Analytics and Insights Professional, Amazon Advertising – Amazon – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Thu, 06 Feb 2025 04:33:13 GMT

Job description: DESCRIPTIONAmazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.ca, across our other owned and operated sites like Prime Video and IMDb, on other high-quality sites across the web, and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazon’s unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, leading to them being measurably more successful with Amazon. The A&I organization consists of a variety of different practices, which are groups that focus on different approaches to create these insights.We are currently looking for a highly skilled and motivated Analytics and Insight Professional (AIP) to help scale our growing advertising business. The AIP is a key member of the Customer Success Team at Amazon Advertising, taking a consultative approach, building deep relationships with advertisers, sales, account management, retail, and other Amazon business partners to analyze and measure the success of advertisers’ performance on Amazon. On a daily basis, AIP activities include analyzing metrics of success for a business or category, developing data-driven insights and recommendations for executive client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AIP is critical to delivering the best return on investment for our customers.Key job responsibilities

  • Leverage Amazon’s proprietary data and tools, as well as third-party research solutions, to generate insights.
  • Design survey questions and aggregate actionable findings for our customers
  • Utilize your advertising industry expertise and understanding of our customers’ business to provide guidance to C-suite marketing leaders, via compelling narratives and frequent in-person client presentations to iterate on and articulate a brand’s strategy
  • Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to provide a complete solution
  • Deal with ambiguity to decipher complex problems, select ideal solutions from a wide array of analytical techniques and concepts, and translate these into actionable recommendations.
  • Collaborate cross-functionally, communicate effectively across multiple business functions and geographies, and influence marketing initiatives.
  • Own account-level data and/or analytics-related strategic conversations internally and externally.
  • Demonstrate deep analytical ability and develop expertise in Amazon’s proprietary metrics, constantly evolving how we analyze and communicate data-driven insights to our advertisers.
  • Educate your internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions, writing training documentation, and producing whitepapers.
  • Advocate for data-driven decision making and encourage clients to act on recommendations, and drive thought leadership.
  • Demonstrate a passion for learning new skills and adopting new methodologies and tools.

BASIC QUALIFICATIONS– Bachelor’s degree plus 6+ years of experience in client-facing data analysis roles.
– 3+ years of experience in a consulting role in the digital media/AdTech space, or 3+ years of advertising experience with a top advertiser (agency or client-side).
– Ability to translate technical aspects of analysis and metrics into actionable insights for advertisers and both technical and non-technical stakeholders.
– Excellent data-driven storytelling skills – you can create and deliver compelling, complex analyses in a simple way with outstanding visuals.
– Demonstrated expertise in advertising measurement methodologies, experimentation, marketing mix modeling, and consumer insights research.
– In-depth understanding of advanced statistical techniques and methodologies, as well as simple linear regression analysis, multivariate regression analysis, and model building.
– Proficiency in SQL, with the ability to write queries from scratch, create appropriate joins, extract and manipulate data, format fields, and create new measures and metrics.
– Fluency with analytical tools (Python, R, SAS, etc.).
– Complete understanding of the end-to-end process of marketing campaigns.
– Excellent organizational, interpersonal, and communication skills (both written and verbal).PREFERRED QUALIFICATIONS– Experience with advertising publishers and marketing/creative agencies.
– MBA, Master’s degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.
– Experience in performance advertising in a role where you managed significant complexity and scaling challenges.
– Experience and familiarity with the AWS stack.
– Experience in campaign management and set up.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon Advertising offers a variety of advertising solutions to reach customers on various platforms. The Analytics & Insights (A&I) organization uses Amazon’s data to develop insights for advertisers, enhancing their marketing strategies. They are seeking an Analytics and Insight Professional (AIP) to analyze and measure the success of advertiser campaigns. Key responsibilities include leveraging data, presenting insights, collaborating with internal teams, and educating stakeholders. The ideal candidate should have a bachelor’s degree, 6+ years of client-facing data analysis experience, expertise in advertising measurement, and proficiency in SQL and analytical tools. Preferred qualifications include experience with advertising publishers and performance advertising. Amazon is committed to diversity and inclusion in the workplace.

