Digital Marketing Manager

Digital Marketing Manager

Job Description

The Digital Marketing Manager, Lead Generation will join our fast-paced marketing team and will be instrumental in helping us build out and execute on our global B2B marketing strategy. This person is responsible for crafting, executing, and optimizing our demand generation programs and ensuring a seamless handoff of leads to our enterprise sales team. The candidate understands the technical landscape of email marketing, generating and nurturing leads, and building relationships with clients. The desired candidate ideally has the ability to bridge the strategic work of creating a robust lead-gen program and ensuring alignment with our sales team to be on-point with our brand, thought leadership, and content marketing.

  • Work closely with Sales in a fast-paced environment with a high level of autonomy and is comfortable with changing business priorities.
  • Develop and execute tactics and programs that will drive revenue, grow our pipeline, accelerate conversion, and increase the lifetime value of our client base.
  • Manage the full lifecycle of an email/marketing campaign from strategic development, execution, and reporting on ROI.
  • Execute email marketing campaigns using a marketing automation software to attract, engage, and convert leads.
  • Create and execute content strategies including email messaging, newsletters, blog posts, white papers, and other content offers.
  • Manage the prospect database, compile email lists, purge and segment contacts, and secure email databases for future campaigns.
  • Manage and optimize our organic search and paid media channels including paid search, paid social, display, affiliates, and more.
  • Partner with various internal teams (sales, product, client services) to identify new opportunities to drive growth and gain better efficiencies

Qualifications

  • 5+ years of demand gen experience in B2B marketing
  • Excellent written and verbal communication skills, enjoys copywriting and has the ability to proofread messaging.
  • Ability to effectively communicate the essence of a brand while creating value for clients.
  • Experience developing written content including marketing emails, blog posts, CTA’s and other compelling content.
  • Experience with CRM and marketing automation platforms, including the execution of drip campaigns.
  • Experience across multiple digital marketing channels (SEO, display, social, email).
  • Analytical thinker who’s able to transform reporting and analysis into actionable insights and execution plans.
  • Self-directed, proactive, collaborative and approachable
  • Attention to detail
  • WordPress and SalesForce experience is an asset

Job Types: Full-time, Permanent

Salary: $63,000.00-$70,000.00 per year

Schedule:

  • Monday to Friday

Application question(s):

  • Do you live in Toronto?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Demand gen experience in B2B marketing: 5 years (required)
  • Content Writing: 3 years (required)

Work remotely:

  • No

COVID-19 precaution(s):

  • Remote interview process
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place

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Digital Marketing Specialist

Toronto, ON

Temporarily remote

$55,000 – $65,000 a year – Full-time, Permanent

About MDI Solutions

MDI is a successful healthcare data integration software company located in downtown Toronto, Ontario. Our software and services are used across Canada, the US, UK, EU, Africa and Australia and provides hospitals and healthcare vendors with real-time access to patient data. This year MDI has partnered with a UK firm to provide remote patient vitals monitoring that has opened up significant new market opportunities.

We are looking for an experienced digital marketing professional that will help execute a marketing strategy to expand awareness of our business offering. Working directly with our President and VP of Business Development, you will help provide much of the key content that will inform hospital stakeholders of MDI’s value proposition.

What you’ll be doing

  • Storyboard, write, and publish content to various channels
  • Find and integrate compelling digital assets (images, video) to complement our messaging
  • Website and social media content creation
  • Overhaul current website content and layout
  • Use Analytics to track and improve website traffic
  • Develop and manage social media accounts
  • Assist in the development and promotion of client case studies
  • Craft strategies for creating and improving brand awareness
  • Become a high-level subject matter expert on the healthcare data integration industry
  • Assist with market research efforts
  • Tradeshows and direct marketing

About you

  • You have at least one year of experience in a digital marketing role and preferably a Bachelor’s Degree with a major in digital marketing or general marketing
  • You’re creative and are fluent in the latest marketing technologies and platforms
  • You understand the intricacies of helping build a brand
  • You have outstanding writing, speaking, and interpersonal skills
  • You have a great eye for design and know effective techniques for visual communication
  • You’re great at writing content that integrates ideas from other members of the MDI team

Other things that you may be good at

  • Search Engine Optimization
  • Web design (HTML, CSS)
  • Videography including filming and editing

Working at MDI

MDI is a team led by experienced software professionals who have spent the past 18 years creating solutions that address hospital data integration challenges through close relationships with our customers. Some highlights of working at MDI include:

  • A casual work environment with flexible hours
  • A mix of office and remote work
  • A culture of balancing work and home life
  • A collaborative environment where you will have significant creative input in what you do

Job Types: Full-time, Permanent

Salary: $55,000.00-$65,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Extended health care
  • Flexible schedule
  • Paid time off
  • Profit sharing
  • RRSP match
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday
  • No weekends

COVID-19 considerations:
Work from home till at least the new year. In office work areas are at least 6 ft. apart or separated by dividers.

