Digital Marketing & Analytics Manager/ Adobe Analytics/Target Expertise a MUST

Job title: Digital Marketing & Analytics Manager/ Adobe Analytics/Target Expertise a MUST

Company: Haley Marketing

Job description: Our client, a world leader in investment products is searching for a subject matter expert in Adobe Analytics and Adobe Target. This is an exciting role to become part of the Marketing Division and use digital data to design, execute, and continuously enhance a range of digital solutions, applications, platforms, and self-service functionality throughout their digital channels. This role requires someone who is passionate about the intersection between user experience and digital analytics, and can provide strategic leadership and operational support for offerings to ensure a consistent brand/user experience and digital campaigns. Ideally someone who enjoys being hands on …a decision influencer! Be responsible for interpreting your results and presenting to an executive team!.

Some responsibilities include;

  • Partner with key stakeholders to use digital data, web analytics (Adobe analytics) to help scale digital initiatives aimed at delivering excellent digital experience.
  • Partner with key internal and external stakeholders to design, create, and implement tools, digital marketing programs, and applications on the company’ s sites, mobile, and emerging platforms.
  • Draw upon best practices in user experience (UX) to wireframe new pages, applications, platforms, tools, and enhancements to maximize positive client experiences and ensure repeat traffic.

Salary 85-94k Plus 20% Bonus Plus RSP

Company has implemented a double vaccination policy for all employees.

Interested candidates may forward a resume to Martha Orr morr@deangroup.ca

#DGT2

Expected salary: $85000 – 94000 per year

Location: Toronto, ON

Job date: Sat, 23 Oct 2021 22:56:16 GMT

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newMarketing AssociateGREENSAVERToronto, ON Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the… Just posted·More…View all GREENSAVER jobs – Toronto jobsSalary Search: Marketing Associate salaries in Toronto, ON

Greensaver is Ontario’s leading non-profit energy conservation organization. For nearly 30 years, we’ve helped people, businesses, and utility companies reduce their carbon footprint and, therefore, protect the environment. In total, we have helped over 100,000 homeowners, renters, and small businesses reduce their energy consumption and overall utility costs.

Our mission is to provide turn-key energy efficiency solutions for homes and small businesses, to deliver a sustainable future.

Our vision is to be Canada’s trusted energy conservation partner.

GreenSaver’s leadership team has decades of experience delivering energy efficiency, conservation, and demand management solutions for utilities, municipalities, and businesses. Our team consists of experts in program management and design, marketing, customer service, energy evaluations and building retrofits.

Marketing Associate

You have demonstrated that you have a strong skillset for delivering just the right tone of communication, in the right medium, on time and on budget. You will have the confidence to plan and execute campaigns that deliver real results, yet you will always look to how the messaging can be honed to constantly improve the effectiveness of the programs. A self-starter, you will have the confidence to work independently, yet also collaboratively as needed. To be part of a team delivering a sustainable future is important to you.

This role reports to the Marketing Manager.

You will also be working & collaborating with a team of individuals who are passionate about helping others, energy conservation and making a positive impact on the environment.

Primary Responsibilities:

Marketing Planning and Execution

· Contributing to the development and execution of marketing strategies and plans that drive results across multiple channels

· Assisting in the development and implementation of the marketing budget and results dashboard to increase return on spend

· Event coordination from initiation to reporting, including tracking invitations, RSVP’s, securing venues, event participation, coordinating room preparation, surveys, thank-you and follow-up

· Working collaboratively with internal and external stakeholders and vendors to support multiple projects including campaigns , promotional events, and special events

Digital Marketing

· Collaborate with the team to lead social media strategies and implementation plans

· Contributing to the development and execution of digital plans and campaigns that support revenue and communications objectives for websites, social media, newsletter, and email campaigns

· Developing, creating, and sharing social media content to strengthen the brand and to support various channels

· Implementing and tracking against SEO/SEM strategies

Marketing Communication

· Leading content calendar development, planning and implementation

· Coordinating internal and external communications and activities to ensure alignment with corporate marketing and communications strategy

· Assisting with the development of company branded collateral, PowerPoint presentations and other written materials, ensuring consistency in all communications, brand image and messaging

Analytics & Reporting

· Developing analytic tools with web traffic/ad/lead dashboards to identify trends and insights to support a deeper understanding of channel attribution to optimize channel mix and cost effectiveness

· Reporting on marketing analytics; in-depth monthly reviews of traffic, referrals, leads, content for team to generate. Identify and communicate hits and misses and bring forward key recommendations

· Tracking performance, analyzing, and reporting on campaign analytics, conversions and results to inform future strategies and plans.