Digital Advertising Specialist – CBC/Radio-Canada – Toronto, ON

Company: CBC/Radio-Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 11 Jan 2025 06:28:38 GMT

Job description: Position Title: Digital Advertising SpecialistStatus of Employment: PermanentPosition Language Requirement: EnglishLanguage Skills: English (First Official Language), English (Reading), English (Speaking), English (Writing)Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date: 2025-02-02 11:59 PMDigital Advertising Specialist(Internal Tittle: Senior Communications Officer)At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Your roleYou execute efficient digital advertising campaigns across a variety of platforms. You have a creative vision for social advertising: you know what works and why. You excel in ad managers for TikTok, YouTube, Meta, Snap and more; and are ready to adapt quickly to new and emerging platforms. You understand how to set objectives, choose the right tactics, and measure your success. You have sound judgment, attention to detail, and value giving and receiving feedback to improve our shared outcomes. You treat others with empathy, respect, and enthusiasm.As a Senior Communications Officer, you are a cross-functional leader that helps shape the future of CBC. In collaboration with our marketing, creative, content, and product teams, you use your passion for digital marketing and public good to help deliver on CBC’s business objectives.Some of the duties for this role will include:Plan, brief, and execute marketing campaigns promoting key programming and products for CBC and CBC News. Key platforms include TikTok, YouTube, Meta, Snap, Pinterest and Reddit.Contribute to integrated marketing plans including recommending platforms, tactics, audiences, and measurement to support specific business objectives.Work closely with in-house creative teams to develop innovative ads that are grounded in best practices and emerging trends.Collect, analyze, and socialize campaign insights through written reports and compelling presentations.Track and assign budgets across multiple projects and verticals.Work cross-functionally with teams across the organization from Marketing, Creative, Digital Products, Events Finance, and others.Support maintenance of internal resources (best-practice documents, etc.).Other related tasks as required.QualificationsEducation Required:Diploma or certificate in Communications or Marketing or an equivalent combination of education, training and experience.Experience and Skills Required:Five years of direct experience that demonstrates superior writing, editing, and proofreading skills, a working knowledge of a wide range of communications and marketing strategies, excellent interpersonal and organizational skills and the ability to work under the pressure of deadlines and multiple priorities.A proven ability to craft content on multiple digital and social media platforms, such as YouTube, Meta, TikTok, Pinterest, Reddit and Snapchat.Genuine interest in evolving marketing and advertising trends.Solid understanding of digital marketing and consumption metrics and ability to analyze data to identify opportunities and successes.Championing diverse perspectives and ideas, and differing points of view is critical.Demonstrated creative and problem-solving abilities.Proven ability to work effectively as a member of a team with shared responsibilities and outputs.Flexibility in work hours as operations demand, including the ability to work shifts, including evenings, weekends and holidays, is required.Basic understanding of CBC programming and brand.Bilingualism is a preferred asset.Proven ability to effectively maximize available resources.Successful at managing multiple projects simultaneously while working with tight deadlines.At CBC, we recognize that everyone has a different path when it comes to building their skills. We value diversity of thought and experience. Hands-on experience, intelligence, innovation, a passion for learning, and a team-focused approach can combine to form the best set of qualifications.Candidates may be asked to complete testing as part of this recruitment.Candidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.As part of our recruitment process, candidates who advance to the nextstep will be asked to complete a background check. This includes:A mandatory Criminal record check.Other background checks may be conducted based on the operational requirements of the position.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7Number of Openings: 1Work Schedule: Full time

The position is for a Digital Advertising Specialist at CBC/Radio-Canada, requiring proficiency in English. The role involves executing digital advertising campaigns, strategic planning, and collaborating with various teams within the organization. The qualifications include a diploma in Communications or Marketing, five years of relevant experience, and knowledge of various digital platforms. The organization values diversity and inclusivity in the workplace, and candidates may be required to undergo background checks as part of the recruitment process.

