Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Wed, 05 Mar 2025 05:50:21 GMT
Job description: DESCRIPTIONThe FSI-GTMS (Go-To-Market-Specialist) is responsible for helping sales leaders, account teams, and customers organize and execute a financial services industry-specific strategy on AWS by enabling the people, process, and programs necessary to drive business value. They provide industry expertise and support customers at the line of business. Financial services customers seek prescriptive guidance from experienced specialists in understanding how they easily, securely, and safely migrate to the cloud and are interested in learning how their global peers are adopting and innovating with cloud services.Key job responsibilities
You will drive new business Financial Service for our customers’ moves from legacy on-premises environments to AWS-based services. Your specialized industry knowledge and expertise bridges businesses and technology, and you understand the regulatory and compliance environment that our customer base operates in. You speak the language of our customers, mapping their business and regulatory needs to AWS services and partner-led solutions. Your responsibilities will include driving top line revenue growth and overall end-customer adoption across insurance in all market segments, from Insurtech startups to the largest insurers, reinsurers, brokers, and other intermediaries. You will enable AWS Financial Services field teams to be more effective in their interactions with key prospects and customers. The ideal candidate will possess a business development and financial services banking and insurance background within enterprises, software vendors, or system integrators. The candidate should have demonstrated experience engaging with senior-level executives, and supporting account teams, on solutions sales or services opportunities. The candidate should have an understanding of the overall banking and insurance landscape. Expertise in banking and insurance core systems such as customer experience, modernization, data and analytics, policy administration, claims, and billing; enterprise content management (ECM); business process management (BPM); Robotic Process Automation (RPA); or API middle-ware and integration layers, is a plus. You will have a demonstrated ability to think strategically about business, product, and technical challenges, and a proven track record of tactical execution leading to the achievement of sales and market development goals.About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating – that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.About the TeamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.The AWS Industries team is committed to helping industry customers enable their digital transformation journeys. Our primary goal is to meet customers where they are in their cloud journey and work backwards from their industry specific needs to transform their business and their entire industry. Our team speaks the language of our industry customers, which means that we focus on business outcomes and industry use cases on behalf of our customers, whether that is how we build products and solutions, how we sell, how we deliver, or how we partner.BASIC QUALIFICATIONS– Bachelor’s degree
– 10+ years of insurance industry experience within insurers, software vendors, or system integrators.
– 10+ years of professional or military experience
– Bachelor’s degree in Mathematics, Statistics, Computer Science or Engineering degree
– Demonstrated understanding of the overall insurance landscape. Expertise across insurance value chain such as policy administration, claims, and billing; enterprise content management (ECM); business process management (BPM); Robotic Process Automation (RPA).PREFERRED QUALIFICATIONS– MS or MBA Preferred
– In addition to overall insurance industry experience, experience with API middleware and integration layers, is a plus
– Experience working with or selling to Fortune 500 organizations.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The FSI-GTMS (Go-To-Market-Specialist) at AWS is responsible for driving new business in the financial services industry by helping customers migrate to the cloud. They provide industry expertise and support customers at the line of business, focusing on driving revenue growth and adoption across insurance in all market segments. The ideal candidate will have a background in business development and financial services banking and insurance and should possess expertise in areas such as customer experience, data analytics, and enterprise content management. AWS is committed to diversity and inclusion and encourages candidates with diverse experiences to apply. The AWS Industries team is dedicated to helping industry customers with their digital transformation journeys.
Product Manager, Go-To-Market (GTM) – Softchoice – Toronto, ON
Company: Softchoice
Location: Toronto, ON
Expected salary:
Job date: Thu, 20 Feb 2025 07:41:40 GMT
Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will have:
The Go-to-Market (GTM) Product Manager role will be responsible for taking a portfolio of services to market, and driving the go-to-market activities that result in numerous downstream impacts:
- Achieve the most important measure of success for our solution offers, which is the attainment of revenue plans assigned to them.
- Drive revenue from the addition of new customers of the solution offering, enabled by a strategy and execution plan to engage and win the target profile for the offering.
- Maximize the retention and growth of existing customers by ensuring the value of the offers remain high and delivered completely to them.
