Mediabrands – Media Experts – Analyst, Audience & Analytics – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Job description: hands-on experience working on advanced marketing analysis and audience projects. You will create, innovate, and guide the…, properties, and views. 1+ years of experience in Marketing Analytics, Performance Analytics, Programming, Relational Database…
The content highlights the need for candidates with hands-on experience in advanced marketing analysis and audience projects. It emphasizes the importance of creating, innovating, and guiding projects related to marketing analytics, performance analytics, programming, and relational databases. The ideal candidate should have at least 1+ years of experience in these areas.
Title: Retail Sales Associate

Location: Cochrane, Alberta, Canada

Salary: $15.00 per hour

Job Type: Full-time, Permanent

Description: Our retail store in Cochrane is currently seeking a Retail Sales Associate to join our team. The ideal candidate will be responsible for providing excellent customer service, assisting customers with their inquiries, operating the cash register, and maintaining a clean and organized store. The successful candidate will have a passion for retail and customer service, be a team player, and have excellent communication skills.

Responsibilities:

– Provide exceptional customer service to all customers
– Assist customers with their inquiries and help them find the products they are looking for
– Operate the cash register and process customer transactions accurately
– Maintain a clean and organized store environment
– Restock merchandise as needed
– Help with inventory management and order products as required
– Any additional tasks assigned by the management team

Qualifications:

– High school diploma or equivalent
– Previous retail or customer service experience is an asset
– Excellent communication and interpersonal skills
– Ability to work in a fast-paced environment
– Strong attention to detail
– Ability to work a flexible schedule, including evenings and weekends

If you are a team player who is passionate about retail and customer service, we would love to hear from you. Apply now to join our team and start your career in retail sales.

Expected salary:

Job date: Sat, 03 Aug 2024 02:53:37 GMT

Mediabrands – Media Experts – Analyst, Audience & Analytics – Toronto, ON

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Company: Mediabrands

Location: Toronto, ON

Job description: Position SummaryAs an Analyst on the Audience and Analytics team, you will be positioned for rapid growth and gain hands-on experience working on advanced marketing analysis and audience projects. You will create, innovate, and guide the analytics process, and suggest recommendations on how to improve. You will work with engaged client teams, a variety of media, audience and analytics platforms, and data sources that are supported by a strong internal system. This role can be worked from our Toronto, Montreal or Vancouver offices.Key ResponsibilitiesProviding audience and analytics services to our customers:

  • Collect and analyze web analytics data to identify business trends and opportunities. Create dashboards using a variety of visualization tools (ex: Analytics reporting, Audience performance/testing). Cearly communicate results to internal & external stakeholders.
  • Auditing of web analytic set-ups, recommendations for improvement and supporting implementation as needed
  • Working collaboratively with planning teams conduct audience research analysis to identify target audiences for clients. Develop and implement audience segmentation strategies using proprietary and syndicated tools
  • Develop point-of-view documents for internal & external stakeholders on audience & analytics topics (ex: technology partners, measurement best practices, privacy, etc.)

Developing optimal processes for performing analytics

  • Be the subject matter expert and educate the extended team on learnings across the various platforms

Work with Director of Audience & Analytics to create packaged Audience & Analytics products

  • Work closely with internal teams to identify client business needs and look for opportunities to create customized analyses to measure overall Audience and Media Performance
  • Draw on expertise of functional experts within internal teams to continually develop skills and capabilities

Desired Skills & ExperienceYour Knowledge:

  • Demonstrated understanding of web analytic platforms and tagging structures, for Google Analytics 4, Adobe Analytics and other analytic tools, in particular Adobe Launch and GTM
  • Data visualization experience (Tableau, Data Studio, etc.)
  • Strong interpersonal, written, and verbal communication skills
  • Basic Knowledge of digital media reporting platforms such as DCM, SA360, Facebook, DSPs and other digital reporting platforms
  • Media Research tools (Nielsen, Comscore, Vividata, Pathmatics)
  • Strong analytical abilities and quantitative skills
  • Demonstrated critical thinking and problem-solving abilities
  • Ability to multi-task and take initiative

Your Skills & Requirements:

  • Google Analytics certification or Adobe Analytics equivalent with experience managing and manipulating accounts, properties, and views.
  • 1+ years of experience in Marketing Analytics, Performance Analytics, Programming, Relational Database Work, or Relevant Academic Experience.
  • Experience in media research tools
  • Strong proficiency in use of Microsoft Excel and power point
  • Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
  • Excellent interpersonal skills: able to maintain positive working relationships with a wide set of internal and external contacts
  • Technically-minded with a desire to learn about data, marketing and the future of adtech
  • Ability to make the complex simple when describing processes to audiences who might not be so expert in martech