Amazon – Software Development Engineer II, Advertising Products and Tech – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Sun, 12 Jan 2025 06:53:18 GMT

Job description: DESCRIPTIONDo you want to work in a start-up environment with the resources of Amazon behind you? Are you passionate about using Big Data to build customer trust and grow new business? Global advertisers rely on our team’s performance insights to drive future investment in Amazon’s Advertising Platform and improve the relevance of ads shown to customers.We’re looking for strong Software Engineers that can build upon technologies such as Elasticsearch, Spark, Hive and Presto, as well as AWS services like Elastic Map Reduce (EMR), Redshift, Kinesis and DynamoDB to build the next generation of our analytics and visualization platform. If this sounds interesting we’d love to hear from you!Amazon is well positioned to grow its share of a fast growing online advertising industry due to its unique assets – e-commerce data, service oriented architecture, and startup culture. Our services ingest billions of behavioral signals every day. Speed, scale, and accuracy are critical to our success. We work in some of the most exciting computer science domains (massive scale streaming systems, machine learning, data science, cloud native development). Be part of a team of industry leading experts that builds and operates one of the largest big data analytics platforms at Amazon.Amazon is applying the latest big data technologies available to change the way marketers purchase, track, measure, and optimize their advertising spend. We apply these technologies on terabytes of data (over 10B new events per day) and operate clusters that push scalability limits of the existing technologies. We seek to measure every possible signal indicating impact of advertising to provide the most objective result of marketing spends.This role will involve designing and developing software products that impact many areas of our business. The individual in this role will have responsibility to help define requirements, create software designs, implement code to these specifications, provide thorough unit and integration testing, and support products while deployed and used by our stakeholders.BASIC QUALIFICATIONS– 3+ years of non-internship professional software development experience
– 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
– Experience programming with at least one software programming languagePREFERRED QUALIFICATIONS– 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
– Bachelor’s degree in computer science or equivalentAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Client Partner – CPG Uber Advertising – Uber – Toronto, ON

Company: Uber

Location: Toronto, ON

Expected salary:

Job date: Wed, 08 Jan 2025 02:12:18 GMT

Job description: The team is looking for a strategic seller to be a founding member of our newly formed Uber Ads division. As a Client Partner, you will be responsible for building mutually beneficial Ads partnerships with CPG partners. You will lead the ads sales strategy for a portfolio of top/mid-market CPG brands and drive the adoption of an expanding suite of ads offerings across our Mobility and Delivery platforms. You will work closely with cross-functional partners to consistently deliver on our partner’s needs. You will report to the Team Lead CPG, Uber Advertising.What You’ll Do * Partner with cross-functional teams will be responsible for developing and executing ads partnership strategies that deliver on your CPG partners’ needs and exceed quarterly growth goals.

  • Build relationships with the Director, VP, and C-level marketing executives and key marketing decision-makers within partner organizations
  • Employ critical thinking and creative problem-solving skills to navigate relationships and difficult partner conversations.
  • Be an indispensable cross-functional partner across the Product, Marketing, and Operations team to ensure we are delivering on partner needs.
  • Expand ads product adoption. Communicate the value of our newest ads products with a lens of creativity to differentiate our offering.
  • Good understanding of Programmatic, DSPs, and Sponsored Products.

