Digital Marketing CoordinatorTechtronic Industries Co. Ltd3.6Markham, ON High interest in digital marketing, actively interested in marketing trends. The ideal candidate will work closely with Digital Marketing developing and… 30+ days ago

Position Description:

The Digital Marketing Coordinator will manage the websites and email marketing execution for all brands under the Consumer Group including RYOBI, RIDGID, and HOOVER. The ideal candidate will work closely with Digital Marketing developing and executing an aggressive paid digital advertising plan to continue building brand awareness for all brands under the Consumer Group so that we are first in class in digital marketing.

Duties and Responsibilities:

BRAND WEBSITES

· Collaborate with the Digital Marketing Manager on digital strategies and execution timing for all brand under the Consumer Group: RYOBI, RIDGID, and HOOVER.

· Work closely with the US and Canada Web Development teams on project updates & web enhancements.

· Collaborate with the US Digital marketing teams to align digital strategies and execution timing for all brands under the Consumer Group

· Manage production and execution of digital projects to support monthly website updates to reflect promotions and new products

· Monthly maintenance check to ensure active and promotional products are online

· Develop strategies to grow pageviews and page view duration driving customer engagement and building consistent traffic on brand websites

· Work cross-functionally to identify and integrate with in-store marketing executions

· Track key metrics including monthly number of website traffic, engagement and more.

EMAIL MARKETING

· Assist in executing monthly Eblasts and ensure annual growth of email subscribers.

· Collaborate with the graphics team on developing the design and testing of Eblasts.

· Develop plan for email database segmentation and remarketing strategy

· Developing innovative content for eblasts collaborating with Digital Marketing Manager to develop an overall email marketing strategy for all brands under the Consumer Group.

PAID DIGITAL ADVERTISING

· Set up digital advertising for the Consumer Group’s brands through Facebook Ads Manager and the Google network.

· Provide monthly analysis of advertising metrics.

· Collaborate with Graphics team to develop ads that ensure brand consistency across all advertising channels.

· Analyze competitor paid advertising campaigns to ensure we are best in class

Qualifications & skills:

· University / College degree (IT Management experience preferred).

· Understanding of websites and email experience. (6-12-month experience in a related field).

· Experience working with Third Party Agencies

· Attention to detail, organizational skills and strong communication skills.

· Creative thinker

· Ability to analyze and provide actionable next steps from analysis

· High interest in digital marketing, actively interested in marketing trends

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care
  • RRSP match
  • Vision care
  • Wellness program

Digital Marketing Coordinator


CLICK TO APPLY

Social Media ManagerTechWyse3.3Toronto, ON Proficient in content marketing theory and application. Reporting to the SVP Operations, the Social Media Manager is responsible for creating, managing and… 30+ days ago·More…View all TechWyse jobs – Toronto jobsSalary Search: Social Media Manager salaries in Toronto, ON

Reporting to the SVP Operations, the Social Media Manager is responsible for creating, managing and executing digital marketing campaigns in social platforms for a broad range of agency clients as well as our own agency brands.

This role offers significant opportunity for career development since the right candidate will be leading the social department and representing the agency to our clients. This includes assisting in developing the agency service level and deliverables as well as vetting and selecting the industry tools for use in the social department.

Planning, developing, presenting and delivering successful strategies for clients is a core component of this role. Additional responsibilities for the Social Media Manager also include assisting in outreach and communication as well as planning content creation to help support our client’s online marketing campaigns.

The Social Media Manager is a highly motivated individual with experience and a passion for digital marketing as a whole with specific skills and experience in delivering results in social media platforms.

At our agency, individuals are driven to continuously improve their skills and expected to take action outside of the day-to-day. Going to events, seminars, workshops, and participating in online training for skills and expertise would be expected.

