Digital Marketing SpecialistRed Label VacationsToronto, ON•Temporarily Remote Digital marketing: 2 years (preferred). Minimum of 2 years of digital marketing experience. Manage and oversee all digital marketing assets, including landing… 30+ days ago·More…View all Red Label Vacations jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

JOIN OUR CREW

Position: Digital Marketing Specialist

Reports to: Chief Digital Officer

Department: Ecommerce

Location: Head Office, Toronto, Ontario (Temporarily Remote)

The Opportunity

As a Digital Marketing Specialist you will be responsible for working alongside the Company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.

If you are knowledgeable in all things digital marketing and have a great passion for campaigns – this is the role for you!

How You Will Be Spending Your Time

· Identify critical conversion points and drop off points and optimizes user funnels

· Plan and execute all web, SEO/SEM and display advertising campaigns

· Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

· Interpret results from digital advertising campaigns and share insights with cross-functional marketing teams

· Make improvement recommendations based on A/B results

· Create and execute SMS marketing campaigns

· Manage and oversee all digital marketing assets, including landing pages creation

· Suggest activities for improving the quality of online content

· Research competitors and provide suggestions for improvement

· Stay up to date with the latest technology, market trends and best practices

· All other duties as assigned by management

The Skills, Experience and Requirements You Need to be Successful

· Minimum of College diploma or higher

· Minimum of 2 years of digital marketing experience

· Knowledge of Adobe AEM is an asset

· Extreme attention to detail

· Excellent management skills, strong written and verbal communications

· Strong project management and organizational skills

Are You Ready to Be a Part of Our Driving FORCE

The Company values diversity in the workplace and is committed to employment equity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), the company will provide accommodation, accessible formats and communication supports for the interview upon request and we will work with you to meet your accessibility needs.

Job Types: Full-time, Permanent

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Experience:

  • digital marketing: 2 years (preferred)
  • Adobe AEM: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Specialist


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Social Media ManagerGardensteadToronto, ON•Remote Own all social listening efforts, including hashtag monitoring, managing social media crises, and identifying real-time marketing opportunities. 15 days ago·More…View all Gardenstead jobs – Toronto jobsSalary Search: Social Media Manager salaries in Toronto, ON

Who We Are

Gardenstead is an aggregated, gardening ecosystem startup. We provide a digital content platform for community members to educate, interact, question and share all things gardening. Through partnerships with industry educators, leaders and suppliers, we educate our audience on the basics of gardening while providing the tools, services and products for them to achieve their ambitions.

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Of great importance to us is encouraging our community to think critically about the broader environmental issues they are helping to impact with their projects, and to demonstrate the steps they can make to lead a healthier and more sustainable lifestyle.
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Role Overview

We are seeking a Social Media Manager to join our team. The Social Media Manager is responsible for building and delivering an organic social strategy that inspires and engages our community, drives brand awareness, and welcomes more people to the community. Our organic social channels have been a place of community and two-way conversation with our followers. We are seeking someone who is excited to build on the magic that’s been created, while infusing strategy, creative thinking, and a growth mindset.

As our Social Media Manager, you will assist in content creation, copywriting, social calendar management, influencer development, social listening, and community management across social channels. You will own the day to day management of all social channels. You will educate, inspire, empower, and grow our fan base to help us reach our brand and company goals.

Key Responsibilities

  • Build and deliver on an annual social strategy that inspires, engages, and drives awareness
  • Develop content calendar, owning scheduling / publishing of daily content per channel
  • Partner closely with our brand ambassadors for relevant content and storytelling moments
  • Act as channel owner for all social media channels
  • Write creative briefs that give clear direction to our internal copy and design team
  • Participate in seasonal asset planning to ensure that unique content needs / opportunities for social are captured
  • Create and curate content, including photos, made-for-social graphics, post copy, video, UGC content, and more
  • Play a key role in our influencer marketing efforts, including identifying brand-right influencers, relationship building, reposting content and engaging with influencer posts
  • Own weekly / monthly / quarterly reporting on KPIs, including follower growth targets, engagement and traffic
  • Own all social listening efforts, including hashtag monitoring, managing social media crises, and identifying real-time marketing opportunities
  • Guide best practices for our social and conduct and present competitive research to inform our channel strategies

Requirements

  • 3+ years experience in a specialized social media role, managing and growing social media accounts such as Instagram, Facebook, YouTube.
  • Proficiency with Mailchimp, Canva, Slack, Asana
  • Enthusiasm for gardening is a plus
  • Proven experience developing impactful social media strategies
  • A social media junkie-authentically passionate about the field of social media and tapped into emerging channels and trends
  • A great communicator with an ability to write excellent copy and communicate with ease
  • Highly creative — known for your stand-out ideas that cut through the noise
  • Flexible and agile with a desire to work in a startup environment
  • Highly organized with an ability to manage content strategies across channels
  • Comfortable working with data, identifying meaningful trends, and turning them into action
  • High level of ownership and personal responsibility