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Digital marketing: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

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Digital Marketing Specialist

Toronto, ON

$63,372 – $79,926 a year – Permanent

Job Type: Permanent
Hours of work: 35 hours / WK
Salary Range: $63,372 – $79,926/yr.
Posting Date: September 2, 2021
Closing Date: September 23, 2021

Exhibition Place is Canada’s largest entertainment venue, attracting over 5.5 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario’s economy, particularly with respect to conventions, sport, festivals, recreation, culture, and tourism. Located at Exhibition Place is the award-winning Enercare Centre, Canada’s largest exhibition and convention centre which is now LEED Platinum certified, and Beanfield Centre conference venue which is LEED Silver certified. Since 2004, Exhibition Place has undertaken an environmental stewardship initiative, entitled GREENSmart; which includes the promotion of sustainable development, environmental initiatives, and leading edge green technologies and practices across the site. Our environmental initiatives have resulted in award-winning recognition across North America, such as the Platinum Waste Minimization Award from the Recycling Council of Canada, and have established Exhibition Place as a world leader in energy-efficient technologies.

Our compensation package offers a competitive salary and pay-for-performance incentives. In addition, our total rewards program includes participation in OMERS – defined contribution pension plan, 100% employer paid health & dental plan, long term & short-term disability coverage, professional development opportunities, and tuition reimbursement.

Exhibition Place has adopted a vaccination policy, as a condition of employment all new hires are required to be fully vaccinated and provide proof of vaccination confirmation prior to commencing employment.


Primary Function:

The Digital Marketing Specialist will report to the Director of Sales and Marking and is responsible for implementing the strategic marketing plans, content creation for digital marketing, social media, traditional marketing, brand awareness, media relations, and communications to promote Exhibition Place to planners, organizers, attendees, tenants and public.


Major Responsibilities:

  • Develop, and implement digital marketing including, but not limited to: website design, content and updates, mobile site, apps, blogs, corporate and sales videos, photography, digital advertising, graphic design, and online presence, etc. for Exhibition Place, Beanfield Centre, Enercare Centre and Exhibition Place Planner sites. (Excluding any content related to the Board and Records & Archives).
  • Develop and implement all social media marketing and social community engagement on a variety of platforms including Facebook, Twitter, Instagram etc.
  • Listen to and monitor all social platforms and media feeds for Exhibition Place items trending, including meetings and exhibitions industry, tenant trends, media coverage and community engagement etc. and generate monthly reporting and analytics.
  • Create and implement the messaging and creative for the outdoor pixel boards, digital outdoor advertising, desktop player, photo and video library.
  • Write and distribute press releases, editorial content and event listings, follow-up with media outlets and prepare monthly reports of media coverage.
  • Develop and implement the advertising plan, including advertising placement in digital and print, advertorial, photography, collateral materials, develop and monitor ad budget, and liaise with external suppliers.
  • Participate in the development of the annual strategic marketing plan including digital marketing, social marketing, media relations, and brand management.
  • Research and analyze competitive set marketing strategies and digital marketing trends.
  • Coordinate special marketing projects, and other duties as assigned.

Required Qualifications:

  • Several years’ experience in communications, managing online communities, content creation or journalism.
  • Self-starter who is able to take initiative, set priorities, multi-task, possess time management skills, create a strategic vision, meet deadlines, anticipate trends and business needs and liaise with different internal/external departments.
  • Progressive work experience with knowledge of digital marketing, website development, social media and community engagement, analytical research, advertising and media relations.
  • Excellent skills in written/verbal communication and interpersonal relationships.
  • Knowledge of Adobe InDesign / Photoshop / Illustrator/iMovie/ Social media platforms.
  • Ability to be flexible in the scheduling of full time work hours to allow for social media coverage on weekdays and weekends.