Working collaboratively with Canada’s most iconic brands, Media Experts’ mission is to forge deeper connections with consumers. Our comprehensive view of this diverse and ever-changing landscape allows us to create impactful integrated media solutions. Since 1981, we have stood out as pioneers, thought leaders and mavericks. Our playbook for success is built on innovative approaches and unique technologies and is firmly rooted in our culture of care and commitment to our partners and collaborators. We are uniquely positioned to help our clients win in the Canada of today and tomorrow.Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. With three offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network. For more information, please visit .What’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to .
The Analyst on the Audience and Analytics team will work on marketing analysis and audience projects, providing services to clients through web analytics, audience research, and data visualization. They will create dashboards, conduct audits, develop audience segmentation strategies, and collaborate with internal teams to create customized analyses. Desired skills include knowledge of web analytic platforms, data visualization tools, digital media reporting platforms, and media research tools. The Analyst should have Google Analytics or Adobe Analytics certification and at least 1 year of experience in Marketing Analytics or a related field. Media Experts offers generous paid time off, a flexible work model, personal development opportunities, and a chance to be part of a global network of agencies. Media Experts is an equal opportunity employer committed to providing equal employment opportunities.
Job Description

We are currently seeking a highly motivated and experienced Customer Service Representative to join our team. In this role, you will be responsible for providing excellent customer service to our clients, addressing their inquiries and issues in a timely and professional manner.

Key Responsibilities:
– Respond to customer inquiries via phone, email, and in-person
– Process customer orders and ensure timely delivery
– Resolve customer complaints and issues with empathy and professionalism
– Maintain accurate records of customer interactions and transactions
– Work closely with other departments to ensure customer satisfaction
– Assist with various administrative tasks as needed

Qualifications:
– High school diploma or equivalent required
– 2+ years of customer service experience
– Excellent communication and interpersonal skills
– Strong problem-solving abilities
– Proficient in Microsoft Office Suite
– Ability to work independently and as part of a team

If you have a passion for providing exceptional customer service and are looking to join a dynamic team, we encourage you to apply.

Expected salary:

Job date: Wed, 12 Jun 2024 01:06:55 GMT

Wavemaker – Senior Associate, Audience and Data Management Toronto, Ontario – Toronto, ON

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Company: Wavemaker

Location: Toronto, ON

Job description: DescriptionPosition at WavemakerAbout WavemakerWe believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management companyBrief Description:The core mission of the Senior Associate Audience & Data Manager is to create and implement a comprehensive Audience Framework, identifying solutions and measurement partners to measure the impact of media investments most accurately.This is a hybrid role which both works across key clients and helps to manage the delivery and activation of our Addressable Media and measurement framework across the wider agency.

  • Develop a comprehensive channel & audience framework for brands, campaign in collaboration with strategy, planning, audience, and activation teams to define measurement success for the campaign
  • Collaborate with investment, activation, and planning teams to deliver actionable insights based on reporting and measurement to deliver the right story to clients, and make recommendations driving to more efficiency and effectiveness
  • Lead implementation and deployment of various measurement effectiveness studies such as brand lift, conversion lift … to deliver learnings tied directly to client’s objectives
  • Identify potential Audience gaps and requirements and develop recommendations for relevant measurement partners
  • Develop test and learn measurement/audience agenda & roadmap considering new metrics, new measurement partners and solutions
  • Identify data gaps/opportunities to continue elevating client’s deliverables
  • Update clients about industry trends/changes impacting measurement strategies.
  • Liaise with all internal teams (strategy, planning, audience, content, e-commerce and activation) for on-going integration of learnings based on business analysis and insights based on performance starting with investments up to measurement including planning and activation.
  • Recommend the development of campaign dashboards and data measurement visualizations for clients.
  • Be the point of contact for vendors & partners, maintain strong relationships
  • Support, train and mentor to junior team members professional development and growth
  • Participate in client meetings and act as measurement point of contact where relevant

What You Will need:

  • Minimum 5 years experience preferably in Media or consulting /client facing experience
  • Bachelor’s Degree in Business, Statistics, Math or other quantitative discipline, numbers are at the core of everything you do.
  • Strong data analytics & strategy background; and the ability to identify and communicate insights and recommendations
  • Demonstrated supervisory, delegation and strong mentorship skills
  • Working knowledge of Syndicated tools (DDS, Prisma, DCM, DBM & Vividata etc.)
  • Advanced Excel user. Experience with data visualization or dashboarding is an asset.
  • Expert knowledge and use various digital analytics platforms/tools such as Google Analytics, Facebook Insights.
  • Solid experience with an understanding of reporting tools (DFA, Omniture, Google DCM, Analytics & AdWords)
  • A strong understanding of the Canadian media landscape and media measurement.

