Director, Martech Strategy & Enablement – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Thu, 14 Nov 2024 08:36:55 GMT

Job description: We are seeking a highly motivated and experienced Director, Martech Strategy & Enablement to join our dynamic digital customer experience team. The successful candidate will develop an understanding of the current state Martech ecosystem and guide the target state Martech vision across key functions and lines of businesses (LOBs), to deliver differentiated omni channel experiences for our customers. This key strategic role requires a unique blend of strategic vision, operational expertise, influential leadership, and a deep understanding of MarTech tools and analytics to guide intended results across a highly matrixed organization. You will be instrumental in creating a streamlined intake and prioritization process of Martech capabilities for our marketing organization and will support the creation of omni-channel operating model ensuring that every interaction with our customers are personalized, timely, and effectiveKey Responsibilities:Martech Modernization Vision and Roadmap

  • Develop and implement a comprehensive martech modernization strategy aligned with the company’s overall business objectives
  • Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products in partnership with marketing leadership, IT and Data partners
  • Drive the adoption of marketing technologies and platforms to enhance efficiency, effectiveness, and customer engagement.
  • Lead cross-functional teams to ensure seamless integration of modern marketing practices across all channels and touchpoints.
  • Establish KPIs and performance metrics to track the success of marketing modernization initiatives.
  • Regularly report on progress, insights, and recommendations to executive leadership
  • Stay informed about industry trends and best practices in marketing technology, personalization, and data analytics, and apply relevant insights to drive continuous improvement

MarTech Enablement & Operations

  • Oversee the transition from traditional marketing methodologies to advanced digital marketing techniques, including AI-driven analytics, programmatic advertising, and personalized content delivery.
  • Work closely with solution architects and data team on tool configuration and integrations, ensuring seamless integration between MarTech systems and other business systems to enable data-driven decision-making and personalized marketing efforts.
  • Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques.
  • Champion the use of data and analytics to inform marketing strategies, optimize campaigns, and measure ROI.
  • Responsible for ensuring the successful delivery of projects, aligning with the marketing and technology strategy, adhering to project timelines, and leading budgets effectively.

Automation & Personalization Enablement

  • Implement and optimize marketing automation tools to streamline processes, improve lead generation, and nurture customer relationships.
  • Ensure the effective utilization of martech systems to enhance customer segmentation, targeting, and engagement.
  • Offer specialized advice and consultation to marketing, technology, and business leaders on transformative digital marketing practices. Help shape the digital marketing strategy and activities to drive business growth.
  • Empower business partners to create digital marketing strategies using customer-centric omnichannel journeys. Mentor and guide on marketing technology best practices to scale and grow the journey design practice.

Team Leadership

  • Build and mentor a high-performing of marketing technology/ journey specialists, fostering a culture of innovation, collaboration, and continuous improvement.
  • Provide guidance, training, and development opportunities to team members to ensure they stay ahead of industry trends and best practices.
  • Collaborate with marketing, distribution, product, sales, and customer service teams to elevate the customer journey by leveraging modern technologies and data insights to deliver personalized, relevant, and timely interactions.

Stakeholder Management

  • Oversee change management and adoption efforts and ensure effective communication and collaboration across teams. Provide guidance and support to business and marketing leaders in leveraging these platforms to achieve their objectives.
  • Establish and maintain strong working relationships with other project workstream leads, business stakeholders, Technology, Operations, peers, subject matter experts and others.
  • Work closely with Risk & Controls to ensure we are operating in a sound environment to protect our customers consent, preferences and privacy expectations.
  • Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company’s digital experience capabilities are best-in-class and aligned with industry standards

What are we looking for?

  • Post-secondary degree in a marketing and/or technology-related field; MBA preferred.
  • 10+ years of validated digital transformation experience
  • Ability to advocate for customer experience – champion consistent and seamless user experiences across all assets and channels.
  • Strong leadership and project management skills, with experience leading cross-functional teams.
  • Senior knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, CJA, Target, AEM, Enterprise DAM), Salesforce CRM/Service, Marketing Cloud
  • Validated experience working with Agile development methodologies and project management tools such as JIRA and Confluence
  • Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.
  • Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, data, and various stakeholders.
  • Deep understanding of marketing technology platforms and trends, with a passion for driving innovation and continuous improvement.
  • Consulting or financial services industry experience an asset
  • Be skilled at process, reporting, marketing agility and storytelling.
  • Experience with Gen AI use case enablement in marketing an asset

What motivates you?

  • You obsess about customers, listen, engage and act for their benefit.
  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
  • You thrive in teams and enjoy getting things done together.
  • You take ownership and build solutions, focusing on what matters.
  • You do what is right, work with integrity and speak up.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

Why Join Us:

  • Opportunity to make a significant impact on the company’s web presence and growth.
  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.
  • Professional development and growth opportunities.
  • Values-first culture; We lead with our Values every day and bring them to life together

Can you do this? Come and join the winning team at Manulife, where you’ll be expected to lead, inspire, create superb work and help deliver on our bold mission.#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $103,050.00 CAD – $185,490.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

The company is looking for a Director, Martech Strategy & Enablement to join their digital customer experience team. The role involves developing and implementing a comprehensive martech modernization strategy, leading cross-functional teams, overseeing marketing operations, and enabling automation and personalization. The ideal candidate will have a post-secondary degree, 10+ years of digital transformation experience, and expertise in Adobe and Salesforce platforms. They should be customer-centric, collaborative, and motivated to drive innovation and continuous improvement. The role offers the opportunity to make a significant impact, work in a collaborative environment, and receive competitive compensation and benefits. The company values diversity and inclusion in the workplace.

