Tag: digital marketing

Manager, Digital Marketing Technology (Salesforce Marketing Cloud)

Job title: Manager, Digital Marketing Technology (Salesforce Marketing Cloud)

Company: Royal Bank of Canada

Job description: What is the opportunity?

The Manager, Digital Marketing Technology will act as a solution consultant and a subject matter expert, responsible for administering Salesforce Marketing Cloud projects in the Wealth Management business at RBC.

The ideal candidate will be a great communicator who can translate strategic business requirements from stakeholders into a technical blueprint with actionable items. They will have excellent organization and time management skills and thrive working on multiple projects simultaneously.

The role will be responsible for end-to-end solution delivery and proof-of-concept builds using new products and features within the Marketing Cloud ecosystem including Distributed Marketing, Interaction Studio and more.

This is a newly created position in a growing team of highly supportive Marketing Cloud experts and will report into the Senior Manager, Digital Marketing Technology. You will manage relationships with senior partners in Marketing, Digital, and IT and deliver a high level of business performance, employee engagement, and a superior client experience.

What will you do?

Develop Marketing Cloud programs using Journey Builder that allow Marketing stakeholders to effectively target and communicate with clients and advisors
Maintain and troubleshoot Marketing Cloud Connect configurations with Sales Cloud and Financial Services Cloud
Utilize APIs and triggered sends to build real-time email marketing programs
Collaborate with product owners, technical leads, and stakeholders to define, pilot, and implement new functionalities and product capabilities within Salesforce Marketing Cloud including Distributed Marketing
Work on strategic implementations of preference center management using Cloud Pages and ampscript
Design and build integrations with external data sources into Salesforce Marketing Cloud

What do you need to succeed?

Must-have

3+ years of experience in Salesforce Marketing Cloud
Experience with SQL development and design skills
Understanding of CASL/CAN-SPAM/GDPR

Nice to Have

Salesforce Marketing Cloud certifications (e.g. Email Specialist, Developer, Consultant, and/or Administrator)
Experience with HTML and ampscript
Experience with other Salesforce Clouds, such as Sales Cloud, Service Cloud, Commerce Cloud, Datorama and Evergage
Experience in leading complex integrated solutions including data modeling, database design, and multi-tier architectures

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Work in a dynamic, collaborative, progressive, and high-performing team
A world-class training program in financial services
Flexible work/life balance options
Opportunities to do challenging work

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

JOB SUMMARY
City: Toronto
Address: 155 Wellington St
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/31/2021
Platform: Wealth Management
Req ID: 397082
Ad Code(s):

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 01:27:23 GMT

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Associate Digital Marketing Manager

Job title: Associate Digital Marketing Manager

Company: Telus

Job description: Description and Requirements

As a Associate, Digital Marketing Manager your goal is to work with the Sr. Manager, Digital Marketing, your team and other departments across the organization to develop marketing automation, strategy and systems.

You will do this by:

Developing, implementing and maintaining the Marketing department CRM systems (Pardot and Salesforce) and integrated platforms
Managing the system creations for lead nurturing, marketing analytics, campaign development and setups
Managing email workflow builds/sends, landing pages, dynamic content, A/B tests, list imports, database management & QA, segmentation, deliverability and report on recurring or adhoc campaigns
Collaborating with sales on marketing automation enhancements & templates
Leveraging lead attribution and lead scoring tools to improve MQLs and SQLs
Working with content team to develop email campaign strategy and utilize A/B testing for success
Supporting the implementation and optimization of TI SEO strategy
Regularly perform detailed keywords research, analyze search trends and provide insights and opportunities for TI that will deliver the SEO commercial and strategic goals
Reviewing technical SEO issues, such as including site architecture, URL structures, and recommend fixes with web team & content team
Collaborating across various teams to ensure new pages and projects are optimized for search from the moment of launch
Supporting our content team for content ideation, development, design and delivery.
Developing appropriate metrics for SEO related projects, measuring against goals and building the necessary reports to communicate performance
Helping design SEO experiments, testing tactics for additional opportunities for organic growth
Supporting the implementation of SEO recommendations through contentful CMS on the website
Building thought leadership for SEO across marketing & non-marketing stakeholders by communicating 101s or learning sessions to continuously improve SEO knowledge across the board
Effectively using data and analytics to support strategic and tactical initiatives and the creation of project plans
Working with the web team to define the website optimization & testing strategy
Supporting content team with insights relative to develop content to foster SEO and customer engagement
Supporting Performance marketing manager to execute campaigns across SEM, Social & Programmatic channels
Providing cross channel insights(Email, SEO, Paid Media) to improve strategy & results for Paid Media regularly
Improving site engagement and visits to conversion metrics through optimized customer journeys based on data insights and qualitative research (present research)
Developing and implementing a CRO roadmap and A/B testing calendar. Road map – what do we test, hypothesis
Collaborating with Performance, UX and Website team members to optimize site and landing pages for search and increase lead quality. (web site optimization)
Measuring the success of campaigns using Salesforce, Pardot, Adobe Analytics, Data studio and Gsheets
Reporting on funnel metrics on a regular basis (Traffic, Engagement, MQL, SQL, Lead to Opportunity, Closed, Won, Lost)
Supporting in building processes, dashboards and reports for end-end tracking & optimization