If this role is calling your name, we look forward to hearing from you!
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Job Type: Full-time

Schedule:

  • Monday to Friday

Experience:

  • Social Media Marketing: 3 years (required)

Work remotely:

  • Yes

Social Media Manager


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newOperations Specialist, Performance Marketing Partnerships -…Shopify3.9Toronto, ON•Remote A background in digital marketing including performance marketing, influencer and affiliate marketing, and customer acquisition marketing. 3 days ago·More…View all Shopify jobs – Toronto jobsSalary Search: Operations Specialist, Performance Marketing Partnerships – Remote salaries in Toronto, ONSee popular questions & answers about Shopify

Company Description

Shopify is on a mission to make commerce better for everyone. We’ve raised the standard for how businesses of all sizes operate, market, and sell their products and services. With over 1 million merchants in more than 175 different countries, we continue to grow while looking for innovative ways to make entrepreneurs everywhere more successful.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere.

Job Description

As the Operations Specialist, you will work within our Performance Marketing Partnerships team to help us build a healthy, high-ROI affiliate program to support our goal of increasing awareness for Shopify and driving merchant growth through relationships with high-value affiliates and marketing partners. You’ll have the opportunity to design, create, and execute integrated governance processes and products at the partner and program level with the overall objective of supporting healthy customer acquisition.


Responsibilities:

  • Monitor affiliates for compliance of program terms, including affiliate fraud, PPC, and content violations and manage remediation processes
  • Manage governance workstream with a team of contractors who assist with compliance oversight and provide quality assurance checks
  • Serve as the main point of escalation for affiliate support tickets originating from Zendesk, including affiliate applications, ensuring data accuracy and monthly reconciliation with finance
  • Assess program compliance risk and provide recommendations for improvement
  • Support overall channel operations, including the maintenance/enhancements to Impact Radius and Salesforce in order to better support Affiliate Partner Managers and overall channel operational efficiency
  • Monitor channel and program performance ensuring all activity is tracking towards merchant acquisition and cost/customer targets.
  • Collaborate with Affiliate Partner Managers and data science teams to create and implement solutions and frameworks to ensure accurate and impactful measurement, reporting, and insights
  • Manage affiliate approvals into the Education Partner Program
  • Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms (i.e. Impact Radius) and adapt to custom internal reporting tools
  • Experience with Impact Radius is a plus

Qualifications

  • A strong analytics and growth mindset.
  • Strong verbal and written communication skills and partnership acumen.
  • Experience working with growth teams like paid channels, lifecycle marketing, developers, engineers, designers, and data scientists.
  • A background in digital marketing including performance marketing, influencer and affiliate marketing, and customer acquisition marketing.
  • Experience developing performance reports using analytics tools like Mode.
  • Ability to influence cross functional teams and champion new concepts and ideas.

Additional Information

The posting will close on the 10th September.

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

We know that applying to a new role takes a lot of work and we truly value your time.

Operations Specialist, Performance Marketing Partnerships – Remote


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newMarketing Specialist, Retail MarketingCanopy Growth Corporation2.3Toronto, ON Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.). Ability to travel as necessary. 6 days ago·More…View all Canopy Growth Corporation jobs – Toronto jobsSalary Search: Marketing Specialist, Retail Marketing salaries in Toronto, ONSee popular questions & answers about Canopy Growth Corporation

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Canopy Growth is looking for an enthusiastic and passionate Marketing Specialist, Retail Marketing to assist with overall marketing efforts and plan execution. Reporting to the Marketing Manager, Retail Marketing the successful candidate – in this hands-on 360o role – will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. The right candidate will be an integral part of executing the marketing plan through all digital and print areas.

Key Responsibilities

Support the Marketing Manager, Retail Marketing in the following areas (not limited to)

  • Campaign Management (Print & Digital)

o. Work with external agencies and vendors to execute marketing programs.

p. Management of small-scale projects such as weekly offer programs, social media approvals

q. Proofread and provide feedback to creative artwork and technical content across different mediums.

r. Management of the online print portal for stores.

s. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

t. Building out distribution lists and ensuring all creative and production details are captured accurately per campaign.

u. Oversee and approve marketing material, from website banners, to social media, to print, and email.

v. Analyze and report on the performance and efficiency of campaigns, as well as proactively bring forward new ideas and solutions to the problems the business may be facing or objectives we’re trying to achieve.