- Enable Softchoice to achieve differentiation in the market, gaining the exposure and customer demand that comes from it.
- Empower internal success for the teams and individuals that support these solution offerings through continuous improvement of the processes to bring them to market.
What you’ll do:
To achieve these impacts, the GTM Product Manager will have core responsibilities in the following areas:
Manage a Services Portfolio
- You will be assigned to one or more portfolios and serve as the primary representative of that portfolio to all stakeholders, managing the lifecycle, performance, and driving growth in the market.
- Engage with vendor partners to gain feedback and support to improve services, as well as their support to take our services to market.
- Become an expert on the market problems driving your portfolio using direct customer interviews, win/loss analysis, sourced data, and industry research.
Take Your Portfolio to Market
- Lead the development and execution of the go-to-market strategy for your portfolio.
- Ensure executive buy-in by effectively communicating the value proposition and ROI of your strategy.
- Gather the needs of target customers and their buying motivations.
- Know the competitive landscape, including the specific strengths and weaknesses that we possess relative to it.
- Drive go-to-market strategy and activities leading to growth of pipeline and revenue
- Provide our Marketing team with the expertise and insights they need to develop the best possible solution messaging, content, and marketing activity,
- Enable Sales and Presales teams with the training and support they require to effectively engage customers at scale.
- Define, communicate, and enable our teams to maximize services market fit.
Grow the Business and Improve Market Positioning
- Manage the performance of your portfolio by gathering, analyzing, and communicating the KPI’s and customer experience metrics. Taking corrective action as needed.
- Proactively raise awareness and commitment to action through internal communications with stakeholders at all levels and functions of the organization
- Maintain cross-functional alignment with the services delivery teams, gaining alignment on a prioritized roadmap of the capabilities and services improvements which they will develop to maximize the growth of the services in market.
- Participate in integrated sales and marketing campaigns, driving the market adoption of services, in accordance with the annual Cloud or Workplace GTM plans.
What you’ll bring to the table:
This is the role for a visionary that thrives with a high degree of ownership, and brings demonstrated experience in leading all the dependencies required for a portfolio’s success in the market:
- Minimum of 5 years of prior product management experience, driving and executing on strategy / 8+ years of other experience that includes marketing and / or business leadership equivalence.
- Equivalent experience, or a degree in business, marketing, or related field. An advanced degree is desirable.
- Experience in product management or marketing, preferably in support of professional or managed services.
- Experience designing activities that drive pipeline and revenue targets attainment.
- Strong executive communication skills including written, verbal, and presentation, and proven experience building trust with, and influencing, business executives.
- Ability to work independently and manage multiple workstreams simultaneously.
- Experience with lean, agile, and design thinking.
- Ability to conduct and gather market research that uncovers customers unmet needs
- Experiencing leading workshops, groups, and building consensus
- Strong collaboration, influencing, and negotiating skills.
- Relentless customer focus
- Enjoyment from working in a fast-paced and demanding environment.
- A passion for enabling others.
- Pragmatic Marketing certification rewarded.
- Up to 10% travel may be required.
Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:
- The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
- High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
- Flexibility: Plan your workdays in a way that suits you best
- Award-Winning Workplace: Proudly recognized as a Great Place to Work for 19 consecutive years
- Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
- Competitive Benefits: Benefit from competitive perks that start on day one
Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6469
EoE/M/F/Vet/Disability#LI-KM1
Softchoice is an IT solutions and services provider that helps organizations be agile and innovative while keeping their employees engaged and connected. They prioritize career development and inclusion for their employees. The Go-to-Market Product Manager role involves taking a portfolio of services to market and driving activities that lead to revenue growth. The ideal candidate will have experience in product management, marketing, and business leadership. Softchoice values diversity and offers equal opportunity employment. They prioritize a high-performing culture, flexibility, and competitive benefits for their employees. They also provide accommodations during the recruitment process and prioritize a safe working environment.
