Company: Royal Bank of Canada
Location: Toronto, ON
Expected salary:
Job date: Tue, 27 May 2025 22:08:01 GMT
Job description: Job SummaryJob DescriptionAbout RBCxRBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.About Dr.Bill
Dr.Bill is the largest dedicated medical billing provider in Canada, serving 17,000+ physicians and healthcare professionals in Ontario, British Columbia and Alberta. Fully owned by RBC, Dr.Bill is part of the RBCx portfolio. That makes working at Dr.Bill the best of both worlds: our people enjoy the benefits of working for a big company plus the speed and energy of working for a scaling venture.
Dr.Bill doesn’t exist just to facilitate faster, more accurate medical billing for doctors (although we do that very well indeed!). Our greater goal is to improve the lives of Canada’s hardworking doctors—freeing them to spend more time focused on their patients and personal lives. It is our sincere belief that by modernizing healthcare technology like medical billing, we can improve the lives of doctors, thereby improving quality of care for patients, ultimately helping to create a healthier Canada.What is the opportunity?Dr.Bill is looking to hire a Director of Marketing, who will be accountable for developing and implementing a comprehensive and ambitious strategy aimed at driving business growth within existing and new market sectors. This critical Dr.Bill Senior Management team member will work cross-functionally to analyze market trends, understand prospect behavior, and assess competition, to shape innovative GTM initiatives. As marketing lead, you will be directly responsible for informing a product roadmap from a marketing perspective, and deploying resources to support a broad and ambitious B2B growth strategy with the Dr.BIll leadership team. You will also head a team that manages performance marketing, content marketing, and community partnerships and events.WHAT WILL YOU DO?Strategic Leadership: Develop and execute a comprehensive marketing & growth strategy that drives business outcomes and market expansion, utilizing insights and market trends, prospect behavior, and competitive intel.Executive Team Collaboration: Serve as a key member of the Dr.Bill executive team, contributing to the overall direction and strategy of the organization.Team Leadership: Lead and motivate a team responsible for driving growth initiatives, fostering a culture of innovation, collaboration, and accountability.Product Marketing: Collaborate in the creation, development and commercialization of new products and services that meet customer needs, promote market differentiation, and contribute to sustainable growth.Customer Acquisition & Retention: Focus on acquiring new customers while maintaining and improving relationships with existing ones through personalized experiences, loyalty programs, and customer engagement initiatives.Collaborate with Sales, developing collateral, developing events and establishing new/additional pipeline opportunities.Brand Awareness and Consideration: Grow the Dr.Bill brand and, if needed, optimize current or develop new brand strategiesData-Driven Decision Making: Utilize data analytics to inform strategic decisions, optimize resource allocation, and prioritize growth initiatives.WHAT DO YOU NEED TO SUCCEED?
Must haveA minimum of 10 years of experience in marketing, with at least 3 years in leadership roles, preferably in tech or startup environments.Proven experience in executing high-impact B2B/SaaS marketing campaigns across performance marketing, content marketing and partnerships. A track record of driving significant user engagement and customer acquisition across multiple channels.Demonstrable experience in digital product marketing, specifically collaborating with technical teams to reach marketing objectives.Strong leadership skills with the ability to inspire and motivate a diverse team. Experience in building and nurturing teams, fostering a culture of innovation and excellence.Exceptional communication skills, with the ability to articulate vision and strategy effectively to both internal teams and external partners.Strong analytical and strategic thinking skills, with an ability to translate data into actionable insights.A collaborative approach to working with internal and external partners and stakeholders.Nice-to-haveExperience in large, matrixed organizations.Brand strategy & brand building experienceExperience in fintechs or startups leading digital banking, payments, and/or financial product development.Experience in the Canadian healthcare system, working in health tech space would be an asset.What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.Leaders who support your development through coaching and managing opportunities.Ability to make a difference and lasting impact.Work in a dynamic, collaborative, progressive, and high-performing team.A world-class training program in financial services.Flexible work/life balance options.Opportunities to do challenging work.#RBCxJob Skills Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job DetailsAddress: 20 KING ST W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-05-15Application Deadline: 2025-06-13Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
Job Summary
Company: RBCx
Role: Director of Marketing at Dr.Bill
Company Overview:
RBCx supports Canadian innovation through four pillars: Banking, Capital, Platform, and Ventures. It aims to create a workplace where employees feel valued and engaged.
About Dr.Bill:
Dr.Bill is Canada’s largest medical billing provider, serving over 17,000 healthcare professionals. As a subsidiary of RBC, it combines corporate stability with the agility of a growing venture. Dr.Bill seeks to enhance doctors’ lives by simplifying billing processes, thus allowing them to focus on patient care.
Opportunity Overview
Position: Director of Marketing
Objective: Develop and implement a marketing strategy to drive business growth across various sectors. Collaborate with the executive team and lead a marketing team focused on performance, content, partnerships, and events.
Responsibilities
- Strategic Leadership: Create and execute a growth-focused marketing strategy based on market trends and competitive analysis.
- Collaboration: Work with the executive team to influence the organization’s direction.
- Team Leadership: Inspire a team to execute growth initiatives.
- Product Marketing: Aid in developing and commercializing products that meet customer needs.
- Customer Engagement: Acquire new clients while enhancing relationships with existing ones.
- Brand Management: Enhance the Dr.Bill brand and optimize brand strategies.
- Data-Driven Decisions: Leverage analytics to guide strategic choices and resource allocation.
Requirements
Must-Have:
- 10+ years of marketing experience, including 3+ in leadership roles (preferably in tech/startups).
- Proven experience in executing impactful B2B/SaaS marketing campaigns.
- Strong leadership and communication skills.
- Proficiency in using analytics to shape strategies.
Nice-to-Have:
- Experience in large organizations.
- Familiarity with brand strategy and the Canadian healthcare system.
Benefits
- Comprehensive rewards program, including bonuses and flexible benefits.
- Supportive leadership and a focus on employee development.
- Opportunities for impactful work and a dynamic team environment.
- Flexible work/life balance and training in financial services.
Additional Information
- Location: 20 King St W, Toronto, Canada
- Employment Type: Full-time
- Application Deadline: June 13, 2025
RBC emphasizes an inclusive workplace that values diverse perspectives and fosters professional growth. Interested candidates are encouraged to join RBC’s Talent Community for updates on career opportunities.