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

Persistent and have bias-to-action with a track record of performance
Proactive and enjoy coming up with new ideas and can explain your rationale
Critical analysis skills for making/positioning data driven decisions
Excellent communication skills (both oral and written)
Highly organized with the ability to manage multiple priorities and deliverables
A meticulous eye for detail and is results focused
A natural ability to understand and connect with the consumer’s point of view and journey
The ability to manage multiple priorities, react with urgency and reprioritize as needed, to ensure all objectives and project deadlines are met

Required Qualifications:

Bachelor’s degree in Business /Commerce or equivalent
3-5 years’ experience in digital marketing , lead generation preferably in a multi-channel B2B sales-oriented
Experience in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution.
Proven project management skills

Preferred Qualifications:

Google Ads Certified additional Google or Facebook, Linked in, Adobe, Pardot/Salesforce Certifications
Experience with SEO Tools including Ahrefs, Spyfu, SEMRush or similar industry tools
Solid understanding of Google Search Console in order to inform and make data-driven decisions
Solid understanding of Email marketing & relative laws (CASL, GDPR, CCPA )
Technical experience and knowledge in HTML, CSS, JavaScript a bonus
Advanced proficiency in web analytics and conversion optimization methodologies/tools Adobe Analytics, Google Data Studio, Hotjar
Strong knowledge of various marketing automation software platforms and technologies (e.g. Pardot)
Strong knowledge of various campaign tracking and data management tools (e.g. Data Studio, Domo, SQL, Excel-pivot tables or BI tools such as Sisense etc.)
Extensive experience in developing marketing and digital performance dashboards
Understanding of website conversion tracking, naming conventions including an extensive knowledge of attribution modelling

Travel Required: None

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location: Canada, Work from Home

Who we are:

TELUS International (NYSE:TIXT) focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions. With over 50,000 team members and locations across 30 countries in the Americas, Europe and Asia, TELUS International empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking, and a caring culture that puts customers first. The company’s solutions cover customer experience, content moderation, digital transformation, IT lifecycle, advisory and digital consulting, risk management, and back-office support. Fueling any stage of company growth, TELUS International partners with some of the world’s most disruptive brands from fast-growing tech, financial services and fintech, games, travel and hospitality, healthcare, and ICT industries. The company serves clients in over 50 languages. Learn more at:

TELUS International Values:

TELUS International recognizes and embraces the importance of values in our ever-changing workplace.

To be successful, all applicants must demonstrate behaviors that are reflective of our values:

We embrace change and initiate opportunity
We have a passion for growth
We believe in spirited teamwork
We have the courage to innovate

At TELUS International, we are committed to diversity and equitable access to employment opportunities based on ability.

Explore the possibilities at TELUS International. We love to see you grow and develop both personally and professionally. Find jobs that match your skills to build a career that excites you. Join our Talent Community to receive Newsletters and jobs alerts based on your profile and interests. Come learn how!

Expected salary:

Location: Toronto, ON

Job date: Wed, 04 Aug 2021 04:28:05 GMT

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Associate Digital digital marketing Manager Marketing

Digital Marketing Optimizer

Job title: Digital Marketing Optimizer

Company: Manulife

Job description: Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

Job Description

The Digital Marketing Optimizer will actively contribute to the successful development of the digital marketing campaign reporting, analysis and optimizations in support of Manulife Bank within Manulife Canadian segment.

This role requires a highly motivated individual who has a passion for digital analytics and data analysis that supports all aspects of the digital marketing campaign strategy. She/he will gather and analyze data from heterogenous sources including Adobe Analytics, Google 360, and Salesforce Marketing Cloud, create and manage effective visual dashboards through MS Power BI tool, and then package the results along with actionable recommendations for on-going digital marketing optimization. The incumbent will use his/her analytical mind to drive results to the next level by analyzing marketing channel performance, digital user behavior and optimizing paid media campaign performance through advanced marketing intelligence, including Adobe Audience Manager (DMP). Applying strong digital analytics, communication and analytical skills s/he will suggest improvements and help optimize digital marketing tactics and digital campaign ROIs.