Primary Responsibilities

  • Complete ownership of client marketing campaigns from plan to production including: brief development, ideation, channel recommendations, creative development, planning, implementation and management
  • Participate in meetings related to existing projects and new business and will be expected to lead conversations about progress, needs and results of each client’s marketing campaign
  • Monitor effective benchmarks and KPIs for measuring the impact of social media, content marketing and inbound marketing campaigns to analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Manage client inbound and social marketing campaigns and day-to-day activities. Duties include online advocacy and monitoring, editorial content, content writing, community-outreach efforts, aggregating article and video content, distributing content to content sites etc…
  • Become an advocate of clients among various social communication channels, engaging in dialogues and answering questions where appropriate
  • Develop and expand community and/or blogger outreach efforts
  • Provide insights gained from brand monitoring to AM and Cross-Department teams, to help them evolve their strategies in a timely fashion
  • Report on trends in social/inbound marketing, to the agency and clients alike
  • Develop best practices and processes for communications department
  • Identify threats and opportunities in user generated content surrounding the business, report to appropriate management
  • Oversee design of content for social channels
  • Develop and manage promotions and contests
  • Create and manage all client social media ad campaigns including budgeting
  • Execute on client newsletters
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Create and maintain content editorial calendars
  • Reporting and analytics for various content efforts

Qualifications

  • Minimum 2+ years of work experience in a similar role
  • Demonstrate creativity and documented immersion in social media
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Maintains excellent writing and language skills
  • Enjoys a working knowledge of the blogging ecosystem
  • Displays ability to effectively communicate information and ideas in written and video format
  • Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
  • Makes evident good technical understanding and can pick up new tools quickly
  • Maintains a working knowledge of principles of SEO
  • Possesses functional knowledge and/or personal experience with WordPress
  • Demonstrates winning social customer service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues

Social Media Manager


CLICK TO APPLY

Marketing Content WriterDatameerToronto, ON Leveraging product marketing messaging to create marketing campaigns, blogs. Work cross functionally with global teams in product marketing, sales, and. 30+ days ago·More…View all Datameer jobs – Toronto jobsSalary Search: Marketing Content Writer salaries in Toronto, ON

ABOUT US:

We are a well-funded, global software company headquartered in San Francisco with global offices across Europe backed by top tier investors including KPCB, Redpoint Ventures, and Next World Capital among others. Our customers include who’s who of the fortune 100 and the list is growing!

We have a history of continued innovation since 2010, serving the fortune 100 providing an enterprise grade platform enabling trusted data-driven insights anywhere. Datameer’s advanced data preparation, exploration and governance functionality makes it easy to transform big data into curated data sets to feed any analytics initiative. Using a hybrid architecture that spans on-premise and the cloud, Datameer helps organizations deliver new insights in days and operationalize them immediately, increasing agility and responsiveness of the analytics that drive the business.

We are looking for a Content Writer who has experience writing high-quality content. The successful candidate will be required to demonstrate the ability to own and lead multiple projects simultaneously and will be able to develop powerful content and communicate the right information at the right time.

RESPONSIBILITIES:

  • Creating the copy for email nurture flows that convert leads into customers
  • Writing copy for paid campaigns and website landing pages
  • Leveraging product marketing messaging to create marketing campaigns, blogs
  • Work cross functionally with global teams in product marketing, sales, and
  • customer experience to leverage customers feedback into the materials
  • produced

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES:

  • 3+ years of copywriting experience
  • Strong understanding of direct response copywriting frameworks
  • Experience writing landing pages, websites, PPC copy, cold emails, and email
  • Nurture flows
  • Incredible writing skills
  • Experience with Hubspot and other CRM tools

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Marketing Content Writer


CLICK TO APPLY

Social Media Content CreatorSocial Know HowVaughan, ON Who We Are: SOCIAL KNOW HOW® is a leading Social Media Marketing Agency located in the Greater Toronto Area that helps company’s Plan, Optimize, Execute and… 30+ days ago·More…View all Social Know How jobs – Vaughan jobsSalary Search: Social Media Content Creator salaries in Vaughan, ON

Location: Vaughan, Ontario, Canada


Company: SOCIAL KNOW HOW®


Who We Are: SOCIAL KNOW HOW® is a leading Social Media Marketing Agency located in the Greater Toronto Area that helps company’s Plan, Optimize, Execute and Manage (POEM) their Social Networks. Our expertise in harnessing the power of Facebook, Instagram, LinkedIn and Twitter through quality content and effective Facebook/Instagram advertising will get your company noticed, growing and connected with your target market. www.SocialKnowHow.com


Overview: Social Media is an essential aspect of marketing today’s brands. It connects businesses with customers, increases visibility to brands and boosts business opportunities. As the Content Creator you will be responsible for supporting the Social Media Manager(s) by creating visual and graphic content that will be shared on clients’ social media platforms.