Applied Systems Canada – Strategy & Operations Lead, Applied Pay GTM and Partnerships – Toronto, ON
Company: Applied Systems Canada
Location: Toronto, ON
Expected salary:
Job date: Sun, 02 Feb 2025 08:10:29 GMT
Job description: Job Overview:Applied Systems, Inc., a worldwide leader in insurance technology, is currently searching for a highly motivated and results-oriented Strategy & Operations Lead to join our Applied Pay team focusing on our go-to-market operations and partnerships. The Strategy & Operations Lead is responsible for optimizing our go-to-market operations, negotiating new partnership deals, and managing ongoing coordination with existing partners. This individual will also support Applied Pay’s strategy planning processes and will regularly lead key initiatives that result from that process.What You’ll Do
- Partnership Management: from researching and identifying potential partners, to contract negotiation (or re-negotiation), through to ongoing relationship management.
- Analysis, Forecasting and Reporting: to support strategic planning, partnership negotiations, and initiative prioritization.
- Project Management: Oversee and execute on cross-functional initiatives in support of Applied Pay’s strategic priorities.
- GTM Support: Support the development of pitch decks, collaborate with RevOps and Sales Enablement to set up sales teams for success when selling Applied Pay products.
- Process Optimization: Define and optimize go-to-market and partnership processes.
What You’ll Need to SucceedWe’re looking for someone who:
- Can work hybrid, from an Applied Systems office in Chicago
- Ability to travel up to 20%
Your experience should include some or all the following:
- 5+ years of experience in management consulting, investment banking, partnership management, business strategy, venture capital, private equity, or corporate advisory.
- Expertise working in the payments and/or insurance industries
- Deep experience in data analysis, financial modeling and forecasting.
- Strong negotiation and contract management skills.
- Excellent organization skills, and the ability to manage a variety of initiatives / priorities at the same time
- Experience navigating ambiguity and adding structure to complex problems
- Excellent communication and interpersonal skills with the ability to maintain strong relationships with internal and external stakeholders
- Bachelor’s degree in business, finance, or computer science
- We proudly support and encourage people with military experience, as well as military spouses, to apply.
What You’ll GainBenefits from Day One
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) and/or RRSP retirement savings plans with employer match.
Work-Life Balance
- Competitive paid vacation time and a free day for your birthday
- Personal/sick time
- Paid holidays
- Flex Time
- Paid parental leave (U.S. candidates)
- Volunteer time off
Empowering Career Growth and Success – We invest in talent, care about our people and are empowered by the results of our work. We grow our teams from within and give our employees opportunities to advance.What We ValueWe strive for excellence at every turn to be the best at what we do. We invest in talent, care about our people and are empowered by the results of our work. We fulfil the promise of insurance – safeguarding and protecting what matters most in people’s lives. And there is no more important job than that.Our focus on the workforce, workplace and marketplace gives us a qualified individual in an environment in which they can be productive while we maintain our position in the industry. To help drive that change toward a vibrant, modern workplace, we have employee-driven networks with commonalities in ethnicity, gender, sexual orientation, and military status.Who We AreFor more than 35 years, Applied Systems has created innovative technology for the global insurance industry. Today, we are a rapidly growing software leader that is revolutionizing the way agencies and brokerages succeed.We are smart and curious people in a tech-first environment that champions bold and powerful thinking. We are transforming a complex industry through digitization, automation, and innovative new partnerships. Together we are driving the industry fearlessly forward.It’s an exciting time at Applied. You can do big things here, in an environment that supports creative thinking and bold ideas. Visit for more information on how you can challenge what’s possible.EEO StatementApplied Systems is proud to be an Equal Employment Opportunity and Affirmative Action Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don’t discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.#LI-Remote
Senior Manager, Payments GTM Operations – Clio – Vancouver, BC
Go-To-Market (GTM) Cloud Leader (Remote) – Softchoice – Toronto, ON
Company: Softchoice
Location: Toronto, ON
Expected salary:
Job date: Wed, 29 Jan 2025 03:07:10 GMT
Job description: Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.The impact you will have:The Go-to-Market (GTM) Product Manager role will be responsible for taking a portfolio of services to market, and driving the go-to-market activities that result in numerous downstream impacts:
- Achieve the most important measure of success for our solution offers, which is the attainment of revenue plans assigned to them.
- Drive revenue from the addition of new customers of the solution offering, enabled by a strategy and execution plan to engage and win the target profile for the offering.
- Maximize the retention and growth of existing customers by ensuring the value of the offers remain high and delivered completely to them.
