Campaign Manager, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 13 Dec 2024 08:48:11 GMT

Job description: Position SummaryYou will be responsible for taking our programmatic media programs to the next level for some of Canada’s top clients. Responsibilities include overseeing the team’s day-to-day technical and operational support with key focus on ensuring successful campaign launch, pacing, and delivery. You will also participate and provide optimization and strategy recommendations as well as carry out modifications to increase overall digital media performance.This pivotal role touches on all points of the digital planning process, platform execution, and customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives.Responsibilities:Campaign set up, delivery and implementation:

  • Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), The Trade Desk, Adobe Ad Cloud and other demand side platforms for campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation
  • Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign to campaign basis
  • Troubleshoot campaign delivery and pacing issues, address issues immediately such as disapproved creative, delivery discrepancies, tracking and reporting issues
  • Work with the team to ensure that all campaign documentation is organized as per our specific process
  • Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites
  • Provide strategic support in the utilization of our own and our customers’ Data Management Platforms (DMPs)

Performance monitoring, reporting and optimization:

  • Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments
  • Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders
  • Monitor in market performance and provide timely recommendations for improving campaign performance
  • Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance
  • Work in collaboration with the Digital Media team and client on overall strategy, planning and innovation
  • Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns
  • Communication and relationship building
  • Actively participate and provide thought leadership during campaign briefings and other related digital media presentations
  • Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams
  • Ensure knowledge sharing both internally to our teams and externally to clients as required

Qualifications:

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Mid to intermediate experience in demand-side platforms or relevant experience in display, search, trafficking, ad operations, or site analytics optimization
  • You have experience within Google Display and Video 360 (DBM), Campaign Manager, AdWords, and other DSP’s and media buying platforms preferred
  • You understand Data Management Platforms, including used cases and benefits
  • You interest and aptitude for analysis / analytics
  • You’re passionate about working with RTB in the Canadian space (data, inventory)
  • You have proficiency in Power Point, Excel, and other analytics software
  • You have a understanding of pixels/tagging for digital campaigns
  • You’re an extra candidate if you have experience in traditional advertising, CRM, direct marketing, and lead generation
  • You have fundamental knowledge of online media metrics and analysis
  • You’ve got a customer service mentality
  • You have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

This position is responsible for overseeing programmatic media programs for top clients in Canada, focusing on campaign launch, pacing, and delivery. Responsibilities include campaign set up, delivery, optimization, monitoring, reporting, and communication. Qualifications required include experience with demand-side platforms, understanding of data management platforms, analysis skills, and proficiency in Excel and other analytics software. The company, KINESSO, offers generous paid time off, a flexible work model, personal development opportunities, and a diverse and inclusive company culture. KINESSO is an equal opportunity employer.

KINESSO – Senior Campaign Manager, Social – Mediabrands – Vancouver, BC

Company: Mediabrands

Location: Vancouver, BC

Expected salary:

Job date: Fri, 13 Dec 2024 06:22:03 GMT

Job description: , proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation…. QUALIFICATIONS: Professional or Educational background in Marketing or Advertising would give leverage to this application…

Manager, Campaign Data Analytics – Sun Life Financial – Toronto, ON – York, ON

Company: Sun Life Financial

Location: Toronto, ON – York, ON

Expected salary: $78000 – 128000 per year

Job date: Thu, 05 Dec 2024 03:26:36 GMT

Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.Job Description:This is a 12-months fixed term position.Join a team that is transforming data and analytics at Sun Life Financial (SLF) Canada. Sun Life’s Client Experience Office (CXO) Analytics area is aggressively enhancing its campaign design and data integration capability with new tools, and most importantly, new talent.Sun Life is seeking a Manager, Campaign Data Analytics. This role is pivotal in leading the design, implementation, and optimization of marketing campaigns across digital channels, including web, mobile, and email. The manager will collaborate with internal teams, including marketing, analytics, and engineering, to deliver personalized, data-driven campaigns that drive engagement and business outcomes. Additionally, this role will help lead the critical migration of campaign flows from SAS RTDM to SAS ID, ensuring a future-proof and scalable solution.What will you do?Campaign Strategy & Execution

  • Develop and oversee team of Sr Campaign Designers focused on end-to-end campaign designs builds that align with Sun Life’s business goals and client needs
  • Collaborate with marketing pods to ensure campaign priorities reflect overall marketing strategies
  • Maintain a focus on scalable, reusable campaign components to streamline future initiatives
  • Lead the Campaign Design team in building and testing marketing campaign flows using AWS, SAS RTDM, SAS ID and other tools.
  • Work with the team to de-scope low-engagement campaigns and prioritize high-impact initiatives.
  • Oversee the creation of campaign logic that drives personalized client experiences.