CORE RESPONSIBILITIES

  • Collaborate with clients and the Social Media Manager to translate the vision into visual content.

  • Perform photography and videography at select client locations

  • Ability to edit photographs and videos using the Adobe Creative Cloud suite or similar software

  • Test and implement new software and mobile Apps that increase the clients visual presence.

  • You have an excellent sense of photography and videography/cinematography

  • Expert storyteller with a command of visual, communication and motion design principles, including composition, framing, and lighting.

  • Completes the content creation and optimization process from beginning to end.

  • Measure website traffic to content, Utilize Google Analytics, Facebook Insights, etc to provide valuable information to the Social Know How team in order to better assist the company and our clients

  • Analyze content or campaigns, report findings and provide recommendations.


QUALIFICATIONS

  • Bachelor’s Degree or Diploma in Marketing, Social Media, Graphic Design, Video Production or related fields.

  • Minimum 4 Years of professional experience preferred.

  • Understanding of what makes content successful in today’s social media world.

  • Able to create content that is engaging and successful across channels and audiences.

  • Passionate about social media, graphic design, brand identity, photography, and videography

  • Advanced understanding of and/or proficient in: Adobe Creative Suite and a diverse range of video and image processing software, plug-ins, techniques and approaches.

  • Familiar with wordpress, squarespace, hootsuite, hubspot are an asset.

  • An effective communicator, technologically savvy, creative & innovative.

  • Ability to prioritize tasks and maintain a positive and upbeat attitude.

  • Valid Ontario driver’s license and access to a vehicle.

  • After hours may be required

  • Additional duties may be required.


Interested in Joining the SOCIAL KNOW HOW® team?


Email your resume OR send your LinkedIn profile URL to HR@SocialKnowHow.com (Subject: “Social Media Creator”)

Social Media Content Creator


CLICK TO APPLY

Marketing SpecialistSynaptopToronto, ON They will also have experience with web analytics, content management systems, marketing automation platforms, running digital media campaigns, blogging, and… 30+ days ago·More…View all Synaptop jobs – Toronto jobsSalary Search: Marketing Specialist salaries in Toronto, ON

This role will involve developing and managing marketing efforts and communications for Synaptop. This role will cover a wide range of duties, including maintaining digital media accounts, integrating video and text marketing efforts, advertising, blogging, and vlogging. Speaking a language other than English is considered an asset.

Requirements:

The ideal candidate will have a minimum of a Bachelor’s degree in Commerce, Business, Marketing, or the equivalent. They will have 2-5 years work experience in a similar position. They will also have experience with web analytics, content management systems, marketing automation platforms, running digital media campaigns, blogging, and advertising. The candidate must be able to work independently in a fast-paced environment as well as being a team player.

The candidate must also have:

  • Strong written and verbal communication skills
  • Exceptional creativity skills
  • Strong research and analytical skills
  • Strong Customer Service skills
  • Ability to multi-task, be organized, and detail oriented
  • Highly motivated, with a pro-active approach to their work
  • Ability to travel if required

Bonus:

  • Experience with MS Office applications, Adobe Creative Cloud Suite, specifically in Adobe InDesign, Photoshop, Illustrator, After Effects, Fireworks, Quark, and Filemaker Pro.
  • Experience with SEO
  • Icon, Illustration, and/or print design experience

Marketing Specialist


CLICK TO APPLY

UM – Digital StrategistIPG Mediabrands3.7Toronto, ON Support in elevating investment team digital acumen. Lead the preparation and presentation of evaluations of digital media opportunities, digital trends and… 30+ days ago·More…View all IPG Mediabrands jobs – Toronto jobsSalary Search: UM – Digital Strategist salaries in Toronto, ON

