YM Inc. was founded on the strength of a single retail store in the heart of downtown Toronto in 1975, under the name Stitches. Today we are one of North America’s leading apparel retailers operating over 700 stores across Canada and the United States under the following banners: Stitches, Urban Planet, Urban Behavior, Sirens, Urban Kids, Suzy Shier, Bluenotes, West 49, Amnesia, Brooks Brothers, Mandee and Charlotte Russe.
Our goal is to sustain performance that exceeds expectations. We are committed to creating a culture where people feel valued and inspired to achieve results. We give our people the appropriate tools, freedom and authority to make decisions. They are accountable for their actions and we recognize their efforts and reward their results. We attract and nurture the best people by providing leadership opportunities, career development and continuous learning. We are committed to leading by example and with integrity. We treat people with respect and dignity, promote the benefits of diversity and address challenges in a direct and compassionate manner. We engage people in our goals and objectives; we listen and act on new ideas where possible. That is our Philosophy.
Position Description
The Digital Media Specialist is responsible for conceptualizing, designing, presenting and supporting the Company’s social media consumer engagement strategy and execution. As a native of the digital and pop cultural landscape, the Digital Media Specialist has an intimate knowledge of the latest and greatest in social media and emerging technologies.
Duties and Responsibilities
Duties and responsibilities include, but are not limited to, the following:
· Leverage historical data, community feedback, and upcoming trends to develop social media strategy that drives positive engagement and audience development across social media platforms
· Produce social media content (photo, video, advertisement) to highlight key products and promotions, across all social channels (Instagram, TikTok, Facebook, Pinterest, YouTube)
· Develop and maintain the social media contributors’ program, including user-generated content and influencer activations (vetting profiles, outlining guidelines, managing content and reviewing performance)
· Plan content schedule in-line with e-Commerce and in-store marketing strategy (email campaigns & e-Commerce site updates)
· Manage paid digital marketing campaigns across social platforms, including content generation, campaign set-up and execution, budget proposals and performance analysis
· Continuously observe the marketing activities of competitors, checking for effectiveness of measures and chosen media channels. Consistently assesses the marketing landscape, analyze new possibilities and adapt your marketing mix to best support channel development
· Maintain a metrics-focused orientation, analyzing reports and identifying actionable insights to drive new opportunities, as well as reviewing performance and actioning change to increase KPIs including reach, traffic & conversions.
· Monitor budgets and track spending between gifting, affiliate and paid media programs
· Support additional projects and initiatives on the ecommerce team as needed
Qualifications
· Post-secondary education in Marketing or other related field
· Minimum 3 years of experience in social media, influencer marketing
· Extensive understanding of Facebook Business Manager, Facebook Ad Campaign Program, and Social Planning Tools, as well as Social Media Platforms including Instagram, TikTok, Facebook, Pinterest & YouTube.
· Working knowledge of Adobe Creative Suite (Including Adobe Illustrator, Photoshop, InDesign, Lightroom, AfterEffects) and Microsoft Office (Word, Excel & PowerPoint)
· Proficient in Microsoft Office
Related Work Skills
· Strong copyrighting and written communication skills, with a focus on cultural and demographic understanding to build tone of voice across social channels
· Experience negotiating partnership agreements and existing relationships with Canadian influencers is a plus
· Exceptional time management skills, with the ability to prioritize, manage and meet multiple deadlines
· Creative problem-solver and strategic thinker in the face of challenge or pressure, who thrives in a fast-paced, performance-driven environment
· Excellent Interpersonal skills with a natural ability to build relationships; maturity, discretion, discipline, and professionalism, as well as the ability to tactfully negotiate
· Knowledge of the fashion media landscape
As a result of Covid-19, most of our employees presently work remotely. This position will be required to attend the office, during which time strict safety protocols are in place. We are currently utilizing a virtual hiring process and interview candidates by phone or Zoom/Teams.
YM Inc. is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.
Job Types: Full-time, Permanent
Schedule:
Experience:
Work remotely:
Company description
World Animal Protection is a global animal welfare organization, working in over 50 countries around the world. Our vision is a world where animals live free from suffering. We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.
Job description
Reporting to the Social Media Manager, the Digital Communications Associate will play a key role in supporting the organization’s digital marketing and communications plans. This is a remote position and candidates from any location in Canada are encouraged to apply.
Please note: This role is a student internship supported by a grant from Eco Canada, paying $16 per hour before deductions at 25 hours per week. The funded position is up to 12 months in duration, and preference will be given to students who are available for the full 12 months. The successful applicant must qualify to receive the Digital Skills for Youth grant: https://eco.ca/environmental-professionals/employment-funding-and-job-board/apply-for-job-funding/
Main duties and Responsibilities
· Helps execute World Animal Protection’s digital and social media strategies
· Develops and executes social media community engagement strategies to help us build a movement ready to act for animals
· Develops fresh and on-brand content for our digital channels (eg. blog posts, news stories, social media content, Q&As, webpage content, etc.)