Key Accountabilities:

Daily Responsibilities

Build and maintain reporting and analytical processes to gauge the effectiveness of digital customer journey and provide actionable insights on digital marketing initiatives on web and apps. This individual will be responsible for measuring the effectiveness of digital marketing initiatives for Manulife Bank.

Review and integrate of raw data from multiple data sources, including salesforce marketing cloud, adobe analytics, external paid marketing data from Datorama and Google 360 to understand customers digital journey. It requires the candidate to have great data literacy, solid understanding of Salesforce marketing cloud and Adobe analytics data, experience of building Power BI or Tableau dashboards, MS Excel kills with advanced V-lookups, and communication skills to delivery outcomes and recommendations to marketing teams and business stakeholders.

Manage the relationships with marketing campaign agency, which entails data validation of external marketing metrics and cross-referencing agency and on-site data.

Conduct the post-mortem campaign analysis, with a metrics-based focus on successes and opportunities for improvement in future campaigns

Build and continuously improve campaign analytics reporting standardization, which includes the standardized management of campaign data provided by our external agency of record

Work with the Digital Marketing team to identify issues and opportunities to improve lead sales, retention and the digital customer experience. Continuously contribute to growth of digital marketing initiatives within the department and assist in achieving all goals and objectives set

Offer optimization recommendations for all digital marketing channels, ranging from pay-per-click (PPC) and real-time bidding (RTB) display marketing campaigns to email campaigns enhancements

Using Adobe Target and Audience Manager (DMP), this individual helps all level markers and campaign agency to optimize and personalize their digital campaigns. As such, it would be asset if this individual has a solid understanding of Adobe Audience Manager (DMP), Adobe Target, and Adobe RT-CDP products.

Job Requirements (Education, Experience, Knowledge, Skills and Competencies):

At least 2 years’ experience working with an advanced real-time digital analytics system (i.e. Adobe Analytics, Google Analytics)

Two to three years of experience in digital marketing data analysis (with Google360, Datorama, SalesForce Marketing Cloud, and point of sales data)

Two or more years of digital marketing campaign analysis & optimization experience with agency / multiple business units preferred

The ideal candidate will have a degree of experience measuring PPC (Pay Per Click), SEO (Search Engine Optimization), display advertising campaigns, and Email performance

Knowledge of digital marketing optimization and personalization methodologies using Adobe Audience Manager (DMP) or RT-CDP, and Adobe Target would be an asset.

Excellent communication skills and ability to interact with all levels of marketers and digital marketing resources.

Drive focused decisions within specific areas of digital analytics, identifying key needs or gaps and presenting proposed solutions to senior members of the team for closure

Must be innovative and independent in exploring brand new digital marketing intelligence solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website

Knowledge of visual dashboard methodologies and tools such as MS Power BI with DAX code would be an asset.

University degree / certification in mathematics, marketing analytics or similar discipline

Key Problems/Challenges:

The selected individual will help us with the extraction of data for a variety of digital properties and data sources and will assist in the compilation of an array of data points into a cohesive, easily discernible and actionable report for consumption by internal stakeholders

This individual will also validate data quality of external marketing metrics, cross-referring on-site analytics data and agency

This individual will work closely with stakeholders from Manulife Bank marketing teams, which will require this individual to collaborate effectively with a multitude of business unit, many of whom will have unique requirements which must still be amalgamated into the overarching strategy

Scope (Dimensions & Organizational Impact):

The scope of this role will be primarily focused on building consolidate marketing campaigns reports in dynamic dashboard format based on multiple data sources

While the data driven insights and visual dashboards produced by this role should have a significant impact on the refinement of digital marketing effectiveness, the optimization of digital marketing ROIs and even the purchase of external media, the final decision-making authority for those large costs will be made by more senior members of this team (e.g. the Digital Analytics Manager) and Marketing Managers within the business units

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

About Manulife

About Manulife Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Expected salary:

Location: Toronto, ON

Job date: Thu, 05 Aug 2021 05:22:06 GMT

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Digital digital marketing Marketing Optimizer

Digital Marketing Manager, BMO Private Wealth

Job title: Digital Marketing Manager, BMO Private Wealth

Company: BMO Financial Group

Job description: Address: 100 King Street West

Job Family Group: Marketing

Education & Experience:

University Degree (Business focus an asset)
Between 3 – 5 years of relevant experience
Demonstrated understanding of the Wealth Management industry preferred
Marketing experience including digital and social
Demonstrated experienced working in complex organizations with internal and external partners

Skills:

In-depth knowledge of Internet/Intranet technologies and content management processes.
Knowledge of HTML editing tools, web graphics and multi-media tools.
Knowledge and understanding of web and mobile app design, platforms and technologies.
Verbal & written communication skills
Collaboration & team skills
Analytical and problem-solving skills
Data driven decision making
Troubleshoots and researches specific issues with the channel/platform infrastructure for a proposed program or content management requirement from the business.