General information

Agency: UM

Job Function: Planning

Location: Toronto, Canada

Job Ref#: 3636

Description & Requirements
Position Summary
The role of a Digital Strategist is to lead best in class digital strategies that integrate into the overall communication plan and drive outcomes for clients. The Digital Strategist will lead the development of digital plans that span all digital channels, ensuring all SBU partners are delivering at a high standard to meet the client needs. The Sr. Digital Strategist will be part of the UM Digital Centre of Excellence and will be responsible for bringing forward innovative opportunities, thought leadership pieces and contributing to the overall agency best practices. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless digital executions.
Job Responsibilities
  • Accountable for the creation of integrated digital strategies that connect to the overall media plan
  • Strengthen SBU relationships through collaboratively building digital strategies to deliver client impact
  • Partnering with all SBUs to ensure delivering at a high standard
  • Maintain stewardship and accountability of the digital plan, regularly evaluating and monitoring execution.
  • Ensure that all media plans adhere to the agency’s values, philosophies and processes.
  • Lead the preparation and presentation of evaluations of digital media opportunities, digital trends and issues of interest to clients.
  • Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required.
  • Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.
  • Identify key digital product opportunities that will benefit the clients business and integrate into day to day plans
  • Deliver digital thought leadership in partnership with Digital Strategy and Partnership Director/Sr. Director
  • Connect to the Digital Centre of Excellence and ensure action of best practices
  • Maintain connectivity to media partners to deliver high standard solutions for clients
  • Attend and participate in regular UM Digital Centre of excellence meetings. Bring client specific best practice learning to share with the Centre of Excellence.
  • Educate planning/investment team on latest digital products
  • Support in elevating investment team digital acumen
  • Provide client specific insight for new product development
  • Support the identification and development of partner and industry POV’s
  • Oversee financial digital media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.
Desired Skills & Experience
  • Post-Secondary education – University graduate and/or advertising/marketing College degree preferred.
  • Minimum of four (4) years’ experience in digital media planning and/or execution. History of developing positive on-going business relationships with a focus on client service.
  • Ability to develop and foster strong relationships and partnerships, both internally and externally.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to digital planning.
  • Previous experience managing and developing employees.
  • Proactive approach to problem solving, supporting the team, self-development, etc.
  • A solid understanding of digital media platforms including, but not limited to Facebook Business Manager, DV360, SA360
  • Solid digital technical knowledge including understanding of ad operations, DMP/CDPs and other ad tech/mar tech platforms are used to drive results for clients
  • Proficient with media research tools (e.g. Clear Decisions, Vividata, Nielsen, Comscore and Pathmatics), and media tools (e.g. Prisma).
  • Strong learning agility, with a passion for continuous development.
  • Strong presentation skills.
  • Excellent communication skills (both written and verbal).
  • Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Ability to travel as required.
About Us
UM is a full-service media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. We are a dynamic and growing group of marketing and media innovators, fiercely committed to the spirit of ‘Better’. We use Better Science and Better Art to deliver Better Outcomes and create advantage to grow our clients’ businesses.

Part of the IPG Mediabrands family, UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world.

Our roster of Canadian clients includes: Johnson & Johnson, BMO, Netflix, Spotify, The Hershey Company, SkipTheDishes, Sobeys, Sony, Estée Lauder, ExxonMobil, McCain, Boston Pizza and Sinai Health, among others.

UM is powered by industry-leading strategy, data analytics and tech capabilities. However, our unique culture – based on mutual support, shared passion and trust – is the reason why we excel as a team. We were Canada’s most awarded media agency at both the recent MIAs & CMAs (2020), Canada’s #1 Most Effective media agency (WARC 2020), #1 Most Competitive agency (RECMA 2020), campaign of the year winner (Adweek 2020 & Strategy) and recognized with 80+ local and global industry awards over the past year. UM was also rated Ad Age’s ‘Best Places to Work’ and #1 global media agency by technology advisory, Forrester, two years in a row.

UM’s culture is an inclusive one, where people are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. The executive leadership is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to dynamic employee engagement programs.

We proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Candour: Our candour through open and constructive dialogue ensures better outcomes for our people and our clients.