- Enable Softchoice to achieve differentiation in the market, gaining the exposure and customer demand that comes from it.
- Empower internal success for the teams and individuals that support these solution offerings through continuous improvement of the processes to bring them to market.
What you’ll do:To achieve these impacts, the GTM Product Manager will have core responsibilities in the following areas:Manage a Services Portfolio
- You will be assigned to one or more portfolios and serve as the primary representative of that portfolio to all stakeholders, manage the lifecycle, performance, and drive growth in the market.
- Engage with vendor partners to gain feedback and support to improve services, as well as their support to take our services to market.
- Become an expert on the market problems driving your portfolio using direct customer interviews, win/loss analysis, sourced data, and industry research.
Take Your Portfolio to Market
- Lead the development and execution of the go-to-market strategy for your portfolio.
- Ensure executive buy-in by effectively communicating the value proposition and ROI of your strategy.
- Gather the needs of target customers and their buying motivations.
- Know the competitive landscape, including the specific strengths and weaknesses that we possess relative to it.
- Drive go-to-market strategy and activities leading to growth of pipeline and revenue
- Provide our Marketing team with the expertise and insights they need to develop the best possible solution messaging, content, and marketing activity,
- Enable Sales and Presales teams with the training and support they require to effectively engage customers at scale.
- Define, communicate, and enable our teams to maximize services market fit.
Grow the Business and Improve Market Positioning
- Manage the performance of your portfolio by gathering, analyzing, and communicating the KPI’s and customer experience metrics. Taking corrective action as needed.
- Proactively raise awareness and commitment to action through internal communications with stakeholders at all levels and functions of the organization
- Maintain cross-functional alignment with the services delivery teams, gaining alignment on a prioritized roadmap of the capabilities and services improvements which they will develop to maximize the growth of the services in market.
- Participate in integrated sales and marketing campaigns, driving the market adoption of services, in accordance with the annual Cloud or Workplace GTM plans.
What you’ll bring to the table:This is the role for a visionary that thrives with a high degree of ownership, and brings demonstrated experience in leading all the dependencies required for a portfolio’s success in the market:
- Minimum of 5 years of prior product management experience, driving and executing on strategy / 8+ years of other experience that includes marketing and / or business leadership equivalence.
- Equivalent experience, or a degree in business, marketing, or related field. An advanced degree is desirable.
- Experience in product management or marketing, preferably in support of professional or managed services.
- Experience designing activities that drive pipeline and revenue targets attainment.
- Strong executive communication skills including written, verbal, and presentation, and proven experience building trust with, and influencing, business executives.
- Ability to work independently and manage multiple workstreams simultaneously.
- Experience with lean, agile, and design thinking.
- Ability to conduct and gather market research that uncovers customers unmet needs
- Experiencing leading workshops, groups, and building consensus
- Strong collaboration, influencing, and negotiating skills.
- Relentless customer focus
- Enjoyment from working in a fast-paced and demanding environment.
- A passion for enabling others.
- Pragmatic Marketing certification rewarded.
- Up to 10% travel may be required.
Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You’ll Love Working Here:
- The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
- High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
- Flexibility: Plan your workdays in a way that suits you best
- Award-Winning Workplace: Proudly recognized as a Great Place to Work for 19 consecutive years
- Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
- Competitive Benefits: Benefit from competitive perks that start on day one
Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time.Job Requisition ID: 6125
EoE/M/F/Vet/Disability#LI-MI1
Softchoice is a software-focused IT solutions and services provider that helps organizations become more agile, innovative, and successful. They support their employees through career development and advancement, and promote a culture of inclusion and belonging. The Go-to-Market Product Manager role is responsible for taking a portfolio of services to market, driving revenue, customer growth, and market differentiation. The role requires experience in product management, marketing, and business leadership, as well as strong communication and collaboration skills. Softchoice offers a supportive and inclusive work environment with competitive benefits. They are committed to diversity, inclusion, and equal opportunity employment. Accommodations are available for applicants who require them, and digital interviewing is implemented for safety. Criminal record checks, education verification, and references are conducted before onboarding remotely.