Supports content management research and development.

Supports content management on BMO Private Wealth’s digital platforms and channels to connect and deliver information and communications to our salesforce and customers. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Maintains and optimizes the client facing web platform.

Program Delivery – 70%

Develops content management solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
Provides input and analysis for the continuous improvement of content management processes and procedures.
Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc.
Provides advice and guidance on implementation of content management solutions.
Provides input into the planning & implementation of content management operational programs.
Administers and executes content and format-related requests for all digital properties and content management tools.
Reviews and organizes content to ensure appropriate placement, categorization and design.
Ensures BMO’s brand standards and digital content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
Executes work to deliver timely, accurate, and efficient service.
Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty.
Builds effective relationships with internal/external stakeholders.
Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.

Vendor Management – 20%

Manages various external vendor relationships as required

People Management – 10%

Collaborate with internal partners (i.e. regional business leaders, graphic designs, translation, legal, compliance, regulatory, enterprise brand team) and external partners (i.e. agencies) to ensure timely and high-quality delivery of projects within budget.

Digital Marketing Specialist, Website and CRM

Job title: Digital Marketing Specialist, Website and CRM

Company:

Job description: Who you are:

You are a marketer who loves to code. You understand that the website is a key component in any marketing campaign and can demonstrate this importance to any stakeholder in the room. You’re passionate about great UX, how inbound marketing works within it, and you have the coding knowledge to ensure that all marketing best practices are being followed and optimized. You’re quick to share your knowledge and enjoy working as part of a team, but also strive to take ownership of projects as opportunities come up. When it comes to projects, you’re hands-on.

Who we are:

We are a dynamic Paytech who is changing the face of payments in Canada. Our products and solutions offer organizations (government, enterprise, tech, financial services, and others) ways to reach challenging markets. We are passionate about modernizing payments to improve financial inclusion across the country and give Canadians more ways to pay and be paid. We have an open, collaborative work environment and believe in an open door policy. Some of our partners include: Amazon, PayPal, Paytm, Canada Post, Canada Revenue Agency, Intuit, Mastercard, VISA and Paysafe.

The Opportunity:

We’re currently hiring for a Digital Marketing Specialist, Website and CRM in our Toronto location (currently remote). This position will be responsible for the creation and maintenance of all CRM requirements for our marketing websites (paymentsource.ca, nowprepay.ca, directpaynow.ca and the company intranet). Advanced knowledge of Hubpsot and inbound marketing best practices will be required for this role as the position will be the main point of contact for the company’s CRM tool. The incumbent will work closely with the Director, Marketing and Communications to ensure brand compliance in all web and CRM marketing projects and activities, and will be responsible for building out all new Hubspot template requirements using HubL and CSS coding languages. The Digital Marketing Specialist, Website and CRM will work in a fast-paced environment, which requires flexibility, creativity, and the ability to manage multiple tasks under tight deadlines.

Responsibilities:

As the daily contact for updates to our Hubspot and WordPress hosted websites, the successful candidate must be an expert in these areas as they will be responsible for maintaining the company’s CRM instances. This will include: managing marketing automation/workflows, list management, contact management, blog posting, press release posting, updates to product pages, corporate pages, career postings, marketing campaign landing pages, A/B testing, website optimization, website personalization, promotional pages, and institute web and marketing best practices across all sites.
They will create new website/email//CRM templates, using their knowledge of HubL, CSS, HTML and other coding languages, as needed for marketing campaigns, and suggest how best to visually design these assets to achieve marketing objectives.
They will actively seek out website improvements and suggest new courses of action based on those findings. This will include being a vital team member on any future web migrations or redesigns on the marketing websites.
They will be the website champion for the marketing website properties and demonstrate to stakeholders ways the website can help achieve campaign goals, benefit campaigns and increase prospect/customer product knowledge via this medium.
They will be expected to keep all current websites compliant with regulations (including AODA , French Language, and CASL requirements), keep up with new digital/web marketing trends, design, and tools, and report back to the marketing team with suggestions.
They will be responsible to review any provided /proposed web copy for SEO efficiency and suggest edits as appropriate.
They will manage the Hubspot marketing contact database and any additional databases created in WordPress or Mailchimp for CASL compliance.
They will report back on analytics of all sites, including providing campaign and email data, to marketing team members as requested.
A portfolio of work is encouraged of all applicants.