Curiosity: Our relentless curiosity drives relentless innovation – being curious about the world, media, our clients and each other and using this curiosity to find new and innovative ways of doing everything we do.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about those around us and about being a diverse agency where everyone feels motivated and supported, both professionally and personally.

UM – Digital Strategist


CLICK TO APPLY

Digital Campaign SpecialistVaricentToronto, ON Plan, manage and optimize conversion-based digital media programs (paid and organic), including SEM, display and video advertising, social media marketing and… 30+ days ago·More…View all Varicent jobs – Toronto jobsSalary Search: Digital Campaign Specialist salaries in Toronto, ON

Varicent is the industry leader in developing Sales Performance Management (SPM) software, enabling businesses worldwide to Plan, Operate and Pay effectively to drive sales performance and growth.
A named Leader in the Gartner Magic Quadrant for Sales Performance Management seven times in a row, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50™ in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. We are looking for talented, driven people that can make an impact across our organization.
Our Digital Marketing Team is looking for a Digital Campaign Specialist to assist in the development and execution of our digital marketing campaigns. We’re looking for someone who has a deep understanding of the omni-channel digital space and expertise in leveraging digital media to significantly impact the growth and development of the business.


What you’ll do:

    • Collaborate with broader Marketing Team and cross-functional teams to develop and refine our B2B digital marketing campaigns to increase reach, engagement, conversion, brand awareness, acquisition and retention
    • Build thoughtful and robust digital audience profiles, combining interests, behaviors, affinity and demographic factors for purposes of campaign targeting and retargeting
    • Plan, manage and optimize conversion-based digital media programs (paid and organic), including SEM, display and video advertising, social media marketing and programmatic marketing to drive growth through digital lead generation
    • Continually test and optimize acquisition channels, audiences, bidding strategies, targeting tactics, ad units, copy, creative and landing pages to maximize digital ROI
    • Set, monitor and report on performance metrics and budgets for digital media campaigns across all levels of the conversion funnel

What you’ll bring to Varicent:

    • Bachelor’s degree or diploma in digital marketing or related field; or equivalent years of combined education and experience
    • Minimum two years’ experience of active, hands-on digital marketing across search, display, paid social, programmatic
    • Previous experience marketing in the B2B technology and/or SaaS-based space preferred
    • Strong technical knowledge of current ad technologies, including but not limited to Google Ads, LinkedIn Business Manager, Facebook Business Manager
    • Demonstrated experience with A/B testing and digital media optimization
    • Results-oriented and process-driven, with high expectations of self and team
    • Advanced analytical capabilities, with strong working knowledge of Google Analytics and other analytics platforms
    • Ability to interpret data and to extract meaningful themes that advise future marketing strategies
    • Excellent oral and written communication skills
    • Solutions-focused, results-driven and positive work ethic
    • Previous agency experience an asset
Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Varicent is committed to compliance with all fair employment practices regarding citizenship and immigration status.

Digital Campaign Specialist


CLICK TO APPLY

Digital Strategy Lead – Rare FranchiseSanofi4.1Mississauga, ON Drives organizational excellence in digital and social media planning, digital marketing, digital content management and production, digital analytics and… 30+ days ago·More…View all Sanofi jobs – Mississauga jobsSee popular questions & answers about Sanofi

Reference No. R2594519


Position Title: Digital Strategy Lead – Rare Franchise


Department: Rare Diseases & Rare Blood Disorders CA

Location: Sanofi Genzyme, Mississauga, Ontario


About Sanofi Genzyme

Sanofi Genzyme has pioneered the development and delivery of transformative therapies for patients affected by rare and debilitating diseases for over 30 years. We accomplish our goals through world-class research and with the compassion and commitment of our employees. With a focus on immunology, rare diseases/rare blood disorders, neurology/multiple sclerosis and oncology, we are dedicated to making a positive impact on the lives of the patients and families we serve. That goal guides and inspires us every day. Sanofi Genzyme’s portfolio of transformative therapies, which are marketed in countries around the world, represents groundbreaking and life-saving advances in medicine. As a Sanofi company, Sanofi Genzyme benefits from the reach and resources of one of the world’s largest pharmaceutical companies, with a shared commitment to improving the lives of patients. Learn more at www.sanofigenzyme.com.