Stakeholder Management

  • Partner with marketing pods to understand their objectives and incorporate their feedback into campaign designs.
  • Act as a primary liaison, addressing pod concerns and providing updates on campaign progress and performance metrics

Campaign Migration Leadership

  • Help lead the migration of all web, mobile, and call centre campaign flows from SAS RTDM to SAS ID
  • Help drive forward the strategy to optimize campaign logic by pre-calculating non-real-time eligibility criteria in AWS and leveraging SAS ID for real-time logic
  • Collaborate with data engineering teams to transition data assets from on-prem environments to the cloud data environment where possible, ensuring streamlined processes.
  • Focus on creating modular and reusable components to reduce duplicative coding, improve testing efficiency, and future-proof campaign logic

Team Leadership & Coordination

  • Guide campaign designers, data engineers, and testers through the campaign development lifecycle.
  • Manage handoffs to testing teams, ensuring test cases align with campaign design logic and goals.
  • Foster cross-functional collaboration to achieve seamless execution.

Process Improvement & Compliance

  • Identify opportunities to enhance campaign processes, including automation and governance compliance.
  • Advocate for modular campaign frameworks to simplify development and testing.
  • Ensure all campaigns align with Sun Life’s standards and regulatory requirements.

What will you need to succeed?

  • Strong expertise in marketing campaign design, particularly with tools like SAS RTDM, SAS ID, or Adobe Campaign
  • Solid understanding of data-driven marketing strategies, including personalization and audience segmentation
  • Familiarity with AWS or similar cloud platforms for data processing
  • Excellent project management skills, with the ability to juggle multiple priorities effectively
  • Strong communication skills to engage stakeholders, provide updates, and resolve issues proactively.
  • Strong curiosity and drive for learning (formal & informal) to develop technical skills and awareness of business issues.
  • Experience leading teams and developing others through coaching, feedback and stretch assignments

What will be nice to have?

  • Knowledge of Sun Life’s products and client engagement strategies is a strong asset.
  • Proven experience leading large-scale migration projects, particularly involving marketing automation tools.

Reliability Status Clearance:As a condition of the role, the successful candidate must be able to obtain a Government of Canada Reliability Status security clearance through Sun Life in advance of the start date.What’s in it for you?

  • We’re proud to be a

by Great Place to Work® Canada * Recognized in 2023 with the Most Trusted Executive team by Great Place to Work® Canada.

  • Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
  • Flexible Benefits from the day you join to meet the needs of you and your family.
  • Pension, stock and savings programs to help build and enhance your future financial security.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.Salary Range: 78,000/78 000 – 128,000/128 000Job Category: Advanced AnalyticsPosting End Date: 12/12/2024

This is a job posting for a Manager, Campaign Data Analytics position at Sun Life Financial in Canada. The role involves leading the design, implementation, and optimization of marketing campaigns across digital channels. The successful candidate will work with internal teams, collaborate with stakeholders, and lead the migration of campaign flows. Strong expertise in marketing campaign design, data-driven marketing strategies, and project management skills are required. Knowledge of Sun Life products and client engagement strategies is an asset. The successful candidate must be able to obtain a Government of Canada Reliability Status security clearance. Sun Life offers flexible benefits, pension, stock, and savings programs. Diversity and inclusion are important values at Sun Life, and applications from qualified individuals from all backgrounds are welcome. The salary range for this position is $78,000 to $128,000.

Manager, Campaign Data Analytics – Sun Life Financial – Toronto, ON – York, ON

Company: Sun Life Financial

Location: Toronto, ON – York, ON

Expected salary: $78000 – 128000 per year

Job date: Thu, 05 Dec 2024 00:02:51 GMT

Job description: . This role is pivotal in leading the design, implementation, and optimization of marketing campaigns across digital channels…, including web, mobile, and email. The manager will collaborate with internal teams, including marketing, analytics…

Integrated Campaign Manager – Cohere – Toronto, ON

Company: Cohere

Location: Toronto, ON

Expected salary:

Job date: Sun, 01 Dec 2024 02:04:17 GMT

Job description: , including digital advertising, email marketing, webinars, events, and ABM strategies, to drive awareness, engagement… Marketing, Web, Content, Operations, Analytics, and Sales teams to develop and implement integrated campaigns that align…

The content outlines the importance of utilizing a combination of digital advertising, email marketing, webinars, events, and ABM strategies to drive awareness, engagement, and ultimately, sales. It stresses the need for collaboration between Marketing, Web, Content, Operations, Analytics, and Sales teams to develop and implement integrated campaigns that are in line with the company’s overall goals and objectives. By utilizing a mix of these strategies, companies can effectively reach their target audience and drive results.