Equity, Diversity, and Inclusion:

Exhibition Place is committed to fostering an inclusive, accessible environment where all employees and members of the public feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the public and the communities in which we live and serve.


Accommodation:

If you are an individual who requires accommodation to apply to this position, due to disability under the Ontario Human Rights Code, please email us quoting the job title and closing date. Exhibition Place is committed to providing Code-protection accommodation throughout its hiring process.

We thank all applicants for their interest in this opportunity. However, only those selected for an interview will be contacted.


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Digital Marketing Manager – Remote Eligibility, Canada

Toronto, ON

Remote

$70,000 – $95,000 a year – Full-time, Permanent

Reports to: Senior Manager, Marketing & Communications

Direct reports: Social Media & Marketing Specialist

Cooperates with: In-house Graphic Designers, SVP Business Services, Area and Branch Managers & Staff, Talent Acquisition Manager, Professional Development Manager, Royal LePage Sussex team, Royal LePage West Real Estate Services team

Position Description

Royal LePage Corporate Brokerages (Royal LePage Real Estate Services Ltd., Royal LePage Sussex, and Royal LePage West Real Estate Services) is seeking an experienced and creative Digital Marketing Manager to develop and own the Royal LePage Corporate Brokerages digital strategy. The Digital Marketing Manager will lead the digital marketing team and is responsible for the online presence of Royal LePage Corporate Brokerages.

Responsibilities

  • Develop and own the digital marketing strategy. Oversee the social media strategy
  • Manage the Royal LePage Real Estate Services Ltd. WordPress website including ongoing content creation, digital integrations
  • Leverage best practices for optimal user experience. Create landing pages that optimize lead generation and conversion rates
  • Develop and manage websites on the kvCORE platform for both Royal LePage Sussex and Royal LePage West Real Estate Services
  • Respond to and troubleshoot all website issues
  • Update HTML, CSS and JavaScript regularly
  • Improve the User Experience of the website ongoing
  • Collaborate with management to ensure that the website aligns with brand strategy and meets company standards
  • Create strategies to grow subscriber base and web traffic metrics
  • Analyze and track data, measure ROI. Report KPIs on a weekly, monthly, and quarterly basis
  • Ensure full compliance on the website with all laws, regulations, and policies
  • Keep up to date with industry best practices and monitor competitor websites
  • Gather feedback and make evidence-based design decisions
  • Help create a culture of innovation that demonstrates a mobile- and digital-first approach to marketing strategy.

Skills & Position Requirements

  • Bachelor’s degree in marketing, business, communications, or relevant field of study. Focused specialization or postgraduate degree in digital marketing is an asset
  • 5-10 years experience in a marketing strategy
  • 3+ years experience in digital analytics, web and content marketing, mobile marketing, and emerging digital trends and technologies.
  • Passionate about data-driven decision making and logical problem solving
  • Have a keen understanding of brand strategy and digital analysis and their application to social media campaigns
  • Proficient in HTML, XHTML, JavaScript
  • Google Suite of Tools ( Drive, Docs, Sheets etc)
  • Great understanding of SEO
  • Experience with social media scheduling/planning and organizational tools such as Hootsuite, Bettr, Monday, Asana.
  • Able to identify, create and action multiple individual or departmental projects while working in a collaborative and consultative manner
  • Demonstrated ability to effectively adapt to and manage changing priorities while meeting critical deadlines
  • Have strong interpersonal, oral, and written communication skills and a creative eye
  • Excellent project management skills
  • Good technical understanding and ability to learn new programs quickly
  • Knowledge of the residential real estate industry and luxury market an asset
  • Ability to work remotely

Royal LePage Real Estate Services is committed to attracting, hiring and promoting people based on their skills and abilities to do a job. We support equality of opportunity and culture diversity and are focused on hiring and retaining employees regardless of disability, age, ancestry, colour, race citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, gender identity, gender expression, record of offences, sex and sexual orientation. Accommodations for job applicants with disabilities are available upon request during the recruitment process.

Job Types: Full-time, Permanent

Salary: $70,000.00-$95,000.00 per year

Benefits:

  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care
  • Wellness program

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • Yes

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Digital Marketing Specialist

Toronto, ON

$55,000 – $70,000 a year – Full-time, Permanent

WHO YOU ARE:

We are looking for a Digital Marketing Specialist who loves social media, technology and all things digital. To put it simply, you’re a Facebook Ads Manager whiz and you get excited about creating engaging campaigns that convert. You can think creatively and use analytics to gain results. You have strong organizational and planning skills, and the initiative to make change and implement best practices. You have the ability to build strong relationships and work collaboratively both with our internal team and with clients. This role has the opportunity to build out a new business channel with plenty of room to grow within the department and within the company as a whole. You love to work hard, collaborate, and have fun with a close-knit team to support and encourage you.