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.


We have an exciting opportunity available for a dynamic Digital Strategy Lead to join our collaborative team! Digital Strategy Lead – Rare Franchise


Position Summary:

Reporting into the Franchise Head, the Digital Strategy Lead works across the Rare Franchise (commercial and medical) to ensure a new level of customer-centricity and customer engagement in the development and implementation of integrated customer brand plans (ICBPs) and campaigns with a focus on the use of digital and social media communication channels and technology for the Rare Franchise. Establish a customer centered connected ecosystem (prescribing tools, patient support & educational resources) designed to deliver an exceptional customer experience translating to brand performance targets. Drives organizational excellence in digital and social media planning, digital marketing, digital content management and production, digital analytics and channel mix/content optimization.


Key Responsibilities and Duties:

  • Leads the development of digital strategies, solutions and channels mix options aligned to customer plans for both commercial and medical initiatives leveraging marketing intelligence and existing market benchmarks. Drive digital innovation transformation in a matrix environment.

  • Leads all phases of digital production and User Acceptance Testing (UAT) testing of digital assets in campaigns.

  • Leads campaign automation flow mapping and documentation for digital campaigns as well as ensures the integration of digital as a component of commercial and medical omni-channel customer campaigns.

  • Accountable to set and surpass campaign analytic targets in order to optimize activities post campaign launch.

  • Manage digital 3rd party agencies to develop compliant customer specific tools and resources.

  • Sets KPIs and partners with assigned franchise brand teams in the development of customer plans, campaigns, content/editorial plans, and measurement plans to achieve customer engagement and sales and performance brand goals.

  • Is responsible for collaborating with key departments (Marketing, Medical, Legal, Compliance, Market Access Analytics/BO&I) to support the successful measurement plan for each asset and digital campaign.

  • Harnesses SGZ current and future digital platforms to facilitate the delivery, testing and analysis of personalized content, to foster data collection for better journey customization.

  • Works with Digital Platforms Manager across the broader Sanofi Genzyme TAs to identify and incorporate best practices in digital marketing processes and use of tools into daily work. This includes adopting various processes and guidance’s regarding digital campaign design and automation workflows in addition to applying measurement and content tagging strategies across digital platforms to ensure our ability to measure programs.

  • Operates consistently in a manner that adheres to all company and industry compliance and legal requirements.


Key Requirements:

Education:

  • University degree, preferably in Marketing, Business or Computer Sciences

  • MBA, MBA Digital Transformation (an asset)

  • Certification in Digital marketing (i.e. Google Ad Words/Analytics, User Experience Design, Content Marketing, Social Media, Digital Media, Digital Marketing, AI)

Experience:

  • Minimum of 10 years of professional experience inclusive of 5+ years in digital marketing leading digital transformation stretching the organization through innovation and continuous improvement

  • Experience work in highly regulated industries (healthcare, CPG, financial services, etc.) continuously delivering the best for the organization while prioritizing resources to meet customer needs.

  • Expertise in acting for patients and customers to build integrated strategic customer centric plans, customer journeys, digital communication plans and tactical programs for diverse customer groups (ex. physicians, patients, pharmacists, government etc.) executed with excellence.

  • Demonstrated strength in taking action to drive customer centricity and cross-functional project team leadership while leading without authority for multiple brands defining digital customer strategies and processes

  • Experience in leading agencies in developing, producing, tagging and promoting digital assets including websites, HO/3rd party email programs, Apps, Podcasts, Chatbots, and other digital assets as required.

  • Experience in digital and social media buying and reporting.