  • Local Store Marketing Management

w. Conduct market research and analyze trends to identify new marketing opportunities, as well as to monitor competitive activity

x. Assist with local store signage and community requests

y. Ensure the local store marketing toolkit remains up to date with regulations and new ideas

  • Budget Management

z. Prepare and monitor the marketing budget on a quarterly and annual basis, allocating bunds wisely

aa. Budget tracker management, with monthly forecasting and reviews

bb. PO and invoice tracking and processing

  • Admin

cc. Support with internal communications to store teams (weekly newsletters)

dd. Analyze and report on the performance and efficiency of campaigns.

ee. Track marketing programs such as email, social media, or digital campaigns, and events.

Experience

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • Minimum 1-2 years of experience in a marketing role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.)
  • Ability to multi-task effectively in a fast-paced environment
  • Strong knowledge of Microsoft Office Suite
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Excellent communication, leadership, and teamwork skills
  • Ability to travel as necessary

Other Details

This is a full-time role based out of Toronto, Ontario.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.

Marketing Specialist, Retail Marketing


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Jr Marketing SpecialistFuerza Latina Community ServicesVaughan, ON•Temporarily Remote$17 – $19 an hour Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods. 12 days ago·More…View all Fuerza Latina Community Services jobs – Vaughan jobsSalary Search: Jr Marketing Specialist salaries in Vaughan, ON

Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent

Contract length: 16 weeks

Job Types: Full-time, Contract

Salary: $17.00-$19.00 per hour

Benefits:

  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 2 years (required)

Work remotely:

  • Temporarily due to COVID-19

CLICK TO APPLY

Marketing ManagerAvicanna Inc.1.0Toronto, ON$70,000 – $80,000 a year Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound… 30+ days ago

About

Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Marketing Manager with cannabis industry experience to promote our company’s branded finished products. In this role, you will be supporting and implementing our marketing strategies, supporting commercial initiatives and assist in the implementation of the company’s brand strategy.

To ensure success, you will need extensive knowledge of marketing strategies and expertise which translates into increased brand awareness and profitability.

Objectives

  • Evaluating and optimizing Canadian marketing strategies
  • Supporting pricing, promotion, and placement strategies
  • Analyzing market trends, sales and channels to support in preparing forecasts
  • Establish positioning, identify target audiences, and execute marketing plans with specific objectives across different channels and segments
  • Increasing brand awareness and market share for all brands in Canada
  • Coordinating marketing strategies with the R&D, sales, financial, legal, and production departments.
  • Developing and managing the marketing department’s budget
  • Overseeing branding, advertising, and promotional campaigns. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Communicate campaign objectives, timelines, and deliverables to retail team, and provide instructions for use or promotion
  • Managing external agencies such as sales, digital or PR agencies as required
  • Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound marketing, and partnership marketing
  • Assist with website and database updates
  • Preparing and presenting quarterly and annual reports to senior management – Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Keeping informed of marketing strategies, trends and regulations such as analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Other duties as assigned

Role and Responsibilities

  • Bachelor’s degree in marketing, business administration, or similar
  • At least 5 years’ experience as a marketing manager
  • Cannabis industry experience a plus
  • Proficiency with online marketing and social media strategy
  • Proven experience developing marketing plans and campaigns
  • Experience creating marketing materials with a quick turn around
  • Extensive knowledge of marketing strategies, channels, and branding
  • Superb leadership, communication, and collaboration abilities
  • Exceptional analytical and problem-solving skills
  • Strong time management and organizational abilities
  • Metrics-driven marketing mind with eye for creativity
  • Must be flexible, able to pivot ideas and execution strategies readily within a fast paced and dynamic industry which is highly regulated

Full time

Expected start date: September 6 2021

Job Type: Full-time

Salary: $70,000.00-$80,000.00 per year

Benefits:

  • Extended health care

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 5 years (preferred)

Work remotely:

  • No

Marketing Manager


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Marketing Specialist

Do you love movies, music, video games & streaming television? Our Marketing Specialist will play an integral role in attracting and engaging with some of the most innovative people on the planet (our customers!) who create awe-inspiring animation, visual effects, videogames, immersive experiences and digital content of all kinds on every platform, using software, hardware, cloud and technical services supplied by Annex Pro.

You will be expected to create effective strategies that will promote the long-term growth of our firm, execute effective multi-channel marketing activities, assist with campaign development, analyze the effectiveness of each campaign and develop our lead generation programs. The ideal candidate will possess clear strategic thinking capabilities, but not be hesitant to roll up their sleeves and perform hands on work when necessary.

This is an opportunity that will reward a talented individual with fulfilling work in an exciting industry, career advancement possibilities, and a transparent and positive corporate culture. This position reports to the CEO and is a chance to work with a small, dedicated team to deliver truly mind-blowing results.