· Provide regular updates and reports to management as needed. Other requirements and responsibilities in line with organizational need.

Minimum Qualifications

· University degree in Communications, Commerce, Marketing or related discipline

· 3+ years of experience driving ROI for companies using paid, owned, and earned offline and digital media and channel attribution strategies.

· Exceptional research, writing, and editing skills to write/create/produce materials across a variety of platforms/channels (web, digital, print, social media, email, etc.).

· Experience in google analytics, google ads, social media ads manager

· Experience in website management strongly preferred (wordpress)

· Ability to adhere to brand standards

· Ability to manage multiple projects and relationships at a given time

· Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the data

· Interpersonal: Leadership, collaboration, detail-oriented

Compensation

  • Competitive base annual salary and full company benefits are available for the right candidate.

To Apply

Please submit a cover letter and resume and samples of your work in one attachment.

Greensaver is proud to be an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job Types: Full-time, Permanent

Benefits:

  • Commuter benefits
  • Dental care
  • Employee assistance program
  • Employee stock purchase plan
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift

COVID-19 considerations:
A specific COVID-19 policy is in place.

Application question(s):

  • Are you legally authorized to work in Canada?

Experience:

  • Marketing: 3 years (preferred)

Marketing Associate


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Executive Producer – Geared Content StudiosVerticalScope Inc.2.8Toronto, ON We leverage our deep in-house expertise in Search Engine Optimization (SEO), Internet marketing, and traffic acquisition to build highly targeted, successful… 12 days ago·More…View all VerticalScope Inc. jobs – Toronto jobsSalary Search: Executive Producer – Geared Content Studios salaries in Toronto, ON

VerticalScope (TSE:FORA) is a publicly traded technology company that has built and operates a cloud-based digital community platform for online enthusiast communities. Our communities are roll-ups of high-consumer spending categories.

We leverage our deep in-house expertise in Search Engine Optimization (SEO), Internet marketing, and traffic acquisition to build highly targeted, successful online communities and websites. Our platform operates at the intersection of community, content, and commerce. We believe in the power of enthusiasts to inform and inspire.

Through targeted acquisitions and development, VerticalScope has built a portfolio of more than 1200+ websites with more than 1.7 Billion posts of content and more than 101 Million monthly active users – and growing.

As an employee you will receive a competitive salary and a full range of benefits, take advantage of learning programs and contribute to an international team whose passion is innovation driven by a collaborative merit-based culture.


Executive Producer – Geared Content Studios

If you’re passionate about content and finding ways to merge brand/product messaging with great story telling, we want to talk to you. VerticalScope is looking for an Executive Producer for Geared Content Studios. We want someone who will take charge of our content studio, work with our existing roster of clients and push us into the next level, with new ideas, new productions and new relationships.


Responsibilities

  • Oversee all of production and development for Geared Content Studios, from initial brainstorm meeting to final delivery and content distribution.
  • Work with our sales team to pitch new projects and attend in-person meetings with agencies and clients.
  • Function as an on-the-ground producer to ensure productions are executed on time and within budget.
  • Hire and manage casting directors, video editors, ACs, directors of photography, graphic designers, PAs, and all other staff involved in production.
  • Manage a growing team to ensure that the standard of excellence for which Geared Content Studios is known exceeds client expectations.
  • Oversee scripts and treatments, production schedules, and perform any other duties, small or large, necessary to get a project sold and delivered.
  • Organize resources required for production (equipment, locations, production insurance, casting).
  • Track estimated expenses during pre, pro, and post to ensure we are coming in at budget.
  • Work with internal legal affairs to negotiate talent contracts, production insurance, production releases, SOWs, etc.
  • The position is client facing and is generally one of the main points of contact with the client & agency during the development, production and distribution of custom content.


NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated and ad hoc projects to meet the ongoing needs of the organization.

VerticalScope is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family or marital status, gender, gender identity, gender expression, sexual orientation or any other protected ground or social area according to Human Rights laws in Canada.

If you require disability related accommodation during the application, recruitment and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs.

Though we are only able to respond to applicants that are being considered for an actively open position, we sincerely thank all applicants who are interested in working with us and are glad to hear from you.

