Company: Subway
Location: Toronto, ON
Expected salary:
Job date: Sun, 16 Mar 2025 06:06:37 GMT
Job description: Region: Toronto, CanadaReady for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.Why Join Us?At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we’re making better living way easier.
Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.About the Role:We have an exciting opportunity to support our Marketing team as a Category Manager based in Toronto Canada. The Category Manager is responsible for developing and executing Food & Beverage innovation strategies and consumer marketing initiatives to drive growth and profitability for Subway Canada. This role involves closely monitoring category performance, consumer trends, and competitive dynamics to identify opportunities that align with business objectives. The Category Manager will support national marketing programs, ensure consistency across consumer touchpoints, and lead cross-functional teams in new product launches, menu innovation, and brand-building initiatives.
If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.Responsibilities include but are not limited to:
Category ManagementDevelop and maintain deep expertise in the assigned category, including market trends, consumer insights, and competitive threats.
Oversee day-to-day category operations to meet budget commitments and drive growth.
Create and execute strategic plans for brand and product positioning, portfolio assortment, sales targets, and pricing strategy.
Utilize category and consumer insights to develop a three-year strategic plan and business cases for new product introductions.
Validate new product concepts through consumer testing, collaborating with the Director of Insights.
Drive menu optimization, value menu pricing, and promotional effectiveness strategies.Communication & Relationship ManagementPrepare and deliver key business presentations for stakeholders, including the National Franchisee Board and Canadian/US Leadership Team.
Develop marketing briefs based on category, consumer, and product insights to inform national marketing campaigns.
Work closely with digital and operations teams to communicate pricing and menu updates across platforms.
Ensure consistent brand messaging across all consumer touchpoints (e.g., mass media, packaging, PR, and retail activations).
Align strategic innovation priorities with cross-functional teams to ensure execution excellence.
Lead cross-functional team meetings, set agendas, and communicate updates effectively.
Manage Limited-Time Offer (LTO) programs in collaboration with Pepsi, including board presentations, product supply coordination, and in-store execution.Qualifications:
Required:Bachelor’s degree in Marketing, Advertising, Communications or related field.
Minimum 3 years of experience in category management, product innovation, or consumer marketing.
Ability to travel up to 10% as required.Strong strategic planning, analytical, and problem-solving skills.
Experience leading new product introductions from ideation to commercialization.
Business acumen with the ability to translate insights into actionable strategies.
Exceptional project management and cross-functional leadership skills.
Strong verbal and written communication, including business presentation expertise.
Proven ability to thrive in fast-paced environments and navigate ambiguity effectively.Preferred:Experience in the Quick-Service Restaurant (QSR), Food & Beverage, or CPG industry.
Knowledge of value menu pricing, promotions, and bundling strategies.
Familiarity with consumer research methodologies (e.g., Nielsen, Ipsos, or internal insights teams).
Understanding of menu innovation, food trends, and recipe development.
Experience with franchisee engagement and working with multi-unit stakeholders.
Understanding of digital menu pricing, online ordering platforms, and delivery partnerships.
Awareness of sustainability, health-conscious trends, and ethical sourcing in food & beverage.What do we Offer?Insurance Plans (Medical/Life)
Pension/401K/RSP (country specific)
Competitive Bonus
Mobility Allowance
Tuition Reimbursement
Company Holidays
Employee Resource Groups
Volunteering time
And Many More…..Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
Subway in Toronto, Canada is seeking a Category Manager to support their Marketing team. Responsibilities include category management, communication and relationship management, and qualifications include a Bachelor’s degree in Marketing or related field, 3 years of relevant experience, and strong strategic planning and analytical skills. Preferred qualifications include experience in QSR or food & beverage industry, knowledge of consumer research, and understanding of menu innovation and food trends. The company offers insurance plans, competitive bonus, tuition reimbursement, and more. Pay is determined based on job-related factors.