· Works with the digital staff to analyze, optimize and report on digital channel performance
· Participates in cross-collaborative team meetings
· Contributes to developing campaign approaches that include meaningful actions, changing people’s behaviour, policy change, traditional media engagement, and fundraising
· Develops and executes creative digital engagement tactics for ongoing campaign to end the global wildlife trade (e.g. creative ways to share scientific data and repurpose content, innovative storytelling and education, utilizing social media features like stories or lives)
Qualifications and experience
· Experience in developing branded digital and social media content
· Experience with social media strategy, digital content creation, and community management
· Interest in working for a mission-led, non-profit or NGO organization
· Knowledge of animal welfare issues and interest in improving the lives of animals around the world
· Collaborative and proactive team player with outstanding interpersonal skills
· Excellent communications skills, verbal and written, with the ability to be accurate and persuasive
· An eye for supporter/audience engagement, analysis and testing
· Skilled in Microsoft Suite, Canva, Sprout Social
· Experience with Drupal, Engaging Networks, or other CMS and email marketing systems considered an asset
· Fluent English speaking and written; French language skills considered an asset
What you can expect from us
· One-on-one mentorship from the Social Media Manager, who has a decade of industry experience
· A positive, supportive work environment with a collaborative culture, wellbeing representatives, and no-meeting Fridays
· A strong emphasis on work-life balance, and respect for your studies and coursework as a priority
· Exposure to business planning and campaign strategy meetings, international colleagues, and experience working with digital agencies
· Access to and training in Sprout Social
· Access to a professional Canva account
· Projects that can be used in your portfolio upon graduation
· Tools required to effectively work remotely and stay connected with colleagues
World Animal Protection Canada is committed to building a supportive environment where everyone feels heard, accepted, and included. We strongly encourage applications from Indigenous peoples, Black people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
Please apply with your resume, cover letter and two writing samples (social media copy, blogs, or similar) and include “Digital Communications Associate” in the subject line.
We thank all applicants for their interest, but only those chosen for an interview will be contacted. Applications will be accepted on a rolling basis until the role is filled.
Contract length: 12 months
Part-time hours: 25 per week
Expected start date: 2021-10-04
Job Types: Part-time, Internship
Salary: $16.00 per hour
Benefits:
Schedule:
COVID-19 considerations:
We are all working remotely from home.
Work remotely:
The AIR MILES Rewards Program has earned the trust and support of more than two-thirds of Canadian households. For over two decades, we have helped our Partners use Canada’s most widely accepted loyalty currency, AIR MILES® reward miles, to influence customer behavior, drive profitability, and build long-term relationships.
Benefits and Perks at AIR MILES:
There’s a reason we’re recognized as one of the best places to work year after year: We give you more than a place to work, we give you a place to grow your career. That’s what sets us apart.
What Will You Work On?
The Manager, Channel Strategy role is responsible for designing, developing, executing and reviewing marketing solutions, to best achieve Partner and AIR MILES revenue objectives. This role is responsible for leading and developing a team dedicated to the delivery and planning of all digital marketing initiatives from strategic marketing solutions through to driving performance from our Partners.
How Will You Create Impact?
Let’s Talk About You:
Diversity, Equity and Inclusion
AIR MILES is for everyone. We are committed to embedding inclusion in the way we work and the services we offer. We believe that inclusion is not only a strength but a competitive advantage for AIR MILES and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves.
In your application, please feel free to advise if you require reasonable accommodation for the interview process. We welcome you to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc). Please know interviews are currently being conducted remotely, via phone or video call. We look forward to ‘virtually’ meeting you!
Meet our Employee Resource Groups (ERGs)
AIR MILES is home to many Employee Resource Groups that represent different identities and interests of our Associates. Learn more about them below.
Pride at AIR MILES (PAL): PAL (Pride at LoyaltyOne) is focused on promoting diversity through a safe and inclusive working environment for all Associates, regardless of sexual orientation, gender identity, or gender expression.
Women’s Leadership Initiative (WLI): The Women’s Leadership Initiative, is a grassroots initiative at AIR MILES. Our mission is to champion the growth and empowerment of women at AIR MILES.
The Sustainables: This is an employee resource group dedicated to empowering Associates to make a difference in their own lives around the environment and climate change action.
Toastmasters: Toastmasters International teaches communication and leadership skills through a worldwide network of clubs.