Must Have:

4+ years of Web Administrator/Specialist experience in ia Marketing Environment comfortable working within brand guidelines
Experience creating and maintaining Marketing website content management system websites, ideally Hubspot
Experience with Inbound Marketing strategies and tactics
Demonstrated knowledge of HTML, CSS, HubL, and other coding languages.
Experience with promotional email best practices, web technologies, video and image formats
Good understanding of web design, user experience best practices for websites and asset management while working within a brand guideline environment
Knowledge of AODA/accessibility and CASL requirements
Knowledge of SEO principles and best practices
Knowledge of database management (for marketing contact databases)
Working knowledge of Google Analytics and other analytics programs
Experience with Adobe Photoshop
Highly organized and detail oriented
As this role will interact with several internal/external stakeholders, a team oriented viewpoint is a must.
A willingness to learn and ask questions
A sense of humour!

Why Work With Us?

Competitive Salary
Full Benefits
Group RRSP Match
Catered Friday Lunches
Paid volunteer days
Fully stocked kitchen offering healthy (and not so healthy) snacks and beverages
Staff Social Functions
Getting to know an amazing group of people!

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 00:00:59 GMT

Apply for the job now!

CRM Digital digital marketing Marketing Specialist Website

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Metro

Job description: Position Title: Digital Marketing Specialist
Requisition ID: 14421
Career Group (ADSP): Administrative
Department: Marketing and e-Commerce
Position Location: METRO ON – 5559 DUNDAS STREET W (#A-DUND)
Position Type: Temporary (One-Year Contract)

Summary
The Digital Marketing Specialist is responsible delivering integrated strategies and tactical plans that align with the marketing strategies for the Food Basics banner. The Digital Marketing Specialist will plan and execute all omni channel campaigns to reinforce Food Basics’ brand positioning and deliver against shopper metrics.

The Digital Marketing Specialist will oversee the growth of the website, APP, weekly newsletter, Social Media platforms, by activating marketing priorities, themes and promotions on Food Basics’ digital platforms as well as for managing, maintaining and updating of these platforms. This position will contribute to driving overall customer growth and creating a customized grocery planning and shopping experience for our customers.

Specific Responsibilities

Execute digital road map and responsible for managing content within Food Basics’ Content Calendar, including animation and amplification of digital content and platform assets. Responsible for monthly scorecard and analytics of Food Basics Digital activities.
Maintain, manage and drive traffic to Ontario’s owned and paid digital platforms, including: Foodbasics.ca, the App, e-newsletters, paid and social media platforms.
Support content development and distribution process for Food Basics owned and social media channels and track results of key activations for reporting purposes.
Support digital campaign development and execution for key brand campaigns and lead secondary campaigns, across all marketing channels.
Support Merchandising Content Development Plan.
Support the Food Basics banner digital vendor activations. Contribute to the development and project manages multi-faceted integrated shopper marketing campaigns that support brand objectives, commercial business strategies and tactical marketing plans.
Work on developing the community by particpating in discussions, finding new customers and engaging to current ones to build relationships. Find new ways to engage the digital community and recruit more community members.
Actively participates in user experience optimization and platform evolution.
Monitor and optimizes operational processes.
Define performance measuring requirements and share results with relevant parties. Responsible for development of Weekly Summary of integration of Merchandising Priorities across Ecosystem Elements.
Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms.

Qualifications

University degree or related education in marketing, communications or e-Commerce.
3 -5 years’ relevant digital marketing experience.
Advanced computer skills (MS Word, Excel, PowerPoint, and Outlook) and in-depth knowledge of the Internet and current advancements in Web technologies.
Good Knowledge of CMS tools and Google Analytics.
Good knowledge of social platforms and tools eg. Facebook for Business, Hootsuite, etc.
Good knowledge of SEO/SEM principals and email marketing best practices.
Strong copy writing and editing skills in English; French proficiency is a plus but not mandatory.
Ability to work within budget parameters.
Must be comfortable in working within a fast paced dynamic environment.
Ability to work effectively with own team and multiple cross-functional teams to build relationships and achieve business goals.
An ability to manage several complex priorities with strict deadlines and an attention to detail.
Proven problem-solving skills using deductive reasoning and identifying gaps in logic.