Account Manager- Innovation GTM – Brand Momentum – Mississauga, ON
Company: Brand Momentum
Location: Mississauga, ON
Expected salary:
Job date: Tue, 28 Jan 2025 23:23:02 GMT
Job description: Account Manager– Innovation (Kimberly Clark) Brand Momentum is looking for an Account Manager of Innovation… Sales Strategy Manager sets the go-to-market strategy for their assigned brands. The Account Manager will leverage the…
Account Manager- Innovation GTM – Brand Momentum – Mississauga, ON
Company: Brand Momentum
Location: Mississauga, ON
Expected salary:
Job date: Tue, 28 Jan 2025 23:31:25 GMT
Job description: Account Manager– Innovation (Kimberly Clark) Brand Momentum is looking for an Account Manager of Innovation… Sales Strategy Manager sets the go-to-market strategy for their assigned brands. The Account Manager will leverage the…
Marketing Specialist – Renewal GTM & Channel Excellence Team – Telus – Toronto, ON
Company: Telus
Location: Toronto, ON
Expected salary: $58000 – 88000 per year
Job date: Sat, 25 Jan 2025 00:33:53 GMT
Job description: DescriptionAre you looking to take on a role with a strategic importance to your organization? Leveraging data to drive better customer outcomes? Managing programs that focus on core business priorities?Our team and what we’ll accomplish togetherIf you are a high performer with a strategic and analytical mindset who thrives in a fast-paced team environment, then this is the right role for you. As Marketing Specialist, Channel and Trigger GTM on the TELUS and Koodo Mobility Churn and Renewal GTM & Channel Excellence team, you will be responsible for continuously identifying innovative ways to proactively protect and retain TELUS customers in the moments and channels where they are most likely to churn.In this role, you will drive innovation in how we proactively manage churn in our channels, identify unique cohorts of customers and build treatment paths for them, and be a core contributor in the planning and execution of new opportunities that will reduce cost and grow revenue across TELUS and Koodo mobility base management. The ideal candidate is a natural born leader with a willingness to challenge the status quo, is able to work collaboratively and confidently with multiple stakeholders across different business units and levels to move programs forward.TELUS is a great place to work. You can see it in our team members. The diversity of the TELUS team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative internet, voice, data and wireless products and solutions we offer.What you’ll doWhat you’ll be responsible for in your new role:
- Track, review, analyze and report on program performance for rapid learnings and to identify opportunities to improve campaign performance
- Support the team in tracking key performance results for TELUS retention
- Analyze specific cohorts based on customer action, and leverage insights to design customer first centric campaigns that maximize business performance
- Identify and build campaigns to intercept customers at the time and place they are most at risk in order to optimize churn outcomes
- Build business cases to support recommendations or to validate potential opportunities
- Collaborate cross-functionally with key stakeholders including TELUS Digital, Marketing Communications, Pricing, Devices, Finance and Channel teams to gain alignment and execute on strategy to achieve business targets
- Drive process improvements to enable TELUS to be more flexible and faster to market
- Build strong cross-functional relationships in order to manage stakeholder expectations and priorities, and keep abreast of and influence new or evolving technologies, capabilities and data capture
- Work with campaign portfolio owners to evaluate success of renewal and other base management programs, making recommendations for future initiatives and evolving current initiatives
QualificationsWhat you bringAbilities the successful candidate will demonstrate:
- Confidence working with data to analyze results and draw conclusions and recommendations from the findings
- Inquisitive and willing to ask questions to uncover new opportunities
- Strong project management and issue resolution skills; tracking progress against milestones
- Contribute to a team-focused culture with strong shared goals & accountabilities
- Ability to meet tight deadlines and manage priorities with strong attention to detail
- Has bias towards action, positive attitude, flexible and adaptable
- Comfortable influencing without authority in a cross-functional programmatic role
- Strong verbal and written communication skills, and a willingness to present findings to various audiences including leadership
Great-to-haves
- Don’t have everything we think are ‘great-to-haves’ below? Don’t let that dissuade you! Attitude, motivation, and a willingness to collaborate are the most important things we are looking for. So if you think you have what it takes, regardless of a fancy university degree or not, please apply
- University or college degree in Marketing, Business Administration: Honors Business Administration (HBA), Master of Business Administration (MBA), Commerce, Economics, or Engineering
- 2+ years working experience in Marketing, Strategy, or Product Management
- Experience running direct marketing campaigns
- Experience working in a matrixed organization
- Wireless telecommunications and/or technology-based industry experience is an asset
- Experience in business casing, storytelling, and presenting to varied audiences
Salary Range: $58,000-$88,000Performance Bonus or Sales Incentive Plan: 10%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
- Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
Please note that the compensation shown in the job posting is effective 2024 and may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.