DUTIES:

Support our digital marketing team by developing and implementing fully integrated, multi-channel social media ad campaigns to drive awareness, conversions, and new customers for our clients and internal brands.

Initiate, ideate, manage, and report on ad campaigns across platforms including Instagram, Facebook, Pinterest and LinkedIn.

Work collaboratively with our Account Managers to ensure that organic and paid content are aligned, on brand, and in sync.

Assist our Web Design and Branding Division with Google Ads and SEO Optimization for a wide range of clients.

Manage and implement best in class analytics and reporting practices, helping the company integrate these across the board.

PREFERRED EDUCATION AND EXPERIENCE:

  • 3-5 years of digital marketing experience, with direct, hands-on experience of running social media paid campaigns.
  • An expert-level knowledge of Facebook Ads Manager with proven successful campaigns that you can speak to.
  • Experience in Google Analytics, Google AdWords, Google Tag Manager, Google Console preferred.
  • Proven understanding of social media analytics, digital data, and proficiency in reporting.
  • A knowledge of top tier SEO optimization best practices and latest trends, with SEO and SEM Certification preferred.
  • High attention to detail, with excellent writing, communication and presentation skills.
  • Experience with email marketing campaigns is a strong asset.
  • Proficiency in Adobe Programs and Canva is a plus.
  • Excellent team building and collaboration skills – we are a close-knit and supportive team, where company culture is at the core of everything we do.

We are looking for someone to start ASAP. Please contact our team with a cover letter detailing why you’d be the right fit (& expressing yourself creatively and authentically -no template cover letters, please!), as well as a copy of your CV and any relevant work experience.

Application deadline: 2021-09-20

Expected start date: 2021-09-20

Job Types: Full-time, Permanent

Salary: $55,000.00-$70,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Paid time off
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Experience:

  • Facebook Advertising: 3 years (required)
  • SEO: 2 years (required)
  • Google Ad Manager: 3 years (required)

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Digital Marketing Strategist

Toronto, ON

Temporarily remote

$55,000 – $75,000 a year – Full-time, Permanent

Pilot PMR is looking for a digital marketer to join its award-winning team in Toronto. As a Consultant, you will be at the center of integrated marketing and communications campaigns for a wide range of clients: from innovative startups to high-profile public organizations operating across Canada and beyond. You will be a self-motivated professional who loves solving problems for which there aren’t ready-made solutions. And you’ll bring a rare combination of creativity and analytical thinking skills to work for your clients each and every day.

Skills and Experience (Required)

  • Proven tactical expertise in executing pay-per-click (PPC) campaigns that measurably achieve stated business objectives
  • Expertise applying advanced Google Analytics approaches (e.g., segmentation, channel reports, audience reports, custom reports, remarketing)
  • Experience conducting SEO research to inform PPC campaigns, site architecture, and content strategies
  • Working knowledge of Excel and Google Studio for data manipulation, analysis, trends and charting
  • Minimum 3 years’ experience as a digital marketer, preferably in an innovative agency or start-up environment
  • Exceptional written and verbal communication skills

Skills and Experience (Preferred)

  • A proven track record of growing online communities across social media platforms by combining earned and paid techniques, activating campaign ideas that build brand awareness and drive people to action
  • Experience setting up, monitoring and refining successful email marketing campaigns in-line with overarching marketing and brand strategies

Personal Attributes

  • You are highly entrepreneurial (read: you relish the opportunity to solve new problems for which there aren’t ready-made solutions)
  • You thrive when working collaboratively within multidisciplinary teams
  • You consider yourself a strong analytical and creative thinker
  • You are passionate about marketing and digital technology, and stay current with industry trends and best practices

Job Perks

  • Great colleagues
  • Competitive salary and vacation time
  • Progressive work environment
  • Health benefits
  • Professional development funding

Job Types: Full-time, Permanent

Salary: $55,000.00-$75,000.00 per year

Benefits:

  • Casual dress
  • Extended health care
  • Paid time off

Schedule:

  • Monday to Friday

COVID-19 considerations:
To keep all our employees, and the community, safe, all employees are working from home with no requirements to be or meet in the office.