Our COVID-19 Response
The well-being of our Associates is our top priority. Since March 2020, we made the decision to ask all Associates to work from home until further notice. Everyone is set up with the tools and resources required to stay connected and make work-from-home routines more comfortable. We continue to follow the guidance of the provinces, municipalities & public health agencies that we operate in as well as consider the safety, health and interests of our Associates, as we make decisions about reopening our office locations.
Check us out – AIR MILES, a LoyaltyOne Company on | | | |
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About AIR MILES
Today, there are more ways than ever to engage shoppers. At AIR MILES, we believe that understanding the people behind the purchase is key to winning their hearts – and their wallets. For over two decades and from more than fifty locations around the globe, we have paired expertise in shopper behavior with advanced analytics to uncover the data-driven insights that drive successful loyalty, marketing and merchandising solutions. At AIR MILES, we know that in coming together we are at our strongest – and that together we can help shape the future for our clients, their shoppers and our communities. AIR MILES is an Alliance Data company. For more information, visit
About ADS
Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ more than 16,000 associates at approximately 100 locations worldwide. For more information, visit
Alliance Data is an Equal Employment Opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities in accordance with legislation.
Alliance Data participates in E-Verify.
Marketing
Job Type:
Regular
Expected salary:
Location: Toronto, ON
Job date: Sat, 25 Sep 2021 02:23:23 GMT
Apply for the job now!
It’s fun to work in a company where people truly BELIEVE in what they’re doing !
The AIR MILES Rewards Program has earned the trust and support of more than two-thirds of Canadian households. For over two decades, we have helped our Partners use Canada’s most widely accepted loyalty currency, AIR MILES® reward miles, to influence customer behavior, drive profitability, and build long-term relationships.
Benefits and Perks at AIR MILES:
There’s a reason we’re recognized as one of the best places to work year after year: We give you more than a place to work, we give you a place to grow your career. That’s what sets us apart.
What Will You Work On?
The Manager, Channel Strategy role is responsible for designing, developing, executing and reviewing marketing solutions, to best achieve Partner and AIR MILES revenue objectives. This role is responsible for leading and developing a team dedicated to the delivery and planning of all digital marketing initiatives from strategic marketing solutions through to driving performance from our Partners.
How Will You Create Impact?
Let’s Talk About You:
Diversity, Equity and Inclusion
AIR MILES is for everyone. We are committed to embedding inclusion in the way we work and the services we offer. We believe that inclusion is not only a strength but a competitive advantage for AIR MILES and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves.
In your application, please feel free to advise if you require reasonable accommodation for the interview process. We welcome you to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc). Please know interviews are currently being conducted remotely, via phone or video call. We look forward to ‘virtually’ meeting you!
Meet our Employee Resource Groups (ERGs)
AIR MILES is home to many Employee Resource Groups that represent different identities and interests of our Associates. Learn more about them below.
Pride at AIR MILES (PAL): PAL (Pride at LoyaltyOne) is focused on promoting diversity through a safe and inclusive working environment for all Associates, regardless of sexual orientation, gender identity, or gender expression.
Women’s Leadership Initiative (WLI): The Women’s Leadership Initiative, is a grassroots initiative at AIR MILES. Our mission is to champion the growth and empowerment of women at AIR MILES.
The Sustainables: This is an employee resource group dedicated to empowering Associates to make a difference in their own lives around the environment and climate change action.
Toastmasters: Toastmasters International teaches communication and leadership skills through a worldwide network of clubs.
Our COVID-19 Response
The well-being of our Associates is our top priority. Since March 2020, we made the decision to ask all Associates to work from home until further notice. Everyone is set up with the tools and resources required to stay connected and make work-from-home routines more comfortable. We continue to follow the guidance of the provinces, municipalities & public health agencies that we operate in as well as consider the safety, health and interests of our Associates, as we make decisions about reopening our office locations.
Check us out – AIR MILES, a LoyaltyOne Company on StackOverflow | LinkedIn | Glassdoor | Facebook |
Twitter | Instagram LoyaltyOne Culture | Instagram AIR MILES
About AIR MILES
Today, there are more ways than ever to engage shoppers. At AIR MILES, we believe that understanding the people behind the purchase is key to winning their hearts – and their wallets. For over two decades and from more than fifty locations around the globe, we have paired expertise in shopper behavior with advanced analytics to uncover the data-driven insights that drive successful loyalty, marketing and merchandising solutions. At AIR MILES, we know that in coming together we are at our strongest – and that together we can help shape the future for our clients, their shoppers and our communities. AIR MILES is an Alliance Data company.
Alliance Data is an Equal Employment Opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities in accordance with legislation.
Alliance Data participates in E-Verify.
Marketing
Job Type:
Regular