Basic Qualifications * 4+ years of experience in end-to-end Enterprise / Large Customer Digital Advertising Sales

  • Experience selling ads solutions to large, complex brands or organizations

Preferred Qualifications * Experience selling into large CPG brands, with a specific focus in digital advertising

  • Ability to build and implement strategic sales plans that result in success for our partners and Uber
  • Excellent negotiation and problem-solving skills
  • Creative storytelling experience with the ability to use data to quantify opportunities and influence decision-makers
  • Strong leadership ability
  • Strong hold on Salesforce, Excel, SQL (good to have)
  • Speed, resourcefulness, and a go-getter mentality. You are comfortable working in a fast-paced environment and navigating ambiguity
  • Agile, and ability to adapt quickly to challenges

For Canada-based roles: The base salary range for this role is CAD$96,500 per year – CAD$107,250 per year.You will be eligible to participate in Uber’s bonus program, and may be offered an equity award, sales bonuses & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran Status, or any other characteristic protected by law.

The team at Uber is looking for a strategic seller to be a founding member of their Uber Ads division. The Client Partner will be responsible for building beneficial ads partnerships with CPG partners, leading ads sales strategy, and driving the adoption of ads offerings across their platforms. The role involves working closely with cross-functional partners, building relationships with key decision-makers, and expanding ads product adoption. The ideal candidate will have experience in digital advertising sales, selling to large CPG brands, and skills in negotiation, problem-solving, and leadership. The base salary range for Canada-based roles is CAD$96,500 to CAD$107,250 per year, with additional benefits and compensation available. Uber values diversity and equal opportunity in the workplace, and accommodations may be available based on applicable laws. Employees are generally expected to spend at least half of their work time in the office.

Sales Executive – LoopNet Digital Advertising – Orlando, FL – CoStar Group – Orlando, FL

Company: CoStar Group

Location: Orlando, FL

Expected salary:

Job date: Sat, 11 Jan 2025 04:26:13 GMT

Job description: As a digital advertising and marketing strategist, you will be responsible for developing and implementing cutting-edge digital marketing solutions for top real estate owners and brokers. Your role will involve working closely with clients to create customized digital marketing strategies that effectively showcase and differentiate their properties online. Success in this role will require a deep understanding of the digital marketing landscape, as well as strong communication and relationship-building skills to effectively partner with clients and drive results.

Paid Advertising Manager (hybrid) – Rewind Software – Toronto, ON

Company: Rewind Software

Location: Toronto, ON

Expected salary:

Job date: Wed, 08 Jan 2025 23:30:38 GMT

Job description: Company DescriptionRewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud – in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada’s 50 fastest growing technology companies ( ). We invite you to read to learn where we came from and where we’re going.Read about our mission, story and values .
To find out more about our perks, click .
Some of our Blogs might help you get a better understanding of what we do here. You can find them all .Thriving at Rewind:We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here’s what it takes to succeed with us:

  • Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.
  • Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations – we aim to exceed them.
  • Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there’s time to recover and enjoy life.
  • Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate – from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.
  • Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.
  • We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

Job DescriptionThe Paid Advertising Manager will join the Demand Generation team to develop and execute digital advertising programs that will fuel Rewind’s growth. These initiatives will generate brand awareness, drive leads and pipeline, and ultimately convert new customers for Rewind.You are creative, analytical, and passionate about developing and executing comprehensive digital marketing strategies that align to business goals. You have a strong background in digital advertising and paid social media, with experience running performance marketing campaigns, overseeing creative and media agencies and managing program budgets. You possess strong analytical skills, analyzing campaign results to inform strategy and continually optimize performance.Your responsibilities:You will be owning and executing our paid advertising strategy and planning across multiple paid media platforms, ensuring strong ROI and customer acquisition efficiency while managing the paid advertising budget, allocating investments effectively to maximize impact.You will also be:Managing and optimizing paid advertising campaigns on Bing, YouTube, Meta, Reddit, and Marketplaces.Managing agency relationships at the operational day-to-day level and being accountable for quality of agency output and program delivery on Google and LinkedIn.Building, segmenting, and refining audience targeting, including the use of lookalike audiences and remarketing strategies.Collaborating with other departments (ex. Product Marketing, Sales, Partnerships) to understand and support their objectives through various channels.Running A/B tests and other experiments to continually optimize campaigns and improve conversion rates.Driving the development of ads and landing pages for paid advertising needs with Content and Web.Using data to inform decision-making and performance improvements. Measuring, analyzing, optimizing, and reporting on paid advertising performance to improve ROI.Staying current with industry trends, best practices and technology in paid media and performance marketing.QualificationsYou have 5+ years of experience overseeing paid advertising, with 3-5 years of experience doing so in a B2B SaaS company with significant hands-on experience building and executing multi-channel marketing strategies and programs via PPC, paid social media, and other digital advertising.You are a goal oriented and curious person with strong problem solving capabilities. You love to collaborate with other teams and are adaptable to change.You also have:

  • Experience managing the creation of ads and landing pages via internal and external creative resources.
  • Experience managing creative and media agency relationships, and campaign budgets.
  • Expertise in campaign and channel analysis and reporting. You possess excellent analytical skills and leverage data to drive actionable insights & recommendations.
  • A degree in Marketing, Business Administration, or a related field.
  • Exceptional project management and organizational skills.
  • Ability to manage multiple priorities simultaneously, and thrive in a fast-paced environment.
  • Strong written and communication skills.

Nice to have:

  • Experience overseeing content syndication investments.
  • Knowledge and hands-on experience with Hubspot, Salesforce, Google Analytics (GA4).

Additional InformationWhere You’ll Work
Our organization follows a hybrid work structure where employees work from the office three days/week. This role will be based out of our Toronto office.How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to:

  • Flexible work hours
  • Employee stock options
  • Health benefits
  • 3 weeks vacation
  • 7 life leave days
  • 2 Level Up days for professional development
  • 1 volunteer day
  • Summer hours (off every other Friday from June – September) and office closed during the holiday break in December
  • 4 week sabbatical after 4 years with us
  • Paid parental leave
  • $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
  • $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.

Rewind is a service that protects critical data for businesses, focusing on backing up data in cloud-based apps. They are a fast-growing technology company with a team-first mentality, performance-driven mindset, flexible work-life approach, customer-centric focus, and a fun work environment. They are currently seeking a Paid Advertising Manager with 5+ years of experience in overseeing paid advertising, specifically in a B2B SaaS company. The role will be based in their Toronto office and offers a variety of benefits to support employee success both at work and in their personal lives. Rewind is committed to diversity and encourages candidates of all backgrounds and identities to apply.

Advertising Assistant – Daily Dot Art – Orlando, FL

Company: Daily Dot Art

Location: Orlando, FL

Expected salary:

Job date: Tue, 31 Dec 2024 23:21:11 GMT

Job description: As a member of the Daily Dot Art team, you will play a vital role in supporting the creative and marketing departments in executing successful promotional campaigns. You will collaborate closely with both teams to coordinate tasks, manage administrative duties, and ensure that all promotional activities are executed seamlessly. This role offers the opportunity to work in a dynamic and fast-paced environment, where your organizational skills and attention to detail will be key to the success of our creative endeavors. Join us at Daily Dot Art and be a part of a team that is dedicated to producing top-tier digital graphic design and marketing solutions.

Fidelity Investments – Advertising Specialist – Toronto, ON

Company: Fidelity Investments

Location: Toronto, ON

Expected salary:

Job date: Sun, 29 Dec 2024 06:36:08 GMT

Job description: Job DescriptionThis is a hybrid role with a mix of remote and in-office working.At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services – and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best – both personally and professionally.Business Overview:
The Advertising Specialist is responsible for the execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, internal departments, content marketing, production, and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. programmatic display/video, paid social, and paid search). The role includes assisting in development of media placement recommendations, post-campaign reporting and in-campaign optimization; as well as budget optimization and reporting within campaigns.How You’ll Make an Impact:
1. Campaign Management, Execution and Strategy

  • Collaboration with Advertising, Content, and Digital marketing teams to ensure seamless integration across full communication plan (i.e.paid/owned/earned).
  • Be the subject matter expert in one or more paid media channels – social, search, programmatic.
  • Help develop detailed, strategic media brief for the agency and internal stakeholders that reflects business and campaign goals across the marketing funnel.
  • Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments.
  • Leverage internal & external data sources to ensure media plans are based on insight and learning.
  • Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met.
  • Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns; this includes working closely with Data Analytics and Digital teams.