Qualities:

  • Digitally savvy: uses digital and social media, passionate about emerging media / technologies
  • Interest in the video ecosystem and disciplines (traditional, on-line, digital, etc.)
  • Works well in a team setting
  • Demonstrates accuracy and attention to detail
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects simultaneously
  • Strong collaborative and communication skills
  • Ability to delegate and oversee team’s workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in a fast-paced environment
  • Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.We’re an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Wavemaker is a global media agency that provides innovative solutions to help brands grow. The Senior Associate Audience & Data Manager position involves creating and implementing an Audience Framework to measure the impact of media investments accurately. The role involves collaborating with various teams to analyze data, identify insights, and make recommendations to improve campaign effectiveness. The ideal candidate will have experience in media or consulting, strong analytical skills, and a deep understanding of digital analytics tools. The candidate should also possess qualities such as being digitally savvy, detail-oriented, and able to work well in a fast-paced environment. GroupM values diversity and inclusivity in its workforce and encourages candidates from all backgrounds to apply.
Position: Pharmacy Assistant

Location: Vancouver, BC

We are seeking a detail-oriented and organized Pharmacy Assistant to join our team in Vancouver. The ideal candidate will be responsible for assisting pharmacists in filling prescription orders, communicating with customers, managing inventory, and ensuring the pharmacy operates smoothly.

Key Responsibilities:
– Filling prescription orders accurately and efficiently
– Communicating with customers in a professional and courteous manner
– Managing inventory, including stocking shelves and placing orders when necessary
– Assisting with administrative tasks as needed
– Ensuring compliance with all pharmacy regulations and procedures

Qualifications:
– High school diploma or equivalent
– Pharmacy Assistant Diploma is an asset
– Previous experience working in a pharmacy setting is preferred
– Strong communication skills and customer service orientation
– Ability to work independently and as part of a team

If you are passionate about healthcare and looking for a dynamic work environment, we encourage you to apply for this exciting opportunity.

Expected salary:

Job date: Thu, 11 Apr 2024 05:19:51 GMT

Loblaw – Manager, Audience Strategy – Toronto, ON

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Company: Loblaw

Location: Toronto, ON

Job description: Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Does working with some of Canada’s most talented minds in innovation supporting retail, digital consumer solutions and analytical platforms excite you? Loblaw Technology powers some of Canada’s most game-changing retail solutions, giving our customers the ability to live their lives well. #LI-Hybrid

Come work with a team that values diverse ideas, fosters a culture of inclusion and develops our talent from within. Loblaw Technology gives you the chance to excel and helps you to strive for success in a big way. Keep reading to learn more!

Manager, Audience Strategy

(Bathurst & Lakeshore location)

As a Manager, Audience Strategy within the Enterprise Audience & Measurement Hub, you will be crucial in driving audience insights and strategies to optimize marketing campaigns and enhance customer experiences. You will be responsible for leading the use case intake and gathering for Loyalty and Loblaw Digital, providing consultation on audience and personalization strategy, and collaborating with various teams to ensure the success of audience strategies.

What You’ll do:

Lead the intake and gathering process for use cases related to Loyalty and Loblaw Digital, working closely with stakeholders to understand their requirements and objectives.

Provide education and guidance to Spoke teams on the CDP ID resolution results and C360 findings, ensuring they have a clear understanding of the audience insights and data available.

Provide education to Spoke teams on audience products and attributes available in the CDP in support of their use cases

Offer expert consultation on audience and personalization strategy to Loyalty and Loblaw Digital, helping them align their use cases with overall business goals and marketing initiatives.

Collaborate with the Audience Analysts to produce audiences and customer insights that support the use cases of Loyalty and Loblaw Digital, leveraging data sources from across the enterprise

Work with the Audience Analyst to perform customer journey analytics, tracking customer migration between segments, and presenting findings to Spoke teams, providing actionable insights for optimization.