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Company: Lululemon Athletica

Location: Vancouver, BC

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Title: Administrative Assistant

Location: Calgary, AB

Company: Centrica

Job Type: Full Time

Salary: Negotiable

Job Description:
Centrica is looking to hire a detail-oriented and highly organized Administrative Assistant to join our team in Calgary, AB. The ideal candidate will provide administrative support to the management team, coordinate office activities, and manage office operations efficiently.

Responsibilities:
– Provide administrative support to senior management
– Manage calendars, schedule meetings, and make travel arrangements
– Prepare and edit correspondence, reports, and presentations
– Maintain office supplies and equipment
– Organize and maintain filing systems
– Assist with special projects and events as needed
– Answer phone calls and emails, and handle inquiries in a professional manner

Qualifications:
– Proven experience as an Administrative Assistant or similar role
– Proficient in Microsoft Office Suite
– Excellent communication and organizational skills
– Ability to multitask and prioritize work effectively
– Strong attention to detail
– Experience working in the energy industry is an asset

If you are a self-motivated team player with excellent administrative skills, we encourage you to apply for this exciting opportunity at Centrica.

Expected salary:

Job date: Sun, 10 Nov 2024 08:46:42 GMT

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Location: Toronto, ON

Expected salary:

Job date: Sun, 03 Nov 2024 03:54:45 GMT

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Company: Nestlé

Location: North York, ON

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Company: The Talent Company

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Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

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Company: Questrade

Location: Toronto, ON

Expected salary:

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Company: Nestlé

Location: North York, ON

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Senior Manager, Workfront Enablement ( 12 Month Contract) – Tangerine – Scotiabank – Toronto, ON

Company: Scotiabank

Location: Toronto, ON

Expected salary:

Job date: Thu, 10 Oct 2024 22:57:42 GMT

Job description: Requisition ID: 207875Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!What you will be doing:Leads Tangerine’s adoption of Adobe Workfront and content supply chain enablement, managing workflows and requirements, and building executive reporting to share performance and insights. The Senior Manager, Content Supply Chain Enablement is responsible for building, maintaining, and updating centralized work management platform, supporting the new Enterprise Asset DAM and asset migration, and contributing as needed to evolving content supply chain roadmap to drive process improvements.Is this role right for you? In this role, you will:

  • Configure Workfront platform to meet marketing requirements, driving user adoption and providing work management transparency through accurate and effective reports and dashboards
  • Collaborate with cross-functional stakeholders to understand current state, difficulties and demo Workfront solutions to meet those challenges
  • Create and deliver training content for cross-functional teams on system functionality, updated features, and new processes
  • Create and maintain documentation for processes, adoption, standardization, alignment, and enterprise roadmaps
  • Regularly review intake processes and user feedback to ensure implementation is meeting expectations, making adjustments as needed to improve the user experience and metrics
  • Create, share, and update reports and dashboards as requested by leadership, partnering with business units on requirements
  • Review and prepare for Workfront releases, implementing new functionality and communicating new features as needed
  • Collaborate on full content supply chain enablement, including asset migration and processes for Enterprise DAM
  • Support CMS content updates as needed, stepping in to triage requests for 3rd party execution when required
  • Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
  • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Tangerine’s Values, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
  • Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; communicating vison/values/business strategy; and, managing succession and development planning for the team.

Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have:

  • Workfront Certification or Workfront System Admin experience (or desire to complete Workfront certification within 6 months)
  • Experience managing change with cross-functional teams
  • Experience building KPI reporting and analytics
  • Experience interacting with different stakeholders at all levels
  • Attention to detail with the ability to work on multiple projects and timelines
  • Experience creating and delivering user training
  • Passionate about digital content and marketing technology automation
  • Customer Service mindset with the ability to multi-task and prioritize work to meet business objectives
  • Strong written and verbal communication skills with attention to detail
  • Strong interpersonal skills and proven ability to establish effective working relationships with cross-functional teams and stakeholders at all levels
  • Strong time management skills and problem-solving skills, with ability to prioritize and drive initiatives with multiple deadlines
  • Effective listening and critical thinking skills

What’s in it for you?You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)Location(s): Canada : Ontario : TorontoAt Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

Tangerine, Canada’s leading direct bank, is looking for a Senior Manager, Content Supply Chain Enablement to lead the adoption of Adobe Workfront and manage workflows. The ideal candidate will have experience with Workfront, change management, KPI reporting, and working with stakeholders. Tangerine values inclusivity, career growth, and employee wellbeing. The role offers workspace flexibility and the opportunity to work at the official Bank of the Toronto Raptors. Tangerine is committed to creating an inclusive and accessible environment for all employees.