Executive Producer – Geared Content Studios


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Digital Media BuyerFKAToronto, ON•Remote Demonstrated subject matter expertise in digital marketing. FKA has a full-time (remote) opening for a Digital Media Buyer with five or more years of digital… 11 days ago·More…View all FKA jobs – Toronto jobsSalary Search: Digital Media Buyer salaries in Toronto, ON

FKA has a full-time (remote) opening for a Digital Media Buyer with five or more years of digital marketing experience to join our growing media department. As a Digital Media Buyer you’ll demonstrate strong strategic thinking, the ability to convey strategies to clients and provide day-to-day oversight on media planning and buying activities. This role will drive strategies forward and be responsible for overseeing campaign performance and strategy for assigned clients. The Digital Media Buyer will report directly to the Media Directors and will work closely with the Media Coordinators by providing direction for the execution and maintenance of campaigns. The Digital Media Buyer will liaise directly with national clients and help oversee the management of media campaigns.

FKA is a marketing and communications agency based in Edmonton with additional employees in Calgary and Toronto. Growth is key to our success and ambition is core to our brand. Last year, we were ranked No. 229 on the annual Growth List of Canada’s Fastest Growing Companies—our third consecutive appearance on the list. Our core purpose is Executing Ambition, which means we see the potential in every person, organization and community—and we believe that marketing can be a force for good that unlocks it. During our most recent employee survey, 100% of team members reported that they were satisfied or very satisfied with their experience working at FKA.

Candidates should possess:

  • Demonstrated subject matter expertise in digital marketing.
  • A strong familiarity with Google Ads (including search, display and YouTube), Bing ads, advertising on social platforms (including Facebook, Instagram and Twitter), Google Analytics and other digital platforms.
  • Experience reporting and measuring the success of digital media campaigns.
  • Strong understanding of conversion tracking and familiarity with Google Tag Manager.
  • Experience working with a variety of clients and annual budgets that range in size from five- to seven-figures.
  • A passion for finding innovative and creative digital media solutions for client problems.
  • Presentation experience and the ability to explain strategic recommendations through data, research and understanding of clients’ goals and measures of success.
  • Knowledge of traditional media research tools and experience planning integrated campaigns would be an asset.

This position features significant potential for career development and growth. Media is the fastest-growing department and FKA is one of Canada’s fastest growing companies – we’ve been listed on the 2018, 2019 and 2020 GROWTH 500 list of Canada’s Fastest-Growing Companies. FKA is a Facebook Preferred Agency Partner and a Google Premier Partner, offering unique opportunities for training and support. Working at FKA means working with national clients like The Brick and Canadian Western Bank, all within a Fun, Knowledgeable and Ambitious team environment.

FKA offers an exciting, fast-paced, fun and highly supportive agency environment. We start most days with a morning scrum to collaboratively manage capacity and risks and we solicit feedback from team members regularly with weekly surveys and monthly check-ins. Team members are provided with competitive compensation, health benefits and opportunities for professional development and networking.

We are an equal opportunity employer committed to improving diversity in our workplace and industry.

If you’re interested in joining a great team, please send your cover letter and resume with “Digital Media Buyer” in the subject line no later than 5pm on Friday, October 8, 2021.

Application deadline: 2021-10-08

Job Type: Full-time

Schedule:

  • Monday to Friday

Work remotely:

  • Yes

Digital Media Buyer


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Marketing SpecialistSeneca College of Applied Arts and Technology4.3Markham, ON•Temporarily Remote$41.44 – $48.06 an hour Leverages senior-level digital marketing expertise to make recommendations on digital marketing platforms and strategies to support marketing and enrolment… 30+ days ago·More…View all Seneca College of Applied Arts and Technology jobs – Markham jobsSalary Search: Marketing Specialist salaries in Markham, ONSee popular questions & answers about Seneca College of Applied Arts and Technology

Posting Date (E):
September 14, 2021
Closing Date (E):
September 24, 2021
Pay Range:
Payband K – $41.44 – $48.06 (start rate: $41.44)
Hours:
35
Type:
Permanent
Shift:
Monday – Friday 8:00AM to 4:00PM or 9:00AM to 5:00PM
Contract Start Date (if applicable):
Contract End Date:

Note: Due to the current COVID-19 pandemic. This position will take place remotely until further notice. Upon return to campus, this position will relocate to the Newnham Campus.

Please review the Fall Term 2021 COVID-19 Vaccination Policy prior to applying to this position.

Position Summary:

In accordance with Seneca’s Strategic Plan, this position is responsible for developing and executing strategic and integrated MarComm solutions that drive enrolment and strengthen the Seneca brand through trusted partnerships with internal and external stakeholders. Reporting to the Associate Director, Marketing, the incumbent works with college administration, faculty and staff to create consistent, measurable, results-driven marketing initiatives that enhance public awareness of Seneca’s key messages and increases quality program enrolment, utilizing expertise in strategic marketing, branding, digital marketing, and advertising, research, copywriting and creative direction.