The Marketing Specialist, Channel and Trigger GTM role at TELUS and Koodo Mobility involves leveraging data to drive better customer outcomes and managing programs that focus on core business priorities. The ideal candidate should have strong analytical skills, the ability to work collaboratively with multiple stakeholders, and a willingness to challenge the status quo. Key responsibilities include tracking program performance, analyzing customer cohorts, building campaigns to optimize churn outcomes, and collaborating with key stakeholders. While a degree in Marketing or Business Administration and 2+ years of experience in Marketing, Strategy, or Product Management are preferred, attitude, motivation, and a willingness to collaborate are key qualities sought after. The salary range is $58,000-$88,000 with additional benefits. TELUS is committed to diversity and equitable employment opportunities.
ICAA Brand Partnerships GTM Sr. Specialist, Video Strategy and GTM – Amazon – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Tue, 21 Jan 2025 03:34:37 GMT
Job description: DESCRIPTIONAmazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.We seek a seasoned Brand Partnerships Sr. Specialist to join the Global Entertainment Brand Partnerships team. This new role will report directly to the Global head of Entertainment Brand Partnerships, within the broader Video Strategy & GTM team. This specialist will work in partnership with Prime Video and Amazon MGM Studios to define integration, sponsorship, and branded content opportunities across Prime Video titles, determine GTM strategies, partner with sales to develop go-to-market (GTM) strategies including pricing/packaging and execution, and ultimately ensure Amazon’s sponsorships meet the needs of our advertising customers. This role will focus on our ICAA markets, including Canada, Mexico, Brazil, Japan, Australia, to name a few. He/she will partner with the broader WW and regional GTM teams, helping to set the Sponsorship & Brand Partnerships Video strategy.This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads.Key job responsibilities
- Drive the vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
- Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
- Develop the end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s sponsorships offerings
- Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
- Partner with Prime Video & Studios on content inputs to inform GTM strategies for Sponsorships & Brand Partnerships
- Partner with Ads Marketing on Video Sales and Marketing narratives
- Assist in regional training development for sales enablement execution
A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video-led brand partnerships. This Sr. Specialist will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM StudiosBASIC QUALIFICATIONS– Bachelor’s degree
– Experience developing strategies that influence leadership decisions at the organizational level
– Minimum of 5+ years of experience in sponsorships, brand partnerships, integrated marketing, or related roles, in the video advertising or streaming industry.
– A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
– A strong track record in sponsorships, integrated marketing, sales strategy, business development, digital media strategy / GTM at a media & entertainment company
– Experience working with Product teams for roadmap decisioning and packaging
– Experience working with content creators and show-runners to develop advertising opportunities
– Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
– Experience building and deploying GTM strategies, with an emphasis on creative solutions, packaging, positioning and messaging. A track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution. Building collateral to support (Powerpoint)
– Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analysesPREFERRED QUALIFICATIONS– Experience interpreting data and making business recommendations
– MBA or advanced degree
– Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
– Experience building and executing product and sales strategies across teams at scale globally
– SQL /Data Analysis proficiency to build data driven sales strategiesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon Ads is a growing business that offers advertising products at the intersection of commerce, entertainment, and advertising. They offer unique products, enterprise ad tech, and creative solutions for advertisers. They are looking for a Brand Partnerships Sr. Specialist to work with Prime Video and Amazon MGM Studios to develop integration, sponsorship, and branding opportunities. The ideal candidate will have experience in sponsorships, brand partnerships, and integrated marketing in the video advertising or streaming industry. They will work with sales teams to drive revenue and adoption targets and develop end-to-end strategies for Amazon’s sponsorship offerings. This role will focus on ICAA markets and work with the WW and regional GTM teams to set video strategy. This is an exciting opportunity to be part of a fast-growing and innovative organization.