Provide education and consultation on audience build in the customer data platform, to Loyalty and Loblaw Digital teams, ensuring they have the necessary knowledge to leverage the platform effectively.

Collaborate with the measurement team to ensure that the segmentation strategy produces quantifiable outcomes, aligning audience strategies with measurement and reporting requirements.

Collect and document Spoke team’s user experience on the platform, gathering feedback, and providing insights to the Platform Owners to incorporate into Amperity’s roadmap for continuous improvement.

Lead audience strategy support for experimentation in A/B testing tool including – audience creation, audience transfer and audience analysis for the completed experiments

Collaborate with the Audience Analyst and Data Engineering team to produce audiences in our data warehouse and the A/B testing tool in support of experimentation on our own and operated properties.

Stay up-to-date with industry trends and regulatory changes in the ad tech industry that could have an impact on the business

What You’ll Bring:

  • A Bachelor’s degree, preferably in Marketing, Mathematics, Engineering or Economics, with a sound understanding of data analytics

5+ years experience implementing customer segmentation strategies with a deep knowledge of segmentation principles, measurement methodologies and audience analysis

A strong understanding of digital marketing channels, how they work, how they can be integrated, and how to measure performance across those channels

Hands-on experience with web analytics platform (ex. Snowplow / Google Analytics) and media buying platforms (ex. Google, Meta, Pinterest, etc.) to create segments, push audiences live and prepare audience analysis

Familiarity with customer data platforms (CDPs) and audience strategies is a plus.

Advanced ability to query transactional, loyalty & web analytics raw data using SQL is a must. Experience with Google Cloud Platform and BigQuery is a big plus!

Experience using R or Python to transform, process, and model data

Proven ability to create and deliver persuasive presentations, POV statements, strategic and operational recommendations to internal stakeholders

Exceptional organizational, problem solving and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization

Self-directed, proactive and able to define and execute projects independently

Comfortable with ambiguity and balancing multiple priorities/needs

What Loblaw Offers You

We offer flexibility and balance, and an environment that sets you up for success no matter where your workspace is located.

Here, you will find a great team to help you achieve your goals as you help us achieve ours! Work in our fast-paced, exciting Technology environment, helping our stores, colleagues and customers every day.

Loblaw colleagues also enjoy:

  • Work Perks Program
  • On-site GoodLife Fitness, Basketball & Volleyball courts, Ice Rink, Groceries delivered to work via PC Express, Dry Cleaning services (1PCC Office)
  • Tuition Reimbursement & Online Learning
  • Pension & Benefits
  • Paid Vacation

If you’re up to the challenge, then we would love to hear from you. Apply today, and get the process started.

Loblaw recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs. Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities.

We thank all candidates for their interest but please note, those candidates who meet the minimum requirements for the position will be contacted.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
Loblaw Companies Limited is encouraging applicants to apply for a Manager, Audience Strategy role in Bathurst and Lakeshore by being referred by a current colleague. The successful candidate will be responsible for audience insights and strategies to optimize marketing campaigns and enhance customer experiences. The job involves working with loyalty and digital teams, collaborating with various teams to make audience strategies successful, and experimenting with A/B testing tools. The ideal candidate should have a Bachelor’s degree, strong experience in customer segmentation strategies, digital marketing and analytics, and be skilled in SQL, R, or Python. Loblaw offers work perks, tuition reimbursement, and a focus on diversity and inclusion. The company is committed to sustainability and social impact, and encourages candidates with diverse experiences to apply. Candidates must be at least 18 years old and undergo a criminal background check.
The job description provided in the link is for a “Lab Technician” position. The job duties and responsibilities include:

– Conducting tests and experiments in a research laboratory setting
– Operating and maintaining laboratory equipment and instrumentation
– Recording and analyzing experimental data
– Collaborating with researchers and scientists to support research projects
– Following standard operating procedures and safety regulations
– Ordering and maintaining inventory of laboratory supplies
– Assisting in the preparation of research reports and presentations
– Troubleshooting and resolving technical issues in the laboratory
– Participating in training and professional development activities

The qualifications and requirements for the position include a degree in a relevant scientific field, previous laboratory experience, knowledge of experimental techniques, strong communication and organizational skills, and the ability to work effectively in a team environment. The job also requires the ability to work independently and possess a strong attention to detail.