  • Experience embracing AI and other data drivers as tools to continuously learn and drive improvement

  • Experience in working with content management and marketing automation systems/solutions

  • Expertise in User Experience (UX) Design and Development

Languages:

  • English

  • French: an asset

Travel:

  • 10-20% (National & International)

Computer Knowledge:

  • Strong knowledge and proficiency in the use of various marketing Omi-channel marketing campaign implementation platforms (including but not limited to Adobe, Salesforce, HCL Unica, Marketo)

  • Competency using business intelligence software (i.e. Tableau, Qlik Sense)

  • Competency translating and facilitating operational and user needs cross various digital transformational platforms and tools (ie data management platforms, customer data platforms, ML, CRM tools & Data Asset management tools

  • Proficiency in virtual engagement platforms (including but not limited to VEEVA Engage, Zoom, MS Teams, Skype)

HSE Responsibilities:

  • Show support for the protection of health, safety and the environment by presenting exemplary behavior and by contributing to the HSE objectives achievement.


Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request.


Thank you in advance for your interest.

Only those candidates selected for interviews will be contacted.

Sanofi, Empowering Life

#GD-SG #LI-GZ

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Digital Strategy Lead – Rare Franchise


CLICK TO APPLY

Digital Marketing TechnologistSOTI Inc.3.1Mississauga, ON 3-5 years demonstrated experience working with B2B audiences designing, implementing, and measuring digital marketing programs across: website design and… 30+ days ago·More…View all SOTI Inc. jobs – Mississauga jobsSalary Search: Digital Marketing Technologist salaries in Mississauga, ONSee popular questions & answers about SOTI Inc.

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title: Digital Marketing Technologist

Position Type: Permanent

Location: Mississauga

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.

To us, being visionary is more important than doing things the way they’ve always been done.

What We’re Looking For

In this role, you will be a critical player driving the marketing organization’s strategic approach to digital communications to achieve our business goals. If you are passionate about how digital marketing management represents the fastest-growing new channel for targeted communication, join us today to shape our strategy around audience interaction, engagement and delivery of SOTI’s branding, communications, product roadmap and services online.

Are you passionate about leading the charge to successfully integrate digital, social and mobile marketing platforms into a strategic business and marketing communications program? To produce superior business results, your duties will include: planning, implementing, and monitoring our digital marketing campaigns and assets across all digital networks.

Our ideal candidate is someone with blended experience in both marketing and UI/UX design and front-end web development. This role involves integrating our marketing technology stack with a focus on designing our marketing automation tools to support increased lead generation and conversion rates. If you understand how building content designed for online can bring a brand to life, we want to hear from you.

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Detail oriented with a mobile-first mindset with demonstrated strong execution experience is a must. This is a global role, so experience working across multiple timezones with colleagues from around the world highly valued.

What’s in it for you?

The People – From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth – Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology – You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and work with Senior Manager, Demand Generation to report on performance based on the insights and key results.
  • Brainstorm new and creative growth strategies.
  • Design, implement and manage corporate website strategy and marketing technology stack.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, instrument conversion points and optimize user funnels.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Able to calmly and eloquently articulate opinions in the presence of executives

Experience You’ll Bring :

  • 3-5 years demonstrated experience working with B2B audiences designing, implementing, and measuring digital marketing programs across: website design and content, social media, email marketing, web analytics, search engine marketing and measurement.
  • Advanced knowledge of: HTML, CSS, JavaScript, PHP, Umbraco, Salesforce, Pardot. Front end development experience a major bonus.
  • Experience using search engine fundamentals for organic and paid search traffic, with proven experience reaching audiences through content strategies with measurable online success.
  • Understand web analytics and key performance metrics and tie them back to the basics around website usability and content management.
  • Experience using leading tools, techniques and best practices designed for online and mobile customer experiences. Experience in e-commerce and e-business a big plus.
  • Graduate in Digital Marketing, Marketing, Digital Strategy & Communications Management.

If you want to bring your ideas to life, apply at SOTI today.

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at careers@soti.net .

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

Digital Marketing Technologist


CLICK TO APPLY

Digital Property Optimization SpecialistMcCarthy Tétrault3.8Toronto, ON Seasoned web developer/site manager experience working in a digital marketing environment. Develop weekly reports and dashboards to track performance and… 30+ days ago·More…View all McCarthy Tétrault jobs – Toronto jobsSalary Search: Digital Property Optimization Specialist salaries in Toronto, ONSee popular questions & answers about McCarthy Tétrault

At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected as one of Canada’s Top 100 Employers 2021 for the ninth consecutive year. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Our Clients & Markets/Client Service Delivery team brings market strategy and service delivery innovation under one umbrella to ensure the needs of our clients are always top of mind. Our team plays an integral role in advancing the firm’s ambitious strategy at the vanguard of the legal industry. We are looking for a business-oriented, dynamic change agent to fill the role of Digital Property Optimization Specialist.