MARKETING CAMPAIGN SPECIALIST (12 Month Contract) – Home Depot – Toronto, ON

Company: Home Depot

Location: Toronto, ON

Expected salary:

Job date: Fri, 22 Nov 2024 04:58:17 GMT

Job description: MARKETING CAMPAIGN SPECIALIST (12 Month Contract) Job At The Home Depot in Toronto, ON M3C 4H9MARKETING CAMPAIGN SPECIALIST (12 Month Contract) Press ENTER to read the content or TAB to skip.1 Concorde Gate, Toronto, ON M3C 4H9Req128789 Full Time CorporateWith a career at The Home Depot, you can be yourself and also be part of something bigger.Specialist, Marketing CampaignPosition Overview:As a Marketing Campaign Specialist, you will play a vital role in driving the success of our integrated marketing initiatives. Reporting to the Manager of Marketing Planning Services & Campaign Operations, you’ll collaborate with cross-functional teams like marketing, production, media channels leads and merchandising to execute impactful end-to-end full funnel campaigns that align with our strategic goals. Your responsibilities include coordinating creative briefs, managing project timelines, and analyzing campaign performance across channels. With a focus on efficiency and continuous improvement, you will influence media tactics, maintain marketing calendars, and create informative presentations. If you’re a proactive team player with a customer-centric mindset and a passion for data-driven marketing, this is an exciting opportunity to elevate your career in a dynamic environment!Key Responsibilities:Integrated Campaign Management

  • Collaborate closely with marketing and cross-functional team partners to gather required information for monthly strategy sessions, campaign kick-offs, and briefing meetings.
  • Facilitate the completion and integration of creative briefs with the marketing lead and key production stakeholders to ensure campaigns are reflective of the marketing strategy and clearly outline the key deliverables.
  • Coordinate all cross-functional teams involved in the complete campaign development process-from briefing and creative development to production, launch, and post-evaluation.
  • Centralize campaign data for timely analysis in alignment with the post-reporting schedule, ensuring cross-functional teams have access to key performance metrics.
  • Lead readouts with marketing leads and key business partners, providing data-driven insights and actionable recommendations for optimization and future campaign improvements.
  • Serve as a key consultant to influence the media tactic mix in collaboration with media planning and digital team leads.
  • Develop and maintain blocking charts and workback schedules to ensure campaigns are delivered on time and align with strategic goals across paid, owned, and earned channels.
  • Assist in creating monthly campaign summaries for divisional visibility into marketing programs.

Planning & Process Support

  • Assist marketing planning leads in maintaining an up-to-date divisional marketing calendars that accurately reflects key campaign details.
  • Collaborate with the manager to drive ongoing process improvements aimed at enhancing efficiencies in our go-to-market execution.
  • Continuously seek opportunities for process improvement to enhance efficiency and effectiveness in campaign execution and collaboration across teams.

Competencies:

  • Collaborates
  • Action Oriented
  • Drives Results
  • Communicates Effectively
  • Plans and Aligns

Skills:

  • Collaborative Team Player: Excellent communicator skilled at delivering detailed, results-oriented presentations to diverse audiences.
  • Strong Multi-Tasker: Effectively prioritizes tasks to meet business objectives, leveraging exceptional organizational and project management skills to lead integrated campaigns.
  • Analytical Thinker: Results-driven with a focus on continuous improvement.
  • Self-Starter: Demonstrates initiative, punctuality, and confidence in making sound business recommendations.
  • Strategic advisor: Capable of providing and receiving feedback on both your own work and that of others in a positive manner.
  • Data proficiency: Familiar with Tableau or similar data visualization tools to pull results & derive insights.
  • Customer-Centric Mindset: Always prioritizes the customer experience.

Direct Manager/Direct Reports:

  • Reports to Manager of Marketing Services

Travel Requirements:

  • Limited

Physical Requirements:

  • Extended Sitting
  • Repetitive Tasks

Hybrid Work:

  • Hybrid- 3 days in office per week (Monday to Wednesday)
  • Additional days in office may be required for purposeful meetings

Working Conditions:

  • Working in an office setting: computer work, camera on virtual meetings, taking support calls
  • In store days as required

Minimum Education:

  • University/College degree in a related area of study, or equivalent experience.

Minimum Years of Work Experience:

  • 3+ years experience in project management

Minimum Leadership Experience:

  • Previous leadership experience is an asset
  • Bilingual in French and English is an asset

Certifications:

  • None

Other Requirements/Assets:

  • Working knowledge of media and budget tracking is an asset

The Home Depot in Toronto, ON is seeking a Marketing Campaign Specialist for a 12-month contract position. The role involves collaborating with cross-functional teams to execute marketing campaigns, analyzing campaign performance, and influencing media tactics. The ideal candidate is a team player with strong organizational and analytical skills, a customer-centric mindset, and experience in project management. A degree in a related field and 3+ years of work experience are required. Bilingualism in French and English is an asset. The position is a hybrid work model with 3 days in the office per week.