Relationships

Agency Partners
Stores
Vendors/Suppliers
Customers
Head Office

Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.

Metro is committed to accommodating applicants and employees with disabilities. Should you require an accommodation or wish to receive this application in an accessible format, please advise.

Only applicants that meet the qualifications will be contacted.

We respectfully request no calls or unsolicited resumes from agencies.

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 06:02:31 GMT

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Digital digital marketing Marketing Specialist

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Travel Industry Personnel

Job description: Description

Our client is searching for a Digital Marketing Manager. This role will appeal to someone with Search Engine marketing expertise and the drive to implement digital marketing best practices across all relevant channels.

You will be able to lead innovative improvements in SEO, and guide the organization in developing paid search programs as well as social media campaigns.

Find out more

Expected salary:

Location: Toronto, ON

Job date: Fri, 30 Jul 2021 02:02:19 GMT

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Digital digital marketing Manager Marketing

Digital Acquisition Marketing Manager – US Personal and Business Banking

Job title: Digital Acquisition Marketing Manager – US Personal and Business Banking

Company: BMO Financial Group

Job description: Address: 55 Bloor Street West

Job Family Group: Marketing

This roles is role is Toronto based. It supports a US line of business and works closely with our Chicago based team.

The Digital Marketing Manager will be accountable for leading the strategic & tactical planning/ development of digital acquisition for Deposits (Checking, Savings),

As a line of business digital expert, the role will champion paid digital programs end-to-end from inception through launch and develop over-arching strategy across all digital channels to meet the acquisition goals with a holistic view on the customer. Bringing tactical plans to life, ability to evaluate data & optimize towards performance is essential to succeed as we continuously drive innovation through test & learn.

Reporting to the Senior Manager, US Digital Acquisition, the successful candidate will work closely with the rest of digital marketing team, product marketing teams and cross-functional teams (SEO, Digital Channels Marketing – bmoharris.com, Digital Sales Personalization, Creative Services), as well as external partners to manage all aspects of the digital activities and apply industry best practices.

Desired Skills and Experience

Knowledge:

Post-Secondary Degree in Marketing/Business

Expert knowledge in media planning, buying, execution, and optimization
Solid understanding of digital channels and digital success metrics

3-4 years in digital marketing

2-3 years experience in SEM/PPC

2-3 year experience in affiliate marketing

2-3 years experience in display & RTB/Programmatic

2-3 year experience in social channel

Hands-on experience with Google Marketing Platform –Campaign Manager, DV360, SA360, GA360

Hands-on experience with self-serve advertising platforms – Adwords, Facebook, Twitter, etc.

Experience working with digital analytics – Google Analytics, Adobe Analytics

Experience working with marketing tech solutions – DMP, SFMC, attribution modelling tools
Ability to report/evaluate the media performance results and drive insights for the business

Experience evaluating digital creative copy/design and campaign landing pages

Financial Services environment and/or performance/acquisition driven campaign an asset
Experience working in an Advertising Agency/managing an Agency preferred

Skills:

Proactive team player

Analytical/data-driven thinking and problem solving skills

Interpersonal, relationship management skills to navigate matrix environment

Strong business acumen. Relate to the overall business result and translate into digital channel activity.

Integrated marketing communication and planning skills

Attention to detail and passion for quality

Time management skills and ability to balance multiple projects/deadlines

Strong oral, written communication skills to influence stakeholders and align on unifying direction

Strong proficiency in Microsoft Excel

Key Accountabilities:

20% A. Planning Support

Build holistic annual/monthly target forecast & tactical priorities for all channels (Display/programmatic, Search, Social, Affiliates) in alignment with the business goals.

Lead the development, implementation, review and revision of fiscal year work plan.

Review progress to plans. Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions. Escalate significant issues as necessary.

20% B. Marketing & Digital Insight

Understand the digital experience and how it applies to each product portfolio from all business aspects, including competitive position, market position, customer journey and channel requirements to inform positioning and enhancing the digital experience on external positioning and communication requirements.
Leverage external publications, trade publications and other sources of information to be informed about marketing in general and for digital marketing environment.
Stay abreast of innovative marketing and digital approaches related to external and internal communication, and continually push the envelope to ensure BMO employs and leverages all opportunities to present our message and offer in the most compelling and engaging way.
Document and understand the US marketplace, including impacts of the new players entering the market.

Using market knowledge, customer information, and analytics tools, assess customer needs and make recommendations for how to improve overall business results.
Measure and analyze the effectiveness and impact of project communication deliverables, identifying opportunities for improvements and leverage the knowledge in development of future project communications deliverables.