Experience:

  • Strategy Development: 4 years (Preferred)
  • Digital Marketing: 4 years (Preferred)
  • Google Analytics/Studio: 4 years (Preferred)

Work remotely:

  • Temporarily due to COVID-19

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Head of Social Media & Digital Marketing

Toronto, ON

Remote

$60,000 – $80,000 a year

KBZ Inc. is a concept and project development studio located in Toronto, ON.

Current projects founded by the company include Wilbur Mexicana (if you’ve never heard of Wilbur, this role likely is not for you..locality matters for this role) as well as an under-development golf content & influencer marketing brand that has quickly amassed over 250K IG followers.

Wilbur has continued to thrive throughout the pandemic and the restaurant will be opening a second location summer 2022. Despite the popularity & success of Wilbur, from a design/marketing/social perspective, the brand has intentionally been left as a blank canvas until we can find the right in house partners to collaborate with.

The company is looking for a “jack/jill of all trades” pertaining to the Social Media & Digital Marketing component of the company although a strong foundation in video content creation/editing is a must. Candidates should have substantial skill and experience in the following areas:

  • Videography/Cinematography
  • Photography
  • Editing; Adobe CS, After Effects, Adobe Premier Pro, etc.
  • Content Creation & Copywriting
  • Basic Graphic Design
  • E-Commerce/Shopify
  • Facebook Business Manager
  • Must have an entrepreneurial spirit. Partnership/Ownership opportunities will be available. We’re looking for partners, not employees.

Annual Salary is negotiable (based on experience, talent, skill, accreditation etc). Ongoing travel to the United States will be required for golf content.

Company office is located in West Queen West although it will be up to you whether or not you want to primarily work at the office or work from home.

If submitting a resume, please also provide a link to your portfolio, social media, previous work, or anything that would be stylistically/artistically relevant. Thank you!

Expected start date: 2021-10-01

Job Type: Full-time

Salary: $60,000.00-$80,000.00 per year

Benefits:

  • Profit sharing
  • Stock options

Schedule:

  • Monday to Friday

Experience:

  • Content creation: 2 years (required)

Work remotely:

  • Yes

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Digital Marketing Specialist

Toronto, ON

Temporarily remote

$52,000 – $67,000 a year – Full-time, Permanent

Summary of Role:

The Digital Marketing Specialist will be responsible for managing the digital activity across a variety of channels, including SEO, Email, and Paid Media. Essentially the role is responsible for managing the strategy to drive both organic and paid online advertising programs to increase qualified traffic and sales. This also involves the day-to-day management and optimization of online marketing campaigns (search, display etc.).

Responsibilities

· Weekly and monthly reporting on the performance of digital marketing activities

· Oversee and analyze digital activities and provide regular recommendations on SEO, Paid, Email Campaign and Social Media activities to drive performance, sales, efficiencies and engagement

· Provide insight and recommendations on digital lead generation initiatives

· Implement monthly competitor analysis reports, proactively offering improvement recommendations

· Work with marketing team to ensure website content is fresh/relevant, in line with the SEO/content strategy

· Develop & execute a full-funnel paid media strategy

Qualifications

· 3-5 years experience preferably in an ecommerce environment

· Experience with e-commerce and CMS

· Must have WordPress experience and preferably experience with WooCommerce or similar

· Strong understanding of the various paid digital advertising channels and management of SEM/CPC platforms: Google AdWords, Instagram, Facebook

· 2+ years direct experience running Google Ads and/or bing campaigns, particularly Google Shopping campaigns

· Solid understanding of SEO principles and platforms and SEO strategies related to site architecture, keyword analysis, meta tags etc.

· Experience with optimization tools, preferably SEMRush

· Proven results in managing and driving digital projects with knowledge of Google/web analytics and performance reporting

· Demonstrated ability to verbally communicate complex technology concepts to management.

· Strong organizational and time management skills

· Highly motivated with ability to work independently and in teams

· Team player with a strong client-centered service approach – must demonstrate transparency and collaboration when working with clients and our team

For more information on ALLMAX Nutrition visit: www.allmaxnutrition.com

Job Types: Full-time, Permanent

Salary: $52,000.00-$67,000.00 per year

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Work remotely:

  • Temporarily due to COVID-19

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