marketingLead all aspects of artist projects end to end, including but not limited to; music release strategy, brand development, digital strategy, content marketing, advertising and experiential eventsDevelop and execute disruptive marketing campaigns for a roster of domestic artists. This role blends cultural intelligence, content innovation, and fan-first thinking to build campaigns that spark discovery, ignite fandom, and drive commercial impact across streaming and physical formatsCollaborate closely with A&R and the Streaming teams to strategically map out long term music release plans for new music while maximizing artists’ catalogue.Design holistic digital strategies—including short-form content and viral activations—that amplify each release and expand reach across core fans and new audiencesWork closely with the assigned Content Creator and Creative teams to create compelling short and long-form creative that is aligned with the artists brand while focusing on bringing in new audiences and engaging and rewarding current fans.Activate superfans across fan-forward platforms like Discord, Reddit, and X—fuelling grassroots momentum and creating digital word-of-mouth at scaleConduct weekly comprehensive digital performance audits on assigned artists to measure momentum on social, CRM and streaming platforms.Identify viral opportunities and lead quick-strike marketing initiatives to capitalize on real-time cultural momentsWork closely with the creator marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning propositionMonitor campaign performance in real-time and make agile, data-informed optimizations to maximize engagement and conversionPlan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presenceWork hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless executionConduct post-campaign deep dives to surface insights, learnings, and benchmarks that inform smarter, sharper future campaignsCollaboration with CRM and Paid Media leads to craft omni-channel fan journeys that drive retention, growth, and first-party data capturePartner with D2C and Commerce teams to launch high-converting physical product drops, integrating marketing strategy with merch, vinyl, and collector releasesCoordinate with artist management and internal stakeholders to shape and maintain a unified editorial calendar across all social platformsWork hand-in-hand with Creative and Content teams to ensure all content—from short-form video to interactive design—feels cohesive, intentional, and on-brand across the campaign ecosystemOther duties and projects as assignedWhat You Bring:5-7 years of marketing experience in the creative industryPost-secondary degree or diploma in marketing, music, media and/or entertainmentExperience creating and leading marketing campaigns and overall projectsKnowledgeable about how the music business operates and about the evolving digital & streaming landscapeAbility to work within assigned budgets & timelinesExceptional communication skills, organizational, planning and priority setting skillsProficiency in Photoshop and Premier for photo and video editing is an assetFlexibility to work weekends and eveningsPositivity, passion, a competitive edge, and opinions you can stand behindBold, ambitious, creative thinking; an entrepreneurial style and a growth mindsetExcellent communication skills anchored by honesty, approachability, and an open mindWhat We Offer:Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching2-week paid Winter BreakSummer FridaysMedical, Dental, Vision and Mental Health SupportEmployee Ticket BoxMusic Subscription ReimbursementUniversal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Job Category:
Universal Music Canada Overview:
Universal Music Canada (UMC) is the country’s leading music company, involved in recorded music, publishing, merchandising, and audiovisual content. UMC boasts a vast catalogue across various musical genres and focuses on enhancing opportunities for artists both domestically and internationally. It is part of Universal Music Group, a global leader in music-based entertainment.
Position: Marketing Manager
UMC is seeking a passionate and innovative Marketing Manager to join its team. The role will support the Director of Marketing and foster a collaborative work environment while concentrating on artist brand strategies to enhance awareness and fan engagement.
Key Responsibilities:
- Deep understanding of Hip-Hop and R&B, with experience in the promoter circuit and digital platforms.
- Manage end-to-end artist projects, creating innovative marketing campaigns.
- Collaborate with A&R and Streaming teams to devise music release strategies.
- Design digital strategies and activate fan engagement on platforms like Discord and Reddit.
- Conduct performance audits and identify viral marketing opportunities.
- Oversee budgets, and coordinate with content teams to ensure cohesive branding.
Requirements:
- 5-7 years of marketing experience, preferably in the creative industry.
- Knowledge of the music business and digital landscape.
- Excellent communication, organization, and project management skills.
- Proficient in Photoshop and Premiere, with flexibility for weekend work.
Benefits:
UMC offers a competitive compensation package, including health benefits, a pension plan, a winter break, summer Fridays, and music subscription reimbursement.
Commitment to Diversity:
UMC strongly encourages applications from diverse communities and is committed to equity, diversity, and inclusion.
This role is ideal for someone who is passionate about music and equipped with the skills to lead creative marketing initiatives.