Evaluate executed programs holistically across all aspects (channels, message, offer, competition, etc.) and drive shareable insights.

40% C. Coordination of Campaign Development

Provide digital support for campaigns including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required.
Manage the execution of digital marketing campaigns for all channels – SEM, Social, Display, Affiliates.

Maintain all channels according to the industry standards and best practices.

Develop DMP/marketing tech integration roadmap and execute through cross-channel/team collaboration.
Lead and coordinate the execution of communications, including the following key activities:
Clear understanding of business objectives and target
Timeline & budget management
Asset list development with specs requirements
Appropriate internal and external approvals
Alignment with overall brand guideline in compliant with legal/disclosure requirements

10% D. Relationship Management

Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies.
Represent the digital experience in any discussions regarding digital marketing requirements in partnership with Corporate Marketing and in accordance with established policies and procedures.

10% E. Risk Management and Control

Monitor marketing communications to ensure adherence to standards of third party brands and compliance with legal, privacy, legislative and association regulations.
Provide budget information to the line of business leads to facilitate an overall view of marketing spend.
Ensure all required authorizations and approvals are obtained for the execution of promotional advertising campaigns.

Senior Marketing Manager – Digital Data/Ad Tech, Major Bank

Job title: Senior Marketing Manager – Digital Data/Ad Tech, Major Bank

Company: Teamrecruiter.com

Job description: One of our major banking clients is looking for a Senior Marketing Manager – Digital Data/Ad Tech, Major Bank
Length: Permanent
Location: Toronto, ON

“The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting… or you may be asked to start sooner than the expected start date if you are able to do so !”

Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to jobamtch@teamrecruiter.com

Please mention the job title above in the subject line
The recruiter in charge of this role is Leonard

After you have submitted your resume via e-mail please complete the application for this specific job by clicking “Submit Your Resume for this Job” at the bottom of this page to match your resume to the job.

If you are interested in further opportunities, why not also do a general registration in our database. By visiting our website and clicking on “Database Registration”

If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.
Requirements:
Job description:
Consults on marketing solutions delivered across Bank’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of Bank’s brand and design system standards.
Fosters a culture aligned to Bank purpose, values and strategy and role models Bank values and behaviours in all that they do.
Ensures alignment between values and behaviour that fosters diversity and inclusion.
Regularly connects work to Bank’s purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.
Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.
Attracts, retains, and enables the career development of top talent.
Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
Acts as a trusted advisor to assigned business/group.
Influences and negotiates to achieve business objectives.
Recommends and implements solutions based on analysis of issues and implications for the business.
Identifies emerging issues and trends to inform decision-making.
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Assists in the development of strategic plans.
Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions.
Ensures alignment between stakeholders.
Conducts various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact e.g., revenue increase, cost reduction, corporate brand image favourability.
Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.
Leads the design, development, and implementation of digital marketing.
Automates validation tests to improve quality and efficiency of the validation process.
Validates and tests models used in marketing measurement and reporting to assess/address performance and compliance.
Leads/participates in the design, implementation and management of core business/group processes.
Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues.
Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Builds effective relationships with internal/external stakeholders.
Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.
Gathers and formats data into regular and ad-hoc reports, and dashboards.
Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.
Monitors compliance with policy, brand standards and design system standards, escalates as required.
Coordinates and executes campaign and program activities; makes changes to resolve issues.
Monitors and tracks campaign performance and addresses any issues.
Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
Focus is primarily on business/group within Bank; may have broader, enterprise-wide focus.
Provides specialized consulting, analytical and technical support.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works independently and regularly handles non-routine situations.
Broader work or accountabilities may be assigned as needed.
Qualifications:
Qualifications:
Typically between 5 – 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Post-secondary degree in business, marketing or communications related discipline.
Knowledge and experience in financial services.
Deep knowledge and technical proficiency gained through extensive education and business experience.
Verbal & written communication skills – In-depth.
Collaboration & team skills – In-depth.
Analytical and problem solving skills – In-depth.
Influence skills – In-depth.
Data driven decision making – In-depth.

Key technical skills required:
Extensive Ad Tech experience with Google Cloud, GMP (GA360, SA360, Google Ads, DV360, CM360), and Facebook Business Manager – please note, ad tech experience is referring to technical integrations of these platforms, not using them to run campaigns
Hands on experience working with log level data from Google Analytics 360, Google Campaign Manager, or Google Ads Datahub
Advanced SQL and python skills
Working knowledge of Python for model development and technical implementation

Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply !

When you have some time please register in our database (5 minutes process) to be considered for future openings; the link is available on our website at http://www.teamrecruiter.com in the Candidate section. Please follow us on LinkedIn at https://www.linkedin.com/company/teamrecruiter.com/, or on Twitter at https://twitter.com/TeamRecruiter.

We thank all applicants for their interest. Only those who meet the qualifications will be contacted through telephone/email. You are encouraged to register with us in our database to be considered for future positions available.

Have a great day.

At Teamrecruiter.com we offer some of the most highly qualified professionals in the workforce. We dedicate an industry trained recruitment specialist to the following areas: IT, Finance, Admin, Sales, Executive Search and Contractors. If you would like to learn more about our full-service recruiting firm please visit our website at www.teamrecruiter.com.

CAMSC and ACSESS certified

“…All Offers are conditional on Client Post-Offer Conditions being met and removed by end client prior to written offer signing”

“Please note that emails from our Recruitment Firm may inadvertently be sent to your Spam Folder. When contacted regarding an employment opportunity, please keep an eye on your Spam/Junk Folder to avoid missing important communication.”

THE EMPLOYER OF RECORD FOR THIS ROLE WILL BE TEAM RECRUITER / SE.

Accommodations are available upon request for all individuals with disabilities taking part in the recruitment and selection process.

Expected salary:

Location: Toronto, ON

Job date: Thu, 29 Jul 2021 03:47:42 GMT

Apply for the job now!

Bank DataAd Digital digital marketing Major Manager Marketing Senior tech

Digital Marketing Coordinator

Job title: Digital Marketing Coordinator

Company: Allied Technical Services

Job description: ATS has grown to represent eight brands, with the newest, Spectrum, added in Western Canada in November of 2014. These manufacturers’ products can be found in exterior and interior settings within commercial, education, hospitality, medical, and long-term care industries.
Our dedicated and knowledgeable internal and external sales staff located across Canada are committed to delivering the highest level of personalized service to architects, designers, engineers, and distributors. Whether it’s providing technical information on a specific product, obtaining a quote, or making a purchase, we’re here to help with every step of the way.

The role of a Digital Marketing Coordinator will assist in planning, communicating and executing marketing plans to grow our core architectural focused brands. The Digital Marketing Coordinator will be responsible for 3 key areas: Sample Process, Digitally Enabling the Sales Team, and Increase Brand Awareness via Social Media.

As our Digital Marketing Coordinator, you will be:

In charge of sending out product samples, inventory updates, packaging, and qualifying leads
Assisting in digitally enabling the sales team through:
the use of designing marketing materials (i.e flyers, brochures, postcards, advertisements, and trade show, promo, and more), through promoting CEU’s/presentations
providing support for pre-and-post presentation set-up
Helping to increase brand awareness for our Spectrum and Quickship brands through social media

As a Digital Marketing Coordinator, you must have:

Bachelors Degree in Communications, Marketing, Design
3+ Years Experience in digital marketing or related position with a track record of delivering results through email marketing, SEO, CRO, and online advertising
Proficient in Adobe InDesign, Illustrator and Photoshop in order to design marketing materials
Able to book meetings on Zoom/Teams
Social Media: Able to create creative posts on LinkedIn
Flexibility to switch between projects or pivot quickly
Time management skills to work on multiple projects at once with various

deadlines * Attention to detail to ensure all team specifications are met and free of any errors

Creative mindset to be able to bring a design to life with simple instructions
Strong team player with thrives in a collaborative work environment and is motivated by team success
Excellent written and verbal communication skills
Experience with Email Service Provider such as Hubspot

Nice to Have:

Website/HTML knowledge
Familiarity of the façade industry
Interest in the façade/construction industry

Your Life and Career at ATS:

ATS is dynamic, industrious, innovative and collaborative. We believe diverse and inclusive organizations create work environments that are inventive and open-minded, where people spark new ideas and explore alternatives. At ATS, we offer the following to make sure you have a rewarding and enjoyable experience:

TO APPLY: Please email and include your resume and salary expectations. NO PHONE CALLS PLEASE.

To learn more about our company visit our web page: https://www.atsspec.com/ and our promotional video:

Allied Technical Sales Inc. values diversity and is proud to be an Equal Opportunity Employer. We are committed to the principles and practices of employment equity and encourage all qualified individuals, including women, persons with disabilities, visible minorities, and Aboriginal Peoples to apply. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

INDATS

Expected salary:

Location: Toronto, ON

Job date: Sat, 24 Jul 2021 07:57:51 GMT

Apply for the job now!

Coordinator Digital digital marketing Marketing