Annex Pro is building North America’s next-generation Value Added Reseller/Systems Integrator for content creators in Media and Entertainment. Which means that we work with an impressive variety of creative, technical and business people, with one common goal: Telling the best stories imaginable!

Our privately held company has grown over more than 3 decades, from a strong, regional reseller, to an international VAR with employees in major entertainment production centres in Canada and the USA…and there’s more to come.

We operate in a casual industry, but take our jobs seriously: We’re a crucial step in helping customers bring their dreams to life, which is important to them, and exciting for us. We do that by listening closely, being proactive, and being transparent and ethical in all our dealings. Plus, we’ve created a positive work environment where customers and staff are treated with respect. Continuous improvement is part of our DNA so we welcome feedback from the team.

Founded in 1983 in Vancouver, with offices now in Los Angeles, Toronto and Montreal, Annex Pro is a Value Added Reseller/Systems Integrator strategically partnered with top companies such as Autodesk, Avid, Wacom, Apple, AWS, Blackmagic Design as well as hundreds of others. We’re leveraging our unmatched industry experience to assemble a team of bright, passionate, inquisitive people who want to make a difference in Media and Entertainment.

Annex Pro headquarters is located in the Grandview-Woodland area of Vancouver, on major transit routes, just a couple of blocks from “the Drive”.

Responsibilities include, but not limited to:

  • Act as key player in the managing of all marketing for the company and activities within the marketing department
  • Collaborating with the Director of Sales to maximize B2B revenue across local, regional and national markets
  • Maximizing multiple B2C eCommerce stores, including making frequent updates of product catalog, pricing and promotions.
  • Keeping abreast of a changing industry, ensuring regular communication with the sales department to truly understand and respond to the voice of the Annex Pro customer
  • Maintaining the Annex Pro brand and corporate identity across content marketing, social media, community engagement and all communication points in the US and Canada
  • Developing and executing a variety of promotional campaigns in liaison with our sales department and vendor partners
  • Event planning, implementation, coordination and supervision in multiple cities, both live (post-COVID) and live-streamed
  • Maximizing the effectiveness of available market development funds from vendor partners and reporting back results
  • Identifying and measuring KPIs and marketing spend; creating meaningful reports for presentation to Annex Pro management
  • Categorize and maintain customer lists in an organized marketing database of specialized personas, creating a plan to market to them as individuals
  • Create and distribute regular email blasts and press releases
  • Making recommendations for advertising; negotiating contracts, determining and adhering to set budgets; reporting back results and ROI based on resulting product sales
  • Creating surveys to rate customer satisfaction with products and services
  • Contributing to major initiatives such as creating new websites, eCommerce and online presence

Requirements of the role:

  • Bachelor degree in Marketing
  • 4+ years experience in Marketing in various roles
  • A passion for small business and the potential for growth
  • Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/Social media
  • Demonstrable experience in marketing data analytics, tools and reporting
  • Excellent oral and written communication in English (a working proficiency in French will put you at a definite advantage)
  • Comfortable with creating and tracking automated campaigns in an ERP, CRM or automation platform (NetSuite an asset)
  • Excellent time management and project management skills
  • Hands-on capabilities with Adobe Creative Cloud, WordPress, Woo Commerce or similar platforms
  • Experience in Media and Entertainment content creation not required, but would be an advantage (animation, VFX, videogame development, video or audio post-production, music recording)
  • Prepared for a full work-load
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Deadline driven
  • Dependable, organized and proactive

The details:

  • Full time, Monday – Friday, 9am – 5pm (hours may vary)
  • Excellent, highly flexible flexible health benefits
  • 3 weeks vacation (1 week mandatory during office closure Xmas to New Years’)
  • Employee discounts on software and hardware we sell
  • Weekly “Free Lunch Friday”

Annex Pro is building an inclusive workforce that’s representative of the diverse group of customers we serve. We hire based on leadership qualities, character, willingness and expertise. We invite you to apply, irrespective of gender, nationality, race, sexual orientation, age or faith.

We recommend providing a brief, personal cover letter telling us why you’d be the best fit for this job

Short-listed candidates will be contacted

Job Type: Full-time

Reference ID: MC

Job Types: Full-time, Permanent

Salary: $47,000.00-$57,000.00 per year

Schedule:

  • Monday to Friday
  • No weekends

COVID-19 considerations:
This job can be performed from our Vancouver HQ office, or remotely from anywhere in Canada

Application question(s):

  • What is your experience, if any, with media content creation tools?
  • Are you a Citizen or Permanent Resident of Canada?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 2 years (preferred)

Language:

  • French (preferred)

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