Expected salary:

Job date: Sun, 21 Jan 2024 07:48:27 GMT

The Globe and Mail – SEO and Audience Editor (Marketing) – Toronto, ON

Company: The Globe and Mail

Location: Toronto, ON

Job description: COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada’s most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we’ve garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees’ growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you’ll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The Globe and Mail is looking for an SEO-focused Audience Growth Editor to help us reach and grow new audiences by showcasing, optimizing and shaping Globe journalism on search, social media, newsletters, and other platforms.

We’re looking for a strong journalist who is well-versed in SEO best practices, isn’t afraid of JSON and is familiar with tools like Semrush. You know the search field is being transformed by AI and are excited about the possibilities this creates for journalism.

The Globe and Mail’s Audience Growth team is a collaborative, tight-knit group of journalists that works across the newsroom to bring our stories to readers on many different platforms. We are constantly experimenting with format and storytelling approaches, and are looking for team members excited about the future of journalism online — and The Globe’s role in serving readers where they are.

This position will focus on creating, optimizing and promoting Globe journalism – including breaking news, features, explainers and special projects – for readers who find our content through a variety of off-platform channels, including Apple News. This might also include on-camera and newsletter work.

RESPONSIBILITIES:

  • Optimize Globe journalism by anticipating, planning and employing SEO best practices for various editorial teams
  • Make sure articles and landing pages have the best possible headlines, sub-headlines and are optimized for search
  • Help determine collections and tags needed to highlight editorial coverage on the homepage, article pages, and platforms
  • Provide SEO support to the newsroom for keyword research
  • Train new staff on SEO practices
  • Monitor site analytics and use SEO tools and techniques to optimize site traffic, improve user experience and increase subscriptions
  • Determine areas of potential coverage, readership trends and new opportunities using keyword research
  • Work with The Globe’s product team to ensure the technical aspects of our website are optimized for SEO
  • Collaborate across departments to create and execute audience growth strategies for stories, with a focus on reach, traffic and platforms to ensure the journalism is seen by as many people as possible
  • Work closely with platforms like Apple News, Google Showcase and LinkedIn to ensure maximum visibility for our journalism across the online landscape, using the platforms’ individual tools
  • develop and execute ideas for engaging our audience, using methods like reader callouts and surveys, comment round-ups, quizzes and community engagement
  • Experiment with new forms of journalism and promotion and monitor their success with Globe readership

QUALIFICATIONS:

  • Solid news judgement and a flair for writing engaging, SEO-optimized headlines and stories
  • Minimum 3 years of experience working in an SEO-specific or adjacent role
  • Thriving in an environment of creativity and experimentation
  • Excited about new ideas and using data to test, learn and transform. The status quo doesn’t appeal to you.
  • Able to identify existing and potential audience for The Globe’s journalism, iterating on what exists and developing new ideas based on what readers are looking for.
  • Able to translate metrics into smart audience decisions and work across the newsroom and broader organization with different levels of staff to develop and support best practices on search, social, story presentation and headlines.
  • Curious and constantly thinking about new ways to ensure stories reach readers.
  • Independent thinking and teamwork, with an ability to shift between the two, will be integral.
  • Experience building and growing an audience, including knowledge of audience data.
  • Experience working with Google’s search algorithm and proficiency on off-platform sites will be an asset.

SALARY: This position is classified under Group C of the Editorial Collective Agreement.

WHY CHOOSE THE GLOBE:

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

  • Competitive compensation to ensure we hire, retain and reward team members
  • Hybrid work environment that promotes work-life balance
  • Generous vacation and flexible work arrangements
  • Parental leave top-up
  • Competitive health and dental benefits
  • Defined benefit pension plan
  • Annual wellness subsidy
  • On-site chiropractor and registered massage therapist
  • Employee and family assistance program
  • Free digital subscription to globeandmail.com and 40% off other Globe products
  • Education assistance for external training courses

SUPPORTING YOUR GROWTH:

  • We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
  • There are lateral and upward advancement opportunities for rewarding and developing careers.
  • We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
  • We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.
The Globe and Mail is a Canadian media brand focused on high-quality journalism and diversity. They are looking for an Audience Growth Editor with SEO experience to optimize their journalism and reach new audiences. The position involves creating, optimizing, and promoting Globe journalism on various platforms. The company offers a competitive salary, benefits, and opportunities for growth, with a commitment to diversity and inclusion. All employees must be fully vaccinated as a condition of employment. The company is dedicated to fostering an inclusive work environment and offers accommodation for applicants with disabilities during the recruitment process.
Sorry, I cannot do that.