Copywriter – Personalization Sales & GTM (Contract) – Telus – Toronto, ON
Company: Telus
Location: Toronto, ON
Expected salary: $70000 – 104000 per year
Job date: Sat, 11 Jan 2025 01:40:31 GMT
Job description: DescriptionJoin our dynamic teamThe Digital Sales & Marketing team leads consumer experiences for TELUS e-commerce, digital communications, and omni-channel enablement. We’re harnessing the power of digital to fuel sales and performance, empower customers with self-serve solutions on TELUS.com and the My TELUS app, and engage our audience with highly-personalized campaigns about our innovative products, bundles, and social purpose differentiators. We collaborate with internal partners to provide analytics, insights, resources, and recommendations to guide every decision and design on our digital channels. Together with our partners, our investments are focused on reducing cost to serve, driving conversion and growth, and ensuring every single customer interaction is consistent and exceptional, no matter where they choose to shop. As part of the Consumer Marketing & Channels organization, our team is guided by a vision to drive market leadership and unlock the potential in our communities, customers, and team members.*This is month maternity leave coverage position ending February 2026*Here’s the impact you’ll make and what we’ll accomplish togetherAs a Copywriter for the Personalization Sales & GTM Team within Digital Sales & Marketing, you’ll create personalized and seamless digital experiences for our customers through engaging, thoughtful, and consistent content. You’ll enjoy writing targeted and captivating copy to drive sales across our Mobility, Internet, TV and Security portfolios, and deliver the best shopping experience for different customer segments.Here’s how
- Craft Clear Communication: Ensure our digital communication is clear, relevant, and jargon-free, matching the TELUS brand voice and tone
- Collaborate with Teams: Work with product owners, designers, and stakeholders to design great content and demonstrate industry expertise to improve and scale content practice
- Drive Customer Engagement: Create content that catches the attention of our customers and keeps them engaged throughout their purchase journey
- Targeted Campaigns: Operate as the primary copywriter for all targeted “Below-the-Line” (BTL) campaigns such as cross-sell, renewals, retargeting, and key product launches like the iPhone
- Optimize and Innovate: Target different audiences with personalized copy to drive higher conversion, propose creative options for A/B testing, and shape the copywriting strategy for key pages on TELUS.com
- Data-Driven Decisions: Use data and stakeholder feedback to inform decisions, refine strategies, and drive continuous improvement
- SEO Integration: Collect and use SEO information to organically integrate into the copywriting
- Share Knowledge: Contribute to the overall practice culture by sharing learnings and knowledge, building strong relationships, and communicating our goals
Qualifications
- 3+ years of proven copywriting experience in digital, preferably within telecom or a related industry
- Experience working with user experience, strategy, and design teams
- Familiarity with copywriting strategy best practices, user experience, and SEO
- Strong interpersonal, storytelling, and communication skills
- Skilled in persuasive writing and editing in a sales and marketing environment
- Experience in rapid go-to-market environments
- Understanding of business, technical, and customer needs in online merchandising
- Highly detail-oriented, organized, and passionate about data-driven decision-making
- Commitment to creating accessible content
Why TELUS?Be part of a forward-looking company that values innovation, collaboration, and growth. At TELUS, you’ll have the opportunity to explore exciting career paths, work in an inclusive environment, and make a genuine impact on our business and customers.Salary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job functionSalary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
- Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
Please note that the compensation shown in the job posting is effective 2024 and may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.
The Digital Sales & Marketing team at TELUS focuses on providing personalized digital experiences for customers through engaging and consistent content. They work to drive sales, improve customer engagement, and deliver exceptional shopping experiences across various product portfolios. The team collaborates with internal partners to provide insights and recommendations that guide decision-making and design on digital channels. The ideal Copywriter for the team will have experience in digital copywriting, familiarity with SEO and user experience, strong communication skills, and a commitment to data-driven decision-making. TELUS offers a competitive salary, performance bonuses, benefits, and opportunities for career growth and development. They are a people-focused, purpose-driven organization that values diversity and inclusion in the workplace. They are committed to providing accommodation for applicants with disabilities during the recruitment process.