Campaign & Creative Manager, Campaign & Creative Management – Amazon – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Sat, 16 Nov 2024 23:03:47 GMT

Job description: DESCRIPTIONAmazon Advertising operates at the intersection of advertising and eCommerce, and offers advertisers a rich array of media solutions across Amazon’s mobile and desktop websites, proprietary devices including Kindle and Fire TV, and the Amazon Programmatic Demand Side Platform. We are looking for a highly motivated Campaign and Creative Manager who is passionate about helping our advertisers make effective, analytically driven marketing decisions. Change the world as our advertiser’s “go-to” experts on Amazon Advertising’s policy, process, creative services and retail business.Impact and Career Growth:– Become a knowledgeable partner on Amazon Advertising solutions
– Develop never-been-done-before executions with advertisers and internal partners during the pre-sales stage
– Establish and standardize creative and operational best practices with advertisers to drive creative performance and provide frustration-free campaign launches
– Grow and broaden your skills as you work in an environment that thrives on creativity, experimentation, and product innovationKey job responsibilities
– Manage the planning and delivery of high quality advertiser engagements to educate advertisers on Amazon policies and creative best practices to positively impact campaign performance
– Project managing the execution of complex advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams as well as external stakeholders
– Consulting with advertisers on creative strategy using historical advertiser and industry data
– Manage the troubleshooting of sometimes complex issues surfaced during the campaign life-cycle
– Dive deep on data to develop and manage process and product improvement projects with internal and external stakeholders to improve cross-vertical/cross-locale efficiencyA day in the life
You will earn trust and foster frustration-free advertiser experiences through seamless project management of campaigns, data-driven creative strategy recommendations and ongoing advertiser education, all aimed at helping advertisers grow their business on Amazon while upholding our end customers’ experience. You will work with our partners to deliver results that matter to our advertisers for long-term growth. This means diving deep on creative data, recommending creative testing, and providing creative insights to our advertisers. CCMs provide efficient and accurate campaign management while identifying opportunities to continuously improve our workflows and implement best practices across teams. The role provides a fast-paced environment that offers team members continual opportunities to learn, be curious and develop their skills.About the team
This role may support various categories/verticals based upon the needs of the business. CCMs provide efficient and accurate campaign management while identifying opportunities to continuously improve our workflows and implement best practices across teams. The role provides a fast-paced environment that offers team members continual opportunities to learn, be curious and develop their skills.BASIC QUALIFICATIONS– 3+ years of digital advertising and client facing roles experience
– Experience analyzing data and best practices to assess performance drivers
– Experience with annual brand and media planningPREFERRED QUALIFICATIONS– Experience in e-commerce or online advertising
– Experience in omni-channel marketing, search engine marketing or search engine optimizationAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

Amazon Advertising is looking for a Campaign and Creative Manager to help advertisers make effective marketing decisions. Responsibilities include educating advertisers on policies and best practices, project managing campaigns, consulting on creative strategy, and troubleshooting issues. The role involves data analysis, creative strategy recommendations, and continuous improvement of workflows. The ideal candidate has experience in digital advertising, data analysis, and client-facing roles. Experience in e-commerce or online advertising is preferred. Amazon values diversity and inclusivity in the workplace.

AEP Campaign v8 Lead (Super Urgent) – VTekis Consulting LLP – Brampton, ON

Company: VTekis Consulting LLP

Location: Brampton, ON

Expected salary:

Job date: Sat, 16 Nov 2024 23:40:52 GMT

Job description: on Interaction server At least 2 years hands on experience working on Message Center Well versed with marketing operations…, Target, RTCDP Education: Bachelor’s or master’s degree in computer science, Information Technology, Marketing, or a related…

Campaign & Creative Manager, Campaign & Creative Management – Amazon – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Sun, 17 Nov 2024 07:50:16 GMT

Job description: is passionate about helping our advertisers make effective, analytically driven marketing decisions. Change the world… their skills. BASIC QUALIFICATIONS – 3+ years of digital advertising and client facing roles experience – Experience analyzing…

Marketing Campaign Specialist – Abell Pest Control – Etobicoke, ON

Company: Abell Pest Control

Location: Etobicoke, ON

Expected salary:

Job date: Sun, 17 Nov 2024 01:49:10 GMT

Job description: marketing campaigns, including data management, direct mail, email, and digital advertising. Proven experience with marketing…Description : Key Responsibilities: Collaborate with internal teams to enhance existing marketing campaigns…