2. Operational Expertise

  • Strong understanding of omni-channel media planning, with expertise in digital media buying utilizing AI enabled targeting, and in one or more digital media channels (i.e. paid search, paid social, programmatic display/video, etc.) to maximize digital marketing effectiveness.
  • Work within the Adobe and related marketing tech platforms to optimize digital ad campaigns in real time.
  • Possesses and continuously strives to develop his/her awareness of external trends and market innovations in digital advertising.
  • Data focused: leverage internal & external data sources to ensure media plans are rooted in insight & learning.
  • Develop test & learn media tactics with agency, to promote continued learning and optimizations.
  • Understanding of tagging and ad trafficking systems, codes, and processes.

3. Campaign Reporting

  • Create in-depth analysis of campaign performance including online media, mobile and web analytics that highlight campaign strengths and weaknesses, performance, return on investment, optimization options, ad fatigue, etc.
  • Work with internal and external Marketing and Data Analytics partners to review detailed metrics, then distill analytics into concrete recommendations.
  • Make recommendations to optimize ad spend, ad copy or ad placements, as warranted by research and metrics.

4. Budget reconciliation and management

  • Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing.
  • Work closely with external partners to ensure timely invoicing, monthly reconciliation of billing and payments.
  • Work closely with Manager, Digital Advertising to ensure media budget stays on track.

What We Are Looking For:

  • Thorough understanding of paid digital strategy, mobile and social media channels.
  • Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences.
  • The position requires strong analytical and problem-solving skills.
  • Demonstrate an innovative, collaborative, and proactive mindset.
  • The ability to manage multiple priorities in an ever-changing environment and meet deadlines.
  • Must be very detail oriented and can work well under pressure.
  • Strong Microsoft Office skills. Adobe AdCloud, Adobe Analytics and Audience Manager skills required.
  • Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships.
  • Experience with 3rd party ad serving technology (e.g. DoubleClick).
  • Demonstrate experience building out detailed advertising strategies and tactics, preferably in the financial services sector.

The Expertise You Bring:

  • 3+ years’ experience.
  • University Degree in Marketing or Advertising or equivalent experience.
  • Marketing or advertising experience utilizing the following media: paid search, paid social, programmatic and direct display/video, online video (i.e. YouTube), audio (i.e. Spotify, podcasts), TV, digital out-of-home, in-person and digital sponsorships.
  • Strong project management skills
  • Financial services experience is a strong asset.
  • Advertising and/or Media Agency experience is a strong asset.

Current work authorization for Canada is required for all openings.Fidelity Canada is an equal opportunity employerFidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.Accommodation during the application processFidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at .No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.Why Work at Fidelity?We are proud to be recipients of the following:Awards

  • Canada’s Top 100 Employers

o Greater Toronto’s Top Employers
o Canada’s Top Family-Friendly Employers
o Canada’s Top Employers for Young People

  • Great Place To Work® Certified

o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today’s Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

  • LinkedIn Top Companies in Canada
  • Human Resource Director (HRD) – Best Place To Work

o HRD – 5-Star Benefit Program
o HRD – 5-Star Diversity & Inclusion EmployerDesignations

  • Canadian Compassionate Companies – Certified
  • Benefits Canada’s Workplace Benefits Award – Future of Work Strategy
  • TalentEgg National Recruitment Excellence Award – Special Award for Diversity & Inclusion in Recruiting
  • Canadian HR Reporter’s Most Innovative HR Team