As a Digital Property Optimization Specialist, you will:

Web Development and Design

  • Manage all external digital properties, channels, platforms and tools, ensuring alignment with firm strategy and best practices.
  • Manage daily content optimization for on and off page site search on mccarthy.ca, microsites and blogs.
  • Work closely with Clients and Market Team to ensure content is updated, tagged and promoted in relevant areas of the website.
  • Oversee and managing various digital vendor partners.
  • A/B testing, conducting assessments of capabilities and performance.
  • Execute ongoing enhancements to the firm website, microsites, social media, blogs and digital marketing tools from design and coding to deployment.
  • Enhance functionality, troubleshooting issues and implementing ongoing UI/UX improvements to website and all digital platforms, working in collaboration with the design team.
  • Support the launch of marketing campaigns and ad programs into market.
  • Execute inbound requests for web updates.
  • Build capacity to convert leads on web site, score, and push to Sales Automation Platform.
  • Ensure continuous improvement of site performance including ongoing site optimization, ensuring link quality, proper build of new landing pages, effectively managing for all the things third party SEO tools identify as issues.
  • Liaise with IT on Technical maintenance of the site.
  • Support digital distribution when required for marketing mail sends from design and coding to deployment, testing and reporting on performance.

Site Analytics

  • Perform data analytics, synthesizing quantitative and qualitative findings into actionable insights and communicating them in a compelling, digestible way.
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all digital channels (web, social, etc.).
  • Tracks, measures, synthesizes, and reports on key performance metrics and data for all digital marketing activities, channels and platforms via Google Analytics and other platform and/or channel specific reporting tools. Specific activities tracked include general website analytics, program and campaign metrics, email marketing performance, SM and working with Research team on media and external publication metrics.

Go-to-Market Tactics

  • Advise on strategy and tactics to drive on-site conversion and lead generation.
  • Collaborate on content marketing, channel strategy and performance metrics and KPIs.
  • Execute go-to-market digital strategies in partnership with the Clients and Markets Team.

As our ideal candidate, you will have:

  • Demonstrated aptitude with analytics platforms (Google Analytics) and SEO.
  • Post-secondary degree or certificate and a minimum of five years digital marketing communications experience in complex environments.
  • Seasoned web developer/site manager experience working in a digital marketing environment.
  • Experience in a large, matrixed organization. Professional Services experience an asset.
  • Proven web development experience across multiple devices, webviews and browsers.
  • Demonstrated experience managing enterprise websites, social and/or CRM & email marketing platforms.
  • Demonstrated experience in web design and coding, with a high level of proficiency in HTML, CSS, Python, Java, WordPress. Drupal, Aquia, Figma/Envision and Jira experience preferred.
  • Knowledge of CRM, Salesforce Marketing Cloud and visualization tools a plus.
  • Proven ability to simplify and distill complex problems into intuitive and elegant experiences.
  • Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
  • Ability to think quickly and critically on a broad range of digital marketing topics, across various verticals.
  • Bias towards action and solutions-oriented mindset.
  • Professional attitude and service orientation, with exceptional stakeholder engagement and management skills.
  • Ability to handle high pressure situations and urgent requests.
  • Capacity and credibility to engage with Leadership and Board members of the Firm, including experience and ability to present to executive-level clients.
  • Bilingual (French/English) an asset.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.

Vaccination Policy:
Please note that, applicants who receive a conditional offer of employment from McCarthy Tétrault will be required to provide proof that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada as a condition of employment and to maintain their status as fully vaccinated as a condition of continued employment. McCarthy Tétrault will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health or other grounds.

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Company events
  • Company pension
  • Dental care
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Tuition reimbursement
  • Vision care
  • Wellness program

Schedule:

  • Monday to Friday

Digital Property Optimization Specialist


CLICK TO APPLY