Expected salary:

Job date: Fri, 19 Jan 2024 23:14:31 GMT

The Globe and Mail – SEO and Audience Editor (Marketing) – Toronto, ON

Company: The Globe and Mail

Location: Toronto, ON

Job description: COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada’s most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we’ve garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees’ growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you’ll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The Globe and Mail is looking for an SEO-focused Audience Growth Editor to help us reach and grow new audiences by showcasing, optimizing and shaping Globe journalism on search, social media, newsletters, and other platforms.

We’re looking for a strong journalist who is well-versed in SEO best practices, isn’t afraid of JSON and is familiar with tools like Semrush. You know the search field is being transformed by AI and are excited about the possibilities this creates for journalism.

The Globe and Mail’s Audience Growth team is a collaborative, tight-knit group of journalists that works across the newsroom to bring our stories to readers on many different platforms. We are constantly experimenting with format and storytelling approaches, and are looking for team members excited about the future of journalism online — and The Globe’s role in serving readers where they are.

This position will focus on creating, optimizing and promoting Globe journalism – including breaking news, features, explainers and special projects – for readers who find our content through a variety of off-platform channels, including Apple News. This might also include on-camera and newsletter work.

RESPONSIBILITIES:

  • Optimize Globe journalism by anticipating, planning and employing SEO best practices for various editorial teams
  • Make sure articles and landing pages have the best possible headlines, sub-headlines and are optimized for search
  • Help determine collections and tags needed to highlight editorial coverage on the homepage, article pages, and platforms
  • Provide SEO support to the newsroom for keyword research
  • Train new staff on SEO practices
  • Monitor site analytics and use SEO tools and techniques to optimize site traffic, improve user experience and increase subscriptions
  • Determine areas of potential coverage, readership trends and new opportunities using keyword research
  • Work with The Globe’s product team to ensure the technical aspects of our website are optimized for SEO
  • Collaborate across departments to create and execute audience growth strategies for stories, with a focus on reach, traffic and platforms to ensure the journalism is seen by as many people as possible
  • Work closely with platforms like Apple News, Google Showcase and LinkedIn to ensure maximum visibility for our journalism across the online landscape, using the platforms’ individual tools
  • develop and execute ideas for engaging our audience, using methods like reader callouts and surveys, comment round-ups, quizzes and community engagement
  • Experiment with new forms of journalism and promotion and monitor their success with Globe readership

QUALIFICATIONS:

  • Solid news judgement and a flair for writing engaging, SEO-optimized headlines and stories
  • Minimum 3 years of experience working in an SEO-specific or adjacent role
  • Thriving in an environment of creativity and experimentation
  • Excited about new ideas and using data to test, learn and transform. The status quo doesn’t appeal to you.
  • Able to identify existing and potential audience for The Globe’s journalism, iterating on what exists and developing new ideas based on what readers are looking for.
  • Able to translate metrics into smart audience decisions and work across the newsroom and broader organization with different levels of staff to develop and support best practices on search, social, story presentation and headlines.
  • Curious and constantly thinking about new ways to ensure stories reach readers.
  • Independent thinking and teamwork, with an ability to shift between the two, will be integral.
  • Experience building and growing an audience, including knowledge of audience data.
  • Experience working with Google’s search algorithm and proficiency on off-platform sites will be an asset.

SALARY: This position is classified under Group C of the Editorial Collective Agreement.

WHY CHOOSE THE GLOBE:

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

  • Competitive compensation to ensure we hire, retain and reward team members
  • Hybrid work environment that promotes work-life balance
  • Generous vacation and flexible work arrangements
  • Parental leave top-up
  • Competitive health and dental benefits
  • Defined benefit pension plan
  • Annual wellness subsidy
  • On-site chiropractor and registered massage therapist
  • Employee and family assistance program
  • Free digital subscription to globeandmail.com and 40% off other Globe products
  • Education assistance for external training courses

SUPPORTING YOUR GROWTH:

  • We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
  • There are lateral and upward advancement opportunities for rewarding and developing careers.
  • We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
  • We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.
The Globe and Mail is a trusted media brand in Canada, committed to diversity and inclusivity, offering a flexible work environment, and investing in employee growth. They are looking for an SEO-focused Audience Growth Editor to optimize and promote their journalism on various platforms, using SEO best practices. The position requires skills in journalism, SEO, and audience growth strategies. The company offers competitive compensation, a hybrid work environment, generous benefits, and opportunities for advancement and growth. They also have a vaccination policy and are dedicated to diversity and inclusion in the workplace. Accommodations for applicants with disabilities are available.
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