Responsibilities:

Marketing Strategy

  • Develops and writes integrated marketing and communications plans; proposing and implementing solutions and initiatives, which will achieve identified objectives and goals.
  • Proactively evaluates, analyzes, and reports the effectiveness of marketing plans and ensures initiatives align with brand strategy and deliver against enrolment goals.
  • Leverages senior-level digital marketing expertise to make recommendations on digital marketing platforms and strategies to support marketing and enrolment goals.
  • Supports the departmental mandate around integration and collaboration to seamlessly promote Seneca to full-time, part-time, domestic, and international audiences.

Project & Campaign Management

  • Leads client consultations, determines priorities, identifies opportunities and recommends project budgets and critical paths.
  • Develops creative briefs for internal and external teams based on marketing plans that lead to high quality creative work.
  • Writes original marketing copy that is clear, consistent and compelling.
  • Works with media partners to recommend media buys and manage campaign execution.
  • Reviews, critiques and monitors work progress and deliverables.

Client Relationship Management

  • Supports departmental mandate to exceed expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations and building strong relationships with stakeholders.
  • Provides professional support to department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.

Research & Reporting

  • Collects and analyzes data and uses this information to guide Seneca’s marketing/advertising initiatives.
  • Gathers and analyzes digital campaign analytics and proactively works to optimize campaign performance.
  • Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.

Qualifications:

Education

  • Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.

Experience

  • Minimum of five (5) years of marketing/communications experience, preferably including recent agency experience or marketing experience within the education sector.

Skills

  • Senior-level marketing skills, and a proven track record in creating successful marketing/communications/ad campaigns and materials.
  • Strong project management and organizational skills; the ability to direct and manage suppliers to ensure timely and cost-effective project completion.
  • High-level of interpersonal and customer service skills with proven ability to build strong partnerships with clients.
  • Demonstrated ability to understand and apply the basic principles of a professional discipline (i.e. marketing and communications)
  • Proven creative conceptual abilities to work with staff and suppliers.
  • Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics.
  • Proven ability to conceptualize advertising initiatives.
  • Proven ability to manage and complete projects to established budget and timelines.
  • Senior-level experience planning and executing media strategies that leverage digital platforms including search, display, paid social, programmatic, and email.

Note: A skills assessment test will be administered during the recruitment process.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca’s Diversity Policy.

Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.

We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.

Marketing Specialist


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newPaid Media SpecialistLoblaw Digital2.8Toronto, ON Manage digital marketing campaigns across multiple channels for a new product (Marketplace). Strong expertise across multiple digital marketing channels (search… 6 days ago·More…View all Loblaw Digital jobs – Toronto jobsSalary Search: Paid Media Specialist salaries in Toronto, ON

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.
Your job description starts here, but it ends where you’re willing to take it.

The Paid Media Specialist is an expert in digital channels who:

    • is not afraid to test
    • is quick with adopting new channels
    • is committed to results and revenue
    • is quick on feet, data driven and can build strategies as well as execute them
    • is keen on a new challenge

What you’ll do

    • Develop the right digital marketing strategy using performance data and customer insights that ladder up to our organizational key results.
    • Manage digital marketing campaigns across multiple channels for a new product (Marketplace)
    • Work with the business marketing team to ensure appropriate reporting and translation of results for important business stakeholders
    • Work with vendors (existing and new) on new opportunities to support the marketplace goals
    • Present results and proposed strategies to key stakeholders on each of our lines of businesses.
    • Work closely with the business line to learn the business as well as be proactive in changing strategies based on the changing business context
    • A positive influence who contributes well to the demand generation team to elevate our skills, understanding as well as ways of working

Does this sound like you?

    • Bachelor’s degree or equivalent (Business, Marketing).
    • 4+ years of experience in a digital marketing role in either an agency, partner, or in-house.
    • Strong expertise across multiple digital marketing channels (search, display, social).
    • Experience working in performance driven companies where the final goal was sales and revenue that could be attributed back to the marketing tactic
    • Experience using web analytics Adobe Omniture and Google Analytics (is an asset)
    • An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans.
    • Ability to develop and present a POV and implications based on data, and present findings to key stakeholders.
    • Collaborative and positive attitude with passion for questioning assumptions and answering questions with data in order to unlock value for the enterprise.
    • Self-directed, proactive and able to define and execute projects independently.
    • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
    • Ability to communicate technical information to non-technical people.
    • Strong communications skills.
    • Strong in Excel and reporting automation / experience is an asset.
How you’ll succeed
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!

Loblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Covid 19 Vaccination Policy

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”. In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

Paid Media Specialist


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